Afilio
Afilio is a Brazilian affiliate marketing platform connecting more than 200 enterprise advertisers with 100,000+ affiliate publishers across Brazil and Latin America. It operates as CJ Affiliate's exclusive regional partner since 2017 and earns take rates on performance-based (CPA/CPL/CPS) campaigns.
- Company typePrivate
- Founded2008
- HeadquartersRio De Janeiro, Brazil
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Afilio does
Afilio is a Brazilian-headquartered affiliate marketing platform that operates a two-sided marketplace connecting enterprise advertisers with a network of more than 100,000 affiliate publishers across Brazil and Latin America. Founded in 2008 and headquartered in Rio de Janeiro with an additional office in São Paulo, Afilio functions as the regional exclusive partner of CJ Affiliate (since 2017), extending the global network's advertiser base into Brazilian and LATAM affiliate audiences. The platform supports performance-based campaigns across multiple affiliate verticals including content sites, cashback, coupons, social media, email marketing, influencers, retargeting, push notifications, and sub-affiliate networks, with a proprietary 100% Brazilian technology stack providing real-time tracking, deeplink generation (via dashboard, browser extension, or API), and Mobile Measurement Partner (MMP) integrations recognized by major DSPs.
The company monetizes by taking a share of the commissions advertisers pay on conversions delivered through its affiliate network under CPA, CPL, CPS, and CPI pricing models, with no upfront media spend required from advertisers. Affiliates register free of charge through a self-serve dashboard; advertisers are acquired via a dedicated sales-led commercial team supplemented by contact forms and product demos. Distribution is anchored by dual channels - self-serve web platform (dashboard.afilio.com.br) for affiliates, direct enterprise sales for advertisers - and reinforced by the CJ Affiliate partnership, which grants access to international brand campaigns that local affiliates can promote.
Afilio serves a diversified advertiser base of more than 200 brands spanning streaming (Globoplay), mobility (Uber, Latam, Movida, Buser), retail/e-commerce (Hering, Track&Field, Philco, Britânia, Iguatemi 365, Canon, Nespresso), financial services (Santander), telecommunications (Claro), hospitality (Hoteis.com), education (Cruzeiro do Sul) and healthcare (Qualidoc, online health exam platforms). The company is privately held (legal entity AFILIO INTERNET LTDA., CNPJ 10.190.614/0001-37), operates with 51-100 employees, and is led by founder-CEO Julien Turri. No venture-capital or private-equity backing is disclosed in the source material.
Afilio firmographics
Firmographics- Name
- Afilio
- Legal name
- AFILIO INTERNET LTDA.
- Website
- https://afilio.com.br
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Afilio is a Brazilian affiliate marketing platform connecting more than 200 enterprise advertisers with 100,000+ affiliate publishers across Brazil and Latin America. It operates as CJ Affiliate's exclusive regional partner since 2017 and earns take rates on performance-based (CPA/CPL/CPS) campaigns.
- Ownership category
- akta.pro rank
Afilio industry classification
Industry- Product category
- Affiliate Marketing Platform
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Affiliate Marketing & Partner Networks (BPAMALAI)
- akta.pro secondary industries
- Affiliate & Partner Marketing (Performance Partnerships) (BPAFACAE), Affiliate Marketing & Partner Program Management (MPAAACAD)
Keywords
Where Afilio is headquartered
LocationHeadquarters
- HQ city
- Rio De Janeiro
- HQ country
- Brazil
- HQ region
- Latin America
Offices3 records
Markets served
Afilio business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Commission-based Affiliate Fees (CPA/CPL/CPS): Afilio earns revenue by charging advertisers a fee for each conversion (acquisition, lead, or sale) generated through its affiliate network. Affiliates earn commissions on conversions, with Afilio taking a share of each transaction. The platform supports multiple commission models including CPA (Cost per Acquisition), CPL (Cost per Lead), CPS (Cost per Sale), CPI, and display-based models.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Pay-as-you-go | Free for affiliates; advertisers pay per conversion |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
Afilio product offering
Product offeringCore offering
Afilio operates a dual-sided affiliate marketing platform connecting more than 200 advertisers (brands, agencies, retailers) with a network of over 100,000 affiliates across Brazil and Latin America. The platform enables performance-based marketing campaigns (CPA, CPL, CPS, CPI) through multiple channels including content sites, cashback, coupons, social media, email marketing, push notifications, and sub-affiliate networks. Advertisers pay only on conversion, while affiliates register free and earn commissions on the results they generate, with proprietary tracking, real-time reporting, and fraud prevention technology underpinning the offering.
Product overview
Afilio operates as a unified affiliate marketing platform connecting major advertisers with a network of over 100,000 affiliates across Brazil and Latin America. The core Afilio Platform serves as the central hub for campaign management, affiliate recruitment, tracking, and performance analytics. Through its exclusive CJ Affiliate partnership (since 2017), the platform extends reach to global advertisers and international affiliate networks. The ecosystem includes an Affiliate Dashboard for self-service campaign management, tools for advertisers to manage multi-channel campaigns, and access to diverse affiliate verticals including content sites, cashback, coupons, influencers, email marketing, and mobile marketing. The platform emphasizes performance-based pricing (advertisers pay only for results), advanced tracking technology, fraud prevention, and strategic support through dedicated teams.
Differentiator
Problem solved
Functional benefit
Products and services
- Afilio Affiliate Marketing Platform Core performance-based affiliate marketing platform connecting 200+ advertisers with over 100,000 affiliates across Brazil and Latin America, supporting CPA, CPL, CPS, CPI and display-based commission models across multiple channels including content sites, cashback, coupons, social media, email marketing, and mobile.
- CJ Affiliate Partnership Program Exclusive regional distribution of CJ Affiliate global campaigns in Brazil and Latin America, enabling advertisers to reach global audiences and affiliates to promote international brands through the Afilio platform.
Quantifiable outcome
- 110% average growth over two months for health segment campaign (March–April 2023)
- +6 more outcomes
Companies that use Afilio
Customer profileNamed customers18 records
Segments8 records
Ideal customer profiles2 records
Afilio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Afilio partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CJ AffiliatecoreSince 2017, Afilio has served as the exclusive CJ Affiliate partner in Brazil and Latin America. This partnership enables Afilio to offer CJ's global advertiser campaigns to its network of 100,000+ Brazilian affiliates, while providing CJ with exclusive access to the Brazilian affiliate market. The partnership extends Afilio's reach globally and brings international brand opportunities to local affiliates.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
Afilio competitors and assessment
Company assessmentBroad incumbents
- Tradedoubler: European-headquartered performance marketing and affiliate network with global advertiser relationships. Comparable on CPA-based affiliate tracking and international brand distribution.
- Rakuten Advertising: Affiliate and performance marketing arm of Rakuten, operating a global affiliate network serving enterprise advertisers. Comparable in cross-border advertiser reach, performance pricing, and fraud-prevention tooling.
- Awin: Global affiliate marketing network with established presence in Europe and North America, actively expanding into Latin America. Directly comparable in offering affiliate tracking, advertiser and publisher matchmaking, and global brand access — Afilio's category-defining competition.
- ShareASale: Long-standing US-based affiliate network acquired by Awin, providing affiliate tracking and a large merchant base. Comparable on network-effect affiliate platform mechanics and global advertiser access.
- CJ Affiliate (Commission Junction): CJ Affiliate is the global affiliate marketing network that Afilio partners with as its exclusive Brazil/Latam representative. Highly comparable as the upstream platform Afilio distributes to Brazilian affiliates; also the dominant global incumbent Afilio competes against indirectly for advertiser mindshare.
Direct peers
- Hotmart: Brazilian digital-products platform with a sizable affiliate/creator program connecting global product creators with Brazilian and Latam affiliates. Comparable on affiliate onboarding, performance commissions, and regional publisher base.
- Eduzz: Brazilian platform providing affiliate, digital product, and subscription tools with a large Brazilian and Latam affiliate base. Directly comparable in affiliate program management, performance commissions, and Brazilian-market reach.
- Impact: Partnership automation and affiliate platform serving global enterprise brands with a SaaS-style partner ecosystem offering. Closely comparable on tracking, performance pricing, multi-channel management, and brand-affiliate matchmaking, with growing Latam presence.
- PartnerStack: SaaS-focused partner management platform for affiliate, referral, and reseller programs. Comparable on technology-led affiliate program management and performance-pricing infrastructure, though with a SaaS-vertical tilt.
- Lomadee: Brazilian affiliate marketing network operated by BuscaPé/Zoom. Direct domestic competitor to Afilio in the Brazilian affiliate space, serving advertisers and publishers with similar CPA/CPL performance models.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Afilio social profiles
Digital presenceAfilio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Afilio leadership team
Management profileNumber of profiles
Profiles1 record
Afilio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Afilio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Afilio
What does Afilio do?
Afilio operates a dual-sided affiliate marketing platform connecting more than 200 advertisers (brands, agencies, retailers) with a network of over 100,000 affiliates across Brazil and Latin America. The platform enables performance-based marketing campaigns (CPA, CPL, CPS, CPI) through multiple channels including content sites, cashback, coupons, social media, email marketing, push notifications, and sub-affiliate networks. Advertisers pay only on conversion, while affiliates register free and earn commissions on the results they generate, with proprietary tracking, real-time reporting, and fraud prevention technology underpinning the offering.
Is Afilio a public or private company?
Afilio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Afilio founded?
Afilio was founded in 2008. It employs 51 to 100 people.
Where is Afilio based?
Afilio is headquartered in Rio De Janeiro, Brazil, in the Latin America region.
How does Afilio make money?
One revenue line is on record: commission-based Affiliate Fees (CPA/CPL/CPS).
Who are Afilio's main competitors?
Broad incumbents on record are Tradedoubler, Rakuten Advertising, Awin, ShareASale and CJ Affiliate (Commission Junction). Direct peers are Hotmart, Eduzz, Impact, PartnerStack and Lomadee.
Does Afilio have an API?
No public API is recorded for Afilio.
What industry is Afilio in?
Afilio's product category is Affiliate Marketing Platform. Its primary akta.pro industry code is BPAMALAI, Affiliate Marketing & Partner Networks, with a secondary code of BPAFACAE, Affiliate & Partner Marketing (Performance Partnerships). Its NAICS code is 541810 and its SIC code is 7310.