The National Association of Ticket Brokers

What The National Association of Ticket Brokers does

The National Association of Ticket Brokers (NATB), now operating as the National Association of Ticketing Professionals (NATP), is a non-profit trade association dedicated to the U.S. secondary ticket market. It serves two principal constituencies: member ticket brokers and resellers, to whom it offers a Code of Ethics, the right to display the 'Tickets You Can Trust' mark, access to the Find A Member directory, and structured networking via the World Ticket Conference, Regional Dinners, and the WIN (Women's Initiative and Leadership Council) program; and consumer ticket buyers, to whom it offers educational resources (Ticket Bill of Rights, Ten Commandments of Ticket Buying) and a 200% Fan Protect Guarantee that underwrites refund obligations of member brokers. The association's revenue model is subscription-recurring membership dues, supplemented by sponsorship income from a roster of ticketing-industry sponsors (TickPick, Gametime, GoTickets, Ticombo, StageFront, Shows On Sale, Automatiq/Brokergenius, Events Tickets Center, PCI/Pricerqx, and PSL Source). The organization engages in legislative and public advocacy to preserve free-market ticket resale rights.

The NATB/NATP does not operate its own ticketing platform or proprietary technology stack; core technology is not disclosed. Its product surface is a portfolio of member services rather than a unified software platform: a searchable consumer directory (Find A Member), a complaint-filing mechanism, an annual flagship conference, regional dinners, a peer-network program (WIN), and consumer-facing educational and advocacy materials. Distribution of the consumer protection guarantee to end buyers is mediated through member brokers via the directory.

The organization recently rebranded in 2025 from NATB to NATP to reflect that its members have evolved beyond pure resale into official ticketing partnerships for venues, teams, and events globally. Founded year is not disclosed in the source data, and the organization operates as a member-governed non-profit with no external parent, private equity, or venture capital ownership.

Name

The National Association of Ticket Brokers

Legal name

The National Association of Ticket Brokers

Website

https://natb.org

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

The National Association of Ticket Brokers (now National Association of Ticketing Professionals, NATP) is a non-profit trade association that sets ethical standards for U.S. secondary-market ticket brokers, runs the Find A Member directory, the 200% Fan Protect Guarantee, the World Ticket Conference, and the WIN women's leadership council.

Ownership category

akta.pro rank

Product category

Secondary Ticket Market Trade Association

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Nightlife & Club Guest List / Table Reservations (HSACALAG)

Keywords

• Secondary ticket market
• Ticket broker association
• Consumer ticket protection
• Live event ticketing
• Ticket resale advocacy

Headquarters

HQ city

Lisle

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership dues: Ticket brokers pay membership dues to join the NATB, gaining access to member benefits, the Code of Ethics certification, the 200% Fan Protect Guarantee endorsement, and use of the NATB member brand. A nominal annual fee is charged for non-member participants in the WIN (Women in NATB) council.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

The National Association of Ticket Brokers (NATB, now NATP) is a non-profit trade association that provides membership services, ethical standards, consumer protection guarantees, and advocacy for ticket brokers operating in the secondary live-event ticket market. Its core deliverables are broker membership certification under a Code of Ethics, the 200% Fan Protect Guarantee for ticket buyers, a searchable Find A Member directory, the Ticket Bill of Rights advocacy framework, industry events (World Ticket Conference and Regional Dinners), and the Women in NATB (WIN) professional community.

Product overview

The National Association of Ticket Brokers (NATB) is a non-profit trade association serving the secondary ticket market. Rather than a unified product platform, the NATB offers a portfolio of member services including a broker directory (Find A Member), consumer protection guarantees (200% Fan Protect Guarantee), complaint resolution services, professional development programs (WIN - Women's Initiative and Leadership Council), and industry events (World Ticket Conference and Regional Dinners). The organization also advocates for ticket owner rights through its Ticket Bill of Rights and legislative efforts.

Differentiator

Problem solved

Functional benefit

Brands

• WIN: Women's Initiative and Leadership Council - a peer network facilitating connection, education, career development, and support for women in ticketing.

Products and services

• Find A Member Directory

Quantifiable outcome

• Up to 200% refund of contracted price for guaranteed tickets not delivered
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor.

• Shows On SaleminorGTM or Marketing PartnerShows On Sale is listed as a sponsor of the NATB, providing marketing and financial support for the organization's events and initiatives.
• StageFrontminorGTM or Marketing PartnerStageFront is listed as a sponsor of the NATB, supporting the organization's events and activities as part of the NATB's sponsor program.
• TicombominorGTM or Marketing PartnerTicombo is listed as a sponsor of the NATB, providing marketing and financial support for NATB events and initiatives.
• TickPickminorGTM or Marketing PartnerTickPick is listed as a sponsor of the NATB, supporting the organization's mission and events as part of the NATB sponsor program.
• Events Tickets CenterminorGTM or Marketing PartnerEvents Tickets Center is listed as a sponsor of the NATB, providing marketing support for the organization's events and initiatives.
• GametimeminorGTM or Marketing PartnerGametime is listed as a sponsor of the NATB, supporting the organization's activities as part of the NATB's sponsor program.
• GoTicketsminorGTM or Marketing PartnerGoTickets is listed as a sponsor of the NATB, providing marketing and financial support for NATB events and initiatives.
• PSL SourceminorGTM or Marketing PartnerPSL Source is listed as a sponsor of the NATB, providing marketing support for the organization's activities as part of the NATB sponsor program.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Live Nation Entertainment: The largest live entertainment and ticketing conglomerate globally. Operates Ticketmaster, primary ticketing venues, and concert promotion — overlapping with NATP's member ecosystem on both the primary and secondary sides of the ticket market.
• AEG (Anschutz Entertainment Group): Global live entertainment and venue operator that touches primary ticketing through AXS. Comparable as a broad incumbent shaping the secondary-market operating environment for NATP member brokers.

Direct peers

• StubHub: A leading secondary ticket marketplace and NATP sponsor-listed peer (indirectly). Competes directly with NATP member brokers for secondary ticket sales, making NATP's Code of Ethics and guarantee relevant to its competitive positioning.
• Vivid Seats: Secondary ticket marketplace operating in the same space as NATP member brokers. Comparable because it competes for the same secondary-market ticket inventory that NATP's members trade.
• SeatGeek: A primary and secondary ticketing platform with growing presence in live events. Competes with NATP members for ticket distribution and consumer mind-share in the secondary market.
• Gametime: Mobile-focused ticketing platform operating in last-minute primary and secondary markets. Listed as an NATB sponsor and operates as a direct competitor to NATP's broker members.
• TickPick: No-fee secondary ticket marketplace and NATB sponsor. A direct competitor to NATP's member brokers with overlapping consumer value proposition of trusted ticket delivery.
• GoTickets: Secondary ticket broker and NATB sponsor. A peer broker that operates within the same secondary market ecosystem that NATP's Code of Ethics and Fan Protect Guarantee seek to professionalize.

Others

• International Association of Venue Managers (IAVM): A trade association for venue management professionals. Comparable as a peer industry association serving the live events ecosystem with similar member-services, advocacy, and conference-driven GTM motions.
• Pollstar: Industry publication and data provider covering the live entertainment business. A peer ecosystem participant that, like NATP, supports professional standards and networking within the ticketing and live events industry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/natb_org
• Facebookfacebook.com/NATBpage
• LinkedInlinkedin.com/company/national-association-of-ticket-brokers-natb-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The National Association of Ticket Brokers