iClicker
iClicker is the leading North American student response system, providing real-time polling, quizzing, attendance, and engagement analytics for higher education instructors and students. Part of Macmillan Learning since 2005, it serves 1,350+ institutions and 7 million students across cloud, mobile, and hardware.
- Company typePrivate
- Founded1997
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What iClicker does
iClicker is a student response and classroom engagement platform originally developed in 1997 by University of Illinois physicists Tim Stelzer, Mats Selen, Gary Gladding, and Benny Brown, and acquired by Macmillan Learning in 2005. Operating as a product line within the Macmillan Learning family and headquartered at 120 Broadway, New York, the company provides real-time polling, quizzing, attendance tracking, and engagement analytics for higher education instructors, students, and institutions, and claims the #1 position in North American student response systems with 1,350+ institutions, 5,000+ instructors, and 7 million students reached over its lifetime. Its products are primarily used in US and Canadian higher education, with secondary offerings extending into K-12, corporate training, and events.
iClicker firmographics
Firmographics- Name
- iClicker
- Legal name
- iClicker
- Website
- https://iclicker.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- iClicker is the leading North American student response system, providing real-time polling, quizzing, attendance, and engagement analytics for higher education instructors and students. Part of Macmillan Learning since 2005, it serves 1,350+ institutions and 7 million students across cloud, mobile, and hardware.
- Ownership category
- akta.pro rank
iClicker industry classification
Industry- Product category
- Classroom Engagement and Student Response Software
- NAICS
- Educational Support Services (611710), Educational Support Services (61171), Professional and Management Development Training (61143)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Classroom Engagement & Real-Time Interactivity (Polls, Quizzes, Q&A) (EDAFABAF)
- akta.pro secondary industries
- Online Learning Content & Course Publishing Platforms (BPAMAJAL), Simulation & Scenario-Based Learning Authoring (EDAFAHAD)
Keywords
Where iClicker is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
iClicker business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Infrastructure, Operations
Revenue model
- Student App Subscriptions: Students purchase iClicker app subscriptions at tiered pricing (6 months to 4 years). Students can use the subscription across multiple courses with a single fee.
- Physical Remote Hardware Sales: iClicker 2 student remotes sold through campus bookstores and Macmillan Learning Student Store as one-time purchases.
- Institutional Site Licenses: Annual billing site license agreements for departments and institutions providing campus-wide student access, shifting from individual student purchases to institutional investment.
- Achieve Course Bundle: iClicker included at no extra cost for students with most Achieve courses by Macmillan Learning, driving adoption through courseware bundle.
- Equipment Rentals: Physical iClicker hardware (bases and remotes) rented for corporate events, meetings, and training sessions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | 6-Month Student App Subscription |
| Subscription | Annual | 1-Year Student App Subscription |
| Subscription | Multi-year contract | 2-Year Student App Subscription |
| Subscription | Multi-year contract | 4-Year Student App Subscription |
| Freemium | Monthly | Free Instructor Access |
| Unit Pricing | One time/ perpetual license | Student Remote Hardware |
| Subscription | Annual | Institutional Site License |
| Freemium | Monthly | Achieve Course Inclusion |
Go-to-market motion4 records
Distribution channels7 records
Marketing channels7 records
iClicker product offering
Product offeringCore offering
iClicker sells a cloud-based classroom engagement platform (iClicker Cloud) that overlays a floating toolbar on instructor presentations to launch real-time polls, quizzes, attendance, and formative assessments, paired with physical clicker hardware (student remotes, base receivers, instructor remotes) and iOS/Android mobile and web student apps. Revenue is generated from tiered student app subscriptions (6 months to 4 years), free instructor accounts driving PLG adoption, institutional site licenses, bundled inclusion in Macmillan Learning's Achieve courseware, and equipment rentals for corporate events.
Product overview
iClicker is a comprehensive student response and classroom engagement platform offered by Macmillan Learning. The portfolio includes iClicker Cloud (the primary software platform), physical hardware (iClicker 2 Remote, iClicker Base, and Instructor Remote), mobile and web student applications, and various engagement features (Polling, Quizzing, Study Tools, Assignments, Focus Mode, Groups, Reactions, Timer, and AI Question Creator). The platform also offers specialized solutions for institutions (iClicker Insights analytics, Retention Surveys, Attendance Tracking) and workplace training (iClicker for Work), as well as a K-12 market segment. Key differentiators include multi-device support (mobile, web, remotes), LMS integration (Blackboard, Brightspace, Canvas, Moodle), and research-backed learning methodologies. iClicker is the #1 student response system in North America, serving over 1,350 institutions and 7 million students.
Differentiator
Problem solved
Functional benefit
Products and services
- iClicker Cloud Primary cloud-based classroom engagement software platform for instructors. Features a floating toolbar that overlays PowerPoint, PDFs, and video to launch real-time polls, quizzes, attendance, and formative assessments without disrupting teaching flow. Supports multiple question types (multiple choice, multiple answer, short answer, numeric, target/image-based, formula/symbol, word cloud, matching, ranking, exit polls), confidence rating, group learning, AI-generated questions, and a comprehensive analytics dashboard. Available as a desktop application for Windows/macOS and via web access. Targeted at higher education instructors and their students.
- iClicker 2 Remote Physical handheld clicker remote used by students to submit responses in iClicker-enabled classrooms. Features A-E buttons, LED display, vibrating remote option with Braille labels for accessibility, anti-slip grips, and lanyard clip. Average battery life of 200 hours with auto-off after 10 minutes of inactivity. Sold through campus bookstores and the Macmillan Learning Student Store as a one-time purchase.
- iClicker Base Plug-and-play receiver hardware required when students use physical iClicker remotes. Features an LCD display for real-time results, 900 MHz two-way radio frequency system with a 200–300 feet range, 16 frequency channels to prevent interference, and capacity to accept up to 750 responses per second in multiple choice mode (up to 1,500 participants per session). Designed for instructors using physical clickers in higher education classrooms.
- iClicker Instructor Remote Remote control device for instructors to manage slideshows and polls from anywhere in the classroom. Features A-E buttons, question mode, laser pointer, slide advance controls, extended range up to 300 feet, and a battery life indicator. Used together with iClicker Cloud and the iClicker Base to control live polling sessions.
- iClicker Student Mobile App Native iOS and Android mobile application for student participation in classroom polls and quizzes. Supports a bring-your-own-device model and advanced question types including image-based target questions and short text answers. Replaces the need for physical remotes for students who prefer smartphones or tablets.
- iClicker Student Web App Web-based application enabling student participation in classroom activities on laptops, tablets, or smartphones. Students sign in with an iClicker account to submit responses, eliminating the need to install native software.
- iClicker Insights Institutional analytics platform providing actionable insights on attendance, engagement, and retention trends. Includes student- and course-level reporting, early-alert capabilities for at-risk students, and data export options for campus systems. Sold to higher education institutions as part of enterprise site licenses.
- iClicker Rentals Rental service for iClicker hardware and software for events, conferences, and corporate training sessions. Includes physical bases and remotes, presentation capabilities, participant response capture, and real-time feedback tooling. Targeted at event organizers, corporate training departments, and conference hosts.
Quantifiable outcome
- Significantly higher final grades: A peer-reviewed study of nearly 8,000 students found that iClicker use leads to significantly higher final grades in university foundation courses.
- +1 more outcomes
Companies that use iClicker
Customer profileNamed customers27 records
Segments6 records
Ideal customer profiles5 records
iClicker technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability2 records
Feature12 records
iClicker partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, flagship and minor.
- Invoke LearningcoreiClicker partners with Invoke Learning to offer a cloud-based data platform designed to consolidate data from multiple institutional systems into a single, clear view. Invoke Clarity enables institutions to unify data with perfect historical stability and understand students on a deeper level through integrated publicly-sourced data.
- BlackboardcoreNative LTI integration for roster sync, grade sync, and attendance integration with Blackboard LMS.
- Canvas (Instructure)coreNative LTI integration for roster sync, grade sync, and attendance integration with Canvas LMS.
- Brightspace by D2LcoreNative LTI integration for roster sync, grade sync, and attendance integration with Brightspace LMS.
- MoodlecoreLTI integration for grade sync (roster sync available) with Moodle LMS.
- Macmillan Learning (Parent Company)flagshipiClicker is a part of the Macmillan Learning family. Macmillan acquired iClicker in 2005, enabling significant investments in hardware and software development while maintaining the founders' focus on simple, reliable pedagogical learning tools. iClicker integrates with Macmillan Learning's Achieve courseware platform.
- AllyantminorThird-party accessibility vendor performing accessibility audits of iClicker products. VPATs available through Allyant.
Scale indicators9 records
Recent moves8 records
Expansion highlights6 records
iClicker competitors and assessment
Company assessmentDirect peers
- Turning Technologies (TurningPoint): TurningPoint is a clicker-based student response system with both hardware remotes and cloud polling, directly comparable to iClicker's RF remote and Cloud hybrid model in higher education lecture halls.
- Kahoot!: Kahoot! is a leading game-based learning platform used in classrooms and corporate training for live polling, quizzes, and audience engagement. It overlaps iClicker on real-time polling and formative assessment in both higher ed and workplace learning.
- Top Hat: Top Hat is a direct competitor offering an interactive teaching platform with polling, quizzing, attendance, and courseware for higher education. Like iClicker, it sells to instructors, students, and institutions with a freemium instructor model and site licenses.
- Pear Deck: Pear Deck (part of GoGuardian/Carnegie Learning) provides interactive presentations and formative assessment overlays in K-12 and higher ed. Its presentation-overlay model directly competes with iClicker's floating toolbar engagement layer.
- Mentimeter: Mentimeter is a direct competitor providing real-time polling, quizzes, and interactive presentations used by educators and corporate presenters. Its presentation-overlay model closely parallels iClicker's floating toolbar approach.
- Nearpod: Nearpod offers interactive lessons, real-time formative assessments, and virtual field trips for K-12 and higher ed, overlapping iClicker on polling, quizzing, and LMS-integrated classroom engagement.
- Poll Everywhere: Poll Everywhere offers audience response and live polling across higher ed, K-12, and corporate training. It is a long-standing direct competitor with a comparable freemium instructor model and LMS integration approach.
- Slido: Slido (owned by Cisco/Webex) provides Q&A, polling, and quizzes integrated into meetings and presentations. It competes with iClicker's Events feature for corporate training and large-class engagement use cases.
Broad incumbents
- Quizlet: Quizlet is a broader study-tools and flashcard platform with formative assessment features overlapping iClicker Study Tools. While not a polling competitor, it represents the consumer study-aid alternative institutions and students may substitute.
Emerging players
- Vevox: Vevox provides live polling, Q&A, and word clouds for higher education and corporate training, with strong LMS integration. It is an emerging competitor focused on engagement analytics, directly overlapping iClicker's core feature set.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
iClicker social profiles
Digital presenceiClicker compliance and trust
Trust signalCompliance5 records
iClicker financial estimates
Financial estimateRevenue estimate
Valuation estimate
iClicker leadership team
Management profileNumber of profiles
Profiles4 records
iClicker funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iClicker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iClicker
What does iClicker do?
iClicker sells a cloud-based classroom engagement platform (iClicker Cloud) that overlays a floating toolbar on instructor presentations to launch real-time polls, quizzes, attendance, and formative assessments, paired with physical clicker hardware (student remotes, base receivers, instructor remotes) and iOS/Android mobile and web student apps. Revenue is generated from tiered student app subscriptions (6 months to 4 years), free instructor accounts driving PLG adoption, institutional site licenses, bundled inclusion in Macmillan Learning's Achieve courseware, and equipment rentals for corporate events.
Is iClicker a public or private company?
iClicker is a private company. It is classified as corporate owned and is currently operating.
When was iClicker founded?
iClicker was founded in 1997. It employs 11 to 50 people.
Where is iClicker based?
iClicker is headquartered in New York, United States, in the North America region.
How does iClicker make money?
Five revenue lines are on record. Student App Subscriptions are the primary driver. The others are physical Remote Hardware Sales, institutional Site Licenses, achieve Course Bundle and equipment Rentals.
Who are iClicker's main competitors?
Direct peers on record are Turning Technologies (TurningPoint), Kahoot!, Top Hat, Pear Deck, Mentimeter, Nearpod, Poll Everywhere and Slido. Quizlet is listed as a broad incumbent. Vevox is listed as an emerging player.
Does iClicker have an API?
Yes. iClicker provides LTI (Learning Tools Interoperability) and API connections for LMS integration, enabling sync of rosters, grades, and attendance with supported platforms. The platform also supports manual integration via .csv files for gradebook management.
What industry is iClicker in?
iClicker's product category is Classroom Engagement and Student Response Software. Its primary akta.pro industry code is EDAFABAF, Classroom Engagement & Real-Time Interactivity (Polls, Quizzes, Q&A), with a secondary code of BPAMAJAL, Online Learning Content & Course Publishing Platforms. Its NAICS code is 611710 and its SIC code is 8200.