SYP

What SYP does

SYP (legally Share Your Passion, Inc.) is a private US-based software company that sells an AI-driven fan engagement platform to professional and amateur sports teams, leagues, and live event operators. Founded in 2018 and headquartered in New York with a wholly-owned European subsidiary in Barcelona (Share Your Passion España S.L.), the company targets a single primary vertical and is led by founder-CEO Ghislain de Noüe and co-founder/CTO Jerome Spiral.

The core product, SYP DM Marketing, monitors brand mentions and tags on Instagram and TikTok and dispatches automated, personalized AI-generated direct messages containing rewards such as discounts, upgrades, perks, or sponsor offers. SYP's stated technology stack combines multimodal content analysis (text, image, video), real-time sentiment classification, and an autonomous response engine that operates 24/7 inside native social DMs without requiring fans to download an app or create an account. The platform automatically captures first-party CRM data — Instagram handles, TikTok usernames, emails, and phone numbers — with user consent, and supports sponsor co-activations where partner brands (e.g., betting operators, restaurants) are inserted into automated reward flows. The company holds registered patents on its systems and methods, is GDPR-compliant, PCI-DSS-compliant via its Braintree integration, and is a verified Meta Business Partner.

SYP monetizes primarily through custom-quoted annual enterprise subscriptions to sports teams and venues, supplemented by a one-time onboarding fee and, in principle, transaction-based economics on reward redemptions and sponsor co-activations. Distribution combines direct enterprise field sales (with Calendly-driven demo scheduling) and product-led native integration within Instagram and TikTok. The SYP Market Place connects the core product to TikTok, Instagram, HubSpot, Oracle Hospitality, Brevo, Misterbooking, Twilio, and Shopify. The company currently operates with 1-10 employees, has not disclosed any external funding rounds, and reports no public customer logos, leaving revenue scale undisclosed but likely sub-$1M given headcount and capital structure.

Name

SYP

Legal name

Share Your Passion, Inc.

Website

https://getsyp.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

SYP is an AI-driven fan engagement platform that converts Instagram and TikTok brand tags into personalized direct-message rewards for sports teams and live event operators, automatically capturing first-party CRM data and enabling sponsor co-activations within native social DMs.

Ownership category

akta.pro rank

Product category

Fan Engagement Software

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310)

akta.pro primary industry

Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development) (MPAKAKAO)

akta.pro secondary industries

Player Account Management (PAM), CRM & Loyalty Platforms (MPAEAKAF), Social CRM & Community Engagement Platforms (HDAEAFAF), CRM Data Quality, Enrichment & CDP-Adjacent CRM (HDAEAFAJ), Fan Membership, Subscriptions & Patronage Platforms (MPACABAF)

Keywords

• Fan engagement platform
• Social media marketing
• Direct message automation
• Loyalty rewards platform
• Sports marketing software

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Subscription / Licensing: Sports teams and venues pay for access to the SYP platform. The Terms & Conditions mention a 'one-time onboarding fee' and platform services, suggesting subscription or licensing revenue from B2B customers.
2. Transaction/Reward Redemption Fees: When fans redeem rewards (discounts, upgrades, perks, partner offers), SYP likely earns fees on each transaction. The platform tracks reward redemption and enables sponsor co-activations which generate measurable transactions.
3. Sponsor Co-activation Revenue: Revenue generated from sponsor partnerships where brands pay to be part of automated fan interaction campaigns. Examples include betting partner free bets triggered by goals, or restaurant partner offers for merchandise tags.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

SYP provides an AI-driven fan engagement platform that operates natively within Instagram DMs and TikTok, automatically detecting brand mentions and tags from fans and sending personalized responses with trackable rewards such as discounts, upgrades, and perks. The platform captures first-party fan contact data (emails, handles, phone numbers) with user consent for CRM integration, enables sponsor co-activations with measurable attribution, and runs 24/7 without manual input. Targeted at sports teams and live event venues, SYP converts organic social media engagement into revenue-generating interactions without requiring fans to download apps or create accounts.

Product overview

SYP is a unified fan engagement platform for sports teams and live events that transforms social media interactions into revenue. The core product, SYP DM Marketing, integrates with Instagram and TikTok to automatically detect fan mentions and tags, then delivers AI-driven personalized responses with trackable rewards. The platform is augmented by SYP AI (the AI engine powering content analysis and sentiment detection), SYP Messenger (the DM delivery interface), and SYP SMS Marketing (SMS campaign capabilities). SYP Market Place serves as the integration layer, connecting the platform to social media networks, CRM solutions (HubSpot, Brevo), hotel PMS systems, communication APIs (Twilio), and e-commerce platforms (Shopify). No additional app downloads are required — the platform operates natively within Instagram DMs and TikTok.

Differentiator

Problem solved

Functional benefit

Products and services

• SYP DM Marketing Core AI-driven fan engagement platform that detects and responds to brand mentions and tags on Instagram and TikTok via personalized direct messages, automatically collecting fan contact data and enabling trackable reward redemption. Targeted at sports teams and live event venues.
• SYP Market Place Integration hub connecting SYP with social media networks (TikTok, Instagram), CRM solutions (HubSpot, Brevo), hotel PMS systems (Oracle Hospitality, Misterbooking), communication APIs (Twilio), and e-commerce platforms (Shopify). Enables sports teams to connect existing CRM, hotel PMS, and e-commerce systems to the SYP platform.

Quantifiable outcome

• Fans can be engaged and rewarded instantly upon tagging brands on Instagram or TikTok with zero friction (no app download or login required)
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability7 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• TikTokcoreTechnology or IntegrationTikTok is integrated as one of the primary social media platforms where SYP monitors brand mentions and delivers automated AI-driven responses. SYP detects and responds to fan engagement on TikTok, ensuring full coverage across the most influential short-form video platform alongside Instagram.
• InstagramcoreTechnology or IntegrationInstagram is the primary platform for SYP's fan engagement automation. The platform uses official Instagram integrations to monitor brand mentions and tags, triggering AI-powered responses directly in DMs. Instagram DMs serve as the native environment where fans receive personalized responses and rewards.
• HubSpotcoreTechnology or IntegrationHubSpot is integrated as a CRM partner, allowing sports teams to automatically sync fan data collected by SYP (email addresses, handles, phone numbers) into their HubSpot CRM for marketing automation, lead nurturing, and campaign targeting.
• Oracle HospitalitycoreTechnology or IntegrationOracle Hospitality provides cloud-based Property Management System (PMS) integration for hotels, enabling sports venues with hotel partnerships to offer seamless rewards redemption and guest experience integration across the SYP platform.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Satisfi Labs: Conversational AI platform for live entertainment venues and sports teams that answers fan questions across web, app, and messaging channels. Directly comparable to SYP's AI-driven fan engagement focus on sports and live events, although Satisfi Labs historically emphasizes Q&A rather than reward-driven engagement.
• YinzCam: Provides fan engagement mobile apps and in-venue experiences for professional sports teams. Comparable because it sells technology-driven fan engagement to the same buyer (sports teams and venues), though YinzCam's primary surface is a team-branded app whereas SYP is native to social DMs.
• WSC Sports: AI platform that automatically generates, personalizes, and distributes sports video content for teams, leagues, and broadcasters. Comparable because it applies AI to fan-facing content workflows for sports organizations and shares the same enterprise sports buyer as SYP.
• Hookit: Sports marketing analytics and sponsorship measurement platform focused on tracking athlete, team, and brand social engagement value. Comparable to SYP because both monetize social-media-driven fan engagement for sports organizations, with overlapping buyer personas and overlapping data models.
• Quiq: Conversational AI and messaging platform that enables brands to engage customers across SMS, web chat, and social channels including Instagram. Comparable to SYP because of overlapping conversational-AI and Instagram-messaging capabilities, though Quiq serves retail and travel rather than sports specifically.

Emerging players

• Hivebrite: All-in-one community management and engagement platform used by alumni networks, professional associations, and some sports organizations. Comparable to SYP for its community-and-CRM angle aimed at engaged user bases, though Hivebrite is not specifically AI-native to social DMs.
• Captain Up: Gamification, loyalty, and engagement platform historically used by gaming, media, and sports-adjacent apps. Comparable to SYP for its loyalty-and-rewards mechanics, though Captain Up is oriented toward in-app experiences rather than native social-DM fan engagement.

Broad incumbents

• Khoros: Large enterprise social media management, customer care, and community platform serving brands including sports and entertainment. Comparable to SYP for its social-CRM and community capabilities, but Khoros is a broad incumbent with no specific reward-redemption or sponsor-co-activation layer.
• Sprout Social: Public social-media management and analytics platform serving brands across industries including sports. Comparable in that it manages social engagement at scale, but Sprout Social does not natively trigger reward or sponsor co-activation inside DMs the way SYP does.
• Epsilon: Publicis-owned marketing technology and CRM data giant that powers loyalty programs, customer data platforms, and personalized marketing for major brands including sports sponsors. Comparable to SYP for the data-and-loyalty intersection, but Epsilon is a much larger, broader marketing services incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/getsyp
• Instagraminstagram.com/getsyp
• TikToktiktok.com/@getsyp
• Xx.com/SYPtheAPP

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SYP