RaiseDonors
RaiseDonors (Virtuous Raise) is a cloud-based online fundraising SaaS platform for nonprofits, offering branded donation forms, campaign pages, A/B testing, and donor management. It serves faith-based, healthcare, education, media, and human services organizations as part of the broader Virtuous Platform ecosystem.
- Company typePrivate
- Founded2014
- HeadquartersCoppell, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What RaiseDonors does
RaiseDonors, doing business as Virtuous Raise, is a cloud-based online fundraising SaaS platform built for nonprofit organizations. Founded in 2014 and headquartered in Coppell, Texas, the company is operated as a product line within the privately held Virtuous software ecosystem, sitting alongside VirtuousCRM, VirtuousAnalytics, VirtuousInsights, VirtuousVolunteer, and the Momentum AI fundraising assistant. The platform enables nonprofits to build branded donation forms and campaign pages via a drag-and-drop builder with custom JS/CSS control, run native A/B testing, deploy conversion widgets, manage recurring gifts and donor wallets through a self-service portal, accept over-the-phone and mail donations through a virtual terminal, and personalize gift asks using donor data piped in from the surrounding Virtuous ecosystem.
The product is technically differentiated by native A/B testing bundled into every subscription, project-based fundraising with split gifts and follow-up emails, data-driven gift upgrades with responsive ask arrays, and a full API for tech-stack integrations. Raise sells through a sales-led motion anchored on demo scheduling, with enterprise field sales implied by anchor accounts such as Arkansas Children's, and a self-service web application at app.raisedonors.com for ongoing campaign management. Pricing is quote-based on annual subscriptions and is not publicly disclosed, with no usage-based or transaction-based tier visible.
The go-to-market targets multiple verticals: faith-based organizations as the primary segment, followed by healthcare (anchored by Arkansas Children's), higher education, nonprofit media, and human/child services. Logos span Zoweh, Grace Message, Standing Stone, World Gospel Outreach, Hope Media Group, Orphan's Hands, WeDignify, International Students Inc, and Well Outreach, indicating a mid-market customer mix with selective enterprise penetration. The company has no disclosed funding rounds, revenue, or headcount in the available data, and its growth trajectory must be inferred from product expansion and ecosystem positioning rather than quantitative signals.
RaiseDonors firmographics
Firmographics- Name
- RaiseDonors
- Legal name
- RaiseDonors
- Website
- https://raisedonors.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RaiseDonors (Virtuous Raise) is a cloud-based online fundraising SaaS platform for nonprofits, offering branded donation forms, campaign pages, A/B testing, and donor management. It serves faith-based, healthcare, education, media, and human services organizations as part of the broader Virtuous Platform ecosystem.
- Ownership category
- akta.pro rank
RaiseDonors industry classification
Industry- Product category
- Nonprofit Fundraising Software
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based) (MPACAFAJ)
- akta.pro secondary industry
- Creator Tipping, Donations & Micro-Payments (MPACAFAB)
Keywords
Where RaiseDonors is headquartered
LocationHeadquarters
- HQ city
- Coppell
- HQ country
- United States
- HQ region
- North America
Markets served
RaiseDonors business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription-Based SaaS: Annual or multi-year subscription model for access to the fundraising platform, donation processing, and features like A/B testing included in every subscription
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Subscription-based pricing with demo-based sales process |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
RaiseDonors product offering
Product offeringCore offering
RaiseDonors (Virtuous Raise) is a cloud-based SaaS online fundraising platform for nonprofit organizations. It enables nonprofits to build branded donation forms and campaign pages via a drag-and-drop builder, run native A/B testing, manage donors through a self-service portal with wallet capabilities, process donations via a virtual terminal, and leverage data-driven gift upgrades powered by donor intelligence and CRM integration.
Product overview
Virtuous Raise is a unified online fundraising platform for nonprofits consisting of multiple integrated modules. The core product includes Forms & Campaign Pages (drag-and-drop form builder), Analytics & Reporting, Premiums & Products (project-based fundraising), Donor Portal (with wallet management), Virtual Terminal, Internationalization, Best Practice Templates, Data-Driven Upgrades (personalization and nudges), A/B Testing, and Conversion Widgets. These are supported by platform features including Payments, Security & Compliance, Migration Services, and Integrations & API. The platform is part of the broader Virtuous Platform portfolio, which includes VirtuousCRM, Momentum (AI fundraising assistant), VirtuousVolunteer, VirtuousInsights, and VirtuousAnalytics.
Differentiator
Problem solved
Functional benefit
Brands
- Virtuous Platform: The overarching platform ecosystem by Virtuous that includes RaiseDonors along with other integrated products like VirtuousCRM, Virtuous Volunteer, Virtuous Insights, Virtuous Analytics, and Momentum AI assistant.
Products and services
- Virtuous Raise Robust online donation platform enabling nonprofits to build beautifully branded forms and pages, increase conversion and average gift with donor intelligence, and manage the full fundraising lifecycle.
- Forms & Campaign Pages Drag-and-drop form and page builder enabling customization of donation forms to reflect organizational mission, deploy full campaign pages or embed forms in websites, with custom JS or CSS control.
- Analytics & Reporting Reporting tools providing a 'every number tells a story' approach with reports designed to drive smarter fundraising decisions.
- Premiums & Products Project-based fundraising module enabling organizations to connect donors with impact, send personal follow-up emails, and diversify experiences across segments with split gifts and premiums.
- Donor Portal Self-service portal giving donors control over their generosity including wallet management and payment type preferences.
- Virtual Terminal Real-time donation entry tool enabling staff to securely process phone or mail donations directly into the system.
- A/B Testing Native A/B testing built into the platform with automatic traffic splitting between control and variant versions, customizable winning metrics, and option to auto-promote winners or manually review results.
- Payments Payment processing feature providing donor flexibility with desired features and team reliability.
- Security & Compliance Platform security and compliance features ensuring platform readiness.
- Migration Services Migration support services to assist organizations switching from other platforms.
- Integrations & API Deep CRM integration and full API for total flexibility and connecting user tech stacks.
- Momentum AI AI fundraising assistant designed to scale personalized donor outreach across the Raise fundraising solution.
Quantifiable outcome
- Arkansas Children's increased donor loyalty and engagement while boosting productivity and collaboration across fundraising teams
Companies that use RaiseDonors
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles5 records
RaiseDonors technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature9 records
RaiseDonors partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and supporting.
- VirtuousCRMcorePart of the integrated Virtuous Platform ecosystem. VirtuousCRM provides flexible, user-friendly donor relationship management that connects with Raise for seamless fundraising data flow.
- Momentum AIcoreAI fundraising assistant integrated into the Virtuous Platform to scale personalized donor outreach across the Raise fundraising solution.
- VirtuousVolunteersupportingVolunteer management solution that complements Raise by helping nonprofits recruit and mobilize volunteers with less effort.
- VirtuousInsightssupportingIntegrated demographic and wealth data for individual donors, providing enrichment for Raise donor profiles.
- VirtuousAnalyticssupportingEnterprise-grade business intelligence and analytics complementing Raise reporting capabilities.
Recent moves5 records
Expansion highlights5 records
RaiseDonors competitors and assessment
Company assessmentDirect peers
- Givebutter: Direct competitor offering online donation forms, fundraising pages, event ticketing, and donor management for nonprofits. Competes head-to-head with RaiseDonors in the SMB and mid-market nonprofit fundraising space with a transparent, self-serve pricing model.
- OneCause: Nonprofit fundraising platform with strong positioning in event-based and online giving, including auction, mobile bidding, and donation forms. Competes for similar nonprofit budgets.
- Funraise: Direct competitor providing nonprofit fundraising software including donation forms, CRM, peer-to-peer campaigns, and analytics. Targets similar nonprofit segments and competes on enterprise-grade functionality.
- DonorPerfect: Long-standing nonprofit fundraising and donor management platform serving small to mid-sized nonprofits with donation forms, CRM, and pledge tracking — a comparable form-and-database solution.
- Bloomerang: Donor management CRM plus fundraising platform for nonprofits with a strong focus on donor retention. Competes with RaiseDonors in the integrated CRM + online giving category.
- Classy (by GoFundMe): Direct competitor in online donation platforms serving nonprofits with branded forms, campaign pages, recurring giving, and event fundraising — now backed by GoFundMe's scale.
- Qgiv: Online fundraising platform offering donation forms, event registration, peer-to-peer, and auction tools for nonprofits. Direct SMB/mid-market competitor to RaiseDonors.
Broad incumbents
- Bonterra: Broader nonprofit software suite (combining Network for Good, Give.org, and other acquired products) covering fundraising, CRM, grants management, and outcomes — competes across multiple Virtuous Platform modules.
- Salesforce.org (Nonprofit Cloud / Education Cloud): Broad incumbent serving nonprofits with Nonprofit Cloud CRM, marketing automation, and integrated fundraising — competes at the larger nonprofit tier where RaiseDonors' CRM-led ecosystem overlaps.
Emerging players
- Keela: Emerging nonprofit CRM and fundraising platform with AI-assisted donor outreach features. Smaller scale than RaiseDonors but overlapping on CRM + donation forms.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
RaiseDonors social profiles
Digital presenceRaiseDonors financial estimates
Financial estimateRevenue estimate
Valuation estimate
RaiseDonors leadership team
Management profileNumber of profiles
Profiles1 record
RaiseDonors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RaiseDonors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RaiseDonors
What does RaiseDonors do?
RaiseDonors (Virtuous Raise) is a cloud-based SaaS online fundraising platform for nonprofit organizations. It enables nonprofits to build branded donation forms and campaign pages via a drag-and-drop builder, run native A/B testing, manage donors through a self-service portal with wallet capabilities, process donations via a virtual terminal, and leverage data-driven gift upgrades powered by donor intelligence and CRM integration.
Is RaiseDonors a public or private company?
RaiseDonors is a private company. It is classified as corporate owned and is currently operating.
When was RaiseDonors founded?
RaiseDonors was founded in 2014. It employs 11 to 50 people.
Where is RaiseDonors based?
RaiseDonors is headquartered in Coppell, United States, in the North America region.
How does RaiseDonors make money?
One revenue line is on record: subscription-Based SaaS.
Who are RaiseDonors's main competitors?
Direct peers on record are Givebutter, OneCause, Funraise, DonorPerfect, Bloomerang, Classy (by GoFundMe) and Qgiv. Broad incumbents are Bonterra and Salesforce.org (Nonprofit Cloud / Education Cloud). Keela is listed as an emerging player.
Does RaiseDonors have an API?
Yes. Virtuous Raise offers a full API for total flexibility and API-based integrations to connect users' tech stack. The platform enables deep CRM integration that powers smarter giving. Specific technical details such as API type (REST/GraphQL), authentication method, rate limits, versioning, or sandbox availability are not specified in the provided source content.
What industry is RaiseDonors in?
RaiseDonors's product category is Nonprofit Fundraising Software. Its primary akta.pro industry code is MPACAFAJ, Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based), with a secondary code of MPACAFAB, Creator Tipping, Donations & Micro-Payments. Its SIC code is 7372.