Lottomart

What Lottomart does

Lottomart is an established UK online casino and gaming platform founded in 2017 by an iGaming team based in Gibraltar and operated through Maple International Ventures Limited (Gibraltar company number 115236). The platform aggregates 4,000+ real-money gambling products — online slots, live dealer tables, lotto betting on international draws, and bespoke scratch cards — into a single account accessible via a responsive website and native iOS/Android applications. Underlying technology is an HTML5-based cross-platform gaming environment with certified Random Number Generator mechanics and integrations with major third-party game studios including Pragmatic Play, Red Tiger, Microgaming, Blueprint Gaming, NetEnt, Big Time Gaming, Play'n GO, Light & Wonder, NoLimit City, and PG Soft. The entity is dual-licensed by the Gibraltar Gambling Commissioner (RGL 109 & 110) and the UK Gambling Commission (account 51833).

The business model is a pure direct-to-consumer, real-money wagering model with no subscription fees — revenue is generated through player wagers on slots, scratch cards, and lotto bets, supplemented by revenue-share arrangements with game providers. Customer acquisition is product-led: new players qualify for a Prize Wheel offering up to 500 free spins, 10 free Quick Lotto Plus line bets, and 10 free scratchcards on minimum £10 qualifying deposits. Retention is supported by the tiered Diamond Club loyalty program (Bronze, Silver, Gold, Platinum) where accumulated diamonds are redeemable across all product verticals, and by the Play Sense responsible gaming suite offering deposit limits and time-out tools. The primary customer segment is adult UK residents seeking a consolidated multi-vertical gaming experience.

Go-to-market is predominantly digital, anchored by SEO-optimized game guides and a dedicated blog, supplemented by game-studio partnerships and a recent national TV push tied to a direct platform integration with Blueprint Gaming announced in September 2025. Geographic scope is restricted to Great Britain despite the Gibraltar incorporation, and the company maintains an 'Excellent' Trustpilot rating with 10,000+ reviews.

Name

Lottomart

Legal name

Maple International Ventures Limited

Website

https://lottomart.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Lottomart is a UK online casino and gaming platform operated by Gibraltar-incorporated Maple International Ventures Limited, offering 4,000+ real-money slots, live dealer games, lotto betting, and scratch cards to British adult players via web and native mobile apps.

Ownership category

akta.pro rank

Product category

Online Casino and Gaming

NAICS

Gambling Industries (7132), Other Gambling Industries (713290), Amusement Arcades (713120)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Real-Money Online Casino Operators (RNG Slots & Table Games) (MPAEABAA)

akta.pro secondary industry

Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD)

Keywords

• Online casino gaming
• Online slots platform
• Lottery betting services
• Live dealer casino
• Online scratch cards

Headquarters

HQ city

Gibraltar

HQ country

Gibraltar

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Gaming Transaction Revenue: Revenue generated from player gaming activity including slot wagers, scratch card purchases, and lotto bets. Players wager real money on games, with the house generating revenue from the mathematical edge built into each game (RTP percentage).
2. Game Provider Partnerships: Partnerships with game studios (Pragmatic Play, Red Tiger, Microgaming, Blueprint Gaming, NetEnt, etc.) to host their games on the platform. Revenue share arrangements with game providers.
3. Scratch Card Sales: Direct sales of online scratch cards at various price points (£0.10 to £3+ per card). Revenue from card purchases with potential prize payouts.
4. Lotto Betting: Betting on outcomes of international lottery draws (US Powerball, Mega Millions, EuroMillions, etc.). Players place bets on lottery results rather than purchasing tickets directly.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Lottomart operates a real-money online casino and gaming platform that consolidates 4,000+ games—online slots, live dealer casino, table games, international lotto betting, and exclusive scratch cards—into a single web and mobile account for UK adult players. The platform generates revenue through player wagers (house edge), with game content sourced from third-party providers and supplemented by proprietary exclusive titles.

Product overview

Lottomart is an online casino and gaming platform offering a comprehensive portfolio of real money casino games including over 4,000 online slots, live dealer casino games, online lotto betting, and exclusive online scratch cards. The platform operates through a web-based interface and native mobile apps (iOS and Android), featuring HTML5-optimized gameplay. The core offering combines multiple gaming verticals (slots, live casino, lotto, scratch cards) unified in a single account with cross-product features including the Diamond Club loyalty program (earning and redeeming diamonds across all products) and Play Sense responsible gaming tools. The platform partners with major game providers including Pragmatic Play, Red Tiger, Microgaming, Blueprint Gaming, NetEnt, Play'n GO, and Evolution Gaming.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Casino Platform A UK online casino platform offering thousands of slot games, live casino, table games, lotto betting, and scratch cards through a single web and mobile interface for adult UK players.
• Online Slots Over 4,000 slot games including Megaways slots, jackpot slots, Slingo games, and exclusive titles from providers like Pragmatic Play, Red Tiger, Microgaming, Blueprint Gaming, NetEnt, and Play'n GO, playable for real money.
• Live Casino Live dealer games including blackjack, roulette, baccarat, and live game shows like Crazy Time Live and Monopoly Live, streamed in real-time with HD video and interactive chat features.
• Online Lotto Betting Betting on outcomes of international lottery draws including EuroMillions, US Powerball, Mega Millions, EuroJackpot, Irish Lotto, Super Enalotto, and Mini Lotto, with draws running multiple times weekly.
• Online Scratch Cards Exclusive online scratch cards including Cash Factor series (£1k to £100k prizes), RainbowScratches, Cleoscratcha, and Escape series cards with virtual scratching and instant results.
• Lottomart Mobile App Native mobile applications for iOS and Android providing full access to slots, live casino, lotto betting, and scratch cards with touch-optimised controls and responsive HTML5 gameplay.
• Diamond Club Loyalty Program A tiered loyalty program where players earn diamonds through playing any on-site product (lotto bets, scratch cards, games), which can be redeemed for lotto bets, scratch cards, and bundle packs. Features Bronze, Silver, Gold, and Platinum tier statuses.

Quantifiable outcome

• 1 in 3 chance of winning on RainbowScratches scratch cards
• +6 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

13 partnerships are on record, tiered core and secondary.

• Blueprint GamingcoreTechnology or Integration · 23 September 2025Lottomart expanded its partnership with UK-based game studio Blueprint Gaming by implementing a direct platform integration following a national TV campaign. The integration includes new gameplay features, jackpots, and marketing initiatives designed to enhance user engagement. The partnership aims to enrich Lottomart's content library and marketing strategies.
• Pragmatic PlaycoreTechnology or IntegrationMajor game provider offering popular titles including Big Bass Bonanza series, Gates of Olympus, Gems Bonanza, Joker's Jewels, and many more. One of the primary slot game providers on the Lottomart platform.
• Red TigercoreTechnology or IntegrationGame provider known for progressive jackpots including 10-minute and daily jackpot mechanics. Provides titles like Dragon's Luck and various jackpot-featured slots.
• Microgaming (Games Global)coreTechnology or IntegrationLeading game provider offering classic titles like Mega Moolah (progressive jackpot), Immortal Romance, Lucky Leprechaun, and the Thunderstruck slot series.
• NetEntcoreTechnology or IntegrationPremium game studio providing iconic titles including Starburst (released 2012), Gonzo's Quest, and Twin Spin. Known for high-quality graphics and innovative gameplay mechanics.
• Light & WondercoreTechnology or IntegrationGame provider behind the Rainbow Riches saga, offering popular Irish-themed slot games and branded content.
• Play'n GOcoreTechnology or IntegrationRenowned slot game developer known for innovative titles and mobile-optimized gaming experiences.
• Big Time GamingcoreTechnology or IntegrationAustralian game developer that created the revolutionary Megaways mechanic for online slots, offering dynamic reel structures with up to 117,649+ paylines.
• NoLimit CitysecondaryTechnology or IntegrationInnovative slot game developer known for pushing boundaries in game design and mechanics.
• PG SoftsecondaryTechnology or IntegrationMobile-first game developer creating visually appealing and optimized slot games for portable devices.
• Skywind GroupsecondaryTechnology or IntegrationGame provider recently added to Lottomart's portfolio, offering titles like Super Lion among many others.
• Triple Edge StudiossecondaryTechnology or IntegrationFrequent Microgaming collaborator that developed Ancient Fortunes: Poseidon Megaways and Ancient Fortunes: Zeus titles.
• Reel Time GamingsecondaryTechnology or IntegrationOriginal developer of Fishin' Frenzy slot for the retail market, later adapted for online casinos by Blueprint Gaming.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lottoland: Gibraltar-headquartered lottery betting operator offering international jackpot betting (EuroMillions, US Powerball, Mega Millions) plus casino and scratch products — a near-mirror of Lottomart's lotto-betting-led, multi-vertical UK/Gibraltar model.
• MrQ: UK-focused real-money online casino offering slots, bingo, and scratch cards with a no-wagering-requirements promotional model; comparable mid-scale UKGC-licensed operator with similar product mix and target audience as Lottomart.
• Casumo: Multi-vertical UK/Malta-regulated online casino and sportsbook offering slots, live casino, and table games through a gamified loyalty program; similar mid-market positioning and reward-engine mechanics to Lottomart's Diamond Club.
• LeoVegas: Mobile-first multi-vertical online casino and sportsbook with a comparable slots-led, white-label game aggregator approach; comparable in regulated-market focus (UK, Nordics, EU) and bonus-driven acquisition model.
• Jackpot.com: US-rooted, Malta-licensed lottery betting and casino platform with international jackpot coverage and an integrated casino offering — closely comparable to Lottomart's combination of lottery betting (US Powerball, Mega Millions, EuroMillions) with adjacent casino content.
• SkillOnNet / PlayOJO: Operator of PlayOJO and other UKGC-licensed online casinos emphasising transparent, low-wagering bonus mechanics and a slots/table-game mix; comparable D2C UK-focused operator targeting similar player mindset and responsible-gaming positioning.

Broad incumbents

• Bet365: Dominant UKGC-licensed online gambling operator with a massive portfolio spanning sportsbook, casino, poker, bingo, and games; competes head-on with Lottomart in UK online casino slots and live casino but offers far broader product breadth and scale.
• Flutter Entertainment (Paddy Power / Betfair / Sky Betting & Gaming): Global gambling group operating Paddy Power, Betfair, Sky Bet, PokerStars and Tombola; the leading UK online casino and gaming platform with vastly larger scale, marketing budget, and game portfolio than Lottomart.
• Evoke plc (888 / William Hill): Owner of 888casino, William Hill, Mr Green and other UK/regulated-market online casino brands; directly competes with Lottomart in UK online slots and live casino but with a multi-brand portfolio and materially larger scale.

Others

• Buzz Bingo / Playtech (Skywind/Blueprint parent-adjacent): Adjacent UKGC-licensed gaming operator with retail and online bingo and casino products; not a direct online casino competitor but a relevant UK regulated-gaming ecosystem peer for benchmarking compliance and player-acquisition dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LottomartUK
• Facebookfacebook.com/lottomartUK

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lottomart