2PM, Inc.
- Company typePrivate
- Founded2016
- HeadquartersJacksonville, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What 2PM, Inc. does
2PM, Inc. is a privately held, subscription-based media company and growth consultancy operating at the intersection of media and commerce. Founded in 2015 as an Ohio LLC (2PM LLC) with operations launching in March 2016 when founder Web Smith sent the first newsletter to 12 friends, the company has grown to a community of 28,000-30,000 subscribed decision-makers per newsletter send, with an average open rate of 42.1%. The company is headquartered in Columbus, Ohio with a stated address in Jacksonville, operates with a small core team of 1-10 people, and distributes content across English, Spanish, Russian, Brazilian Portuguese, Simplified Chinese, and Hindi editions.
2PM, Inc. firmographics
Firmographics- Name
- 2PM, Inc.
- Legal name
- 2PM LLC
- Website
- https://2pml.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
2PM, Inc. industry classification
Industry- Product category
- Trade Publishing and Business Newsletters
- NAICS
- Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Services-Management Consulting Services (8742), Services-Advertising (7310)
- akta.pro primary industry
- Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)
Keywords
Where 2PM, Inc. is headquartered
LocationHeadquarters
- HQ city
- Jacksonville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
2PM, Inc. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Executive Membership Subscription: Paid subscription program providing thrice-weekly newsletters, member briefs, access to databases and tools, and entry to the Polymathic community for senior executives. Regular readers receive the weekly letter once per week.
- Newsletter Advertising (Ad Option): Companies purchase ad placements in 2PM newsletters, reaching 28,000-30,000 subscribed decision-makers per send. Q1 2026 package priced at $10,500 for three newsletter inclusions.
- Growth Partnerships: Long-term consulting engagements providing hands-on strategic guidance, data, and advice to six companies per cycle. Partnerships include two monthly in-person meetings, approximately 30-35 monthly hours of dedicated work, 24/7 digital access to the 2PM team, and 20 complimentary subscription licenses for colleagues.
- Office Hours Sessions: Virtual strategy sprints priced at $3,600 and in-person strategy sessions at $6,500, both including a discovery call, preparation exercises, and a trend analysis deliverable. Designed for small to mid-sized companies seeking retail, commerce, branding, media, and data science guidance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Executive Membership — premium tier with thrice-weekly content access |
| Freemium | Monthly | Weekly Letter — free standard tier |
| Subscription | Annual | Polymathic Community — yearly membership for senior leaders |
| One time/ perpetual license | Pay-as-you-go | Office Hours Virtual Build |
| One time/ perpetual license | Pay-as-you-go | Office Hours In-Person Build |
| Other | Multi-year contract | Q1 2026 Newsletter Advertising Package |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
2PM, Inc. product offering
Product offeringCore offering
2PM, Inc. is a subscription-based media company that publishes The Monday Letter, the Executive Member Brief, and the NATSEC Meets Commerce Dispatch, providing original analysis at the intersection of media, commerce, and national security. The company monetizes this audience through paid Executive Memberships and Polymathic community access, while separately selling B2B Growth Partnerships, virtual and in-person Office Hours strategy sprints, and newsletter advertising (Ad Option) to brands, publishers, eCommerce platforms, and SaaS companies.
Product overview
2PM, Inc. is a media and research company operating a newsletter-based platform focused on the intersection of media and commerce. The core offering consists of three newsletter formats: The Weekly Letter (delivered once weekly to all readers), the Executive Member Brief (delivered thrice weekly to paid subscribers), and the NATSEC Meets Commerce Dispatch (a members-only opt-in on national security and commerce topics). The platform supplements these with premium services including Office Hours (virtual and in-person strategy sprints), Growth Partnerships (six-month consulting engagements), and Polymathic (an exclusive leadership forum). Additional products include 2PM SIGNALSTACK (DTC Power List database), the Tech Fashion Database, and Polymathic Audio. The company generates revenue through Executive Membership subscriptions ($999/year for Polymathic) and advertising options ($10,500 for three newsletter placements).
Differentiator
Problem solved
Functional benefit
Brands
- The Monday Letter: Weekly newsletter delivered to regular readers covering developments in media, data, brand, data science, and eCommerce.
- Executive Member Brief
- NATSEC Meets Commerce Dispatch
- Polymathic
- 2PM SIGNALSTACK
- Tech Fashion Database
Products and services
- Executive Membership Annual paid subscription providing Executive Members with twice-weekly in-depth original essays, member briefs, access to the 2PM SIGNALSTACK DTC Power List, Tech Fashion Database, and Polymathic community eligibility. Designed for senior executives and founders in media, commerce, branding, advertising, retail real estate, and data science.
- Polymathic Community Annual $999 membership providing access to an exclusive forum of senior leaders in media, advertising, and commerce-adjacent industries. Includes 5-7 member peer groups, daily data downloads, monthly Polymathic Audio projects, and peer networking. Requires Executive Membership in good standing for six months and a founder, C-suite, or VP+ role.
- Office Hours (Virtual) Two-hour virtual strategy sprint priced at $3,600 per session, delivered via teleconference. Includes discovery call, preparation exercises, and a trend analysis deliverable. Targets small to mid-sized companies seeking guidance on retail, commerce, branding, media, and data science. Scheduled within 1-3 weeks of signup.
- Office Hours (In-Person) Two-hour in-person strategy session priced at $6,500, held at 2PM's Downtown Columbus offices. Includes dinner with the team, discovery call, preparation exercises, and a trend analysis deliverable. Targets companies seeking intensive in-person advisory on retail, commerce, branding, media, and data science. Scheduled within 2-4 weeks of signup.
- Growth Partnerships Six-month recurring consulting engagement providing hands-on strategic guidance, data, and advice to six companies per cycle. Includes two monthly in-person meetings, approximately 30-35 monthly hours of dedicated work, 24/7 digital access to the 2PM team, and 20 complimentary Executive Membership licenses for client colleagues. Targets industry-leading media companies, online retailers, and growth-stage challenger organizations.
- Newsletter Advertising (Ad Option) Quarterly newsletter advertising package priced at $10,500 for three newsletter inclusions. Reaches 28,000-30,000 subscribed decision-makers per send with expectation of 1,000+ qualified clicks per inclusion. Audience spans international growth markets including India, Spain, South America, and Australia. Sold directly through the Ad Option page on the 2PM website.
Quantifiable outcome
- 42.1% average newsletter open rate — described as 'industry-leading'
- +3 more outcomes
Companies that use 2PM, Inc.
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles5 records
2PM, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
2PM, Inc. partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- The Chernin GroupcoreFeatured on Growth Partners page as a company that 2PM works with. Chernin Group is a media investment company with holdings in digital media brands.
- ShipBobcoreFeatured on Growth Partners page as a long-term Growth Partnership client. ShipBob is a 3PL and logistics SaaS company serving DTC brands.
- BigCommercecoreExplicitly listed on About page as a consulting partner. BigCommerce is an eCommerce SaaS platform.
- Loop ReturnscoreListed on About page and Growth Partners page as a consulting partner. Founder Jonathan Poma provided testimonial for 2PM's growth partnership work. Also appears in 2PM's equity investment portfolio.
- ShopifycoreExplicitly listed on About page as a consulting partner. Shopify is the leading eCommerce SaaS platform.
- Verizon Media GroupcoreExplicitly listed on About page as a consulting partner. Verizon Media Group is a major media and technology company.
- PassportminorListed on Growth Partners page as a company 2PM partners with. Passport is a shipping and logistics SaaS company.
- NewsweekminorExplicitly listed on About page as a consulting partner. Newsweek is a legacy media publication.
- ButcherBoxcoreListed on About page and Growth Partners page as a consulting partner. DTC meat subscription brand. Also appears in 2PM's equity investment portfolio.
- Rowing BlazersminorListed on About page as a consulting partner. DTC menswear brand. Also appears in 2PM's equity investment portfolio.
- RogueminorListed on About page as a consulting partner. Rogue is a DTC fitness equipment company where founder Web Smith received his first enterprise eCommerce opportunity in 2010.
- Bold MetricsminorRecent advertising partner featured in newsletter Ad Option. Bold Metrics provides AI-driven fit prediction for apparel eCommerce.
- OrdergrooveminorFeatured as an advertising example in newsletter Ad Option page.
- MarketerHireminorFeatured as an advertising example in newsletter Ad Option page. Also appears in 2PM's equity investment portfolio.
- Passport ShippingminorFeatured as an advertising example in newsletter Ad Option page. Also listed on Growth Partners page.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
2PM, Inc. competitors and assessment
Company assessmentDirect peers
- Morning Brew: Daily and weekly business newsletters reaching millions of young professionals with a freemium subscription model. Closest direct peer in newsletter-first B2B media, though 2PM targets a narrower senior-executive audience at the intersection of media and commerce.
- The Hustle: Business and tech newsletter with paid subscription tier, community features, and adjacent education/media products. Directly comparable as a newsletter media company that scaled from free to paid membership and built a brand around operator-focused business content.
- The Information: Premium subscription-only business and technology news publication founded by Jessica Lessin. Comparable as a high-priced B2B newsletter targeting senior executives and decision-makers, with original reporting rather than aggregation.
- Stratechery: Ben Thompson's subscription-only newsletter covering the intersection of technology, media, and business strategy. Comparable as a solo-founder-led premium newsletter monetized primarily through annual paid subscriptions targeting senior decision-makers.
- Modern Retail: Trade publication covering retail, e-commerce, and DTC brands with newsletters, research, and events. Direct peer serving the same DTC/retail executive audience that 2PM targets with its commerce-focused content.
- Retail Brew: Newsletter and event series from Industry Dive covering retail and e-commerce for industry executives. Comparable as a niche B2B commerce/retail newsletter monetized through subscriptions, events, and advertising to a similar executive audience.
Broad incumbents
- Digiday: Established media industry trade publication covering media, marketing, advertising, and commerce. Comparable as a B2B publisher in adjacent verticals, though Digiday is a broader incumbent with a much larger editorial team and event business.
- Adweek: Long-running advertising, marketing, and media trade publication. Comparable as a B2B media brand covering advertising and commerce for marketing professionals, though Adweek is a much larger legacy incumbent.
- Glossy: B2B media publication covering fashion, beauty, and retail digital transformation. Comparable as a B2B trade publication serving executives in commerce-adjacent verticals; larger incumbent with broader fashion/luxury focus than 2PM's commerce-centric lens.
Emerging players
- TrendWatching: Trend intelligence firm offering research, consulting, and premium reports on consumer trends and innovation. Comparable as a content-led consulting business targeting brand and retail decision-makers — adjacent to 2PM's Growth Partnership model.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
2PM, Inc. social profiles
Digital presence2PM, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
2PM, Inc. leadership team
Management profileNumber of profiles
Profiles1 record
2PM, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
2PM, Inc. M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 2PM, Inc.
What does 2PM, Inc. do?
2PM, Inc. is a subscription-based media company that publishes The Monday Letter, the Executive Member Brief, and the NATSEC Meets Commerce Dispatch, providing original analysis at the intersection of media, commerce, and national security. The company monetizes this audience through paid Executive Memberships and Polymathic community access, while separately selling B2B Growth Partnerships, virtual and in-person Office Hours strategy sprints, and newsletter advertising (Ad Option) to brands, publishers, eCommerce platforms, and SaaS companies.
Is 2PM, Inc. a public or private company?
2PM, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 2PM, Inc. founded?
2PM, Inc. was founded in 2016. It employs 1 to 10 people.
Where is 2PM, Inc. based?
2PM, Inc. is headquartered in Jacksonville, United States, in the North America region.
How does 2PM, Inc. make money?
Four revenue lines are on record. Executive Membership Subscription is the primary driver. The others are newsletter Advertising (Ad Option), growth Partnerships and office Hours Sessions.
Who are 2PM, Inc.'s main competitors?
Direct peers on record are Morning Brew, The Hustle, The Information, Stratechery, Modern Retail and Retail Brew. Broad incumbents are Digiday, Adweek and Glossy. TrendWatching is listed as an emerging player.
Does 2PM, Inc. have an API?
No public API is recorded for 2PM, Inc..
What industry is 2PM, Inc. in?
2PM, Inc.'s product category is Trade Publishing and Business Newsletters. Its primary akta.pro industry code is MPAJADAJ, Newsletters & Email-Based News Publishers (B2B/B2C). Its NAICS code is 513120 and its SIC code is 2721.