Bluechip Infotech

What Bluechip Infotech does

Bluechip Infotech is a privately held Australian value-added IT distributor founded in 2000, headquartered in Silverwater, New South Wales, with wholly-owned subsidiaries and offices across Melbourne, Brisbane, Perth, Adelaide, and Auckland, New Zealand. The company aggregates products from more than 50 technology vendors — spanning hardware (HP, Acer, Seagate), software (Microsoft), security (Sophos, Bitdefender, ESET, WatchGuard, CyberQP), storage (Synology, QNAP), networking (Extreme Networks, Cambium), and unified communications (Zoom, 8x8, Yealink, Neat, Verkada) — and distributes them through a network of 5,000+ reseller partners, managed service providers, systems integrators, and consultants across Australia and New Zealand. Beyond third-party distribution, Bluechip has developed its own branded solution lines: Bluechip UC (unified communications), Bluechip IT ESI (electronic security infrastructure), and a Bluechip MSP Portfolio targeting managed service providers.

The business operates a hybrid distribution model combining a self-service online reseller portal at portal.bluechipit.com.au, a digital marketplace, and a direct account management team, supported by value-added services including presales solution architecture, training and enablement, webinars, joint marketing programs, and trade credit terms (14 days from invoice for pre-approved accounts). Revenue is generated primarily through product resale margins on distributed IT goods and from value-added services layered on top, including presales consulting, training, and deployment support. Management is led by Managing Director Johnson Hsiung, Sales Director Ron Jarvis, and Marketing and Alliances Director Willy Harsono. The company has executed one disclosed acquisition (Soft Solutions in New Zealand, December 2021) to deepen its trans-Tasman presence, and continues to actively onboard new vendors and expand its own solution portfolio, though it has no external institutional investors, no public listing, and no disclosed revenue or headcount growth metrics.

Name

Bluechip Infotech

Legal name

Bluechip Infotech Pty Limited

Website

http://www.bluechipit.com.au/

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Bluechip Infotech is a privately held Australian value-added IT distributor aggregating 50+ technology vendors and reaching 5,000+ reseller, MSP, and integrator partners across Australia and New Zealand through wholesale, presales, training, and own-branded solution lines.

Ownership category

akta.pro rank

Headquarters

HQ city

Silverwater

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Distribution and Resale: Bluechip Infotech generates revenue as a value-added distributor by procuring and distributing IT products from technology vendors to channel partners including resellers, MSPs, integrators, and consultants. Revenue is earned through product margins and value-added services including presales support, training, and deployment.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Bluechip Infotech is a value-added IT distributor that procures and distributes IT products (hardware, software, networking, security, storage, and unified communications) from 50+ technology vendors to over 5,000 reseller partners, managed service providers, integrators, and consultants across Australia and New Zealand. The company provides turnkey services covering consulting, procurement, training, and deployment, supported by a self-service online portal and the Bluechip Marketplace. It also operates three branded solution portfolios — Bluechip UC, Bluechip IT ESI, and Bluechip MSP Portfolio — that bundle vendor offerings for specific channel use cases.

Product overview

Bluechip Infotech is a value-added distributor offering its own branded solutions (Bluechip UC, Bluechip IT ESI, and Bluechip MSP Portfolio) alongside an extensive portfolio of third-party vendor products across storage, security, networking, software, and unified communications categories. The company's own products are distributed through a network of over 5,000 reseller partners across Australia and New Zealand, supported by integration partnerships with platforms including ConnectWise, Datto, and Microsoft.

Differentiator

Problem solved

Functional benefit

Products and services

• Bluechip UC (Unified Communications Portfolio) Branded unified communications solution portfolio that enables channel partners (resellers, MSPs, integrators, consultants) to expand their communications offerings with curated vendor products and Bluechip's value-added services.
• Bluechip IT ESI (Electronic Security Infrastructure) Branded electronic security infrastructure portfolio enabling channel partners to expand their security offerings, covering surveillance, access control, and physical security solutions from vendors such as Verkada, Avigilon, and Came-BPT.
• Bluechip MSP Portfolio Solutions portfolio specifically designed for managed service providers, bundling MSP-relevant tools (RMM/PSA, security, backup, access management) to empower MSPs to expand their managed services business.
• Bluechip Online Reseller Portal Self-service online ordering portal (portal.bluechipit.com.au) providing registered channel partners with product catalog access, account management, ordering capabilities, and trade credit term processing.
• Bluechip Marketplace Digital marketplace (marketplace.bluechipit.com.au) offering expanded product listings for channel partners to source additional IT products through Bluechip's distribution network.
• Presales and Solution Architecture Services Value-added service for channel partners providing vendor expertise, solution design, and pre-deployment architecture support across Bluechip's 50+ technology vendor portfolio.
• Training and Enablement Services Channel training and enablement services delivered to resellers and MSPs via webinars, vendor-led sessions, and certification events, supporting partner capability development across the vendor portfolio.

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

24 partnerships are on record, tiered flagship, core and major.

• CyberQPflagshipChannel Partner/ Reseller/ Distributor · 19 May 2026Canada-based zero trust access management vendor CyberQP expanded into Australia through a distribution partnership with Bluechip Infotech. Under the agreement, Bluechip distributes CyberQP's privileged access management (PAM) and end-user access management solutions, including QGuard and QDesk platforms, across its reseller and MSP network throughout Australia and New Zealand. The deal grants Bluechip access to CyberQP's flagship platform with integrations across ConnectWise, Datto, Microsoft, and other major platforms.
• SynologycoreTechnology or Integration · 22 September 2025Synology, a leading provider of network-attached storage solutions, partnered with Bluechip Infotech as a channel partner in Australia and New Zealand. Bluechip was recognized at Synology's Solution Day 2025 gala dinner alongside other key partners including Multimedia Technology, Silicon Memory Technology, and CompNow for their contributions to business in the region.
• HPcoreChannel Partner/ Reseller/ DistributorHP is a key vendor partner providing computers, servers, hardware, and peripherals distributed through Bluechip Infotech's channel network across Australia and New Zealand.
• MicrosoftcoreTechnology or IntegrationMicrosoft software and cloud solutions are distributed through Bluechip Infotech's vendor portfolio, enabling partners to deliver Microsoft-based technology solutions.
• SophoscoreChannel Partner/ Reseller/ DistributorSophos cybersecurity solutions including firewalls, endpoint protection, and managed threat response are distributed through Bluechip Infotech. Bluechip is promoted as the premiere Sophos distributor in ANZ.
• QNAPcoreChannel Partner/ Reseller/ DistributorQNAP network-attached storage (NAS) products including enterprise NAS, SMB NAS, and home/SOHO solutions are distributed through Bluechip's channel network.
• AcermajorChannel Partner/ Reseller/ DistributorAcer commercial and consumer notebooks, tablets, displays, and projectors distributed through Bluechip Infotech's reseller network.
• BitdefendercoreChannel Partner/ Reseller/ DistributorBitdefender cybersecurity and endpoint protection solutions distributed through Bluechip Infotech to channel partners across ANZ.
• ManageEnginecoreChannel Partner/ Reseller/ DistributorManageEngine IT management and security solutions distributed through Bluechip Infotech's partner network, with joint webinar and training programs.
• WatchGuardcoreChannel Partner/ Reseller/ DistributorWatchGuard network security appliances, firewalls, and multi-factor authentication solutions distributed through Bluechip Infotech.
• YealinkmajorChannel Partner/ Reseller/ DistributorYealink VoIP and unified communications solutions including IP phones and accessories distributed through Bluechip Infotech.
• SeagatemajorChannel Partner/ Reseller/ DistributorSeagate hard disk drives and storage solutions distributed through Bluechip Infotech's product portfolio.
• EatonmajorChannel Partner/ Reseller/ DistributorEaton UPS (uninterruptible power supply) solutions including online, line interactive, and rack mount UPS systems distributed through Bluechip Infotech.
• Extreme NetworkscoreChannel Partner/ Reseller/ DistributorExtreme Networks cloud-driven networking solutions including switching, routing, and wireless products distributed through Bluechip Infotech to SMB and MSP partners.
• CarbonitemajorChannel Partner/ Reseller/ DistributorCarbonite backup and recovery solutions distributed through Bluechip Infotech's channel network.
• ESETmajorChannel Partner/ Reseller/ DistributorESET business and home security software distributed through Bluechip Infotech.
• EntrustmajorChannel Partner/ Reseller/ DistributorEntrust SSL, PKI, identity, and HSM solutions distributed through Bluechip Infotech.
• 8x8majorChannel Partner/ Reseller/ Distributor8x8 cloud communications and contact center solutions (XCaaS) distributed through Bluechip Infotech for unified communications portfolio expansion.
• ZoomcoreChannel Partner/ Reseller/ DistributorZoom collaboration platform and AI-powered communication tools distributed through Bluechip Infotech, with joint customer connect roadshow events.
• VerkadacoreChannel Partner/ Reseller/ DistributorVerkada cloud-managed physical security solutions (cameras, access control) distributed through Bluechip Infotech. Bluechip sponsored VerkadaOne World Tour Sydney 2026 VIP Channel Partner Breakfast.
• NeatmajorChannel Partner/ Reseller/ DistributorNeat video conferencing devices (Neat Bar, Neat Bar Pro) distributed through Bluechip Infotech for meeting room and collaboration solutions.
• Cambium NetworksmajorChannel Partner/ Reseller/ DistributorCambium Networks wireless networking solutions including fixed wireless, switches, and access points distributed through Bluechip Infotech.
• CyberPowercoreChannel Partner/ Reseller/ DistributorCyberPower UPS systems, rack enclosures, and power protection solutions distributed through Bluechip Infotech. Awarded Distributor of the Year 2018.
• LogMeInmajorChannel Partner/ Reseller/ DistributorLogMeIn remote access and collaboration tools distributed through Bluechip Infotech.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TD SYNNEX: Merged entity of Tech Data and SYNNEX, one of the world's largest IT distributors with ANZ presence. Overlaps with Bluechip across many of the same vendor lines and channel-partner motion at much larger scale.
• Ingram Micro: Global broadline IT distributor with a substantial ANZ operation (including the absorbed Distribution Central). Directly competes with Bluechip on tier-1 vendor lines but operates with global scale and breadth well beyond Bluechip's regional focus.
• Arrow Electronics (ECS): Global value-added distributor through its Enterprise Computing Solutions business, distributing enterprise hardware, software, and security solutions to resellers and integrators. Comparable broadline VAD model at much larger scale.

Direct peers

• Dicker Data: ASX-listed (DDR) Australia's largest IT distributor serving resellers, MSPs, and system integrators across ANZ. Directly comparable in business model, vendor portfolio breadth (HP, Microsoft, Cisco, etc.), and SMB/education go-to-market.
• ALSO Group: European-headquartered value-added IT distribution group operating across multiple European countries plus selected APAC markets. Closely comparable value-added distribution model with deep vendor portfolios and channel-services offerings.
• Exclusive Networks: Cybersecurity-focused value-added distributor listed on Euronext Paris. Highly comparable to the cybersecurity portion of Bluechip's portfolio (Sophos, Bitdefender, WatchGuard, ESET, CyberQP) and operates a similar VAD-plus-services model.

Regional players

• Rhinox Technology Services: Australian value-added IT distributor focused on enterprise and SMB channels. Comparable regional VAD model serving ANZ resellers, though with a more concentrated vendor mix than Bluechip.
• Leader Computers: Long-standing Australian IT distributor serving a similar reseller and integrator channel across ANZ. Direct competitor on hardware (PCs, components) and adjacent software categories, though smaller scale than Bluechip or Dicker Data.
• CompNow: Australian IT solutions distributor with a strong education and government vertical presence alongside broader SMB. Comparable channel-driven distribution model and explicitly named alongside Bluechip at Synology's Solution Day 2025.

Emerging players

• Pax8: Cloud-native IT distributor serving MSPs and SMBs with SaaS, security, and modern infrastructure products. Adjacent rather than directly comparable — overlaps on the MSP channel and security categories but not on traditional hardware distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bluechip_it
• YouTubeyoutube.com/channel/UCqNVLn3gfdoxBlS-2NoFV9A
• Facebookfacebook.com/bcitaustralia
• LinkedInlinkedin.com/company/bluechip-infotech

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bluechip Infotech