Vista Counseling & Consultation

What Vista Counseling & Consultation does

Vista Counseling & Consultation (operating as Vista Counseling & Wellness Center) is a private, for-profit mental health counseling practice founded in 2002 in Eugene, Oregon. The firm delivers outpatient therapy and assessment services across three physical locations—Eugene (headquarters), Portland, and Bend—supplemented by statewide telehealth video therapy in Oregon via videotherapyoregon.com. Core service lines include individual therapy (with 13 specialized tracks spanning ADHD, anxiety, autism, chronic illness, depression, eating disorders, grief, LGBTQ, life transitions, OCD, racial trauma, trauma/PTSD, and young adult issues), marriage and couples counseling, and child, teen, and family therapy. A wholly-owned Vista Wellness Center subsidiary adds adjacent yoga classes and trauma-informed massage therapy, integrating physical and mental wellness.

The underlying delivery model is evidence-based therapy using established clinical modalities (CBT, ACT, EMDR, and others inferred from the evidence-based positioning), with ADHD assessment delivered through a tiered program: a $300 self-pay telehealth consultation and a $1,500 full psychological evaluation with cognitive testing, official diagnosis, and accommodation reports. The company has no disclosed proprietary software platform, AI, or digital health technology stack; service delivery relies on standard telehealth video infrastructure and a client portal. Marketing is direct-to-consumer via the VistaBlog, newsletter, Instagram, and Facebook, with content including mental health education and a community crisis resources directory.

Vista operates as an independent, privately-held practice with no disclosed external investment, parent company, or M&A activity. The team comprises licensed psychologists (PsyD, PhD), clinical social workers (LCSW, MSW), licensed professional counselors (LPC), and specialized wellness practitioners, supporting an 11–50 employee headcount. Revenue is generated on a fee-for-service professional services basis, with insurance billing available for some services and self-pay for ADHD consultations. Revenue figures are not publicly disclosed.

Name

Vista Counseling & Consultation

Legal name

Vista Counseling & Wellness Center

Website

https://vistapsych.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Vista Counseling & Consultation is a private Oregon mental health practice founded in 2002, offering individual, couples, child, and family therapy alongside ADHD evaluations across offices in Eugene, Portland, and Bend with statewide telehealth.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industry

Outpatient Mental Health & Counseling Clinics (HLAFABAC)

Keywords

• Mental health counseling
• Individual therapy services
• Couples counseling
• ADHD psychological evaluation
• Wellness center services

Headquarters

HQ city

Eugene

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Therapy and Counseling Services: Fee-for-service therapy and counseling sessions including individual therapy, marriage and couples counseling, child and family therapy. Services provided at physical offices and via telehealth throughout Oregon.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Vista Counseling & Consultation is a mental health counseling practice that delivers individual therapy, marriage and couples counseling, child and family therapy, and ADHD psychological evaluations. Services are delivered in-person at offices in Eugene, Portland, and Bend, Oregon, and via telehealth video throughout the state. The affiliated Vista Wellness Center provides complementary yoga classes and massage therapy.

Product overview

Vista Counseling & Wellness Center is a mental health counseling practice offering a unified suite of therapy and wellness services. Core offerings include Individual Therapy (with 13 specialized tracks covering ADHD, anxiety, autism, depression, trauma/PTSD, and more), Marriage & Couples Counseling, and Child & Family Therapy. The practice also provides Comprehensive ADHD Evaluation services with two tiers: ADHD Consultation ($300 telehealth session) and full ADHD Psychological Evaluation ($1,500 with cognitive testing and official diagnosis). The Vista Wellness Center, a subsidiary program, provides integrated physical wellness through yoga classes and massage therapy. Services are delivered in-person at offices in Eugene, Portland, and Bend, Oregon, with telehealth video therapy available throughout Oregon. The organization also maintains a comprehensive crisis resources directory for client referrals.

Differentiator

Problem solved

Functional benefit

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• BetterHelp: BetterHelp is the largest online therapy platform offering individual, couples, and teen counseling via subscription-based messaging and live video. It directly competes with Vista's telehealth therapy services in Oregon and across the US.
• Talkspace: Talkspace is an online therapy platform providing individual, couples, and teen therapy with a network of licensed therapists. It competes with Vista's telehealth therapy for the same Oregon client base.
• Cerebral: Cerebral is a telehealth mental health company offering therapy and medication management for conditions including anxiety, depression, and ADHD. It competes directly with Vista's anxiety, depression, and ADHD services, including ADHD evaluation.

Emerging players

• Lyra Health: Lyra Health is a mental health benefits platform providing therapy, coaching, and medication management to enterprise employees. It serves overlapping clinical conditions and overlaps with Vista's employer- and consumer-facing therapy offerings.
• Charlie Health: Charlie Health provides intensive outpatient mental health treatment for adolescents, young adults, and families via virtual and in-person programs. It overlaps with Vista's teen therapy, family therapy, and young adult service lines.
• Brightside Health: Brightside Health is a telehealth platform focused on anxiety and depression treatment combining therapy and medication. It serves the same outpatient mental health client population as Vista's core individual therapy offerings.

Broad incumbents

• Kaiser Permanente Northwest: Kaiser Permanente Northwest is a major Oregon-based integrated health system providing medical and behavioral health services. It is a broad incumbent offering outpatient mental health services that compete with Vista for insured Oregon clients.
• Providence Health & Services Oregon: Providence Health & Services operates major hospitals and outpatient behavioral health clinics across Oregon. It is a broad incumbent providing mental health, substance use, and integrated wellness services in the same Oregon markets as Vista.
• LifeStance Health: LifeStance Health is a national outpatient mental health platform operating in-office and telehealth therapy and psychiatry across many US states including Oregon. It competes with Vista as a scaled group-practice incumbent with overlapping services.

Regional players

• Trillium Family Services: Trillium Family Services is an Oregon-based nonprofit providing mental health and psychiatric services for children, adolescents, and families. It is a regional peer overlapping with Vista's child and family therapy practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/vistapsych
• Instagraminstagram.com/vistayogaor
• Xx.com/vistapsych

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vista Counseling & Consultation