Influ2
- Company typePrivate
- Founded2017
- HeadquartersSunnyvale, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
Influ2 firmographics
Firmographics- Name
- Influ2
- Legal name
- Influ2 Inc.
- Website
- https://influ2.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Influ2 industry classification
Industry- Product category
- Account-Based Marketing Software
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Account-Based Marketing (ABM) Services (BPAFAKAG)
- akta.pro secondary industries
- Marketing Automation & Campaign Management CRM (HDAEAFAB), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where Influ2 is headquartered
LocationHeadquarters
- HQ city
- Sunnyvale
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Influ2 business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Subscription: Annual platform subscription fees ranging from $40,000-$80,000 for mid-market deployments and exceeding $100,000 for enterprise contracts. Includes unlimited user seats across five core modules: contact-level ads, intent tracking, buyer journey orchestration, cohort design, and signals center. Billed annually with multi-year contract options.
- Ad Spend Pass-Through: Separate advertising media spend billed through customer accounts. Influ2 facilitates ad placement across LinkedIn, Facebook, Instagram, Google, Bing, and Amazon with costs passed through at actual rates.
- Audienscope Add-On: Paid add-on product for contact-level buyer intent data. Available in two tiers: Audienscope 360 and Audienscope ID, providing enhanced search, social, and job change intent signals at the individual contact level.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Mid-Market Enterprise |
| Subscription | Annual | Large Enterprise |
| Subscription | Annual | Audienscope 360 (Add-on) |
| Subscription | Annual | Audienscope ID (Add-on) |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
Influ2 product offering
Product offeringCore offering
Influ2 operates a contact-level Account-Based Marketing (ABM) platform that targets named individual buyers rather than account-level audiences. The platform serves targeted ads across LinkedIn, Facebook, Instagram, Google, Bing, and Amazon, aggregates contact-level buyer intent signals, automates buyer journey orchestration, and attributes ad engagement back to pipeline and closed revenue. It is sold as an annual enterprise subscription with separate ad-spend pass-through and an optional Audienscope intent-data add-on.
Product overview
Influ2 is a contact-level Account-Based Marketing (ABM) platform structured as a unified product with six core modules plus one paid add-on. The platform centers on Contact-Level Intent, which captures buyer signals at the individual level; Contact-Level Ads, which delivers targeted advertising across LinkedIn, Facebook, Instagram, Google, Bing, and Amazon; and Buyer Journey Orchestration, which dynamically personalizes messaging across channels based on real-time behavior. Supporting these, Cohort Builder enables audience segmentation from CRM data, Signals Center (powered by generative AI) contextualizes contact-level intent into sales-ready insights, and Revenue Reporting connects ad engagement to pipeline and closed revenue. Audienscope is a separately priced add-on module that provides enhanced contact-level intent signal aggregation and AI summarization across search, content, and social channels. The platform integrates natively with Salesforce, HubSpot, Salesloft, and Outreach, and was recognized by Forrester in its Revenue Marketing Platforms for B2B Landscape, Q3 2025 report.
Differentiator
Problem solved
Functional benefit
Products and services
- Contact-Level Ads B2B advertising platform that targets named individual buyers rather than account-level audiences, serving ads across LinkedIn, Facebook, Instagram, Google, Bing, and Amazon and tracking engagement back to pipeline and revenue without requiring form fills.
- Contact-Level Intent Provides actionable intent signals tied to named individual buyers across social, search, ads, third-party content, and website visitors, identifying who is researching topics relevant to the advertiser and what they are interested in, including in zero-click search environments.
- Buyer Journey Orchestration Automatically guides buyers through personalized content journeys across multiple channels based on real-time behavior, engagement signals, and sales stage, dynamically adjusting messaging as prospects take action or change their path.
- Cohort Builder Audience-building tool that transforms CRM data into targeted advertising cohorts based on sales activity, pipeline stages, job title, industry, and other criteria, automatically syncing with sales priorities and updating as contacts change roles.
- Signals Center
Quantifiable outcome
- Pipeline conversion increases by up to 2.18x for buying groups with at least one ad click
- +4 more outcomes
Companies that use Influ2
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles2 records
Influ2 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability7 records
Feature6 records
Influ2 partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- MarketBridgecoreStrategic agency partner using Influ2 to deliver contact-level advertising services to clients. MarketBridge is a growth marketing agency that has achieved 6x more accounts in pipeline for clients using Influ2. Testimonial from SVP of Strategy Amy Grucela featured prominently.
- SalesLoftcoreTechnology integration partner. SalesLoft sequences are triggered based on Influ2 ad engagement data. When contacts meet engagement thresholds (ad click or viewing all ads), they are automatically added to Salesloft sequences with messaging mapped to their interactions.
- HubSpotcoreCRM and marketing automation integration partner. Influ2 syncs buyer signals and engagement data with HubSpot, triggering automated campaigns and providing context for sales outreach.
- SalesforcecoreCRM integration partner. Influ2 syncs contact-level engagement data to Salesforce campaigns to measure impact on revenue. Sales notifications flow through Salesforce with engagement context. Additional Salesforce integration for sales follow-up triggers in development.
- PUNCH!!minorMarketing agency partner offering contact-level ABM services to clients using the Influ2 platform.
- RADISHminorMarketing agency partner specializing in B2B marketing and offering Influ2-powered contact-level advertising services.
- NordminorAgency partner offering contact-level ABM capabilities to clients through the Influ2 platform.
- VertoDigitalminorDigital marketing agency partner providing Influ2 contact-level advertising services.
- Forrester ResearchcoreResearch partnership producing the 'Focus on Individual Buyers Within Accounts' report, a quantitative survey of 163 U.S.-based B2B marketing decision-makers. Jointly produced reports and webinars on contact-level ABM effectiveness and buying group marketing.
- FinallyminorPartner company featured in October 2025 webinar discussing the future of ABM and practical applications of contact-level intent data alongside Influ2 executives.
- ForgeXminorPartner company featured in October 2025 webinar discussing contact-level intent data applications and ABM strategy alongside Influ2.
- Sales Leadership AcceleratorminorPartner organization participating in October 2025 webinar on contact-level ABM intent signals and GTM evolution.
- PavilionminorGo-to-market acceleration platform partner. Joint thought leadership article on GTM strategy evolution, synthesizing insights from five GTM leaders across various companies.
- Scrappy ABMminorABM consulting partner co-hosting webinars on coordinated sales and marketing programs and contact-level intent data usage.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Influ2 competitors and assessment
Company assessmentDirect peers
- Demandbase: Demandbase is a leading enterprise ABM platform offering account identification, advertising, intent data, and sales engagement. It directly competes with Influ2 in contact-level targeting and pipeline marketing for mid-market and enterprise B2B accounts.
- 6sense: 6sense is a well-capitalized ABM platform specializing in account-level intent data and predictive analytics. While Influ2 already integrates with 6sense, both target the same enterprise ABM buyer with overlapping contact- and account-level advertising and intent capabilities.
- Terminus: Terminus is an ABM platform providing account-based advertising, web personalization, and measurement across channels like LinkedIn, display, and email. It targets the same enterprise marketing and sales operations buyers as Influ2 with comparable ad-serving and engagement attribution capabilities.
- Madison Logic: Madison Logic is an ABM platform combining account-level intent data with multi-channel advertising activation. It serves enterprise B2B marketers with a contact-and-account targeting motion closely aligned to Influ2's contact-level ad and engagement offering.
- Rollworks (NextRoll): Rollworks is an ABM platform focused on mid-market and enterprise account-based advertising, audience targeting, and pipeline measurement. It directly overlaps with Influ2's contact-level advertising and revenue attribution value proposition for B2B sales teams.
- Jabmo: Jabmo is an ABM platform specializing in account-based advertising and intent targeting for B2B enterprises, particularly in Europe. It competes with Influ2 in delivering named-account digital ad campaigns and connecting ad engagement to pipeline.
- MRP (formerly MRP Prelytix): MRP is an enterprise ABM platform offering account-based advertising, predictive analytics, and sales enablement. It targets the same enterprise B2B marketing and sales operations buyers as Influ2 with adjacent advertising and orchestration capabilities.
Broad incumbents
- ZoomInfo: ZoomInfo is a large B2B data and intelligence platform offering contact-level targeting, intent signals, and sales engagement tools. While broader than Influ2, it competes in the same enterprise buyer workflow by bundling contact data and intent directly into go-to-market execution.
- LinkedIn (Sales Navigator / Marketing Solutions): LinkedIn is both a critical ad delivery partner for Influ2 and a broad incumbent offering account-based marketing tools, matched audiences, and lead-gen forms natively. It can compete with Influ2 by expanding its own contact-level targeting and reporting within the LinkedIn ecosystem.
Emerging players
- Bombora: Bombora is a leading B2B intent data provider that aggregates topic-level consumption signals across its publisher network. While not a full ABM platform, it competes with Influ2's Audienscope offering in the contact- and account-level intent data layer that ABM platforms depend on.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Influ2 social profiles
Digital presenceInflu2 compliance and trust
Trust signalCompliance4 records
Influ2 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Influ2 leadership team
Management profileNumber of profiles
Profiles10 records
Influ2 funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Influ2 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Influ2
What does Influ2 do?
Influ2 operates a contact-level Account-Based Marketing (ABM) platform that targets named individual buyers rather than account-level audiences. The platform serves targeted ads across LinkedIn, Facebook, Instagram, Google, Bing, and Amazon, aggregates contact-level buyer intent signals, automates buyer journey orchestration, and attributes ad engagement back to pipeline and closed revenue. It is sold as an annual enterprise subscription with separate ad-spend pass-through and an optional Audienscope intent-data add-on.
Is Influ2 a public or private company?
Influ2 is a private company. It is classified as venture growth investor backed and is currently operating.
When was Influ2 founded?
Influ2 was founded in 2017. It employs 101 to 250 people.
Where is Influ2 based?
Influ2 is headquartered in Sunnyvale, United States, in the North America region.
How does Influ2 make money?
Three revenue lines are on record. Platform Subscription is the primary driver. The others are ad Spend Pass-Through and audienscope Add-On.
Who are Influ2's main competitors?
Direct peers on record are Demandbase, 6sense, Terminus, Madison Logic, Rollworks (NextRoll), Jabmo and MRP (formerly MRP Prelytix). Broad incumbents are ZoomInfo and LinkedIn (Sales Navigator / Marketing Solutions). Bombora is listed as an emerging player.
Does Influ2 have an API?
No public API is recorded for Influ2.
What industry is Influ2 in?
Influ2's product category is Account-Based Marketing Software. Its primary akta.pro industry code is BPAFAKAG, Account-Based Marketing (ABM) Services, with a secondary code of HDAEAFAB, Marketing Automation & Campaign Management CRM. Its NAICS code is 541810 and its SIC code is 7311.