Wilde

What Wilde does

Wilde is a New York-based software company founded in 2024 that builds and operates Hazel, an AI-powered business intelligence platform purpose-built for consumer brands. Hazel aggregates data from 100+ sources — including Shopify, Amazon, Facebook Ads, Google Analytics 4, TikTok Ads, Nordstrom, Target, and Loop — into a unified, AI-ready view of each customer's business, and exposes that view through a chat interface with three primary modes: Quick Ask for fast natural-language queries, Deep Thinking for multi-step strategic investigations, and automated Weekly Business Reviews delivered without manual preparation. The platform also includes proactive anomaly alerts (e.g., flagging AOV drops or rising CAC with recommended fixes) and a company-memory layer that stores brand context, voice, and glossary guidelines to personalize outputs.

The product is sold on a flat-rate annual subscription with no usage, integration, or per-seat fees, paired with a hybrid go-to-market that combines consultative enterprise sales (Calendly "Book a call" flow targeting ambitious consumer brands) with a self-serve web application that advertises a 15-minute setup. Named customers include Bogg Bag, One Skin, Tommy John, Jordan Craig, and L Nutra, with Jordan Craig's VP of Digital reporting that complex analyses previously requiring two full days now complete in two hours. Wilde reports 1–10 employees and has not disclosed funding rounds or revenue.

Name

Wilde

Website

https://wilde.ai

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Wilde operates Hazel, an AI-powered analytics platform for consumer brands that unifies 100+ data sources and delivers proactive insights, natural-language queries, and automated weekly business reviews on a flat-rate annual subscription.

Ownership category

akta.pro rank

Product category

AI Business Intelligence Software

NAICS

Software Publishers (5132), Software Publishers (513210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data Analytics & Business Intelligence Services (BPAHALAC)

akta.pro secondary industries

Data & Analytics for CRM (Attribution, BI, Predictive) (BPAFAFAE), Pricing, Revenue Growth Management (RGM) & Promo Analytics Services (CRAOAOAE), Category Management & Retail Analytics (MPAAAJAI)

Keywords

• AI business intelligence
• Consumer brand analytics
• Ecommerce data integration
• Automated business reporting
• Retail performance analytics

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription - Annual Flat Rate: The company charges a flat rate per year for access to the platform. There are no additional charges for usage, number of integrations, or number of seats. This subscription model provides predictable recurring revenue with land-and-expand potential as brands grow.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Wilde sells Hazel, an AI-powered business intelligence platform for consumer brands. It connects to 100+ data sources (Shopify, Amazon, Facebook Ads, GA4, Nordstrom, Target, Loop, TikTok Ads) to build a unified view of the business, then delivers natural-language query answering, multi-step strategic analysis, proactive alerts on revenue and CAC issues, and automated weekly business reviews. The offering is delivered as a SaaS subscription with a single flat annual rate covering unlimited usage, integrations, and seats.

Product overview

Hazel is a single unified AI platform for consumer brands that functions as an always-on operating system. The core product is Hazel itself, which provides continuous data analysis, automated business reviews, and proactive alerts through a chat interface. The platform connects to 100+ data sources and delivers insights via Quick Ask (fast natural language queries), Deep Thinking (multi-step strategic analysis), and automated Weekly Business Reviews (WBRs). The company memory feature enables Hazel to understand brand-specific context, goals, and voice.

Differentiator

Problem solved

Functional benefit

Products and services

• Hazel Hazel is Wilde's AI-powered business intelligence platform for consumer brands. It connects to 100+ data sources (Shopify, Amazon, Facebook Ads, Google Analytics 4, Nordstrom, Target, Loop, TikTok Ads) to build a unified view of the business, then delivers natural-language query answering (Quick Ask), multi-step strategic analysis (Deep Thinking), proactive alerts on revenue drops and CAC issues, automated weekly business reviews, and a brand-context company memory layer. Sold as a flat-rate annual SaaS subscription with unlimited usage, integrations, and seats.

Quantifiable outcome

• Tasks that took two full days now take just two hours
• +2 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability7 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationPrimary e-commerce platform integration. Shopify connection shown as healthy status in the integration dashboard, enabling data synchronization for retail analytics.
• AmazoncoreTechnology or IntegrationAmazon integration for marketplace sales data connectivity, enabling cross-channel performance analysis.
• Facebook AdscoreTechnology or IntegrationFacebook Ads integration for advertising performance data, supporting CAC analysis and budget optimization recommendations.
• Google Analytics 4coreTechnology or IntegrationGA4 integration for web analytics and customer behavior data, providing traffic and conversion insights.
• TikTok AdscoreTechnology or IntegrationTikTok advertising integration for social media campaign performance tracking and attribution.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Mode Analytics: Mode is a collaborative analytics and BI platform that combines SQL-based exploration with AI-assisted insights and reporting, overlapping with Wilde's analytics and weekly business review automation capabilities.
• Daasity: Daasity is a data analytics platform purpose-built for DTC and omnichannel consumer brands, offering unified commerce, marketing, and customer data — a close vertical peer to Wilde's consumer brand focus.
• ThoughtSpot: ThoughtSpot is an AI-powered analytics platform offering natural-language search, automated insights, and embedded analytics — directly comparable to Hazel's Quick Ask and Deep Thinking features, with broader enterprise reach.
• Sigma Computing: Sigma is a cloud analytics and BI platform with spreadsheet-style exploration, AI features, and native warehouse connectivity, targeting business teams similar to Wilde's consumer brand operators.
• Northbeam: Northbeam provides cross-channel attribution, marketing analytics, and AI-driven insights for DTC and e-commerce brands, competing head-to-head with Hazel for the same consumer brand analytics budget.
• Improvado: Improvado is a marketing data and analytics platform that aggregates data from 500+ sources into a unified warehouse with AI-powered reporting — a comparable enterprise-focused data unification and BI play for performance marketing teams.
• Triple Whale: Triple Whale is a DTC-focused analytics and AI platform that unifies ad spend, store, and customer data for consumer brands, offering dashboards and AI insights — directly comparable to Wilde/Hazel's AI coworker positioning for the same Shopify-native brand customer.

Broad incumbents

• Domo: Domo is an established end-to-end BI and analytics platform with broad data integration, dashboards, and AI capabilities — a larger incumbent serving many of the same marketing/analytics use cases Wilde addresses.
• Amplitude: Amplitude is a leading product and customer analytics platform with AI-driven insights and cohort analysis, used by many digital-first consumer brands for retention and growth — overlapping with Wilde's retention and subscription analytics use cases.

Emerging players

• Preset: Preset is a modern, cloud-native BI and analytics workspace built on Apache Superset, targeting data teams with AI-assisted exploration — adjacent but more developer-centric than Wilde's operator-focused positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wilde