Horseplay

Name

Horseplay

Legal name

Game Play Network, Inc.

Website

https://bspot.com

Company type

Private

Founded year

1999

Operating status

Operating

Ownership category

akta.pro rank

Product category

Online Gambling / Real-Money iGaming Platform

NAICS

Casinos (except Casino Hotels) (713210), Gambling Industries (7132)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

akta.pro secondary industries

Online Horse Racing Betting (Advance Deposit Wagering/ADW) (MPAEADAD), Online Bingo Casinos (MPAEABAF)

Keywords

• Online gambling platform
• Real money gaming
• Casino-style games
• Mobile gambling app
• IGaming infrastructure

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Others

Revenue model

1. Real-Money Wagering (Consumer): Horseplay generates revenue from real-money wagers placed by consumers on its platform across casino-style games, poker, bingo, scratchers, and horse racing. The platform pays out $25,000,000+ per month in winnings.
2. Game Developer Revenue Share: Third-party game developers receive a share of the gaming profit generated by their games on the Fusion platform. The more popular the games, the more developers earn. No gaming licensing is required for game developers.
3. B2B Fusion Platform Licensing: Licensed gaming companies use the Fusion platform (for a fee or revenue share) to launch real-money gambling products in existing and new markets without requiring their own technology infrastructure.
4. Marketing Partner Referral / Affiliate Revenue: Marketing partners (influencers, affiliates, content creators) earn commissions via revenue share or bounty models for referring depositing players. Monthly payouts exceed $10M.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

Horseplay is a licensed mobile and desktop real-money online gambling platform that offers casino-style games, scratchers, poker, bingo, and horse racing wagering to adult players in 18 U.S. states. The platform is powered by the proprietary Fusion technology infrastructure, which holds 40+ patents on delayed reveal technology and is also licensed to third-party gaming operators as a B2B white-label solution, enabling them to launch real-money gambling products under their existing licenses. The platform pays out $25,000,000+ per month in player winnings and features 100+ game titles delivered via iOS app and web browser.

Product overview

Horseplay operates as both a B2C online gambling platform and a B2B technology provider. The Horseplay product is a licensed mobile and desktop online gambling service offering casino-style games, scratchers, poker, and bingo across 18 U.S. states. The Fusion platform is the underlying B2B technology layer that powers Horseplay and can be licensed by other gaming operators, featuring proprietary delayed reveal patents (40+) that enable the conversion of various game types into real-money gambling experiences without requiring additional gaming licenses for game developers.

Differentiator

Problem solved

Functional benefit

Products and services

• Horseplay Licensed mobile and desktop online gambling platform offering casino-style games, scratchers, poker, bingo, and horse racing wagering for real money. Targets adult players aged 21+ in 18 U.S. states via iOS app and horseplay.com web platform.
• Fusion

Quantifiable outcome

• Monthly payouts exceeding $25,000,000 since launch in April 2024
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and secondary.

• Kalamba GamescoreTechnology or IntegrationThird-party game developer providing casino slot games to the Horseplay/Fusion platform. Kalamba Games titles include Diamond Bounty Xmas, Atlantis Thunder, Vegas Blast, Safari Chase, and others, integrated into Horseplay's game library. Game developers receive a share of gaming profit without requiring their own gaming license.
• Caleta GamingcoreTechnology or IntegrationThird-party game developer providing casino games to the Horseplay/Fusion platform. Caleta Gaming titles include Crystal Unicorn, Cherry Cherry, Whale of Fortune, Torch of Fire, Hidden Kingdom, and Rock N' Reels, available in the Horseplay game library.
• Magic HorsecoreTechnology or IntegrationThird-party game developer supplying casino games to the Horseplay/Fusion platform. Magic Horse titles include Crazy 777, The Pig House, Potion Wizard, Plinko Empire, and Fortune Gems, integrated into Horseplay's game catalog.
• SpinomenalcoreTechnology or IntegrationThird-party game developer providing casino slot games to the Horseplay/Fusion platform. Spinomenal titles include Colossus Fruits, Story of Medusa, Story of Hercules, Parrots Rock, Origins of Lilith, and Irish Treasures, available on Horseplay.
• JoyplaycoreTechnology or IntegrationThird-party game developer providing casino games to the Horseplay/Fusion platform. Joyplay contributes game titles to Horseplay's game library, expanding the variety of gambling entertainment available.
• Wild RubycoreTechnology or IntegrationThird-party game developer providing casino games to the Horseplay platform. Wild Ruby is listed as a partner game developer contributing to the Horseplay game ecosystem.
• ODDSworkscoreTechnology or IntegrationThird-party game developer providing casino games to the Horseplay platform. ODDSworks is listed as a partner game developer contributing titles to the Horseplay game ecosystem.
• Human SoftcoreTechnology or IntegrationThird-party game developer providing casino games to the Horseplay platform. Human Soft contributes game titles to Horseplay's library, including Alice in Wonderland.
• Wild Ruby Racing CasinocoreChannel Partner/ Reseller/ DistributorWild Ruby Racing Casino operates as a 'Powered by Horseplay' partner, using the Horseplay/Fusion technology to offer gambling services. Horseplay may share user Personal Information with this partner to facilitate gameplay. Wild Ruby Racing Casino represents Horseplay's B2B white-label partner ecosystem.
• Marketing Partners / AffiliatessecondaryGTM or Marketing PartnerMarketing partners (influencers, content creators, affiliate networks) refer players to Horseplay in exchange for revenue share or bounty payments. No gaming licensing required for partners. Horseplay provides creative assets (or partners use their own ad servers) and a rich game library to support player referrals.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BetRivers: Rush Street Interactive's U.S. online casino and sportsbook operating in multiple legal states. Comparable real-money online casino offering, multi-state licensing strategy, and D2C mobile/web distribution targeting adult players.
• FanDuel: Major U.S. online gambling operator with casino and sportsbook products across legal states. Closely comparable business model, target customer (legal-state adult players), and real-money wagering mechanic, though with substantially larger brand and marketing budget.
• Caesars Digital: Online gambling arm of Caesars Entertainment offering real-money casino and sportsbook in legal U.S. states. Comparable product (online slots, table games, promotions), target customer, and multi-state licensed operator model.
• BetMGM: Joint venture between MGM Resorts and Entain operating online casino and sportsbook in legal U.S. states. Directly comparable real-money online casino offering (slots, table games, live dealer) with similar multi-state licensing footprint and B2C mobile/web channels.
• DraftKings: Leading U.S. online sports betting and iGaming operator with multi-state casino and sportsbook coverage. Directly comparable as a real-money online gambling platform targeting adult U.S. players in legal states, with overlapping product categories (slots, table games, tournaments) and similar D2C mobile/web distribution.

Emerging players

• VGW (Chumba Casino / Luckyland Slots): Operator of sweepstakes-based online casino and slot brands Chumba Casino and Luckyland Slots. Comparable as a U.S.-focused online casino targeting adult players with similar game portfolio (slots, table-style games), though using a sweepstakes model rather than state-licensed real-money wagering.
• PlayStar Casino: Newer U.S. online casino operator launched in legal states with a focused real-money slots and table games offering. Comparable as a smaller-scale D2C online casino targeting similar adult U.S. players, though with a narrower state footprint and less established brand.

Broad incumbents

• Light & Wonder: Major iGaming content and platform provider serving operators globally with slots, table games, and a turnkey platform. Comparable through its B2B iGaming platform business that competes with Fusion for operator partnerships, though Light & Wonder operates at much larger scale across both B2B and B2C channels.
• Evolution AB: Dominant provider of live dealer and online casino content to licensed operators worldwide. Comparable as a B2B supplier feeding content into U.S. real-money online casino platforms, though Evolution does not operate a consumer-facing gambling brand like Horseplay.
• Playtech: Global iGaming software and platform provider offering turnkey casino/sportsbook platforms to licensed operators. Directly comparable to Fusion's B2B white-label platform proposition, though Playtech operates globally with a broader product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bspot_horseplay

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Horseplay