Simply Compete

What Simply Compete does

Simply Compete Inc. is a Cupertino, California-based SaaS company founded in 2014 by Sujay Karve (CEO, formerly a Google engineer) and Mayur Karve (CTO). It provides a cloud-based sports management platform built on AWS infrastructure with PCI DSS, SOC 1 (SSAE16), and GDPR-compliant operations, targeted at sports governing bodies including International Federations, National Olympic Committees, National Federations, continental unions, sports ministries, and affiliated clubs.

The platform is an integrated suite of nine modules: Membership Database with online payments, Event Management System, On-Venue Competition Management, Rankings and Ratings (points-table and Elo-based), Document Management, Online Education and Certification (LMS), Organizations and Sub-Organizations hierarchy, and Club Management System. It supports multi-level federation hierarchies with combined memberships, revenue splits, and multi-level approval workflows, and operates across 190+ countries in 24+ languages. Customers include World Taekwondo (under the Global Membership System / GMS brand covering 211 Member National Associations), USA Badminton, USA Table Tennis, and approximately ten other national Taekwondo federations across Europe, Africa, Asia, and Oceania.

The company generates revenue through three-tier subscription packages (Lean, Do-More-For-Less, Whole Works) on multi-year contracts, transaction fees from payment processing, and revenue-sharing on combined memberships sold through partner clubs. Its go-to-market combines direct enterprise field sales to federation leadership with a cascading channel model via the International Federation Partnership Program. The company has fewer than 10 employees and remains privately held by its founders, with only one disclosed institutional funding round (Founder Friendly Labs, 2016).

Name

Simply Compete

Legal name

Simply Compete Inc.

Website

https://simplycompete.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Simply Compete provides a cloud-based SaaS sports management platform serving International Federations, National Federations, and sports clubs with integrated modules for membership, events, rankings, certifications, and federation hierarchy management across 190+ countries.

Ownership category

akta.pro rank

Product category

Sports Management Software

NAICS

Spectator Sports (71121), Sports Teams and Clubs (711211)

SIC

Services-Membership Organizations (8600), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

International Sport Federations (IFs) (MPAKAFAB)

akta.pro secondary industries

National Governing Bodies (NGBs) (MPAKAFAC), Olympic & Multi-Sport Movement Organizations (NOCs, Olympic Committees) (MPAKACAI), Olympic & Multi-Sport Governing Bodies (IOC/IPC, Continental Games Federations) (MPAKAFAA)

Keywords

• Sports management platform
• Membership database software
• Event registration system
• Athlete ranking software
• Federation management SaaS

Headquarters

HQ city

Sunnyvale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription-based Platform Access: Pre-packaged subscription solutions with three tiers: Lean Package (Membership, Online Event Registration, Online Payments, Data Security), Do-More-For-Less Package (adds Organization hierarchy, Sports club management, Support center), and Whole Works Package (adds On venue logistics, Results publishing, Ranking calculations). Annual/multi-year subscription billing with various membership plan options including monthly, annual, multi-year subscriptions, day passes, and family plans
2. Payment Processing Fees: Online payment processing for membership fees, tournament fees, online courses, certification, and merchandise sales. Supports global payment processors enabling worldwide transactions
3. Combined Membership Revenue Sharing: Combined membership packages with local sports clubs including revenue splits assigned to each participating organization

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Simply Compete provides an integrated, cloud-based sports management platform for sports organizations including International Federations, National Olympic Committees, National Federations, Continental Unions, and Sports Ministries. The platform unifies membership management, online payment processing, event registration, on-venue competition management, rankings/ratings, document verification, learning management (LMS) and certification, and hierarchical organization management into a single deployment. It is sold through subscription contracts with annual/multi-year billing and supports deployments in 190+ countries and 24 languages, including a flagship white-label deployment for World Taekwondo.

Product overview

Simply Compete is a comprehensive sports management platform offering an integrated suite of modules for sports organizations including National Federations, International Federations, National Olympic Committees, and Sports Ministries. The platform operates on a modular architecture consisting of: Membership Database and Online Payments (handling member registration, subscriptions, document verification with policy enforcement); Event Management System (covering online registration, travel/accommodation coordination, accreditation, and results publishing); On Venue Competition Management (real-time bracket management and scoring); Rankings and Ratings (points table and Elo-based calculation systems); Online Education and Certification (LMS with automated grading and certificate generation); Document Management (multi-level approval workflows); Organizations and Sub-Organizations (hierarchical federation management); and Club Management System (for affiliated sports clubs). The platform is offered through pre-packaged solutions (Lean, Do-More-For-Less, and Whole Works) and serves major clients including World Taekwondo (GMS deployment) and over 190 countries with 500k+ users managing 8,000+ events.

Differentiator

Problem solved

Functional benefit

Products and services

• Simply Compete Sports Management Platform Integrated cloud-based SaaS sports management platform providing membership management, online payments, event registration, on-venue competition management, rankings/ratings, document verification, learning management (LMS) and certification, hierarchical federation management, and club management, sold to International Federations, National Federations, Continental Unions, National Olympic Committees, and Sports Ministries under multi-year subscription contracts.
• World Taekwondo Global Membership System (GMS) White-label instance of the Simply Compete platform deployed for World Taekwondo to manage licensing, event management, competition results, rankings, online education (LMS), certification, and accreditation for 211 Member National Associations across 174+ countries, including 524 global events and 250,000+ registrants.

Quantifiable outcome

• 30% reduction in event organization effort and time
• +3 more outcomes

Named customers13 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability9 records

Feature8 records

Partnerships

21 partnerships are on record, tiered primary, core and supporting.

• Taekwondo New ZealandprimaryStrategic or Co-development Partner · 1 March 2022Taekwondo New Zealand signed a contract with Simply Compete in March 2022 to gain an independent platform for membership and events. The platform enables associations and clubs to monitor membership, fees, results, and competition organization. GMS Director Garry Carpenter noted the system is transparent, user-friendly, and customer support is responsive and helpful.
• Kazakhstan Taekwondo FederationprimaryStrategic or Co-development Partner · 1 March 2022From March 1, 2022, all national and international Taekwondo competitions in Kazakhstan are organized through Simply Compete as the official platform provider of World Taekwondo. The platform maintains records and statistics of all Taekwondo events in Kazakhstan, replacing previous systems that were only used for international G-ranked competition registration.
• Guadeloupe Taekwondo AssociationprimaryStrategic or Co-development Partner · 1 February 2022Guadeloupe Taekwondo Federation signed a 5-year contract with Simply Compete marking a technological turning point. The platform, also used by World Taekwondo, facilitates administration of sporting events, membership systems, and automates many tasks.
• World TaekwondocoreStrategic or Co-development Partner · 6 January 2022World Taekwondo renewed its GMS Platform Provider contract with Simply Compete. Simply Compete provides mission-critical software including licensing, event management, competition results and rankings, online education (LMS), certification, and more. Through this partnership, World Taekwondo has held 524 global events, 250,000+ registrants, and managed 52 onsite accreditation centers worldwide. The platform covers 8,500+ world-ranked athletes from 174+ countries. World Taekwondo President Chungwon Choue stated it is great to have such a reliable and innovative technology partner.
• Croatian Taekwondo FederationprimaryStrategic or Co-development Partner · 1 January 2022Croatian Taekwondo Federation signed a 3-year contract with Simply Compete for their integrated sports management platform. The platform includes online membership, event management, athlete rankings, learning management, and certifications. CTF General Secretary Mihaela Tober expressed satisfaction with the positive interaction between Simply Compete admins and Croatian national admins.
• Jordan Taekwondo FederationprimaryStrategic or Co-development Partner · 1 January 2022Jordan Taekwondo Federation extended its relationship with Simply Compete for 5 years to provide its fully integrated membership and events platform. The federation will use modules including membership, subscriptions, event & tournament management, results, and athlete ranking. SG Faisal Abdallat stated they are excited to partner with Simply Compete which has a proven platform that members enjoy using.
• Taekwondo Zveza Slovenije (Slovenian Taekwondo Association)primaryStrategic or Co-development Partner · 1 January 2022Taekwondo Zveza Slovenije signed a contract with Simply Compete to gain an independent platform for membership and events. Technical Director Darko Kadić noted the system is more transparent and user-friendly than previous platforms, with very responsive customer support.
• Bulgarian Taekwondo FederationprimaryStrategic or Co-development Partner · 1 January 2022Bulgarian Taekwondo Federation signed an agreement with Simply Compete to achieve transparency, awareness, and digitalization goals. The federation successfully executes administration of national/international license issuance and race requests via the platform.
• European Taekwondo UnioncoreStrategic or Co-development Partner · 1 January 2020European Taekwondo Union continued its partnership with Simply Compete to process results of junior and cadet athletes at European ranking events. Monthly European Rankings are published at ETU website and wte.simplycompete.com. Rankings are used for athlete seeding at all ETU sanctioned events.
• USA TaekwondoprimaryStrategic or Co-development Partner · 1 January 2020Taekwondo 2020 US Open registration via Simply Compete's platform. The partnership enabled European cadets and juniors to gain ranking points and combined with Taekwondo Europe for youth progression rankings collaboration.
• Taekwondo EuropecoreStrategic or Co-development Partner · 1 January 2020Taekwondo Europe collaborated with Simply Compete and USA Taekwondo to boost youth progression through introduction of European ranking lists for cadets and juniors. The 2020 US Open was added as the first non-European G-ranked event for European ranking points.
• Kenya Taekwondo FederationprimaryStrategic or Co-development Partner · 1 April 2019Kenya Taekwondo Federation became the first sports federation in Africa to embrace the Global Management System (GMS). Chairman Maj (Rtd) Suleiman Sumba stated the system will prevent fraudsters from interfering with sport and enable worldwide recognition of Kenyan athletes.
• USA Table TenniscoreStrategic or Co-development Partner · 1 January 2016USA Table Tennis partnered with Simply Compete to launch a new Membership Management System. The platform enables members to manage personal information, renew memberships, view tournament/rating history, find and register for tournaments/leagues, and access club locator tools.
• USA BadmintoncoreStrategic or Co-development Partner · 1 August 2015USA Badminton announced a long-term strategic partnership with Simply Compete as exclusive service provider for membership management, tournament logistics, rankings, and ratings computation software. CEO Dan Cloppas stated Simply Compete is instrumental in enabling more for members while saving valuable time for limited staff.
• Amazon Web Services (AWS)coreTechnology or IntegrationPlatform hosted on SOC 1 (SSAE16) audited AWS Data Centers for enterprise-grade security and reliability
• StripecoreTechnology or IntegrationPCI Data Security Standard compliant payment processing partner
• PayPalcoreTechnology or IntegrationPCI DSS compliant payment processing partner
• BraintreecoreTechnology or IntegrationPCI DSS compliant payment processing partner
• AlipaysupportingTechnology or IntegrationGlobal payment processing partner enabling transactions in China market
• WeChat PaysupportingTechnology or IntegrationGlobal payment processing partner enabling transactions in China market
• CardConnectsupportingTechnology or IntegrationPCI DSS compliant payment processing partner

Scale indicators16 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SportsEngine (Stack Sports): Largest US-based sports league and club management SaaS platform under Stack Sports, serving national governing bodies, leagues, and associations with registration, payments, websites, and communication tools — same sports-organization customer profile as Simply Compete but at much broader US-centric scale.
• Active Network: Long-standing enterprise event registration and activity management SaaS serving race organizers, sports tournaments, parks, and recreation; competes directly for federation and large-scale event registration budgets that Simply Compete also targets.
• Jonas Software: Vertical SaaS acquirer that owns multiple club, fitness, and member-management platforms (e.g., ClubWise, Jonas Fitness) serving sports clubs, fitness centers, and member-based organizations with integrated billing, CRM, and member engagement tools.
• Blue Sombrero (Stack Sports): Specialized sports league and federation website/registration platform (now Stack Sports) used by US youth soccer and other federations — overlaps with Simply Compete's federation website, registration, and member management modules.

Direct peers

• TeamSnap: Widely used team and club management app for youth and amateur sports organizations handling registration, scheduling, payments, and communication — overlaps with Simply Compete's club management and event registration modules at the club/team level.
• PlayMetrics: Modern club and academy management platform for youth sports organizations offering registration, payments, communication, and team management — direct competition for Simply Compete's club management and federation-to-club cascade.
• AthleticNET (YinzCam): Cross-country, track & field, and endurance race results platform with rankings, event registration, and meet management — directly comparable in its rankings/ratings and event-management functionality for governing bodies and competitive leagues.
• Tourney Software (Active Network subsidiary): Tournament and league scheduling/management software for sports organizers handling brackets, schedules, registration, and standings — competitor to Simply Compete's On Venue Competition Management and event registration modules.

Emerging players

• SquadFusion: Membership management platform for sports clubs and associations offering online registration, payments, and member communication — overlaps with Simply Compete's membership database and club management modules for smaller orgs.

Others

• Didpoint / MySportwhistle: Canadian sport membership and registration platform serving national and provincial sport organizations with online registration, certification tracking, and safe-sport screening — closely comparable on the federation-level member/document management use case.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/simply-compete

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simply Compete