myFitApp
myFitApp (Innovatise GmbH) provides a white-label, SaaS-branded member app and engagement modules (booking, access control, marketing, video) for fitness operators worldwide, integrated with major leisure management software suites and distributed through both direct sales and LMS channel partners.
- Company typePrivate
- Founded2011
- HeadquartersOberursel, Germany
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What myFitApp does
myFitApp, operated by Innovatise GmbH and headquartered in Frankfurt am Main, Germany, is a B2B SaaS platform that supplies fitness operators with a fully customizable, white-label branded member app and an integrated suite of engagement modules. The platform spans Booking, Access Control (smartphone tap/scan entry via HireBOB tile infrastructure handling 130M+ annual scans), Marketing Automation with push notifications, Content Marketing, Gamification, Lead Generation, and the myFitApp@home video platform, the last delivered through content partnerships with Wexer (700+ workouts) and Les Mills. Underlying technology is a cloud-based iOS/Android architecture with a CMS for operator self-service customization and an open API integrating the leading leisure management software suites (Legend, Gladstone, XN Leisure, ClubReady, Magicline), enabling single sign-on and a unified member data model across operator stacks.
myFitApp sells primarily on a SaaS subscription basis with 24-month initial contracts auto-renewing in 12-month increments, augmented by transaction fees on in-app purchases and content licensing arrangements with content partners. Distribution is hybrid: direct enterprise field sales for large operators (GLL, Everyone Active, PureGym Switzerland, Fernwood Fitness, multiple UK universities) supplemented by a partner-led channel in which the major LMS vendors recommend and resell myFitApp to their existing operator base. The company reached 4,000+ operator customers and 10M+ member downloads per company statements, and is currently embedded in the Xplor Technologies portfolio following Clubessential Holdings' 2022 acquisition and the March 2026 Xplor/Clubessential merger.
myFitApp firmographics
Firmographics- Name
- myFitApp
- Legal name
- Innovatise GmbH
- Website
- https://myfitapp.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- myFitApp (Innovatise GmbH) provides a white-label, SaaS-branded member app and engagement modules (booking, access control, marketing, video) for fitness operators worldwide, integrated with major leisure management software suites and distributed through both direct sales and LMS channel partners.
- Ownership category
- akta.pro rank
myFitApp industry classification
Industry- Product category
- Fitness Member Engagement Software
- NAICS
- Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Online/Remote Personal Training & Programming (HSADAAAM)
- akta.pro secondary industry
- Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)
Keywords
Where myFitApp is headquartered
LocationHeadquarters
- HQ city
- Oberursel
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
myFitApp business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (Branded Member App): Monthly subscription model for branded member app solution. Operators pay recurring fees for the platform. Contract terms reported as 24 months initially, auto-renewing for 12 months. Monthly billing via direct debit.
- In-App Purchases / Monetization: Operators can generate additional revenue via one-click subscription function for guests and monetise video content through digital memberships.
- Content Licensing: Revenue from integrating third-party video content (Wexer, Les Mills) into operator video libraries, creating additional revenue streams for operators and platform value.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Branded Member App Platform - subscription-based pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
myFitApp product offering
Product offeringCore offering
myFitApp is a B2B SaaS platform that provides fitness operators with a fully customisable, white-label branded member mobile application. The platform bundles a core Branded Member App with integrated modules for class/facility booking, smartphone-based access control, marketing automation, content publishing, lead-generation referrals, gamification, and an at-home live-streaming/on-demand video platform. The offering targets gyms, leisure centres, health clubs, fitness franchises, and university sports facilities.
Product overview
myFitApp is an open, flexible, independent, and digital marketing platform for the fitness industry provided by Innovatise. The platform operates as a core Branded Member App with integrated modules including Booking, Access Control, Marketing Automation, Content Marketing, Lead Generation, Gamification, and myFitApp@home video platform. The platform integrates with multiple leisure management software providers (ClubReady, Magicline, Legend, XN Leisure) and content providers (Wexer, LES MILLS, Connect) to deliver a comprehensive hybrid fitness solution. The architecture enables gym operators to customise and manage their branded apps independently through a content management system.
Differentiator
Problem solved
Functional benefit
Products and services
- Branded Member App Fully customisable white-label smartphone application for gyms, leisure centres, and health clubs. Serves as the primary branded interface for members to access all platform features including booking, content, and communications.
- Booking Class and activity booking module enabling stress-free management of all classes with quick and easy booking capabilities.
- Access Control Gym entry and attendance registration solution using smartphone tap or scan functionality. Replaces membership cards and reduces fraudulent entries.
- Marketing Automation Member engagement solution delivering real-time, personalised rich messaging with push notifications to drive communication and campaigns.
- Content Marketing Platform for promoting facilities, trainers, programs, courses, and nutrition content. Allows changes to be made anytime.
- Lead Generation In-app member referral module proven to generate new members. GDPR compliant referral system with 40-50% conversion of referrals to leads and 50-70% conversion to new members.
- Gamification Feature to motivate and reward app users for behaviours completed within the app, enhancing engagement and participation.
- myFitApp@home Video Platform Video platform delivering fitness programs to members at home through integrated live streaming, on-demand videos, and third-party content partnerships (Wexer, LES MILLS). Supports Chromecast and Airplay streaming.
Quantifiable outcome
- GLL reached 2 million+ app downloads, averaging 2,000 downloads per day
- +7 more outcomes
Companies that use myFitApp
Customer profileNamed customers25 records
Segments3 records
Ideal customer profiles3 records
myFitApp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability3 records
Feature9 records
myFitApp partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered major and core.
- ConnectmajorPartnership announced April 2026 to make Connect's AI-powered recommendations platform available to myFitApp operators. Aims to drive engagement, participation and bookings through personalised member experience.
- WexercoreStrategic partnership renewed to integrate Wexer's digital fitness library (700+ curated workouts) into myFitApp platform. Enables seamless access to virtual workouts within operators' branded apps. Supports hybrid fitness model with live streaming and on-demand content. First partnership announced April 2021.
- XN LeisuremajorIntegration with XN Leisure Management Software enables customers to offer fully customisable app solution to enhance member journey. XN Leisure customers can use Access Control solution for smartphone gym entry.
- ClubReadycorePartnership with leading US provider of full-suite studio fitness and wellness club management software. Enables myFitApp launch in US market with initial eight studios including TITLE Boxing, Pulse Performance, Vital Stretch, Box Union Studio, Power 4 Pilates, Twisted Cycle, VP Fitness, and XGT Fitness.
- MagiclinemajorInternational strategic partnership with bi-directional integration of both platforms. Creates new marketing solutions for international gym operators. Enables leveraging strengths of both companies for hybrid member experience.
- Clubessential HoldingscoremyFitApp added to Clubessential Holdings portfolio of companies in February 2022. Provides strength to continue innovative expansion of hybrid business platform and establish in other markets. In March 2026, Clubessential merged with Xplor Technologies under Xplor brand.
- Les MillscoreVideo content integration providing Les Mills workouts in myFitApp@home platform. Part of at-home solution offering.
- HireBOBcoreLong-term partnership powering myFitApp's Access Control solution for over five years. Over 2,500 tile locations together handling 130 million member scans annually.
- LegendcoreLeisure management software integration enabling single sign-on. University of Bristol partnership example with 6,000 paying members using single sign-on.
- GladstonecoreLeisure management software integration with bookings for linked members feature launched for Gladstone customers.
Scale indicators21 records
Recent moves7 records
Expansion highlights6 records
myFitApp competitors and assessment
Company assessmentDirect peers
- Perfect Gym: Perfect Gym (by Perfect Gym Solutions) provides club management software with a branded member app for fitness clubs, leisure centers, and studios. Directly comparable as a SaaS platform offering custom branded apps, bookings, access control, and member engagement features to mid-market and enterprise fitness operators.
- Glofox: Glofox provides branded member apps and club management software for boutique fitness studios and gyms. Directly comparable as a SaaS platform enabling fitness operators to deliver a custom branded app with booking, payments, and engagement features to members.
- Wodify: Wodify is gym management software with branded member apps targeting CrossFit boxes and functional fitness gyms. Comparable as a SaaS platform serving fitness operators with custom branded apps, class booking, performance tracking, and member engagement features.
- Hapana: Hapana delivers branded member apps and studio management software for boutique fitness studios and franchises. Directly comparable as a SaaS platform focused on custom branded mobile apps, scheduling, and member engagement for fitness operators.
- Virtuagym: Virtuagym offers a fitness club management platform with a branded member app, workout tracking, nutrition, and coaching tools. Directly comparable as a SaaS platform serving health clubs, gyms, and corporate wellness with a white-label mobile app and integrated engagement modules.
- Mariana Tek: Mariana Tek provides white-label branded apps and digital platforms for boutique fitness studios. Directly comparable as a SaaS vendor specializing in custom branded member apps with booking, content, and member engagement for fitness operators.
- PushPress: PushPress provides gym management software with branded member apps, billing, and member engagement for strength and conditioning gyms. Comparable as a SaaS platform offering white-label mobile apps and integrated engagement tools to independent fitness operators.
- ClubReady: ClubReady provides studio management software with branded member apps for boutique fitness franchises like TITLE Boxing. Directly comparable to myFitApp as both a technology integration partner and a competing provider of white-label member apps to fitness operators.
Broad incumbents
- ABC Fitness Solutions: ABC Fitness Solutions is a broad fitness software platform serving gyms, studios, and health clubs with member management, billing, and branded app capabilities. Comparable as a much larger incumbent offering member engagement solutions, with overlapping B2B SaaS model for fitness operators.
- Mindbody: Mindbody is the largest fitness and wellness business management platform, offering branded consumer apps alongside scheduling, payments, and marketing. Comparable as a member-facing engagement and branded app layer for fitness operators, though it serves a much broader portfolio of verticals (salons, spas, wellness).
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
myFitApp social profiles
Digital presencemyFitApp financial estimates
Financial estimateRevenue estimate
Valuation estimate
myFitApp leadership team
Management profileNumber of profiles
Profiles11 records
myFitApp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
myFitApp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about myFitApp
What does myFitApp do?
myFitApp is a B2B SaaS platform that provides fitness operators with a fully customisable, white-label branded member mobile application. The platform bundles a core Branded Member App with integrated modules for class/facility booking, smartphone-based access control, marketing automation, content publishing, lead-generation referrals, gamification, and an at-home live-streaming/on-demand video platform. The offering targets gyms, leisure centres, health clubs, fitness franchises, and university sports facilities.
Is myFitApp a public or private company?
myFitApp is a private company. It is classified as corporate owned and is currently operating.
When was myFitApp founded?
myFitApp was founded in 2011. It employs 51 to 100 people.
Where is myFitApp based?
myFitApp is headquartered in Oberursel, Germany, in the Europe region.
How does myFitApp make money?
Three revenue lines are on record. SaaS Subscription (Branded Member App) is the primary driver. The others are in-App Purchases / Monetization and content Licensing.
Who are myFitApp's main competitors?
Direct peers on record are Perfect Gym, Glofox, Wodify, Hapana, Virtuagym, Mariana Tek, PushPress and ClubReady. Broad incumbents are ABC Fitness Solutions and Mindbody.
Does myFitApp have an API?
No public API is recorded for myFitApp.
What industry is myFitApp in?
myFitApp's product category is Fitness Member Engagement Software. Its primary akta.pro industry code is HSADAAAM, Online/Remote Personal Training & Programming, with a secondary code of EDALAIAE, Group Fitness, Personal Training & Wellness Coaching. Its NAICS code is 71394 and its SIC code is 7370.