Optomany
- Company typePrivate
- Founded2013
- HeadquartersMaidstone, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
Optomany firmographics
Firmographics- Name
- Optomany
- Legal name
- Optomany Limited
- Website
- https://optomany.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Optomany industry classification
Industry- Product category
- Payment Processing Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- akta.pro primary industry
- Omnichannel Acquirers (Unified In-store + Online) (FSAMABAH)
- akta.pro secondary industry
- Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE)
Keywords
Where Optomany is headquartered
LocationHeadquarters
- HQ city
- Maidstone
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Optomany business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Supply Chain, Operations, Marketing or Sales
Revenue model
- Payment Processing Services: Transaction processing fees from payment processing through the axept® Platform. The platform supports all major payment schemes and UK acquirers.
- Payment Terminal Hardware Sales: Sale of card machines including mobile (A920), portable (S900), countertop (S300) terminals and accessories. Partner with PAX Technologies as certified partner.
- Platform Licensing/SaaS: axept® Platform provided as SaaS/managed payment service. Terms documents include 'Optomany Master SaaS Terms' and 'Subscribed Services Description'.
- Order Portal Services: Online portal for partners to order terminals and payment solutions for merchants with integrated setup and delivery services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Merchant Portal - Free to use |
| Transaction based/ take rate | Pay-as-you-go | axept® Checkout - Hosted payment page |
| Transaction based/ take rate | Pay-as-you-go | Pay by Link |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Optomany product offering
Product offeringCore offering
Optomany sells an omnichannel payment processing platform (axept®) plus the card terminals, hosted payment pages, payment gateways, unattended terminals, and partner-facing ordering and merchant portals that run on top of it. The platform connects directly with all major UK acquirers and processes payments from in-store terminals, mobile devices, contact centres, and online channels. Offerings are sold primarily to EPOS providers, ISVs, and resellers who serve retail, hospitality, transportation, sports, and tourism merchants across the UK.
Product overview
Optomany offers a platform-plus-modules product architecture built around the axept® Platform — Europe's first omnichannel payment engine designed with omnichannel retailing at its core. The platform provides consistent tokenisation across all sales channels and connects directly with all major UK acquirers. The product portfolio encompasses physical payment terminals (axept® GO on PAX A920 Android mobile terminal, axept® S300 countertop, axept® S900 portable), online payment solutions (axept® Checkout v3 hosted payment page and axept® Gateway API), unattended terminals (axept® Unattended Terminals and the new axept® PRO line), a partner Order Portal for terminal procurement and management, and a Merchant Portal for transaction reporting and management. Security is anchored by PCI DSS certification and P2PE v2 compliance. All products are acquirer-agnostic and support all major card schemes.
Differentiator
Problem solved
Functional benefit
Brands
- axept®: The heart of all DNA Payments solutions - a modular, omnichannel payment platform supporting any payments project large or small. Includes axept® Checkout, axept® Gateway, axept® GO, and axept® PRO solutions.
Products and services
- axept® Platform The core omnichannel payment processing platform at the heart of all Optomany and DNA Payments solutions. A modular engine with consistent tokenisation across in-store, mobile, contact centre, and online payment processing, supporting any payments project large or small.
- axept® Checkout v3 Hosted payment page for e-commerce transactions that operates as a full-page redirect or JavaScript lightbox, handling sensitive card data away from the merchant website and supporting tokenisation for recurring transactions.
- axept® Gateway API-driven RESTful payment gateway enabling merchants and solution providers to send payment processing requests directly. Supports e-commerce, contact centre environments, unattended payments (parking and vending), and terminal-originated payments.
- axept® GO (PAX A920 mobile terminal) Android-based mobile payment terminal combining an Android tablet with a POS payment terminal, featuring a 5-inch touchscreen, multiple connectivity options, front/rear cameras and integrated printer. Supports third-party applications including loyalty, ordering, ticketing and VoIP.
- axept® S300 Countertop Terminal Countertop chip and PIN card terminal for retail environments requiring a fixed point of sale, with always-on connectivity, large display, secure chip and PIN processing and PCI P2PE v2 compliance.
- axept® S900 Portable Terminal Portable wireless payment terminal for hospitality and retail environments where mobility is needed, featuring 3G and WiFi connectivity, long-life battery, large colour display and stylish durable design.
- axept® Unattended Terminals Self-service payment solutions for unattended environments including parking, vending, ticketing machines, rail ticket machines and EV charging stations, supporting high-volume daily transactions with remote management capabilities.
- axept® PRO Android-based solution for the unattended payment market, initially launched on the PAX IM30 for Electric Vehicle charging networks, with pre-authorisation and completion transaction types and remote/unmanned management.
- Order Portal Partner-facing online portal for ordering payment terminals, selecting acquirer pricing packages and managing merchant delivery, with automated order screening, background checks and remote terminal software updates.
- Merchant Portal Free-to-use merchant portal providing real-time transaction reports, ability to charge, refund, partial refund and cancel payments, sales and refund tracking, daily or weekly bank settlement management and dedicated customer support.
- Pay by Bank App Online checkout option that lets consumers pay using their bank's mobile app via the UK's Faster Payments network, partnered with Mastercard and integrated into axept® Checkout.
- Pay by Link One-time payment link service allowing merchants to accept card payments online without a website or mobile application, managed via the Merchant Portal.
- Open Banking Payments Open Banking payment method for merchants to accept bank-to-bank transfers via the UK's Faster Payments network, available across DNA Payments Group's portfolio of merchants with online acquiring.
Quantifiable outcome
- Over 57,000 payment devices deployed
- +4 more outcomes
Companies that use Optomany
Customer profileNamed customers20 records
Segments9 records
Ideal customer profiles3 records
Optomany technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature10 records
Optomany partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- EcospendcoreOpen Banking payments partnership bringing Ecospend's innovative payments service to DNA Payments Group portfolio of 30,000 merchants. Ecospend has over 50 UK bank APIs and is developing European PSD2 model.
- MastercardcorePartnership for Pay by Bank app enabling consumers to pay using bank app on their phone. Leverages UK's Faster Payments network operated by Vocalink on behalf of Pay.UK. Journey from initial conversations to launch took just over 4 months.
- PreodaycoreDigital ordering platform for hospitality businesses. Partnership enables Optomany customers to add in-app payments capability while enjoying consistent tokenisation, reporting, and help desk support across all channels. Preoday's flexible API integrates seamlessly with any ePOS system.
- PAX TechnologiescoreCertified partner of PAX Technologies providing payment terminals including A920 (Android), S300, S800, and S900 models. Optomany has collaborated with PAX since 2013 and introduced them to the UK market in 2015. PAX devices feature multiple connectivity options, contactless support, and PCI PTS certifications.
- VennersyscoreVennersys provides fully integrated ticketing and EPOS solutions for visitor attractions and hospitality venues. Optomany provides their clients with reliable payment processing service both onsite (S300, S900 terminals) and online (gateway and checkout).
- LollycoreEPoS systems provider for hospitality at affordable price point. axept® powers new LollyServe solution for hospitality sector, providing self-serve offerings for customers.
- Retail and Sports Systems (RS&S)corePayment solutions partner that integrates with Optomany's platform for sports venue retail. Partnered for Women's Hockey World Cup 2018 providing robust payment solutions for football and rugby clubs.
- Pets CornerminorUK pet lovers' products and services provider with 50+ years history, now supported by Optomany payment solutions in all stores.
- Langley Business SystemsminorEPOS, Merchant Services, CCTV and Coffee Machines provider operating across England and Wales since 1974.
Scale indicators13 records
Recent moves8 records
Expansion highlights6 records
Optomany competitors and assessment
Company assessmentDirect peers
- Trust Payments: UK-based omnichannel payment processor offering card acquiring, gateways and POS solutions across retail, hospitality and travel. Highly comparable to Optomany in serving mid-market UK merchants with multi-channel payment processing.
- Dojo (Paymentsense): One of the largest UK independent payment processors, providing card machines, online payments and POS-integrated solutions to SMBs and enterprises. Competes directly with Optomany in UK omnichannel acquiring.
- Takepayments: UK-based payment services provider offering card terminals, online payments and EPOS-integrated solutions for SMB and mid-market merchants. Directly comparable customer base and product scope to Optomany's 123Send sister brand and DNA's SMB segment.
- Stripe: Global online and omnichannel payments platform providing gateway, checkout, terminal hardware and unified commerce APIs. Comparable to axept® Gateway and axept® Checkout v3 for online plus in-person commerce, though with much broader geographic reach.
Broad incumbents
- Adyen: Global omnichannel payments platform serving large enterprise merchants with unified online, in-store and platform payments. Comparable acquirer-agnostic, single-platform architecture to Optomany's axept® though at much larger enterprise scale and geographic footprint.
- Square (Block): Omnichannel commerce and payments provider offering POS, card readers, online checkout and software for SMBs and mid-market merchants. Comparable omnichannel and POS-integrated payment functionality to Optomany's axept® GO and platform.
- Worldpay (FIS): One of the largest global payment processors/acquirers serving merchants of all sizes with in-store, online and omnichannel solutions. Competes with Optomany across UK enterprise and mid-market retail.
- Global Payments: Large global payment technology and software provider offering acquiring, gateway and integrated POS solutions across retail, hospitality and unattended. Comparable enterprise and omnichannel payment processing capability to Optomany's axept® Platform.
Emerging players
- SumUp: European-origin mobile POS and omnichannel payments provider serving micro and SMB merchants with card readers, online checkout and POS software. Comparable unattended/mobile terminal offerings to Optomany's axept® GO on PAX A920.
Regional players
- Tyl by NatWest: UK-focused card payment solutions provider (formerly part of Worldpay) serving SMBs with terminals, online payments and POS integrations. Comparable UK-only merchant focus and product set to Optomany's UK omnichannel offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Optomany social profiles
Digital presenceOptomany compliance and trust
Trust signalCompliance2 records
Optomany financial estimates
Financial estimateRevenue estimate
Valuation estimate
Optomany leadership team
Management profileNumber of profiles
Profiles6 records
Optomany funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Optomany M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Optomany
What does Optomany do?
Optomany sells an omnichannel payment processing platform (axept®) plus the card terminals, hosted payment pages, payment gateways, unattended terminals, and partner-facing ordering and merchant portals that run on top of it. The platform connects directly with all major UK acquirers and processes payments from in-store terminals, mobile devices, contact centres, and online channels. Offerings are sold primarily to EPOS providers, ISVs, and resellers who serve retail, hospitality, transportation, sports, and tourism merchants across the UK.
Is Optomany a public or private company?
Optomany is a private company. It is classified as corporate owned and is currently operating.
When was Optomany founded?
Optomany was founded in 2013. It employs 101 to 250 people.
Where is Optomany based?
Optomany is headquartered in Maidstone, United Kingdom, in the Europe region.
How does Optomany make money?
Four revenue lines are on record. Payment Processing Services are the primary driver. The others are payment Terminal Hardware Sales, platform Licensing/SaaS and order Portal Services.
Who are Optomany's main competitors?
Direct peers on record are Trust Payments, Dojo (Paymentsense), Takepayments and Stripe. Broad incumbents are Adyen, Square (Block), Worldpay (FIS) and Global Payments. SumUp is listed as an emerging player. Tyl by NatWest is listed as a regional player.
Does Optomany have an API?
Yes. Optomany's axept® Gateway provides a RESTful API enabling merchants and solution providers to send payment processing requests directly. The API uses JSON RESTful implementation with optional fields ensuring backwards compatibility with existing integrations and future-proofing the service. The axept® Checkout v3 integration is designed to allow merchants to add the payment page quickly and seamlessly. Token payments are supported via the API to avoid the need for separate gateway integration for token features. The axept® PRO integration API also uses a JSON RESTful implementation for unattended payment terminal management. Developer documentation is at optomany.com/gateway/control-centre-user-guide.
What industry is Optomany in?
Optomany's product category is Payment Processing Platform. Its primary akta.pro industry code is FSAMABAH, Omnichannel Acquirers (Unified In-store + Online), with a secondary code of FSAGABAE, Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure. Its NAICS code is 518.