Troygold

What Troygold does

Troygold is a South African gold neobank that digitises physical 1oz Krugerrand coins into fractional digital units, enabling customers to buy, sell, upload, transfer, redeem, and borrow against fully-allocated bullion. The platform serves individual retail savers — including micro-investors entering from R1 — South African businesses seeking Rand-inflation hedging via Troygold Prime, wholesale Krugerrand dealers transacting over a dedicated WhatsApp trading line, and B2B partners integrating gold savings through the DigiGold API. The company's stated value proposition centres on inflation protection, alternative savings, and unlocking liquidity from existing Krugerrand holdings without forced sale.

The underlying platform pairs a mobile app (iOS/Android) with a web app and a documented REST API, and is built around a per-coin numbering system that links every recorded fractional balance to a specific Krugerrand held in custody. Physical gold is procured and stored with Rand Merchant Bank at Brink's Johannesburg vaults, fully insured, and independently reconciled each quarter under an Agreed-Upon-Procedures engagement with Moore. A public "Live Audit" portal exposes vault inventory and ownership verification, including the Credit Facility that advances up to 50% of the market value of a customer's gold collateral without traditional affordability assessments, and Troygold 2.0 in early access is extending the platform toward a Global Mastercard with gold cashback on spend.

Commercially, Troygold operates a multi-stream revenue model: bid/ask spreads on Krugerrand purchases (5.5–8.5% above spot, tiered by purchase size; 0.5% above spot on sell), recurring storage fees charged monthly in gold (0.5–1% annualised, tiered inversely by holding size), credit-facility interest at Prime + 3% to Prime + 9% (best pricing for ≥10oz holders), and transaction fees for physical upload (R500 courier) and redemption (0.5% + R1,725 courier). Revenue is supplemented by B2B DigiGold API licensing fees. The firm is regulated as a Registered Credit Provider (NCRCP 12342) under the National Credit Act and as a high-value goods dealer with the Financial Intelligence Centre, operates from Stellenbosch and Johannesburg offices, and is private with disclosed investors including Crossfin Ventures, Astatine Ventures, and Investec.

Name

Troygold

Website

https://troygold.app

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Troygold is a South African gold neobank that digitises 1oz Krugerrand coins into fractional digital gold, enabling individuals, businesses, and dealers to buy, sell, upload, redeem, and borrow against fully-allocated Krugerrand bullion vaulted at Brink's Johannesburg.

Ownership category

akta.pro rank

Product category

Digital Gold Banking

NAICS

Jewelry Retailers (458310), Sales Financing (52222)

SIC

Wholesale-Jewelry, Watches, Precious Stones & Metals (5094), Miscellaneous Business Credit Institution (6159)

akta.pro primary industry

Precious Metals Minting & Bullion Products (IMAKAEAJ)

akta.pro secondary industry

Precious Metals & Jewelry Collateral Loans (FSAKALAC)

Keywords

• Digital gold platform
• Gold-backed neobank
• Gold trading app
• Gold credit facility
• Embedded gold API

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Gold Buy/Sell Spread: Revenue generated from the spread between buy and sell prices of gold. Buy rates range from +5.5% to +8.5% above spot depending on purchase amount; sell rate is +0.5% above spot.
2. Credit Facility Interest: Interest charged on gold-backed credit facility. Rates are Prime + 3% to Prime + 9% depending on gold holdings tier (≥10oz gets best rate).
3. Gold Storage Fees: Annual storage fees charged monthly in gold for vaulting Krugerrands. Rates: 0.5% for ≥10oz, 0.75% for 1-10oz, 1% for ≤1oz holdings.
4. Gold Upload/Redemption Fees: Fees for uploading Krugerrands (R500 courier fee) and redeeming physical gold (0.5% + R1,725 courier fee).
5. DigiGold API Licensing: B2B API licensing fees for businesses embedding Troygold's gold savings infrastructure within their platforms.

Pricing tiers

Go-to-market motion5 records

Distribution channels5 records

Marketing channels8 records

Core offering

Troygold digitises 1oz gold Krugerrand coins into uniquely numbered, fractional units that customers can buy, sell, upload, and borrow against through a mobile app, web app, and B2B API. Physical gold is vaulted at Brink's Johannesburg, procured and stored with RMB, fully insured, and independently audited quarterly by Moore. The company also offers a Gold-Backed Credit Facility, automated Gold Subscriptions, business treasury accounts (Troygold Prime), wholesale Krugerrand trading, and an upcoming Mastercard with gold cashback.

Product overview

Troygold is a South African gold neobank offering a comprehensive digital gold ecosystem built around 1oz Krugerrand bullion. The core product is the Troygold Mobile App, which serves as the primary interface for individual investors to buy, sell, and manage digital gold 24/7. This core app is complemented by Gold Subscriptions for automated recurring savings, Gold Upload for digitizing existing physical Krugerrands, and a Gold-Backed Credit Facility providing instant liquidity against vaulted gold. For business customers, Troygold Business Account (Prime) offers zero-inflation corporate accounts. The DigiGold API enables third-party businesses to embed Troygold's gold savings functionality into their own platforms. Wholesale Krugerrand Trading serves dealers via WhatsApp, while Invite & Earn provides referral rewards. Troygold 2.0 (currently in early access) introduces a Global Mastercard and expanded credit facilities. All gold is physically vaulted with Brink's in Johannesburg, insured, and independently audited quarterly by Moore.

Differentiator

Problem solved

Functional benefit

Brands

• DigiGold API: API enabling businesses across Africa to offer digital gold savings and gold-based financial products within their own platforms.

Products and services

• Troygold Mobile App Primary mobile application for buying, selling, and managing digital gold Krugerrands 24/7 at live spot prices, with full allocated ownership and zero counterparty risk; for South African individual consumers and businesses.
• Gold Subscriptions Automated recurring gold purchases by linking a bank account and setting weekly or monthly contribution amounts for automatic accumulation of fractional Krugerrands.
• Gold Upload Service for digitising physical Krugerrands via courier collection, crediting the ounces to the user's Troygold account so the gold can be used as collateral, traded, or stored digitally.
• Gold-Backed Credit Facility Instant, flexible cash liquidity using gold Krugerrands as collateral, offering up to 50% of market value with interest-only repayments and no traditional affordability assessments; available to individual and business customers holding gold with Troygold.
• Troygold Business Account (Prime) Zero-inflation business treasury account enabling South African companies to convert surplus Rand cash balances into gold bullion to hedge against ZAR currency devaluation, with access to the gold-backed credit facility.
• DigiGold API Open API with JavaScript SDK enabling businesses across Africa to embed fractional gold savings and gold-backed financial products within their own platforms, leveraging Troygold's procurement, vaulting, and insurance stack.
• Wholesale Krugerrand Trading Dedicated WhatsApp trading line for dealers and financial intermediaries to buy Krugerrands at wholesale rates with live spot pricing, instant price fixing, and next-day courier delivery.
• Troygold 2.0 (Card with Gold Cashback) Next-generation offering combining a Global Mastercard spending account with gold cashback on every transaction and an expanded gold-backed credit facility, allowing users to spend against their vaulted gold holdings.

Quantifiable outcome

• Credit facility provides up to 50% of market value of gold holdings as instant liquidity
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Brink'scoreStrategic or Co-development PartnerGlobal leader in vaulting providing secure storage for Krugerrands at Brink's vaults Johannesburg. Gold is securely stored and accounted for under Brink's world-class security protocols. Critical infrastructure partner for physical gold custody.
• RMB (Rand Merchant Bank)coreStrategic or Co-development PartnerRMB handles gold procurement and storage. Krugerrands are procured and stored with RMB at Brink's vaults. Key partner for gold sourcing and custody.
• MoorecoreOthersLeading international accounting network providing quarterly independent audit (Agreed Upon Procedures - AUP) of vaulted holdings and supporting records. Ensures transparency and verification of gold inventory.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kinesis: Kinesis issues gold- and silver-backed digital currencies (KAG, KAU) with allocated bullion held in vaults, paying holders a yield on metal holdings. Its gold-as-a-payment-asset positioning overlaps Troygold's blend of gold savings, credit and upcoming card.
• Aurus: Aurus provides tokenised, allocated physical gold, silver and platinum via a white-label API for businesses. It is the most direct analog to Troygold's DigiGold B2B play, embedding allocated bullion into third-party platforms globally.
• Glint: Glint lets users hold and spend gold via a Mastercard-linked app, with real-time conversion between gold and fiat. Its combination of vaulted bullion, mobile app and card-based spending closely parallels Troygold's Mastercard roadmap in Troygold 2.0.
• OneGold: OneGold is a digital gold and silver platform from Sprott and INV Metals offering allocated, redeemable metal stored at the Royal Canadian Mint. Its regulated custodianship and direct-to-consumer fractional buying are comparable to Troygold's Brink's/Moore-backed model.
• Goldmoney: Goldmoney operates a digital precious-metals platform where users buy, sell and store allocated bullion with full ownership. It is comparable to Troygold in vaulting, fractional ownership and consumer-facing app model for inflation-hedge savers.
• HelloGold: HelloGold offers micro gold savings in emerging markets via a mobile app, targeting underbanked users with low-ticket purchases. Its emerging-market micro-investor positioning and fractional gold model closely mirror Troygold's South African consumer app.

Broad incumbents

• Paxos: Paxos issues PAXG, a regulated, allocated tokenised gold product on Ethereum, alongside stablecoins and brokerage services. While broader than Troygold, its allocated-gold token is the leading digital gold benchmark for the same fractional-ownership use case.
• BullionStar: BullionStar is an online precious-metals retailer offering vaulting, storage and physical delivery across multiple jurisdictions. It represents the broader precious-metals retail incumbent that Troygold's app-based, allocated-coin model is competing against for South African retail demand.

Regional players

• Tavex: Tavex is one of Europe's largest physical bullion retailers and refiners, with significant South African distribution. It is an indirect comparable via shared customer interest in Krugerrand-class products, though it operates physical retail rather than digital fractional.
• Revix: Revix is a South African platform offering tokenised asset baskets including a gold-backed product to local investors. As a ZA-licensed competitor selling digital gold to the same inflation-hedge audience, it is the most direct regional head-to-head with Troygold's mass-market consumer pitch.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/troygoldapp
• YouTubeyoutube.com/channel/UCayJFWrJQgX2psryVtbidAQ
• Facebookfacebook.com/troygoldapp
• LinkedInlinkedin.com/company/troygoldapp/?originalSubdomain=za
• Instagraminstagram.com/troygoldapp/?hl=en

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Troygold