VIVnetworks.com s.r.o.

What VIVnetworks.com s.r.o. does

VIVnetworks.com s.r.o. is a Prague-based affiliate marketing network founded in 2009 that operates as the largest and most established affiliate network in Central and Eastern Europe (CEE), serving 500+ midsize and large e-commerce advertisers and 15,850+ active publishers. The company functions as the exclusive regional representative and partner of CJ.com (CJ Affiliate) — the world's largest affiliate network technology platform — and operates as a member of Publicis Groupe. VIVnetworks localizes CJ.com's tracking, reporting, and campaign management infrastructure for the CEE market, providing cookie-based tracking, transparent reporting, and dedicated local-language account management across 25+ countries.

The core product is a CPA-based performance marketing network: e-commerce advertisers (e-shops) list affiliate programs in a catalog organized by country and category, paying commissions only for completed transactions, while publishers (influencers, website owners, technology partners) register for free on CJ.com to promote advertiser products and earn commissions. The company also offers a Google CSS (Comparison Shopping Services) partnership program for Google Shopping integration and maintains a content and education ecosystem including a blog, podcast (Affiliate Rozhovory), YouTube channel, and semi-annual Affiliate Summit conferences. Reported 12-month operating scale includes 2,010+ affiliate campaigns, 7.4 million+ completed orders, and 10 billion CZK in total processed order value. The 11-50 employee organization is led by co-founders Vladan Hejnic (CEO) and Robert Studený (COO) alongside a CTO and regional sales, account management, HR, and finance functions.

The revenue model is a transaction-fee take rate on completed affiliate transactions, with no upfront fees or subscriptions for advertisers and free registration for publishers. Distribution is hybrid: a self-service catalog on the CJ.com marketplace and vivnetworks.com for publisher onboarding, combined with direct enterprise sales and dedicated account management for major advertisers. The customer base spans diverse verticals including fashion (Notino, Answear, AboutYou, Factcool, BUSHMAN, Metalshop, Footshop), electronics (Alza, Karcher, Norton), pharmacy and health (Dr. Max, Pilulka, Sensilab), travel (Booking.com, Čedok, Hotels.com), beauty (Sephora, Cupio), marketplaces (Allegro), insurance (AXA Assistance), furniture (XXXLutz, Sconto), and sports (Sportisimo, inSPORTline). The company's competitive positioning combines regional CEE distribution advantage, the network effects of a two-sided marketplace, and structural entrenchment via the Publicis/CJ.com ecosystem.

Name

VIVnetworks.com s.r.o.

Legal name

VIVnetworks.com s.r.o.

Website

https://vivnetworks.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

VIVnetworks.com operates the largest affiliate marketing network in Central and Eastern Europe, connecting 500+ e-commerce advertisers with 15,850+ publishers across 25+ countries. As a Publicis Groupe subsidiary, it serves as the exclusive CJ.com regional partner for CEE.

Ownership category

akta.pro rank

Product category

Affiliate Marketing Network

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310)

akta.pro primary industry

Affiliate Marketing & Partner Networks (BPAMALAI)

akta.pro secondary industries

Affiliate Marketing & Partner Program Management (MPAAACAD), Affiliate & Partner Marketing (Performance Partnerships) (BPAFACAE)

Keywords

• Affiliate marketing network
• Performance marketing platform
• CPA commission tracking
• Publisher recruitment services
• E-commerce marketing solutions

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Affiliate Commission (Transaction Fee): VIVnetworks earns revenue by taking a commission share from affiliate transactions. E-shops (advertisers) pay commissions only for completed orders, making it a performance-based model with no upfront costs for advertisers. The company connects publishers who promote products and earn commissions for successful sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

VIVnetworks operates as the largest affiliate marketing network in Central and Eastern Europe (CEE), connecting e-commerce advertisers (e-shops) with publishers and content creators on a CPA (Cost Per Action) performance model. The company leverages the CJ.com technology platform for tracking, reporting, and campaign management, offering advertisers access to 2,010+ affiliate campaigns and 15,850+ active publishers across 25+ countries. Advertisers only pay commissions for completed orders, with no upfront fees.

Product overview

VIVnetworks.com s.r.o. operates as an affiliate marketing network in Central and Eastern Europe (CEE), providing a platform that connects e-shops (advertisers) seeking new customers with publishers/content creators who promote products for commissions. The core offering is built on the CJ.com technology platform, which VIVnetworks localizes and manages for the CEE region. The service portfolio includes an affiliate program catalog organized by country and category, CSS (Comparison Shopping Services) partnership programs for Google Shopping integration, and educational resources including conferences (Affiliate Summit), podcasts (Affiliate Rozhovory), blog content, and YouTube workshops. The company acts as the CEE regional leader for CJ.com, offering localized support in multiple languages for advertisers and publishers across 25+ countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Affiliate Marketing Network Services
• CSS (Comparison Shopping Services) Partnership Programs

Quantifiable outcome

• 10 billion CZK in total order value processed in last 12 months
• +6 more outcomes

Named customers20 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Google CSS PartnerscoreGTM or Marketing Partner · 1 January 2026VIVnetworks operates as a CSS (Comparison Shopping Services) partner enabling e-commerce advertisers to run Google Shopping ads with improved bid power (up to 20% higher bidding efficiency vs. Google CSS). The company connects CSS-specialized publishers with advertisers for performance-based product advertising.
• CJ.com (CJ Affiliate)coreStrategic or Co-development PartnerVIVnetworks is the exclusive representative and partner of CJ.com in Central and Eastern Europe. CJ.com is the world's largest and most powerful affiliate network. VIVnetworks uses CJ's technology platform for all affiliate tracking, reporting, and management while providing local CEE expertise and support.
• Publicis GroupecoreOthersVIVnetworks.com s.r.o. is a member of Publicis Groupe, a major global communications company. This affiliation provides corporate backing and resources while allowing VIVnetworks to maintain its leadership position in the CEE affiliate market.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• impact.com: Global partnership management platform covering affiliate, influencer, and B2B programs. impact.com is a direct competitor in the broader affiliate/partner marketing technology stack that VIVnetworks localizes via CJ.com.
• Awin: Global affiliate network with a strong European footprint. Awin competes with VIVnetworks for both CEE and Western European advertisers, offering a similar CPA-based marketplace model and publisher management tools.
• Partnerize: Partnership automation and affiliate platform serving global brands. Partnerize competes with VIVnetworks in the affiliate technology layer and partner program management category, particularly for enterprise advertisers.
• Admitad: Global affiliate network with significant CEE and CIS presence. Admitad directly competes with VIVnetworks for CEE e-commerce advertisers and publishers, often targeting the same mid-market and enterprise brands.
• TradeDoubler: European-headquartered affiliate and performance marketing network with long-standing operations across multiple European markets. Directly comparable to VIVnetworks in target customers, business model, and CPA/affiliate offerings.
• Webgains: European affiliate marketing network operating across multiple EU markets. Webgains offers a similar CPA/affiliate marketplace model and is a natural competitor for CEE and pan-European e-commerce advertisers.
• Rakuten Advertising: Global affiliate network (part of Rakuten Group) with a broad European and global advertiser base. Competes with VIVnetworks for performance marketing budgets, particularly from international brands seeking CEE exposure.

Broad incumbents

• CJ Affiliate (CJ.com): VIVnetworks' exclusive parent platform and the world's largest affiliate network. CJ.com provides the underlying tracking, reporting, and global publisher base that VIVnetworks localizes for CEE, making it the most direct comparable in product and infrastructure even though VIVnetworks is also a customer/partner.

Regional players

• Daisycon: Benelux-headquartered affiliate network operating in multiple European markets. Comparable business model and target customer (e-commerce advertisers, publishers), with limited direct overlap in CEE.
• Effiliation: European affiliate network with strong presence in France, Spain, and other Western European markets. Less direct overlap in CEE, but competes for the same category of pan-European advertisers seeking multi-market performance marketing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/vivnetworks
• YouTubeyoutube.com/@VIVnetworks2013
• Facebookfacebook.com/vivnetworks
• LinkedIncz.linkedin.com/company/viv-networks-ltd-
• Instagraminstagram.com/vivnetworks

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIVnetworks.com s.r.o.