New Vessel

What New Vessel does

New Vessel (legal name: New Vessel, Inc.) is a Seoul-headquartered, US-incorporated e-commerce brand aggregator founded in 2021. The company acquires native Amazon FBA and other e-commerce brands, primarily from sellers generating at least $200K in SDE profit with a 15% margin over the trailing 12 months, and integrates them into a portfolio it intends to scale through operational expertise in e-commerce, strategy, finance, and law.

Its core offering is a structured, seller-facing M&A funnel consisting of five steps: form submission, introductory call, LOI (typically within 2-3 business days), due diligence (2-3 weeks), and closing/integration (2-3 weeks), with a stated end-to-end timeline of 4-6 weeks. The company does not disclose a proprietary technology platform; its stated differentiators are process speed, flexible payment structures (upfront cash versus future upside), and team experience rather than software IP. Lead generation is inbound via a multilingual (English, Korean, Japanese) website with a structured contact form.

New Vessel is privately held and backed by a Feb 2022 seed round co-led by Naver, with participation from Wooshin Venture Investment, CKD Venture Capital Corporation, Lighthouse Combined Investment, and SCnetworks. The capital is earmarked for brand acquisitions and geographic expansion into South Korea and Japan. The company is led by co-founder and CEO Jaebin Lee, whose background spans M&A at global investment firms, M&A law at an international law firm, and graduate degrees from Korea University, Northwestern Pritzker School of Law, and Kellogg. Current scale is minimal — 1-10 employees, no disclosed revenue, and no portfolio composition publicly reported — placing the firm at an early operational stage relative to comparable Western aggregators that raised much larger Series A and later rounds during the 2021-2022 cycle.

Name

New Vessel

Legal name

New Vessel, Inc.

Website

https://newvessel.io

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

New Vessel is a Seoul-based, US-incorporated e-commerce brand aggregator founded in 2021 that acquires and scales Amazon FBA and other e-commerce brands from sellers meeting a $200K SDE, 15% margin threshold, targeting expansion into South Korea and Japan.

Ownership category

akta.pro rank

Product category

E-commerce Brand Acquisition

NAICS

Wholesale Trade Agents and Brokers (4251)

akta.pro primary industry

E-commerce & Digital Business Brokerage (FSAEAIAH)

Keywords

• E-commerce brand acquisition
• Amazon FBA aggregator
• E-commerce M&A
• Brand portfolio scaling
• D2C brand roll-up

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Supply Chain, Operations

Revenue model

1. E-commerce Brand Acquisition and Scaling: New Vessel acquires e-commerce brands (primarily Amazon FBA sellers), integrates them into their portfolio, and scales operations to increase profitability and enterprise value. The company generates revenue by improving acquired brands and potentially through portfolio aggregation or future exits.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

New Vessel acquires native Amazon FBA and other e-commerce brands from entrepreneurs and SMB owners, then integrates and scales them within a portfolio. Sellers engage via a structured 4-6 week M&A process covering form submission, introductory call, Letter of Intent, due diligence, and closing, with target brands required to have at least $200K in profit (SDE) and 15% margins over the trailing 12 months.

Product overview

New Vessel operates as an e-commerce aggregator that acquires and scales Amazon FBA and other e-commerce brands. The company offers a single unified service focused on brand acquisition through a structured M&A process, supporting entrepreneurs with exit strategies while leveraging e-commerce and consumer branding expertise to grow brands into global players.

Differentiator

Problem solved

Functional benefit

Products and services

• E-commerce Brand Acquisition End-to-end acquisition service for native Amazon FBA and other e-commerce brands, providing a structured 4-6 week M&A process that includes initial evaluation, introductory call, Letter of Intent (LOI), due diligence, and closing/integration. Targets sellers with brands generating at least $200K in SDE and 15% margins over the trailing 12 months.

Quantifiable outcome

• 4-6 week acquisition process
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Empire Flippers: Empire Flippers is a leading online business brokerage brokering e-commerce, Amazon FBA, and SaaS businesses. Comparable as a deal-flow channel for the same e-commerce M&A transactions New Vessel pursues, though operating as broker vs. principal acquirer.
• Perch: Perch acquires and operates Amazon FBA and DTC brands, with a structured acquisition process and capital-light post-acquisition optimization model. Directly comparable acquisition criteria and target segment to New Vessel.
• Elevate Brands: Elevate Brands acquires Amazon FBA businesses and scales them through operational improvements and cross-listing. Operates with a similar SDE-based underwriting framework to New Vessel and targets the same Amazon FBA seller persona.
• Una Brands: Una Brands is an Asia-focused e-commerce aggregator operating in Singapore, India, and across Southeast Asia, acquiring Shopify and marketplace-native brands. New Vessel's Korea/Japan focus and FBA-led model closely parallel Una Brands' regional aggregator playbook.
• Acquire.com: Acquire.com is a marketplace for buying and selling e-commerce businesses, particularly Amazon FBA stores and SaaS micro-SaaS. Comparable to New Vessel's target transaction set (FBA brand M&A) and seller/buyer audience.
• Hero Digital Brands (formerly Heroes): Hero Digital Brands acquires and scales Amazon FBA businesses with an operational lift focus. Comparable acquisition thesis, target seller profile (FBA brand owners with $200K+ SDE), and roll-up strategy to New Vessel.

Broad incumbents

• Thrasio: Thrasio is the largest U.S. Amazon FBA aggregator, acquiring and operating hundreds of private-label brands. Directly comparable to New Vessel in acquisition thesis (FBA brand roll-ups, SDE-based underwriting) but at vastly greater scale and capital base.

Others

• Jungle Scout: Jungle Scout provides Amazon seller tools, market intelligence, and an FBA business acquisition marketplace. Adjacent ecosystem participant serving the same Amazon FBA seller base that New Vessel targets as acquisition candidates.

Regional players

• 10club: 10club is a Thrasio-style aggregator focused on acquiring and scaling Indian e-commerce brands. Comparable business model and brand-acquisition underwriting, but India-centric rather than East Asia-centric.
• Mensa Brands: Mensa Brands is one of India's largest e-commerce aggregators, acquiring and scaling D2C brands across multiple categories. Compares on the aggregator/brand-roll-up model but is primarily focused on the Indian market rather than Korea/Japan.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Vessel