JetFuel Agency

What JetFuel Agency does

JetFuel Agency (legally AssembleLink, LLC) is a full-service digital marketing agency founded in 2017 and headquartered in California, operating as a remote-first organization. The firm targets direct-to-consumer (DTC), consumer packaged goods (CPG), and e-commerce brands, with a pronounced specialization in better-for-you and mission-driven companies across food & beverage, health & wellness, beauty, and select adjacent verticals. Its service catalog spans paid social advertising, pay-per-click (PPC) management, email marketing, creative design, SEO audit plans, conversion rate optimization (CRO), custom e-commerce audits, web services, and advisor/consulting engagements, executed across Meta, Google, TikTok, Snapchat, Pinterest, and YouTube with partner-level certifications on the core platforms (Google, Meta, Shopify, TikTok, Klaviyo). Operations are supported by real-time cross-channel performance dashboards and a set of proprietary free tools (Platform Picker Quiz, LTV:CAC Calculator, Breakeven ROAS Calculator, and a Super Lookalike Audience Builder leveraging the Meta Marketing API).

The agency's business model is retainer-based professional services, with monthly billing tied to a custom scope and the client's monthly marketing budget, which is segmented on the consultation form from under $2,000 to $75,000+ per month. One-time engagements (Custom E-Commerce Audits) supplement recurring revenue. Go-to-market is sales-led and inbound-driven through content marketing, SEO, case studies, and free tools targeting mid-market and enterprise DTC brands; the firm reports having served 100+ brands with cumulative claimed client outcomes of $80M+ in email revenue, $25M+ in PPC budget managed, and $200M+ in ad-driven revenue. Named customer logos include Perfect Bar, Drunk Elephant, Goop, Tate's Bake Shop, Nuun, Hampton Water, Hippeas, Theo Chocolate, Suja, Vive Organic, Chomps, Bare Bones Broth, Bobbie, Mooala, Zip Line Gear, Jinx, Quinn Snacks, and Free2b. JetFuel is privately held with no disclosed institutional investors, funding rounds, or M&A activity, and operates as a founder- or management-owned LLC.

Name

JetFuel Agency

Legal name

AssembleLink, LLC

Website

https://jetfuel.agency

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

JetFuel Agency is a remote-first, full-service digital marketing agency serving DTC, CPG, and e-commerce brands with paid social, PPC, email, design, SEO, CRO, and web services. It operates across Meta, Google, TikTok, and Shopify with platform partner certifications and a proprietary free-tool suite.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Full-Service Media Planning & Buying (MPAAABAA)

Keywords

• Digital marketing agency
• Paid social advertising
• Performance marketing services
• Conversion rate optimization
• Ecommerce marketing agency

Headquarters

HQ city

Walnut Creek

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Marketing Agency Retainer/Fees: Full-service digital marketing agency providing ongoing retainer-based services including paid social advertising, PPC, email marketing, design services, SEO, and conversion rate optimization for DTC brands
2. Custom E-Commerce Audits: One-time deep-dive consulting engagements analyzing site performance, CRO opportunities, and providing actionable roadmaps

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

JetFuel Agency is a full-service digital marketing agency that plans, executes, and optimizes paid social advertising, PPC, email marketing, creative design, SEO, and conversion rate optimization campaigns for direct-to-consumer e-commerce brands. The agency manages media buying across Meta, Google, TikTok, and Snapchat with real-time performance dashboards, cross-channel strategy, and continuous ROAS optimization. It also offers custom e-commerce audits, web design services, and a suite of free strategic tools for DTC operators.

Product overview

JetFuel Agency is a full-service digital marketing agency offering a comprehensive suite of services including Paid Social Advertising, Pay Per Click (PPC), Email Marketing, Design Services, SEO Audit Plans, Conversion Rate Optimization, Custom E-Commerce Audits, and Web Services. The agency also provides free strategic tools including a Platform Picker Quiz, LTV:CAC Calculator, Breakeven ROAS Calculator, and Audience Builder for Super Lookalikes. The services are primarily focused on DTC (Direct-to-Consumer), subscription, and e-commerce brands, with demonstrated expertise across CPG, health & wellness, food & beverage, and consumer goods sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketing / Paid Social Advertising

Quantifiable outcome

• 500% ROAS improvement for Perfect Bar in 7 months
• +3 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationGoogle Partner status indicating certified expertise in Google Ads, Google Analytics, and Google marketing platforms
• MetacoreTechnology or IntegrationMeta Partner status indicating certified expertise in Facebook and Instagram advertising, Meta Ads Manager, and Meta marketing solutions
• ShopifycoreTechnology or IntegrationPartner status indicating expertise in Shopify e-commerce platform integrations and Shopify advertising solutions
• TikTokcoreTechnology or IntegrationTikTok marketing partner for short-form video advertising campaigns
• KlaviyocoreTechnology or IntegrationEmail marketing platform integration partner for email automation, segmentation, and campaign management

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Hawke Media: Full-service digital marketing agency offering paid media, email, SEO, and CRO for DTC and e-commerce brands. Directly comparable service portfolio, similar target verticals (CPG, health/wellness), and comparable retainer-based business model.
• Lilo Social: DTC-focused paid social and creative agency serving CPG and consumer brands. Comparable on paid social specialization, DTC vertical focus, and similar mid-market enterprise client profile.
• Common Thread Collective: Growth agency purpose-built for DTC and e-commerce brands, focused on paid media, retention, and creative. Highly comparable on customer base (CPG/DTC), service offering, and outcomes-driven positioning.
• Belardi Wong: DTC-focused direct response agency specializing in paid social, search, and creative for premium and better-for-you brands. Closely comparable on DTC/CPG vertical focus and brand-aware client roster.
• LYFE Marketing: Social media and digital marketing agency offering paid social, email, and content for SMB and mid-market brands. Comparable on paid social focus and full-service social media management, though smaller in scale.
• Disruptive Advertising: Performance-focused digital marketing agency specializing in paid media, PPC, and CRO for e-commerce and DTC brands. Closely mirrors JetFuel's paid social, PPC, and CRO service mix for similar mid-market and enterprise DTC clients.
• Power Digital Marketing: Full-service digital agency providing paid media, SEO, content, and CRO for direct-to-consumer and B2B brands. Comparable service stack and target customer base, with similar cross-channel performance positioning.

Broad incumbents

• WebFX: Large full-service digital marketing agency offering paid media, SEO, web design, and CRO. Operates in many of the same channels as JetFuel but serves a much broader mix of SMB and enterprise clients.
• SmartSites: Full-service digital agency providing PPC, SEO, web design, and email marketing. Comparable channel coverage to JetFuel with a different go-to-market mix more skewed to SMB and mid-market.
• Tinuiti: Larger independent performance marketing agency covering paid search, paid social, SEO, email, and Amazon. Operates in the same channel mix as JetFuel but at significantly greater scale across broader verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JetFuel Agency