WorkStride

What WorkStride does

WorkStride builds highly configurable channel incentive, employee recognition, and rewards programs for enterprise customers. It operates as part of Dash Solutions, a payments and engagement platform owned by Prepaid Technologies Company, Inc. The platform delivers both direct employee engagement programs (recognition, milestone rewards, culture alignment) and indirect channel partner incentive programs (SPIFFs, promotions, contests for dealers, distributors, and contractors), all powered by the proprietary and highly configurable Motivate Programs software. Underlying technology includes the proprietary SpendIT SendIT payments engine for digital money movement, the MyDashCard mobile app for cardholder self-service, Dash Digital for real-time fund delivery, and client-facing APIs that allow embedding of payments into partner platforms.

The company's core products span payroll modernization (dashPay), corporate expense management (dashSpend), prepaid reward cards (dashReward), digital disbursements (dashDisburse), and clinical trial participant payments (dashClinical). The combined offering serves primary customer segments including enterprise employers, channel partners and dealers, and HR/employee engagement teams, with secondary verticals in healthcare providers and payers, automotive, government, and higher education. Named customers include Samsung, Cleveland Clinic, Yamaha, Milwaukee Tool, University of Michigan, Buffalo Rock, Dealer Tire, and Advarra.

Revenue is generated through three streams: transaction fees from payment processing and prepaid card programs, subscription revenue from enterprise software licenses for the configurable incentive and recognition platforms, and fees from digital disbursements. The go-to-market is enterprise-led, with direct sales ('Talk to Sales' CTAs), partner distribution via a Partner Hub, and API/embedded distribution into client technology platforms. Pricing is quote-based and not publicly disclosed, with annual billing cadences typical of the enterprise model. Cards are issued pursuant to licenses from Visa, Mastercard, and Discover through partner issuing banks (CenterState Bank, Pathward, Sunrise Banks). The company was founded in 1999, is headquartered in New York, and operates with 51–100 employees.

Name

WorkStride

Legal name

Prepaid Technologies Company, Inc.

Website

https://workstride.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

WorkStride builds highly configurable channel incentive, employee recognition, and rewards programs for enterprise customers, operating as part of the Dash Solutions payments and engagement platform that serves thousands of clients across multiple industries.

Ownership category

akta.pro rank

Product category

Incentive and Recognition Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Loyalty, Rewards & Incentive Programs (BPAFAMAE)

akta.pro secondary industry

Compensation Planning & Total Rewards (BPACAPAH)

Keywords

• Channel incentive programs
• Employee recognition platforms
• Rewards program software
• Configurable incentive software
• Sales performance incentives

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Payment Processing Services: Fees generated from processing payroll payments, disbursements, clinical trial payments, and other fund transfer services
2. Prepaid Card Programs: Revenue from prepaid reward cards, paycards, and reloadable cards used for employee rewards, channel incentives, and disbursements
3. Enterprise Software Subscriptions: Customizable incentive and recognition platforms sold to enterprise clients with configuration capabilities

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

WorkStride builds highly configurable channel incentive, employee recognition, and rewards programs for enterprises. The offering enables clients to design and run targeted channel partner engagement programs (SPIFFs, promotions, sales contests) and employee recognition initiatives (milestones, spot recognition, anniversaries) that are configurable to each client's branding, eligibility rules, and reward fulfillment needs.

Product overview

Dash Solutions is a payments and engagement platform offering a comprehensive suite of solutions under its core product brands: dashPay (payroll modernization and electronic wage delivery), dashDisburse (digital fund disbursement), dashSpend (corporate expense management), dashReward (prepaid reward cards), and dashClinical (clinical trial participant payments). The Motivate Programs provide channel incentives and employee recognition solutions for enterprise clients. The platform is powered by proprietary technology including the SpendIT SendIT payment engine and MyDashCard mobile app, with API integration capabilities for embedding payments into third-party platforms. The company serves diverse industries including automotive, healthcare, government, higher education, construction, manufacturing, and agriculture.

Differentiator

Problem solved

Functional benefit

Brands

• dashPay: Payroll modernization solution helping companies transition to 100% electronic delivery of wages
• dashSpend
• dashReward
• dashDisburse
• dashClinical
• Dash Digital
• Motivate
• SpendIT SendIT
• MyDashCard App
• Kyck

Products and services

• Channel Incentives (Motivate)

Quantifiable outcome

• Help companies modernize payroll and transition to 100% electronic delivery of wages
• +1 more outcomes

Named customers12 records

Segments9 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and strategic.

• Card Issuers (CenterState Bank, Pathward, N.A., Sunrise Banks)coreOthersStrategic banking partnerships for prepaid card issuance. Cards are issued by CenterState Bank, N.A., Pathward, N.A., or Sunrise Banks, N.A. Members FDIC pursuant to licenses from Visa, Mastercard, and Discover.
• VisacoreOthersVisa is a registered trademark used under license for prepaid card programs. Cards are issued pursuant to license from Visa U.S.A. Inc.
• MastercardcoreOthersMastercard International Incorporated license for prepaid Mastercard programs issued by partner banks.
• DiscovercoreOthersDiscover Network license for prepaid Discover cards issued by Pathward, N.A., Member FDIC.
• AdvarrastrategicStrategic or Co-development PartnerTrusted partner for Advarra's Clinical Conductor CTMS participant payments offering. Dash provides dashClinical solution with deep understanding of clinical trials paired with appreciation for site and participant experiences.
• Hundreds of Partner OrganizationscoreChannel Partner/ Reseller/ DistributorDash Solutions partners with hundreds of organizations to solve for their clients' most pressing needs using digital payment and engagement solutions.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Blackhawk Network: Blackhawk Network is the largest prepaid and incentive card distribution network in the U.S., offering B2B rewards, gift cards, and disbursement solutions. It is the closest direct competitor to Dash Solutions' dashReward, dashDisburse and Motivate value-add incentives products.
• Reward Gateway: Reward Gateway is an employee engagement, recognition and rewards SaaS provider serving global enterprises. Its recognition, rewards and communications stack competes directly with the Motivate Employee Recognition and Reward product lines.
• BI WORLDWIDE: BI WORLDWIDE is a global incentives, rewards and loyalty solutions provider for sales/channel and employee engagement. Its channel incentive programs and recognition solutions compete head-to-head with Motivate.
• Achievers: Achievers is a global employee recognition and rewards platform acquired by Blackhawk Network, focused on enterprise engagement programs. It is a direct head-to-head competitor to Motivate Employee Recognition and shares incentives DNA with Blackhawk.
• Tango Card: Tango Card operates a rewards and payouts platform that lets businesses send prepaid cards and digital rewards globally. Its incentive-delivery model and emphasis on incentives/disbursements overlap directly with Dash Solutions' dashReward and dashDisburse offerings.
• Workhuman: Workhuman (formerly Globoforce) is the leading enterprise employee recognition and rewards SaaS platform, serving global organizations with peer-to-peer recognition programs. Its product directly competes with Dash Solutions' Motivate Employee Recognition offering.
• Branch: Branch provides instant digital payouts, earned wage access and worker payment solutions to enterprises. Its digital-payments and disbursement focus overlaps directly with Dash Solutions' dashPay (payroll modernization), dashDisburse and spend capabilities.

Broad incumbents

• ADP: ADP is the largest U.S. payroll and HR services provider, serving millions of employers globally. While broader, its payroll modernization, wage payment and recognition-adjacent offerings compete with dashPay and the broader Dash Solutions payments/engagement stack.

Emerging players

• PaySign: PaySign provides prepaid card and digital payment solutions for healthcare, pharmaceutical and corporate clients. Its prepaid and digital disbursement focus overlaps with dashReward, dashDisburse and dashClinical.
• Greenshades: Greenshades offers cloud-based payroll, tax and employee payment solutions for mid-market employers. Its focus on modernized payroll and electronic wage delivery overlaps with dashPay and the overall payments stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/workstride
• Facebookfacebook.com/workstride

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WorkStride