View My Chain
- Company typePrivate
- Founded2015
- HeadquartersMilton Keynes, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
View My Chain firmographics
Firmographics- Name
- View My Chain
- Legal name
- View My Chain Limited
- Website
- https://viewmychain.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
View My Chain industry classification
Industry- Product category
- Property Technology (PropTech) - Chain Data Infrastructure
- NAICS
- Real Estate Credit (522292), Mortgage and Nonmortgage Loan Brokers (522310), Activities Related to Credit Intermediation (5223)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Mortgage Bankers & Loan Correspondents (6162), Loan Brokers (6163)
- akta.pro primary industry
- Industrial & Logistics Real Estate Asset Management (BPAJAMAC)
- akta.pro secondary industry
- End-to-End Supply Chain Control Tower Platforms (TLAEAKAA)
Keywords
Where View My Chain is headquartered
LocationHeadquarters
- HQ city
- Milton Keynes
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
View My Chain business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Pay Per Chain: Revenue shared each time a user clicks to view chain status within a platform. Platforms add a 'Show Me The Chain' button to their workflow and earn a share of revenue per chain viewed. Fastest path to generating revenue with minimal integration effort.
- Chain-as-a-Service (CaaS): Full API subscription enabling deep embedding of chain data as a native feature. Platforms and enterprise customers pay subscription fees for comprehensive, always-on chain visibility integrated into their products, creating stickier platforms and long-term competitive advantage.
- Subscription / Direct Platform Access: Users subscribe to the ViewMyChain website services, paying subscription fees or monthly direct debit payments. Authentication required before login details are provided. Automatic renewal at end of each subscription period unless cancelled.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Pay Per Chain — lightweight, transaction-based model |
| Subscription | Annual | Chain-as-a-Service — deep API integration subscription |
| Subscription | Monthly | Standard Website Subscription |
Go-to-market motion5 records
Distribution channels7 records
Marketing channels7 records
View My Chain product offering
Product offeringCore offering
View My Chain operates the UK's only national-scale property chain data infrastructure, automatically constructing and tracking property chains (the linked sequence of dependent home purchases/sales) from sale agreed through to completion. It provides real-time chain status, milestone tracking, predictive exchange dates, and sales progression tools delivered via direct platform access, CRM/CMS embedding (Chain-as-a-Service), and a lightweight Pay Per Chain button integration, serving estate agents, conveyancers, mortgage brokers, property platforms, and consumers.
Product overview
ViewMyChain offers a unified platform architecture centered on its national chain data infrastructure for the UK property market. The core ViewMyChain Platform provides chain visibility across the entire property transaction lifecycle. Two deployment tiers serve different platform needs: Pay Per Chain (lightweight button integration for quick deployment) and Chain-as-a-Service (deep API embedding for native platform features). The consumer-facing MoveMe sub-product extends chain transparency directly to buyers and sellers. The platform integrates with estate agent software such as Alto, and its API enables CRM integrations and predicted exchange date functionality.
Differentiator
Problem solved
Functional benefit
Brands
- MoveMe: Consumer-facing product of ViewMyChain that provides buyers and sellers with real-time chain status visibility, from offer to completion. Reduced fall-through rate by 41% in a controlled trial of 1,000 property transactions (live data from Sept 2024 to Mar 2025).
- Pay Per Chain
- Chain-as-a-Service (CaaS)
Products and services
- ViewMyChain Platform Core chain data infrastructure platform that automatically constructs and maintains property chain networks from multiple data sources (estate agent CRM feeds, Land Registry, local authority search partners, mortgage application data), providing real-time chain status, milestone tracking, split chain management, and predictive exchange date analytics for UK property transactions.
- MoveMe Consumer-facing version of ViewMyChain that provides home buyers and sellers with real-time online visibility of their property chain's progress from offer to completion, with chat/messaging to their agent or solicitor and automatic milestone updates. A controlled trial of 1,000 transactions (Sept 2024-Mar 2025) reported a 41% reduction in fall-throughs.
- Chain-as-a-Service (CaaS) Full API integration product that embeds ViewMyChain's chain intelligence as a native feature within partner CRM or CMS platforms (e.g., Alto, Move with Us, Simplify), providing automatic case-level chain visibility across every transaction and creating stickier platform products with new revenue streams.
- Pay Per Chain Lightweight integration offering that allows property platforms to embed a 'Show Me The Chain' button inside existing workflows within days, generating instant chain visibility per click with revenue shared between ViewMyChain and the platform partner.
Quantifiable outcome
- 41% fewer fall-throughs — controlled trial of 1,000 transactions, Sept 2024–Mar 2025, MoveMe vs matched control group
- +3 more outcomes
Companies that use View My Chain
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
View My Chain technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature9 records
View My Chain partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Landmark Information GroupcoreLandmark Information Group collaborated with ViewMyChain and other leading organisations across the property industry as part of Project 28 — a Charter for faster, more certain property transactions. Landmark CEO Simon Brown stated the Charter maps out practical steps to speed up transactions and build trust. ViewMyChain provides the chain data infrastructure underpinning Project 28's ambitious 28-day target.
- Project 28 Consortium (23 organisations)coreProject 28 Charter launched by a working group of 23 leading UK mortgage lenders, brokers, estate agents, conveyancers, and property data providers. Sets a 28-day target from sale agreed to exchange. ViewMyChain is the chain data infrastructure provider for the initiative, described as 'the telescope to see how to hit' the 28-day target.
- Alto (part of Houseful)coreAlto, the market-leading estate agent software platform and part of Houseful, integrated ViewMyChain into its marketplace. Alto customers gain access to ViewMyChain features including faster completions, fewer fall-throughs, split chain visibility, and automatically constructed chains. COO Riccardo Iannucci-Dawson stated the integration reflects Alto's commitment to empowering estate agents.
- Connells GroupcoreConnells Group, one of the UK's largest estate agency groups, rolled out ViewMyChain's data-driven sales progression tool across its extensive branch network. David Plumtree, Connells Group Estate Agency Director, discussed why Connells chose ViewMyChain. The rollout resulted in a 17-day reduction in time to complete for Connells transactions.
- SimplifycoreSimplify, the UK's leading independent conveyancing and property services group, partnered with ViewMyChain to deliver data-led intelligence across the chain. David Grossman (CEO) and Mark Montgomery (CSO) discussed how chain visibility and pre-built chains help with collaboration, managing expectations, and securing successful outcomes for clients.
- Mortgage Advice BureaucoreLeading UK mortgage intermediary brand partnered with ViewMyChain to provide greater transparency of activity up and down the chain. Ben Thompson, Deputy CEO, stated the partnership aims to give advisers complete visibility on chains and ultimately speed up the process. ViewMyChain provides automated progress updates against the mortgage milestone within property transactions.
- Leaders Romans GroupminorLeaders Romans Group CEO Peter Kavanagh participated in ViewMyChain's Property Industry Focus interview series, discussing challenges within the property industry, key frustrations, and what could improve the home moving process. More of a thought leadership/content partnership than a commercial integration.
- AconveyancingminorNatalie Moore, Director & Licensed Conveyancer at Aconveyancing, participated in ViewMyChain's Property Industry Focus interview series, discussing conveyancing challenges and how chain visibility can help resolve industry issues.
- TwentyCicoreViewMyChain was founded by Sohail Rashid and Ian Lancaster (founder of TwentyCi). The company is part of the TwentyCi group of companies alongside TwentyCi Data, TwentyEA, Evolve Retail, and TwentyCi Asia. Copyright notice on the website states content is copyright 2016 TwentyCi Asia PTE. LTD. and used on licence by View My Chain Limited.
- Move with Us (Simplify group)coreMove with Us, part of the Simplify group and a leading property sales asset manager, partnered with ViewMyChain. Initially used within its part exchange and assisted sales team, where it is the clear market leader in managing part-exchange sales for new home developers. Access via integrated solution requiring no adoption of separate software. A key unique feature is that it does not require adoption from conveyancers, mortgage lenders, or connecting agents.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
View My Chain competitors and assessment
Company assessmentDirect peers
- Coadjute: UK-based property technology network connecting nodes of transaction information across the home-moving process. ViewMyChain's own materials describe Coadjute as a complementary 'network connecting nodes of information' while ViewMyChain is 'the source of automated pre-built chains,' making Coadjute a direct adjacent peer operating in the same UK chain-visibility category.
- tmgroup: UK conveyancing search, data and risk-management provider. Closely comparable to ViewMyChain in serving UK conveyancers and property transactions with data-driven workflow tools, and is an industry participant in the Project 28 consortium alongside ViewMyChain.
- Landmark Information Group: UK property data, search and due-diligence provider. Collaborates with ViewMyChain on Project 28 and provides overlapping data-infrastructure capabilities for UK property transactions, making it a comparable peer serving the same property-chain data workflow.
- Searchflow: UK conveyancing search and property data provider serving solicitors, lenders and brokers. Comparable to ViewMyChain in the data-infrastructure layer of UK property transactions, particularly around search and due-diligence data feeds.
Broad incumbents
- Reapit: UK estate agent CRM and sales platform incumbent used by a large share of UK agencies. As the dominant CRM that ViewMyChain integrates with / sells into, Reapit is a broad incumbent operating in the same estate-agent technology stack with overlapping sales-progression capabilities.
- Street Group: UK estate agent CRM, AI and sales-progression platform (formerly known as mio / Street). Comparable broad incumbent offering chain / sales-progression features natively to UK estate agents, potentially competing with ViewMyChain's CaaS and Pay Per Chain integrations.
Emerging players
- Acuity (formerly Search Acumen): UK conveyancing analytics and data platform providing insight into property transaction trends. Comparable as an emerging PropTech analytics player applying data science to UK property transactions, although narrower than ViewMyChain's chain-data infrastructure scope.
- Iamproperty: UK property technology company offering auction, sales-progression and tenant-finding tools to estate agents. Adjacent emerging player serving overlapping UK estate-agent customers with sales-progression workflow capabilities.
- OneDome: UK property platform offering a home-buying journey including chain data and conveyancing integration. Adjacent emerging peer addressing the same UK transaction-visibility problem with a consumer-facing portal model.
- BriefYourMarket: UK property marketing and CRM-comms platform serving estate agents and property professionals. Adjacent PropTech peer with overlapping customer base (UK estate agents) and overlap in CRM-integrated sales-progression workflow tools.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
View My Chain social profiles
Digital presenceView My Chain compliance and trust
Trust signalCompliance2 records
View My Chain financial estimates
Financial estimateRevenue estimate
Valuation estimate
View My Chain leadership team
Management profileNumber of profiles
Profiles5 records
View My Chain funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
View My Chain M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about View My Chain
What does View My Chain do?
View My Chain operates the UK's only national-scale property chain data infrastructure, automatically constructing and tracking property chains (the linked sequence of dependent home purchases/sales) from sale agreed through to completion. It provides real-time chain status, milestone tracking, predictive exchange dates, and sales progression tools delivered via direct platform access, CRM/CMS embedding (Chain-as-a-Service), and a lightweight Pay Per Chain button integration, serving estate agents, conveyancers, mortgage brokers, property platforms, and consumers.
Is View My Chain a public or private company?
View My Chain is a private company. It is classified as corporate owned and is currently operating.
When was View My Chain founded?
View My Chain was founded in 2015. It employs 11 to 50 people.
Where is View My Chain based?
View My Chain is headquartered in Milton Keynes, United Kingdom, in the Europe region.
How does View My Chain make money?
Three revenue lines are on record. Pay Per Chain is the primary driver. The others are chain-as-a-Service (CaaS) and subscription / Direct Platform Access.
Who are View My Chain's main competitors?
Direct peers on record are Coadjute, tmgroup, Landmark Information Group and Searchflow. Broad incumbents are Reapit and Street Group. Emerging players are Acuity (formerly Search Acumen), Iamproperty, OneDome and BriefYourMarket.
Does View My Chain have an API?
Yes. ViewMyChain offers an open API that provides property chain data, including predicted exchange date functionality. The API allows end users to pull chain data without adopting new software. Predicted exchange date functionality was initially released to API-only customers with plans to extend to web app and CRM-embedded customers. The API enables conveyancers and sales progressors to access predictive dates for property exchanges along with detailed insights for transaction context.
What industry is View My Chain in?
View My Chain's product category is Property Technology (PropTech) - Chain Data Infrastructure. Its primary akta.pro industry code is BPAJAMAC, Industrial & Logistics Real Estate Asset Management, with a secondary code of TLAEAKAA, End-to-End Supply Chain Control Tower Platforms. Its NAICS code is 522292 and its SIC code is 6531.