What Lolly does

Lolly operates a multi-sided mobile and web brand engagement platform that connects brands, businesses, and consumers across mobile, web, maps, search, and in-store touchpoints. Brands register free and pay per delivered interaction starting at $0.10 (invoiced every 14 days in arrears), businesses list the brand suppliers they carry to receive co-op marketing traffic at no cost, and consumers discover brands and earn Lolly Advance Rewards for crowdsourced contributions such as adding brands, points-of-sale, tags, and media. The underlying technology stack is built around three blockchain-issued token products — Lolly Advance (prepaid service tokens sold in escalating pricing rounds from 10% to 100% of full value), Lolly Property NFTs (location and interest landing-page ownership earning 20% revenue share), and Lolly VIP membership NFTs — settled through an automated Lolly Payment System with USD-denominated Wallets and 10% Cashback on token resales.

The company monetizes through usage-based brand interaction fees, token and NFT sales (Property NFTs start at a $100 minimum), a 5% secondary-marketplace fee, and optional paid onboarding services. GTM combines a product-led consumer motion (free mobile/web app), an enterprise sales-led motion with dedicated brand adviser teams conducting demo calls and live video presentations, an event-driven motion across trade shows and conferences, and a community-led crowdsourcing motion rewarded with Lolly Advance. Compliance is handled by Sumsub (KYC/AML/PEP) and financial documentation flows through Xero. Lolly is headquartered in London (44 China Court, E1W 2JF), with additional offices in Bangalore, Estonia (blockchain R&D), and Lahore, structured under Lolly Holding Ltd with three wholly-owned UK subsidiaries. The company has completed a seed round via convertible loan notes and is currently in pre-launch status, with the website indicating the platform is launching soon while actively recruiting.

Name

Lolly

Legal name

Lolly Global Ltd

Website

https://lolly.global

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Lolly is a London-based brand engagement platform connecting brands, businesses, and consumers across mobile, web, maps, search, and in-store touchpoints, using blockchain-issued tokens, NFT property ownership, and crowdsourced content to enable usage-based brand marketing.

Ownership category

akta.pro rank

Product category

Brand Engagement Platform

akta.pro primary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

akta.pro secondary industries

Digital Wallet Infrastructure (Tokenization, Wallet-as-a-Service) (FSAMAEAI), Custodial Wallets & Hosted Accounts (exchange/fintech custody, omnibus wallets) (FSAPACAC)

Keywords

• Brand engagement platform
• Customer relationship management
• Blockchain marketing tokens
• Loyalty rewards platform
• Location-based discovery

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Brand Subscription Services (Paid Interactions): Brands pay for Paid Interactions including Onboarding, Subscriptions, managing Promotions and Pages. Invoiced every 14 days in arrears after delivery of service. Price per interaction starts at $0.10 (ten US cents), reviewed quarterly. Payment via Lolly Advance tokens or direct payment, with credit note issued for savings from token usage.
2. Lolly Advance Token Sales: Sale of Lolly Advance tokens at introductory prices rising from 10% to 100% of redeemable value over multiple pricing rounds. Each round has a fixed token supply at a set price. Early purchasers receive bonuses up to 35% based on purchase tier and sales stage. Primary mechanism for pre-selling services and raising funding.
3. Lolly Property NFT Sales: Sale of Lolly Property NFTs (Location Properties and Interest Properties) priced at minimum $100 USD. Property Owners receive 20% revenue share from advertising on their landing pages. Secondary sales via Lolly Marketplace subject to 5% platform fee.
4. Lolly VIP Token Issuance: Lolly VIP membership NFTs issued free or sold, with VIP Owners receiving benefits including free tokens, discounts, and exclusives from Brands and Businesses. Secondary sales via Lolly Marketplace subject to 5% platform fee.
5. Marketplace Transaction Fees: 5% fee on secondary market sales of Lolly Property and Lolly VIP tokens through the Lolly Marketplace. Additional 10% Cashback credited to sellers on Lolly Advance token sales through the Lolly Payment System.
6. Business Services: Optional Onboarding service where Lolly sets up businesses for active profile management and Paid Interactions. Businesses benefit from brand suppliers' marketing at no cost, creating co-op marketing revenue from brands.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels10 records

Core offering

Lolly is a mobile and web brand engagement platform that lets brands build direct, two-way, real-time relationships with customers across mobile, web, maps, search and in-store. Brands and businesses register free and pay only in arrears for delivered Paid Interactions (Onboarding, Subscriptions, Promotions, Pages) at $0.10 per interaction, settling via the Lolly Advance token ecosystem or direct payment. The platform layers a blockchain-based economy on top, including prepaid service tokens (Lolly Advance), landing-page NFTs (Lolly Property), membership tokens (Lolly VIP) and a consumer rewards programme, with all token activity routed through a KYC/AML-compliant payment system integrated with Xero.

Product overview

Lolly is a brand engagement platform that operates as a mobile and web application enabling direct relationships between brands and customers at points-of-sale, in search, and across marketing touchpoints. The core Lolly platform connects brands, businesses, and customers through location-based discovery, branded notifications, and data insights. The product portfolio includes Lolly (core platform), Lolly Advance (prepaid service tokens at introductory pricing), Lolly Property (NFTs for ownership of location or interest landing pages), Lolly VIP (membership tokens with exclusive benefits), and Lolly Advance Rewards (loyalty rewards for user engagement). The platform operates on blockchain technology with supporting integrations for accounting (Xero) and identity verification (Sumsub).

Differentiator

Problem solved

Functional benefit

Brands

• Lolly Advance: Introductory price tokens redeemable for Lolly services at discounted rates. Token buyers can use tokens to pay for services or hold and sell tokens.
• Lolly Property
• Lolly VIP

Products and services

• Lolly Platform Mobile and web platform enabling brands to build personal, two-way, real-time relationships with customers across mobile, web, maps, search and in-store. Brands and businesses register free, gain full admin access and pay only in arrears for delivered Paid Interactions (Onboarding, Subscriptions, Promotions, Pages).
• Lolly Advance Tokens Introductory-price service tokens denominated in US dollars redeemable at full value for Lolly services with no expiry date; usable to pay for Paid Interactions at a discount, or held and resold via the proprietary Lolly Payment System earning 10% Cashback.
• Lolly Property NFTs Non-fungible tokens representing ownership of landing pages on Lolly, available as Location Properties (cities, towns, areas, malls, streets) or Interest Properties (specific tags/search terms in a Market); owners receive a 20% revenue share from brands and businesses advertising on their pages.
• Lolly VIP Membership Tokens Unregulated non-fungible membership tokens representing membership of a group or club of users in a specific Market; grant defined and undefined benefits including exclusive discounts, free tokens and exclusives from Lolly Brands and Businesses.
• Lolly Advance Rewards Loyalty rewards programme that issues Lolly Advance tokens to Users, Businesses and Brands for crowdsourcing actions such as adding brands ($1.00), adding a point-of-sale ($0.50) and inviting friends ($5.00); redeemable only within Lolly for services or to partially own Property.

Quantifiable outcome

• 2,000+ brands already listed on the platform
• +3 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature9 records

Partnerships

Five partnerships are on record, tiered core and major.

• Lolly Market LtdcoreOEM/ Whitelabel/ Licensing PartnerLolly Market Ltd is the licensor of the Lolly platform to Lolly Global Ltd. It is a wholly-owned subsidiary of Lolly Holding Ltd, registered in England and Wales (company number 15051428), with directors Mr R M Holmes and Mr J P Thomsen. Lolly Global Ltd operates the Lolly system under license from Lolly Market Ltd.
• Lolly Blockchain LtdcoreTechnology or IntegrationLolly Blockchain Ltd is the licensor of Lolly Advance, Lolly Property, and Lolly VIP blockchain tokens to Lolly Global Ltd. It is a wholly-owned subsidiary of Lolly Holding Ltd, registered in England and Wales (company number 14592301), with directors Mr R M Holmes and Mr J P Thomsen. Lolly Global Ltd operates Lolly Advance, Lolly Property, and Lolly VIP under license from Lolly Blockchain Ltd.
• Sum and Substance Ltd (Sumsub)coreTechnology or IntegrationSumsub is used to undertake KYC, AML, PEP (Politically Exposed Person), and fraud checks on all Users wishing to purchase Lolly Advance Tokens and any User wishing to withdraw funds over $500 aggregate. Core compliance partner for the platform's regulatory obligations under UK and EU law.
• Xero LimitedmajorTechnology or IntegrationXero is used for the issuance of all financial documentation including purchase receipts, Cashback receipts, transfer receipts, service invoices, payment receipts, credit notes, self-invoiced Revenue payments, sales notices, and withdrawal confirmations. Also used for annual tax statements.
• PaperstreetmajorGTM or Marketing PartnerPaperstreet is used to keep Lolly's existing and interested investors informed about the company. Investors with a verified Lolly user account are granted access within 48 hours and receive regular updates on the company and services. Lolly is listed on Paperstreet's platform for investor relations.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Yotpo: Yotpo is a DTC-focused marketing platform offering loyalty, reviews, UGC, and SMS — directly comparable to Lolly's brand-engagement, rewards, and crowdsourced content flywheel targeting the same brand-segment buyers.
• Birdeye: Birdeye is a customer-experience platform for multi-location businesses combining listings, reviews, messaging, and insights — closely matching Lolly's brand/business discovery, point-of-sale engagement, and data-insight value proposition for the same multi-location customer base.
• Podium: Podium provides messaging, reviews, and customer-conversion tools to local businesses, mapping directly onto Lolly's business-side segment (retailers/service providers) and the two-way brand-customer relationship loop Lolly enables.
• Bazaarvoice: Bazaarvoice operates a brand-content and consumer-review network connecting brands and retailers — comparable to Lolly's crowdsourced tags/media/content layer and brand-supplier linkage to retailer pages.
• Yext: Yext manages digital presence (listings, pages, reviews) for multi-location businesses, directly overlapping with Lolly's per-Market Business Profiles and "every POS is an SEO touchpoint" model.
• Klaviyo: Klaviyo is a usage-based marketing-automation platform for direct-to-consumer brands with pay-as-you-go economics — closely paralleling Lolly's brand-side pricing ($0.10 per delivered interaction, in arrears) and target audience.

Broad incumbents

• Sprinklr: Sprinklr is an enterprise customer-experience platform spanning social, marketing, and care — a broader incumbent offering overlapping capabilities Lolly targets (brand engagement, social listening, customer insights) across much larger enterprise customers.
• Foursquare: Foursquare operates location-data and place-discovery infrastructure used across the ad-tech stack — comparable to Lolly's location-based brand discovery and "every POS is an SEO touchpoint" distribution strategy, but as a broader incumbent with established scale.
• Yelp: Yelp is the dominant consumer-facing local-business discovery and reviews platform — analogous to Lolly's consumer-side "discover brands at points-of-sale" proposition, but operating as a much larger established incumbent in the same broad category.

Emerging players

• Brave Software: Brave runs a privacy-centric, blockchain-token-powered (BAT) digital advertising platform — an emerging player whose web3-token model for advertising economics parallels Lolly's blockchain-token-driven approach to brand engagement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/lollyglobal
• YouTubeyoutube.com/@lollyglobal
• Facebookfacebook.com/lollyinc
• LinkedInlinkedin.com/company/lollyglobal
• Instagraminstagram.com/lolly.global
• Pinterestpinterest.com/lollyglobal

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lolly