BrightGauge
BrightGauge is a business intelligence and dashboard reporting platform built for Managed Service Providers (MSPs), aggregating 40+ data integrations into KPI dashboards, client reports, and goal-tracking tools. It now operates as "Reports and Dashboards" within the ConnectWise platform.
- Company typePrivate
- Founded2010
- HeadquartersCoral Gables, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What BrightGauge does
BrightGauge is a business intelligence and dashboard reporting platform that was founded in 2010 and is headquartered in Coral Gables, Florida, United States. The product was acquired by ConnectWise and currently operates as "Reports and Dashboards (formerly BrightGauge)" within the ConnectWise MSP platform. Its core offering aggregates data from 40+ integrations — including native ConnectWise PSA, ConnectWise RMM, and a broad library of third-party tools — into customizable KPI dashboards, automated client reports, and goal-tracking views. Feature components include automated chart creation, calculated metrics, data source mashups, near real-time Quick Sync dashboards, embedded gauges for public-facing display, and scheduled snapshot capture.
The product is purpose-built for the Managed Service Provider (MSP) vertical, with secondary applicability to internal IT departments, managed print providers, and value-added resellers (VARs). Reported functional outcomes include reductions in manual reporting effort and improved decision-making through real-time KPI visibility. Distribution and go-to-market are operated through ConnectWise's enterprise field sales ("Request Demo," "Contact Sales"), the ConnectWise partner/reseller network, and self-serve digital options ("View Pricing," free trial) hosted on connectwise.com. Recognitions cited include the 2023 ConnectWise Reseller Choice Awards and ChannelPro Gold and Silver awards; named customer references include BNG Team (SMB MSP).
BrightGauge's business model is SaaS subscription, sold as part of the ConnectWise platform with tiered plans differentiated by business requirements; pricing is not publicly disclosed and appears quote-based on an annual billing cadence. The company employs 11-50 people and is wholly owned by ConnectWise, LLC, a privately held US entity, with no public ticker and no disclosed standalone financial figures. Mentioned leadership includes a Director of Engineering (Orlando Garcia) and Director of Marketing (Jack Shonkwiler). The product's stated technology differentiators center on integration interoperability, ease of implementation, customizability, and accuracy of metrics.
BrightGauge firmographics
Firmographics- Name
- BrightGauge
- Legal name
- BrightGauge
- Website
- https://brightgauge.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BrightGauge is a business intelligence and dashboard reporting platform built for Managed Service Providers (MSPs), aggregating 40+ data integrations into KPI dashboards, client reports, and goal-tracking tools. It now operates as "Reports and Dashboards" within the ConnectWise platform.
- Ownership category
- akta.pro rank
BrightGauge industry classification
Industry- Product category
- MSP Business Intelligence Software
- NAICS
- Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Enterprise Reporting & Pixel-Perfect Reporting (HDAEAMAB)
- akta.pro secondary industry
- Semantic Layer, Metrics Store & Headless BI (HDAEAMAE)
Keywords
Where BrightGauge is headquartered
LocationHeadquarters
- HQ city
- Coral Gables
- HQ country
- United States
- HQ region
- North America
Markets served
BrightGauge business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Reports and Dashboards is offered as a subscription-based software service as part of the ConnectWise platform. Pricing appears to be tiered based on business needs, with plans for different feature levels and team sizes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Plan details not publicly disclosed |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
BrightGauge product offering
Product offeringCore offering
BrightGauge (now sold as Reports and Dashboards within the ConnectWise platform) is a business intelligence and dashboarding platform purpose-built for Managed Service Providers (MSPs) and IT service providers. It aggregates data from more than 40 integrations into customizable, real-time KPI dashboards, automated client reports, and goal-tracking tools that help IT services firms measure performance and communicate metrics to clients.
Product overview
BrightGauge operates as Reports and Dashboards, a business intelligence module within the ConnectWise MSP platform. The core offering includes KPI dashboards, client reporting, and goal management features that integrate with over 40 data sources. Key capabilities include automated chart creation, calculated metrics, data source mashups, snapshots, embedded gauges, and Quick Sync dashboards for ConnectWise PSA and RMM. The product is positioned as part of ConnectWise's unified platform alongside PSA, RMM, CPQ, and other IT management tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Reports and Dashboards (formerly BrightGauge) Core business intelligence platform that aggregates data from 40+ sources into unified dashboards and reports for MSPs and IT service providers; sold as part of the ConnectWise MSP platform.
- KPI Dashboard Customized real-time data dashboards that collect insights and surface what needs attention now, improving decision efficacy for MSPs and IT service providers.
- Client Reporting Report automation feature enabling easy communication of data points and KPIs to both internal stakeholders and external clients.
- Goal Management and Tracking Goal management software that allows MSP teams to assign specific KPIs to staff and track progress against growth targets.
Quantifiable outcome
- Reduce time spent on manual reporting through automated chart creation and report automation
- +1 more outcomes
Companies that use BrightGauge
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
BrightGauge technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability3 records
Feature8 records
BrightGauge partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
BrightGauge competitors and assessment
Company assessmentBroad incumbents
- ConnectWise: Parent platform operator and the principal distribution channel for BrightGauge. ConnectWise's broader PSA/RMM/cybersecurity/CPQ platform directly shapes BrightGauge's roadmap, integration priorities, and customer reach into the MSP ecosystem.
- Kaseya: Established MSP platform offering RMM, PSA, security, and operational dashboards under brands like VSA and BMS. Competes with the ConnectWise ecosystem that BrightGauge depends on, putting pressure on the parent distribution channel.
- Datadog: Large-scale observability and dashboards vendor increasingly used by IT operations teams for KPI visualization. Comparable as a horizontal dashboarding incumbent that can be deployed by larger IT departments alongside or instead of BrightGauge.
- Tableau (Salesforce): Market-leading BI and visualization platform with deep ecosystem ties through Salesforce. Represents the largest alternative a customer might choose if BrightGauge's MSP-specific value proposition weakens.
- Microsoft Power BI: Default BI tool within the Microsoft ecosystem, deeply integrated with Microsoft 365 and Azure. Most threatening indirect competitor due to bundling economics that can undercut BrightGauge on price for IT departments adjacent to the MSP segment.
Direct peers
- NinjaOne: Leading MSP-focused endpoint and RMM platform that has expanded into reporting and dashboards. Directly comparable because it serves the same MSP customer base and is increasingly competing on the same KPI-tracking and client-reporting use cases.
- Syncro: Unified PSA+RMM platform built for SMB MSPs that increasingly bundles reporting features. Targets the same SMB MSP segment with similar subscription economics, making it a direct substitute for BrightGauge's value proposition.
- Auvik: MSP-focused network monitoring and management vendor that produces operational dashboards and reporting surfaces for the same IT service-provider buyer. Comparable on customer profile and dashboard-centric product experience.
- Domo: Cloud BI and analytics platform emphasizing rapid data integration and customizable dashboards. Competitor on the underlying BI/reporting technology layer that BrightGauge competes with for MSP BI wallet share.
- Grafana Labs: Open-source and commercial dashboarding platform widely adopted across IT and DevOps organizations. Competes on flexible, customizable reporting and could be substituted by larger MSPs seeking self-hosted, extensible BI.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
BrightGauge social profiles
Digital presenceBrightGauge financial estimates
Financial estimateRevenue estimate
Valuation estimate
BrightGauge leadership team
Management profileNumber of profiles
Profiles2 records
BrightGauge funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BrightGauge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BrightGauge
What does BrightGauge do?
BrightGauge (now sold as Reports and Dashboards within the ConnectWise platform) is a business intelligence and dashboarding platform purpose-built for Managed Service Providers (MSPs) and IT service providers. It aggregates data from more than 40 integrations into customizable, real-time KPI dashboards, automated client reports, and goal-tracking tools that help IT services firms measure performance and communicate metrics to clients.
Is BrightGauge a public or private company?
BrightGauge is a private company. It is classified as corporate owned and is currently operating.
When was BrightGauge founded?
BrightGauge was founded in 2010. It employs 11 to 50 people.
Where is BrightGauge based?
BrightGauge is headquartered in Coral Gables, United States, in the North America region.
How does BrightGauge make money?
One revenue line is on record: saaS Subscription.
Who are BrightGauge's main competitors?
Broad incumbents on record are ConnectWise, Kaseya, Datadog, Tableau (Salesforce) and Microsoft Power BI. Direct peers are NinjaOne, Syncro, Auvik, Domo and Grafana Labs.
Does BrightGauge have an API?
No public API is recorded for BrightGauge.
What industry is BrightGauge in?
BrightGauge's product category is MSP Business Intelligence Software. Its primary akta.pro industry code is HDAEAMAB, Enterprise Reporting & Pixel-Perfect Reporting, with a secondary code of HDAEAMAE, Semantic Layer, Metrics Store & Headless BI. Its NAICS code is 54151 and its SIC code is 7372.