TradeChoice Carpet & Flooring
TradeChoice Carpet & Flooring is a UK-based B2B distributor of floorcoverings, subfloor preparation materials, flooring tools, and accessories, serving trade professionals — flooring contractors, installers, builders, and facilities managers — through a nationwide branch network, e-commerce platform, and trade account programme.
- Company typePrivate
- Founded1992
- HeadquartersRedditch, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingServices
What TradeChoice Carpet & Flooring does
TradeChoice Carpet & Flooring is a UK-based B2B flooring distributor operating under the legal entity TradeChoice Distribution Ltd (UK private limited company, VAT GB265215806), headquartered in Redditch. Founded in 1992 and employing 251-500 staff, the company stocks and distributes floorcoverings — including carpet, luxury vinyl tiles (LVT), vinyl, cushion vinyl, carpet tiles, broadloom, laminates, rubber flooring, matting, underlay, fibre bonded products, and artificial grass — alongside subfloor preparation materials (screeds, DPM, primers, adhesives, plywood, hardboard), a comprehensive range of professional flooring installation tools, and finishing accessories. The company also markets two proprietary sub-brand collections, CFS Collection and Vanguard Collection, that span domestic carpets, cushion vinyl, LVT, doorbars, trims, sound proofing, and artificial grass.
The company operates a multi-channel distribution model combining a nationwide branch network, an e-commerce storefront (tradechoice.com) with next-day delivery and Click & Collect, and a Trade Account Programme that offers preferential pricing, credit facilities, and exclusive access for registered flooring contractors, carpet fitters, builders, property maintenance firms, and facilities managers. Revenue is generated primarily through one-time wholesale product sales at trade-account pricing for registered professionals and standard pricing for other buyers. The Red Carpet Club points-based loyalty programme, integrated with more than 20 partner brands (Altro, Ardex, Tarkett, Forbo, Gerflor, Mapei, Uzin, Kerakoll, and others), serves as the principal customer-retention mechanism. The company holds the Contract Flooring Journal (CFJ) Distributor of the Year title in the UK for nine consecutive years.
TradeChoice is privately held with no disclosed external investment, parent entity, public listing, or financial metrics. Technology capability is limited to conventional e-commerce, trade account management, and loyalty programme infrastructure; the company is positioned and operated as a flooring distributor rather than a technology vendor, with no AI, API, or platform offerings disclosed in the source material.
TradeChoice Carpet & Flooring firmographics
Firmographics- Name
- TradeChoice Carpet & Flooring
- Legal name
- TradeChoice Distribution Ltd
- Website
- https://tradechoice.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- TradeChoice Carpet & Flooring is a UK-based B2B distributor of floorcoverings, subfloor preparation materials, flooring tools, and accessories, serving trade professionals — flooring contractors, installers, builders, and facilities managers — through a nationwide branch network, e-commerce platform, and trade account programme.
- Ownership category
- akta.pro rank
TradeChoice Carpet & Flooring industry classification
Industry- Product category
- Flooring Distribution
- NAICS
- Floor Covering Retailers (449121), Furniture Merchant Wholesalers (42321), Building Material and Supplies Dealers (4441)
- SIC
- Wholesale-Furniture & Home Furnishings (5020), Wholesale-Lumber & Other Construction Materials (5030)
- akta.pro primary industry
- Flooring (Carpet, Tile, Wood, Laminate) Distribution (CRAOAFAE)
- akta.pro secondary industry
- Commercial Flooring Retail (Contract/Trade-Focused) (CRAIAGAL)
Keywords
Where TradeChoice Carpet & Flooring is headquartered
LocationHeadquarters
- HQ city
- Redditch
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
TradeChoice Carpet & Flooring business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Wholesale Distribution of Flooring Products: The company generates revenue through wholesale distribution of floorcoverings, floor preparation materials, flooring tools, and accessories to trade professionals including flooring contractors, installers, and fitters. Revenue is generated through product sales with trade account pricing for registered trade customers and standard pricing for other buyers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Trade Account Pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels1 record
TradeChoice Carpet & Flooring product offering
Product offeringCore offering
TradeChoice Carpet & Flooring is a UK trade-focused distributor that stocks and supplies floor coverings (carpet, LVT, vinyl, cushion vinyl, carpet tiles, broadloom, laminates, rubber, matting, underlay, fibre bonded products, artificial grass), floor preparation materials, professional flooring installation tools, and flooring accessories. Products are sold to flooring contractors, installers, builders, property maintenance firms, and facilities managers through a multi-branch UK network, an e-commerce platform, and a trade account programme with preferential pricing, next-day delivery, and a loyalty rewards programme.
Product overview
TradeChoice Carpet & Flooring operates as a B2B flooring distributor offering an extensive range of floor coverings and installation products. The portfolio includes floor coverings (carpet, luxury vinyl tiles, vinyl, cushion vinyl, carpet tiles, broadloom, laminates, rubber flooring, matting, underlay, fibre bonded products, artificial grass), sub-brand collections (Vanguard, CFS Collection), floor preparation materials (screeds, DPM, primers, adhesives, plywood, hardboard), a comprehensive range of flooring installation tools, and finishing accessories. The company also offers the Red Carpet Club loyalty program for trade customers.
Differentiator
Problem solved
Functional benefit
Brands
- Vanguard: A sub-brand product range featuring domestic carpets, cushion vinyl, cut and loop pile carpet, saxony and twist pile carpets, luxury vinyl tiles (LVT), doorbars and trims, sound proofing solutions, artificial grass (Luxury Lawns and Lavish Lawns collections), and underlay products.
- CFS Collection
- Red Carpet Club
- TradeChoice Charitable Trust
Products and services
- Carpet Domestic and commercial carpet ranges including bleach-cleanable Polypropylene, Saxony, and Twist carpets, supplied to trade flooring installers and contractors for residential and commercial installations.
- Luxury Vinyl Tiles (LVT) LVT flooring designed to mimic natural hardwood or stone with enhanced durability, suitable for high-traffic commercial and residential areas, sold to flooring contractors and trade buyers.
- Vinyl Flooring Commercial and contract vinyl flooring products distributed to trade professionals for commercial flooring installations.
- Cushion Vinyl Cushion vinyl flooring for domestic and commercial use, supplied to trade installers and contractors.
- Carpet Tiles Modular carpet tiles enabling easy installation and replacement, supplied for commercial flooring projects by trade buyers.
- Broadloom Broadloom carpet rolls for large-area installations, sold to flooring contractors for commercial and contract projects.
- Laminates Laminate flooring products distributed to trade buyers and flooring installers.
- Rubber Flooring Rubber tile flooring for commercial and industrial applications, sold to trade professionals.
- Entrance Matting Entrance barrier systems and matting products for commercial buildings, distributed to trade installers.
- Underlay Carpet and flooring underlay from brands including Ball & Young, Carpenter, Duralay, Ezi Floor, Jumpax, and Vanguard, supplied to flooring installers and trade buyers.
- Fibre Bonded Tiles Fibre bonded tile flooring products distributed for commercial and contract installations.
- Fibre Bonded Sheet Fibre bonded sheet flooring products supplied to trade buyers for commercial flooring projects.
- Artificial Grass Artificial grass for commercial and domestic gardens, balconies, and roof terraces, including Luxury Lawns and Lavish Lawns collections, sold to trade installers and general buyers.
- Floor Preparation Products Screeds, DPM (damp proof membrane), primers, adhesives, plywood, and hardboard for subfloor preparation, distributed to trade flooring installers.
- Flooring Tools Complete range of flooring installation tools including electrical tools, adhesives and sealants, consumables, fitting tools, PPE and workwear, and sub-floor preparation equipment, sold to professional flooring installers.
- Floor Covering Accessories Design strips, borders, doorbars, trims, wall accessories, nosing, weld rods, scotia, finishing products, gripper, cleaning products, and sound proofing distributed to trade flooring buyers.
- Vanguard Collection Proprietary TradeChoice sub-brand of domestic carpets (Polypropylene, Saxony, Twist), cushion vinyl, LVT, doorbars and trims, sound proofing, artificial grass, and underlay, distributed to trade buyers and general customers.
- CFS Collection Proprietary TradeChoice house-brand collection of flooring products sold alongside the company's distributed third-party flooring brands.
- Red Carpet Club Loyalty Programme Trade rewards loyalty programme where members earn 1 point per £100 spent on qualifying products, with bonus points on specific product categories. Rewards include holidays, hampers, and other incentives, open to trade account customers.
- Trade Account Programme Dedicated trade account programme offering preferential pricing, credit facilities, and exclusive access for flooring contractors, installers, and trade professionals purchasing from TradeChoice.
Quantifiable outcome
- Next-day delivery on thousands of items
- +1 more outcomes
Companies that use TradeChoice Carpet & Flooring
Customer profileSegments2 records
Ideal customer profiles1 record
TradeChoice Carpet & Flooring technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
TradeChoice Carpet & Flooring partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core.
- AltrocoreAltro products are stocked and sold through TradeChoice Carpet & Flooring. Participating brand in the Red Carpet Club loyalty programme.
- ArdexcoreArdex products are stocked and sold through TradeChoice Carpet & Flooring. Participating brand in the Red Carpet Club loyalty programme.
- Ball & YoungcoreBall & Young underlay products are stocked and sold through TradeChoice Carpet & Flooring. Participating brand in the Red Carpet Club loyalty programme.
- BaltacoreBalta carpet products are stocked and sold through TradeChoice Carpet & Flooring. Participating brand in the Red Carpet Club loyalty programme.
- CFScoreCFS Collection is a house brand of TradeChoice Carpet & Flooring. CFS products are stocked and sold through TradeChoice. Also a participating brand in the Red Carpet Club loyalty programme.
- Condor CarpetscoreCondor carpet products are stocked and sold through TradeChoice Carpet & Flooring. Participating brand in the Red Carpet Club loyalty programme.
- ForbocoreForbo flooring products are stocked and sold through TradeChoice Carpet & Flooring. Participating brand in the Red Carpet Club loyalty programme.
- GerflorcoreGerflor flooring products are stocked and sold through TradeChoice Carpet & Flooring. Participating brand in the Red Carpet Club loyalty programme.
- GraduscoreGradus contract interior products are stocked and sold through TradeChoice Carpet & Flooring. Participating brand in the Red Carpet Club loyalty programme.
- Hanson PlywoodcoreHanson plywood products are stocked and sold through TradeChoice Carpet & Flooring. Participating brand in the Red Carpet Club loyalty programme.
- IDEAL FloorcoveringscoreIDEAL flooring products are stocked and sold through TradeChoice Carpet & Flooring. Participating brand in the Red Carpet Club loyalty programme.
- InstarmaccoreInstarmac construction products are stocked and sold through TradeChoice Carpet & Flooring. Participating brand in the Red Carpet Club loyalty programme.
- KerakollcoreKerakoll building materials and adhesives from Italy are stocked and sold through TradeChoice Carpet & Flooring. Participating brand in the Red Carpet Club loyalty programme.
- LanocoreLano carpet and flooring products are stocked and sold through TradeChoice Carpet & Flooring. Participating brand in the Red Carpet Club loyalty programme.
- MapeicoreMapei construction chemicals and adhesives are stocked and sold through TradeChoice Carpet & Flooring. Participating brand in the Red Carpet Club loyalty programme.
- QuantumcoreQuantum flooring products are stocked and sold through TradeChoice Carpet & Flooring. Participating brand in the Red Carpet Club loyalty programme.
- TarkettcoreTarkett flooring products are stocked and sold through TradeChoice Carpet & Flooring. Participating brand in the Red Carpet Club loyalty programme.
- TremcocoreTremco flooring and construction products are stocked and sold through TradeChoice Carpet & Flooring. Participating brand in the Red Carpet Club loyalty programme.
- UnifloorcoreUnifloor flooring products are stocked and sold through TradeChoice Carpet & Flooring. Participating brand in the Red Carpet Club loyalty programme.
- UzincoreUzin flooring installation products are stocked and sold through TradeChoice Carpet & Flooring. Participating brand in the Red Carpet Club loyalty programme.
- VanguardcoreVanguard Collection is a house brand of TradeChoice Carpet & Flooring featuring domestic carpets, cushion vinyl, LVT, doorbars, trims, sound proofing, artificial grass, and underlay. Also a participating brand in the Red Carpet Club loyalty programme.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
TradeChoice Carpet & Flooring competitors and assessment
Company assessmentBroad incumbents
- Carpetright: One of the largest UK flooring and bed retailers with a national store footprint. Comparable as a UK mass-market flooring retailer; differs in being more consumer-led and offering fewer trade-specific services than TradeChoice's B2B model.
- Travis Perkins: UK's largest builders' merchant supplying trade customers with building materials, tools, and interior products. Adjacent competitor to TradeChoice for trade flooring and subfloor preparation, though flooring is one of many categories in a much broader merchant portfolio.
- Jewson: Major UK builders' merchant serving tradespeople with building materials including flooring, tools, and adhesives. Comparable as a UK trade supplier with branch network; broader generalist versus TradeChoice's flooring specialism.
Direct peers
- Tapi Carpets: UK flooring retailer offering carpet, LVT, vinyl, and laminate via showrooms and home visit services. Overlaps with TradeChoice on core flooring categories and UK geographic focus, though Tapi skews more consumer/DIY than trade.
- UK Flooring Direct: Online-first UK retailer of carpet, LVT, laminate, and vinyl with nationwide delivery. Competes with TradeChoice's e-commerce channel on price, range, and convenience, particularly for smaller trade orders and DIY consumers.
- Factory Direct Flooring: UK online flooring retailer offering carpet, vinyl, LVT, laminate and accessories at discount pricing. Directly competitive with TradeChoice on product range, price, and nationwide delivery — but lacks the trade account and multi-branch service model.
Emerging players
- Tile Mountain: UK tile and flooring retailer selling direct via website with nationwide delivery. Adjacent competitor that overlaps on LVT, vinyl, and tile categories but does not focus on trade installers the way TradeChoice does.
- Wood Floor Warehouse: UK online specialist in engineered and solid wood flooring with accessories. Comparable as a UK direct-to-customer flooring specialist; narrower category focus than TradeChoice but competes for share of LVT/wood flooring purchases.
- Walls and Floors: UK online retailer of tiles, flooring, and bathroom products. Overlaps with TradeChoice on tile, LVT, and vinyl categories and competes for both consumer and small-trade orders at the national level.
Others
- Mohawk Industries: One of the world's largest flooring manufacturers (carpet, LVT, ceramic) and parent of brands including IVC and Unilin that TradeChoice stocks. Comparable as an upstream supplier/category benchmark, but vertically integrated and global rather than a UK trade distributor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
TradeChoice Carpet & Flooring social profiles
Digital presenceTradeChoice Carpet & Flooring financial estimates
Financial estimateRevenue estimate
Valuation estimate
TradeChoice Carpet & Flooring leadership team
Management profileNumber of profiles
TradeChoice Carpet & Flooring subsidiaries and ownership
Company hierarchySubsidiaries1 record
TradeChoice Carpet & Flooring funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TradeChoice Carpet & Flooring M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TradeChoice Carpet & Flooring
What does TradeChoice Carpet & Flooring do?
TradeChoice Carpet & Flooring is a UK trade-focused distributor that stocks and supplies floor coverings (carpet, LVT, vinyl, cushion vinyl, carpet tiles, broadloom, laminates, rubber, matting, underlay, fibre bonded products, artificial grass), floor preparation materials, professional flooring installation tools, and flooring accessories. Products are sold to flooring contractors, installers, builders, property maintenance firms, and facilities managers through a multi-branch UK network, an e-commerce platform, and a trade account programme with preferential pricing, next-day delivery, and a loyalty rewards programme.
Is TradeChoice Carpet & Flooring a public or private company?
TradeChoice Carpet & Flooring is a private company. It is classified as unknown and is currently operating.
When was TradeChoice Carpet & Flooring founded?
TradeChoice Carpet & Flooring was founded in 1992. It employs 251 to 500 people.
Where is TradeChoice Carpet & Flooring based?
TradeChoice Carpet & Flooring is headquartered in Redditch, United Kingdom, in the Europe region.
How does TradeChoice Carpet & Flooring make money?
One revenue line is on record: wholesale Distribution of Flooring Products.
Who are TradeChoice Carpet & Flooring's main competitors?
Broad incumbents on record are Carpetright, Travis Perkins and Jewson. Direct peers are Tapi Carpets, UK Flooring Direct and Factory Direct Flooring. Emerging players are Tile Mountain, Wood Floor Warehouse and Walls and Floors. Mohawk Industries is listed as an others.
Does TradeChoice Carpet & Flooring have an API?
No public API is recorded for TradeChoice Carpet & Flooring.
What industry is TradeChoice Carpet & Flooring in?
TradeChoice Carpet & Flooring's product category is Flooring Distribution. Its primary akta.pro industry code is CRAOAFAE, Flooring (Carpet, Tile, Wood, Laminate) Distribution, with a secondary code of CRAIAGAL, Commercial Flooring Retail (Contract/Trade-Focused). Its NAICS code is 449121 and its SIC code is 5020.