AudienceLab
AudienceLab is a New York-based Data-as-a-Service platform providing identity resolution and behavioral audience targeting to advertising agencies and direct advertisers. Its SuperPixel technology, 280M US consumer profiles, and 95%-accurate online-to-offline data matching enable cross-platform audience activation.
- Company typePrivate
- Founded2022
- HeadquartersWilmington, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What AudienceLab does
AudienceLab Corp, a private Data-as-a-Service (DAAS) company founded in 2022 and headquartered in Garden City, New York, provides identity resolution and audience targeting infrastructure to advertising agencies and direct advertisers. The platform centers on a proprietary Audience Graph of 280M US consumer profiles enriched with behavioral data from 60B+ URLs scanned weekly, plus offline verification (real estate, financial, census records) that achieves 95% contact-data accuracy through the COREG matching engine. Its modular product suite includes SuperPixel (identity resolution pixel achieving 60% match rates in disclosed case studies), Household IP Scoring (cookie-less matching), Custom Models (natural-language audience building), SmartSearch (B2B prospecting via SIC codes), and direct-sync Audience integrations to Facebook, Google, YouTube, and 2,000+ other platforms.
The company's revenue model is primarily subscription-based: agencies license DAAS access and pay per audience synced ($1,500-$2,500/month per audience segment is the cited agency-side figure), with additional revenue from premium vertical services ($5k-$22k/month), performance/revenue-share deals, and data verification services. Go-to-market is a hybrid of sales-led demo onboarding (application-form intake at data.audiencelab.io), community-led growth via the Skool platform and weekly workshops, and earned-media credibility (Forbes luxury brand partnership). The primary customer segments are agency owners seeking to build high-margin DaaS businesses, advertisers seeking to escape walled-garden data restrictions on Meta and Google, and B2B companies with high CAC requiring decision-maker targeting on personal consumer profiles.
Technically, the company operates across structured consumer/business data, text-based prompt inputs, and multi-channel activation (ads, email, direct mail, calls). Leadership is concentrated in three co-founders - Jesse Gibson (CEO/CFO), Adam Lucerne (CTO, previously ran an agency generating $70M+ for luxury real estate clients), and Yash Ravee (COO) - with named functional heads for sales, marketing, customer success, support, and operations. The firmographic count of 1-10 employees is inconsistent with the publicly named 15-person roster. No external institutional funding, M&A, or revenue is disclosed.
AudienceLab firmographics
Firmographics- Name
- AudienceLab
- Legal name
- AudienceLab Corp
- Website
- https://audiencelab.io
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AudienceLab is a New York-based Data-as-a-Service platform providing identity resolution and behavioral audience targeting to advertising agencies and direct advertisers. Its SuperPixel technology, 280M US consumer profiles, and 95%-accurate online-to-offline data matching enable cross-platform audience activation.
- Ownership category
- akta.pro rank
AudienceLab industry classification
Industry- Product category
- Advertising Data & Identity Resolution
- NAICS
- Advertising Agencies (54181), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising (7310)
- akta.pro primary industry
- Audience Segmentation, Demographic & Identity Graph Services (MPABAOAH)
- akta.pro secondary industries
- Audience Measurement & Media Research (Ratings, Attribution, Media Mix Insights) (MPAAALAM), Media & Audience Measurement Analytics (BPAHALAO)
Keywords
Where AudienceLab is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AudienceLab business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Supply Chain
Revenue model
- Data-as-a-Service (DAAS) Subscription: Monthly licensing fees for access to audience data, identity resolution, and platform features. Agencies pay recurring fees to access and sync targeted audiences to client ad accounts. Pricing tiers vary by usage volume and data access level.
- Audience Syncing Services: Fees charged per audience sync to ad platforms. Agencies charge clients $1,500-$2,500 per month per audience segment synced to client accounts.
- Performance-Based Revenue Share: Agencies using AudienceLab data can structure deals taking percentage of revenue or charging per lead call. Some agencies secure equity stakes in client companies by providing data-driven growth services.
- Identity Resolution Pixel Licensing: Licensing fees for the SuperPixel technology that enables cookie-less visitor identification and match rate improvement (achieving 60% match rates vs industry standard ~15%).
- Data Verification/Hygiene Services: Services to clean, verify, and correct contact data, removing outdated or incorrect information to improve campaign performance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | DAAS Platform Access |
| Outcome Based/ Performance | Monthly | Identity Resolution Services |
| Transaction based/ take rate | Monthly | Custom Model / Trojan Horse Offers |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
AudienceLab product offering
Product offeringCore offering
AudienceLab is a data-as-a-service platform that gives advertisers and agencies control over audience targeting data, combining an identity graph of over 280 million US consumer profiles with real-time behavioral intent tracking. It offers identity resolution (SuperPixel), online-to-offline data matching, and direct audience syncing to ad platforms.
Product overview
AudienceLab is a unified data control and audience targeting platform designed to help advertisers overcome walled gardens and cookie deprecation. The platform architecture centers on three core pillars: identity resolution (via SuperPixel), behavioral audience targeting (via Custom Models and 60B+ weekly URL analysis), and multi-channel activation (via Audience Sync). The core AudienceLab Platform serves as the central hub, with specialized modules including SuperPixel for capturing anonymous traffic, COREG Data for 95%-accurate offline matching, Custom Models for AI-powered audience creation, SmartSearch for B2B prospecting, and DAAS for agency service delivery. The platform targets both advertisers directly and agency owners looking to build data-as-a-service businesses.
Differentiator
Problem solved
Functional benefit
Brands
- SuperPixel: Identity resolution pixel technology that matches website visitors to consumer profiles for retargeting and reactivation campaigns.
- DAAS (Data as a Service)
- SmartSearch
- COREG Data
Products and services
- AudienceLab Platform Unified data control and audience targeting platform enabling advertisers to target any audience, identify any traffic, and activate data on any platform. Combines identity resolution, behavioral targeting, and multi-channel activation capabilities.
- SuperPixel Identity resolution pixel that captures anonymous website visitors and matches them to consumer profiles for re-activation campaigns. Achieves a 60% match rate and enables 10x lead generation from previously unidentifiable traffic.
- DAAS (Data as a Service) Business model framework and service offering enabling agency owners to offer data services to clients without fulfillment work. Includes audience building, ad account syncing, and data delivery services.
- COREG Data (Online 2 Offline) High-accuracy data matching combining online identifiers with offline databases including real estate records, financial data, and census information. Achieves 95% accuracy on fully contact data.
- Custom Models AI-powered audience building tool allowing users to create custom audience segments by describing ideal customers in natural language prompts. AI analyzes behavioral data across billions of URLs to generate targeted audiences.
- SmartSearch B2B prospecting tool enabling targeting of specific businesses using SIC codes and behavioral data to identify decision-makers and match them to consumer profiles.
- Household IP Scoring Technology Cookie-less household IP scoring technology that matches website visitors without relying on third-party cookies, addressing Google's cookie deprecation.
- Audience Sync Direct integration feature syncing targeted audience data to ad platforms including Facebook, Google, and YouTube. Creates custom audiences, lookalike audiences, and enables omni-channel targeting.
Quantifiable outcome
- Cost per booked call reduced from $400 to $190 (52.5% reduction)
- +8 more outcomes
Companies that use AudienceLab
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles2 records
AudienceLab technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability7 records
Feature8 records
AudienceLab partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Major Luxury Brand (Forbes Partnership)coreAudienceLab partnered with a major luxury brand as documented in a Forbes press release. The partnership enables the luxury brand to leverage AudienceLab's identity resolution and audience targeting capabilities for precision marketing campaigns targeting high-net-worth consumers.
- Facebook/Meta (Platform Integration)coreDirect platform integration allowing audience sync to Facebook Business Manager, enabling custom audience creation and lookalike targeting using AudienceLab data.
- Google (Platform Integration)coreDirect integration enabling audience activation across Google Ads platforms including search, display, and YouTube campaigns.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
AudienceLab competitors and assessment
Company assessmentDirect peers
- Demandbase: Account-based marketing platform that combines firmographic, intent, and behavioral data for B2B targeting. Overlaps with AudienceLab's B2B2C linkage and SIC-code-based prospect targeting capabilities.
- Influ2: B2B person-based advertising platform that targets decision-makers at named accounts. Explicitly compared on AudienceLab's own site and a direct peer for B2B2C-style targeting of business audiences on social platforms.
- 6sense: B2B revenue intelligence platform leveraging intent data and AI for account targeting. Comparable to AudienceLab's Custom Models and behavioral audience building, though focused primarily on B2B enterprise account-based marketing.
- LiveRamp: Leading identity resolution and data connectivity platform that helps advertisers unify customer data across platforms. Direct competitor to AudienceLab's identity graph and SuperPixel capabilities, but operating at significantly greater scale and with deeper enterprise penetration.
- Bombora: B2B intent data provider that scores company-level purchase intent from web activity. Comparable to AudienceLab's behavioral URL scanning and intent-tracking capabilities, with a similar focus on agencies and B2B advertisers.
Broad incumbents
- ZoomInfo: Large-scale B2B contact and company intelligence platform. Comparable to AudienceLab's SmartSearch B2B prospecting offering, with substantially broader scale, enterprise customer base, and go-to-market resources.
- Acxiom: Large-scale audience data and identity services provider (now part of IPG). Directly competes with AudienceLab's identity graph and audience segmentation capabilities, with much deeper global data partnerships.
- Oracle Advertising (Oracle Data Cloud / Moat): Major adtech and audience data business inside Oracle, providing third-party data and identity services to advertisers. Broad incumbent competitor with overlapping audience-data and cross-platform activation capabilities.
- Experian Marketing Services: Consumer credit, identity, and marketing data powerhouse. Comparable to AudienceLab's online-to-offline matching via COREG, with much larger offline data assets and established enterprise relationships.
Emerging players
- Premier: Named as a direct comparison on AudienceLab's website. Listed here as a known comparator in AudienceLab's marketing materials; relevance is taken from the company's own competitive framing rather than independent market knowledge.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
AudienceLab social profiles
Digital presenceAudienceLab compliance and trust
Trust signalCompliance1 record
AudienceLab financial estimates
Financial estimateRevenue estimate
Valuation estimate
AudienceLab leadership team
Management profileNumber of profiles
Profiles8 records
AudienceLab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AudienceLab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AudienceLab
What does AudienceLab do?
AudienceLab is a data-as-a-service platform that gives advertisers and agencies control over audience targeting data, combining an identity graph of over 280 million US consumer profiles with real-time behavioral intent tracking. It offers identity resolution (SuperPixel), online-to-offline data matching, and direct audience syncing to ad platforms.
Is AudienceLab a public or private company?
AudienceLab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AudienceLab founded?
AudienceLab was founded in 2022. It employs 11 to 50 people.
Where is AudienceLab based?
AudienceLab is headquartered in Wilmington, United States, in the North America region.
How does AudienceLab make money?
Five revenue lines are on record. Data-as-a-Service (DAAS) Subscription is the primary driver. The others are audience Syncing Services, performance-Based Revenue Share, identity Resolution Pixel Licensing and data Verification/Hygiene Services.
Who are AudienceLab's main competitors?
Direct peers on record are Demandbase, Influ2, 6sense, LiveRamp and Bombora. Broad incumbents are ZoomInfo, Acxiom, Oracle Advertising (Oracle Data Cloud / Moat) and Experian Marketing Services. Premier is listed as an emerging player.
Does AudienceLab have an API?
No public API is recorded for AudienceLab.
What industry is AudienceLab in?
AudienceLab's product category is Advertising Data & Identity Resolution. Its primary akta.pro industry code is MPABAOAH, Audience Segmentation, Demographic & Identity Graph Services, with a secondary code of MPAAALAM, Audience Measurement & Media Research (Ratings, Attribution, Media Mix Insights). Its NAICS code is 54181 and its SIC code is 7370.