What ELA Innovation does

ELA Innovation is a French industrial IoT company, founded in 2000 by Pierre Bonzom and headquartered in Montpellier, that designs and manufactures industrial-grade Bluetooth Low Energy (BLE) beacons, sensors and tags used for asset tracking, temperature monitoring, driver identification, door/open-state detection, and presence/motion sensing in demanding environments. Its product portfolio centers on the Blue PUCK, Blue LITE and BlueCoin hardware series, the BlueCold® cold chain traceability sub-brand, ATEX Zone 1-certified hazardous-area variants, and complementary firmware, gateways and developer tooling (Device Manager Suite, public SDK on GitHub, MQTT integration, and APIs for TMS/ERP/WMS). Technology breadth spans BLE, Wirepas Mesh, Quuppa AOA, Active RFID, and Bluetooth 6.0 Channel Sounding for sub-meter positioning.

The company sells into transport and telematics (its largest segment, including fleet management and cold chain logistics), industry 4.0/manufacturing, healthcare, construction/smart building and smart agriculture. Revenue is generated through one-time hardware unit sales, a recurring BlueCold® subscription priced at less than €5.50 per sensor per month (covering hardware, gateway, cloud platform and COFRAC certificate support), and professional services such as EN13486 sensor calibration and Bluetooth Advanced Features factory customization. The go-to-market combines direct enterprise field sales, channel sales through IoT integrators and telematics platforms (Mapon, Rosenberger Telematics, Ubiquicom, ERCOGENER Gold Partner, G4S Telematix), the Geotab Marketplace as an Order Now partner, and direct e-commerce.

ELA reports an installed base of more than 1 million units across more than 400 international customers, with 25+ years of operation, multi-language website (French, English, German, Spanish), and no external funding or parent ownership disclosed — it remains a founder-controlled, privately held French S.A. Notable customers include Ubiquicom, Mapon, Rosenberger Telematics, G4S Telematix, Tracksys AS, RFID Discovery, Charlie Solutions, and CEQUAD.

Name

ELA Innovation

Legal name

ELA Innovation S.A.

Website

https://elainnovation.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

ELA Innovation is a French industrial IoT manufacturer founded in 2000 that designs BLE beacons, sensors and the BlueCold® cold chain solution for asset tracking, temperature monitoring and positioning across transport/telematics, healthcare, industry 4.0 and hazardous environments.

Ownership category

akta.pro rank

Product category

Industrial IoT Bluetooth Beacons and Sensors

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Instruments For Meas & Testing Of Electricity & Elec Signals (3825)

akta.pro primary industry

Temperature data loggers & probes (in-transit and storage) (TLAEALAA)

akta.pro secondary industries

Cold storage facility environmental sensing (rooms, freezers, blast chillers) (TLAEALAL), Physical Security IoT & Smart Building Security Integration (Sensors, BMS tie-ins) (BPAKAGAL)

Keywords

• Industrial BLE beacons
• Bluetooth IoT sensors
• Asset tracking hardware
• Cold chain monitoring
• RFID positioning solutions

Headquarters

HQ city

Montpellier

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales - BLE Beacons and Sensors: Sale of industrial Bluetooth beacons, tags, and sensors including Blue PUCK, Blue Coin, Blue LITE, and specialized variants (ATEX, temperature, door, PIR, motion sensors). One-time hardware purchase with multi-year operational lifespan.
2. Software and Platform - BlueCold®: Monthly subscription for BlueCold® cold chain monitoring solution providing access to the cloud platform, device management, and data access. Includes sensor hardware as part of the monthly fee under €5.50/sensor/month.
3. Professional Services - Integration and Customization: Services including sensor calibration (COFRAC/EN13486), Bluetooth Advanced Features configuration, product repackaging, and extended warranty programs.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

ELA Innovation designs and manufactures industrial-grade Bluetooth Low Energy (BLE) beacons, sensors, tags, and gateways used for asset tracking, temperature/humidity monitoring, door and motion detection, and indoor positioning in demanding environments. The portfolio includes the Blue PUCK, Blue Coin, and Blue LITE product families, ATEX-certified devices for explosive atmospheres, gateways, the BlueCold® cold chain monitoring solution, and the Device Manager software suite for configuration and deployment.

Product overview

ELA Innovation offers industrial-grade Bluetooth Low Energy (BLE) beacons, sensors, and IoT solutions for industrial applications. The product portfolio centers on Bluetooth beacons and sensors for asset tracking, temperature monitoring, door opening detection, and presence/motion detection. Key product lines include the Blue PUCK series (beacons and sensors), Blue LITE series (compact identification devices), BlueCold® (cold chain traceability solution combining temperature sensors, gateways, and management platform), and ATEX-certified products for explosive atmospheres. Supporting technologies include Wirepas Mesh, Quuppa AOA, and Active RFID. The ecosystem is complemented by Device Manager Suite for device configuration, SDK with code samples for developers, and professional services including sensor calibration and Bluetooth Advanced Features customization.

Differentiator

Problem solved

Functional benefit

Brands

• BlueCold®: Cold chain traceability solution offering temperature monitoring for cold chain logistics, available for less than €5.50/sensor/month.

Products and services

• Industrial Bluetooth Beacons Industrial-grade Bluetooth Low Energy beacons designed for IoT asset tracking, location, and identification applications, offering battery life up to 20 years and IP68/IP69K industrial robustness. Sold to system integrators and enterprise IoT customers.
• Industrial Bluetooth Sensors Industrial Bluetooth sensors including temperature, door opening, PIR presence, motion, and magnetic sensors used for environmental condition monitoring and asset status detection across industrial IoT deployments.
• BlueCold® Cold Chain Monitoring Solution End-to-end cold chain traceability solution combining the Blue PUCK T EN12830 temperature sensor, mobile app or ELA Premium Gateway, and a centralized cloud platform. Provided as a subscription at less than €5.50 per sensor per month for logistics, food, and pharmaceutical cold chain operators.
• Blue PUCK T EN12830 Temperature Sensor Bluetooth temperature sensor compliant with EN12830:2018, COFRAC calibrated, IP68/IP69K rated, designed for cold chain monitoring in transport, storage, and retail environments.
• Blue PUCK MAG Door Sensor Bluetooth door and valve opening sensor that detects unauthorized opening of doors, containers, and equipment in industrial environments.
• Blue LITE ID Identification Beacon Compact Bluetooth beacon for identifying small devices, assets, and personnel. Used in driver identification and personnel tracking applications within fleet management ecosystems.
• Blue PUCK ID Beacon General-purpose Bluetooth beacon for asset location, tracking, and identification used in Geotab Small Asset Tracking solutions.
• ATEX BLE Sensor Product Line for Explosive Atmospheres ATEX-certified Zone 1 Bluetooth beacons and sensors for equipment identification, temperature monitoring, door/valve opening detection, and movement detection in explosive atmospheres (gases, vapors, flammable mists - Category G). Includes IECEx certification for international export.
• Bluetooth Gateways Bluetooth gateways for collecting data from beacons and sensors and providing connectivity to backend systems, including the ELA Premium Gateway for fixed installations and mobile gateway app options.
• Device Manager Suite Comprehensive software package for configuring and deploying ELA Innovation devices, including Device Manager PC for full beacon configuration, Device Manager Activator for single/series activation, and Device Manager Connector for scanning and connecting beacons.
• Bluetooth Advanced Features Customization Service Factory service providing 100% customization of beacon and sensor parameters, including radio settings, protocols (iBeacon, Eddystone, ELA Custom), and functionality. Configuration performed at the manufacturing stage by ELA Innovation teams.
• COFRAC Sensor Calibration Service ISO 17025 / COFRAC-accredited calibration service for industrial temperature sensors performed according to the EN13486 standard for regulatory compliance in cold chain and food transport applications.

Quantifiable outcome

• Average time savings of approximately 5 hours per week per customer
• +5 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature8 records

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• GeotabflagshipGTM or Marketing Partner · 12 February 2026ELA Innovation became Geotab's 'Order Now' partner on the Geotab Marketplace during Geotab Connect 2026 in Las Vegas. This enables Geotab's fleet management customers to purchase BLE beacons and sensors directly from the marketplace. Initially active in Europe and UK, with expansion planned to North America. The partnership supports Geotab's Small Asset Tracking and Cold Chain solutions.
• ERCOGENERcoreStrategic or Co-development Partner · 1 January 2021Gold Partner since 2021, ERCOGENER is a French expert in industrial IoT that collaborates with ELA Innovation to connect and monitor sensitive environments via Bluetooth Low Energy. Ercogener integrates ELA Innovation sensors into comprehensive IoT solutions for customers across multiple industries including electronics manufacturing (CEQUAD case study).
• MaponcoreTechnology or IntegrationFive-year partnership (since 2020) with Mapon, a European telematics provider headquartered in Latvia. Mapon integrates ELA Innovation BLE sensors into their telematics platform for fleet management and asset tracking, serving customers across Europe with real-time monitoring solutions.
• Rosenberger TelematicscoreTechnology or IntegrationPartnership since 2020 with Austrian-based Rosenberger Telematics, a leading provider of industrial telematics solutions. Rosenberger integrates ELA Innovation BLE beacons into their fleet management solutions, with the ELA beacon being described as their smallest telematics unit component.
• Tracksys AScoreTechnology or IntegrationNorwegian company managing over 30,000 vehicles and up to 2,000 assets equipped with ELA Innovation BLE beacons. Tracksys uses Mapon platform integrated with Blue PUCK T EN12830 sensors for secure transport and real-time temperature monitoring.
• G4S TelematixcoreTechnology or IntegrationG4S Telematix integrated ELA Innovation's Blue LITE ID beacons into their 'WithU Car' solution for automatic driver identification and vehicle security, achieving nearly 95% vehicle recovery rate.
• ErcogenercoreImplementation/ SI/ Consulting PartnerErcogener serves as the IoT solution integrator for multiple customer deployments, including CEQUAD (temperature monitoring for PCB production) and other industrial applications. Their 1AA6 communicating box collects data from ELA Innovation sensors via Bluetooth.
• Electro MaintenancecoreImplementation/ SI/ Consulting PartnerElectro Maintenance integrated ELA Innovation's Blue PUCK MAG sensors into their ATLAS Connect Box solution for NGE Group, enabling wireless detection of truck side panel opening to improve construction vehicle safety and comply with regulations.
• Bluetooth SIGminorStrategic or Co-development PartnerInstitutional partner as evidenced by Bluetooth SIG logo displayed on company website, indicating membership and participation in the Bluetooth standards ecosystem.
• La French FabminorGTM or Marketing PartnerInstitutional partner as evidenced by La French Fab logo displayed on company website, indicating participation in the French manufacturing and industrial innovation ecosystem.
• French TechminorGTM or Marketing PartnerInstitutional partner as evidenced by French Tech logo displayed on company website, indicating association with the French Tech startup/innovation ecosystem.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Blue Charm Technology: Blue Charm Technology is a BLE beacon and sensor manufacturer serving industrial IoT, asset tracking, and proximity applications. It competes head-on with ELA's Blue PUCK and Blue LITE product lines in the integrator channel.
• Kontakt.io: Kontakt.io provides BLE beacons, gateways, and IoT location solutions for indoor asset tracking, healthcare, and workplace safety. It directly competes with ELA in industrial BLE beacons and indoor positioning, with comparable target customers among IoT integrators.
• Minew: Minew is a Chinese BLE beacon and sensor manufacturer that sells industrial-grade beacons, tags, and sensors to IoT integrators and OEMs globally. It is a direct competitor to ELA's Blue PUCK and Blue Coin product families across asset tracking and sensor use cases.
• Estimote: Estimote designs and manufactures BLE beacons and sensors for location-aware applications in retail, healthcare, and industrial settings. It overlaps directly with ELA's BLE beacon portfolio, though Estimote skews more toward developer/SMB use cases.
• Berlinger & Co. Berlinger is a Swiss specialist in cold-chain temperature monitoring and indicators used primarily in pharmaceutical and vaccine logistics. It is a direct competitor to ELA's BlueCold® and Blue PUCK T EN12830 products in regulated cold-chain transport.

Others

• Quuppa: Quuppa is a Finnish provider of Bluetooth Angle-of-Arrival positioning infrastructure, which is integrated by ELA in its Quuppa AOA product line. It is partly a technology partner but also an adjacent infrastructure provider competing in indoor positioning ecosystems.

Broad incumbents

• Sensitech: Sensitech, a Carrier company, provides cold-chain visibility solutions including temperature monitors and supply chain analytics for food and pharmaceutical logistics. It competes with ELA's BlueCold® in temperature monitoring but with a much broader services and software offering.
• Testo: Testo is a German-based manufacturer of industrial measurement instruments, including temperature and humidity data loggers used in food/pharma cold-chain monitoring. It competes with ELA's temperature sensor portfolio, particularly in regulated cold-chain compliance.
• HID Global: HID Global is a large, established player in RFID tags, BLE beacons, and identity/access management solutions with a much broader portfolio. It competes with ELA in industrial RFID/BLE asset tracking and identification but serves a much wider product surface.
• Zebra Technologies: Zebra Technologies is a global enterprise provider of RFID readers and tags, RTLS solutions, and barcode/asset tracking hardware. It competes broadly with ELA in industrial asset tracking and RFID/BLE identification across large enterprise customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/elaInnovation
• Xx.com/elainnovation
• Facebookfacebook.com/ELA-Innovation-489302644542142
• LinkedInlinkedin.com/company/ela-innovation

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ELA Innovation