Submerge

What Submerge does

Submerge is a UK-based visibility marketing agency headquartered in Old Hatfield, Hertfordshire, operating as a private limited company (Submerge Limited) co-founded by Matthew Bath and Lynn Wright. The firm delivers a full-stack digital marketing service organized across five practice areas: Strategy (visibility strategy, market and competitor analysis, audience and channel strategy, search and AI strategy, digital marketing strategy), Foundations (technical SEO, AI and LLM visibility, entity and schema optimization, indexation, page speed, structured data), Growth (SEO and organic, content marketing, digital PR and outreach, paid social and PPC, organic social, CRO, WordPress web development), Measurement (analytics, attribution, reporting, performance audits, GA4 consultancy), and specialized services including eCommerce web design (WooCommerce and Shopify), link building, and website migration SEO. The technology stack centers on WordPress and WooCommerce for build, augmented by certified partnerships with SEMrush and WP Engine, with integrations across HubSpot, Google Analytics, Search Console, Looker Studio, Screaming Frog, Ahrefs, Majestic, Prowly, WordFence, CloudFlare, and LiteSpeed.

The agency's client base spans enterprise and mid-market brands across financial services (Legal & General, British Business Bank), energy (Octopus Energy), pharmaceuticals (GSK), travel (Riviera Travel), wine and spirits (Laithwaites, Direct Wines, Virgin Wines), hospitality (Hatfield House, Bill Wyman), and certification/compliance (Orion Registrar/Amtivo), plus select charities and SMBs. Submerge employs a consultative enterprise sales motion with free consultations and direct senior-team engagement, pricing through project-based fees (£2k-£30k+ for web design) and monthly retainers (£1k-£10k+ for SEO and social media), supported by free lead-magnet resources (calculators, checklists, templates). The firm holds Cyber Essentials Certification for UK public procurement eligibility, is a Certified SEMrush Agency Partner and WP Engine Agency Partner, is a CMA UK member, and was a UK Search Awards finalist, signaling professional and security credentials relevant to enterprise and government buyers.

Name

Submerge

Legal name

Submerge Limited

Website

https://submerge.digital

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Submerge is a UK-based, founder-owned digital marketing agency in Hertfordshire delivering SEO, content, PPC, AI/LLM visibility, and WordPress/WooCommerce web development services to enterprise and mid-market brands including GSK, Legal & General, and Octopus Energy.

Ownership category

akta.pro rank

Headquarters

HQ city

Hatfield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SEO and Organic Search Services: Technical SEO, on-page optimization, content marketing, and organic growth strategies. Professional services engagement with retainer or project-based pricing.
2. Paid Media and PPC: Paid social and PPC campaign management, Google Ads, Meta advertising, retargeting campaigns
3. Web Design and Development: WordPress and WooCommerce website design, development, hosting and maintenance services. Project-based pricing with budget tiers ranging from £2k-£5k to £30k+
4. Content Marketing: Content strategy, copywriting, blog writing, digital PR and outreach services
5. Digital PR and Outreach: Digital PR campaigns, media engagement, brand-building coverage services

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Submerge is a UK-based visibility marketing agency that delivers integrated digital marketing services spanning strategy, technical foundations, demand capture, and measurement. Its work combines SEO, content marketing, digital PR, paid social and PPC, organic social media, conversion rate optimisation, and WordPress/WooCommerce web development, with a particular focus on making brands discoverable across search engines and AI platforms such as ChatGPT, Claude, Google Gemini, Grok, Microsoft Copilot, and Perplexity.

Product overview

Submerge is a visibility marketing agency offering a comprehensive suite of digital marketing services organized across five interconnected practice areas: Strategy (visibility strategy, market analysis, audience and channel strategy, search and AI strategy, digital marketing strategy), Foundations (technical SEO, AI and LLM visibility, entity and schema optimization, indexation, page speed, structured data), Growth (SEO and organic, content marketing, digital PR and outreach, paid social and PPC, organic social media, conversion rate optimization, WordPress web development), Measurement (analytics and tracking, attribution, reporting and dashboards, performance audits, GA4 consultancy), and specialized services including eCommerce web design (WooCommerce and Shopify), link building, and website migration SEO. Submerge also provides free downloadable resources including SEO migration checklists, social media calendar templates, and marketing calculators (PPC, SEO ROI, CPA) to support client education and lead generation. The agency emphasizes early expertise in AI-driven discovery and combines deep technical SEO expertise with senior strategic thinking.

Differentiator

Problem solved

Functional benefit

Products and services

• Visibility Strategy Strategic consulting service analysing market, competitors, and channels to define a clear visibility strategy across search, AI, and digital platforms for brands.
• Technical SEO Backend optimisation service improving website crawlability, indexation, site architecture, and technical foundations for search engine and AI visibility, sold to enterprise and mid-market brands.
• AI & LLM Visibility Specialised service optimising brand content and website structure for discoverability across AI platforms and large language models including ChatGPT, Claude, Gemini, Grok, Microsoft Copilot, and Perplexity.
• SEO & Organic Search Search engine optimisation service improving organic rankings, traffic, and visibility through on-page, off-page, and content-led techniques for brands.
• Content Marketing Content creation and strategy service producing high-quality, SEO-optimised content including blog posts, articles, guides, and multimedia assets for brands.
• Digital PR and Outreach Digital public relations service creating newsworthy campaigns and building relationships with media outlets to earn backlinks and brand coverage for clients.
• Paid Social and PPC Paid advertising service managing campaigns across Google Ads, Meta, TikTok, Pinterest, and other platforms to drive targeted traffic and conversions for brands.
• Organic Social Media Social media management service creating and publishing content across Instagram, Facebook, X, TikTok, and LinkedIn to build audience engagement for brands.
• Conversion Rate Optimisation (CRO) Optimisation service improving website conversion rates through UX improvements, A/B testing, and data-driven experimentation for brands.
• WordPress and WooCommerce Web Development Website design and development service building bespoke WordPress sites, custom themes, WooCommerce eCommerce stores, and CMS implementations for B2B and B2C clients.
• Link Building Whitehat link building service including broken link building, content-led link acquisition, and digital PR campaigns to increase domain authority and rankings.
• Website Migration SEO Expert SEO migration service ensuring websites transition smoothly to new platforms, domains, or structures without losing traffic, rankings, or backlinks.
• eCommerce Web Design and Optimisation Bespoke eCommerce website design, build, and optimisation service using WooCommerce and Shopify, including conversion funnel optimisation, abandoned cart recovery, and checkout flow improvements for B2B and B2C brands.
• Analytics, Attribution and Reporting Analytics implementation, attribution, custom dashboards, performance audits, and GA4 consultancy service using Google Analytics, Google Tag Manager, Google Looker Studio, and SEMrush for performance measurement.

Quantifiable outcome

• 312% organic traffic growth and 400% CTR boost in six months (ISO 9001 case study)
• +3 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability3 records

Feature4 records

Partnerships

16 partnerships are on record, tiered core, major, minor and supporting.

• SEMrushcoreTechnology or IntegrationCertified SEMrush Agency Partner - provides Submerge with access to industry-leading SEO analytics, keyword research, site audits, and content planning tools. Submerge uses SEMrush for in-depth analysis, keyword tracking, and backlink analysis across client projects.
• WP EnginecoreTechnology or IntegrationCertified WP Engine Agency Partner - deep knowledge of WordPress hosting. Submerge builds sites on WP Engine infrastructure ensuring fast, secure WordPress deployments for clients.
• WooCommercecoreTechnology or IntegrationPrimary eCommerce platform used by Submerge for building bespoke online stores. Open-source platform enabling fully tailored e-commerce sites with full inventory tie-in and international capabilities.
• HubSpotmajorTechnology or IntegrationCRM platform integration for client websites. Submerge creates marketing automation workflows using HubSpot including abandoned basket recovery and lead generation for eCommerce clients.
• GooglecoreTechnology or IntegrationIntegration with Google Analytics, Google Search Console, Google Looker Studio, and reCAPTCHA. Submerge uses Google's tools for tracking, performance monitoring, and security on client websites.
• Chartered Marketing Association (CMA) UKminorOthersProfessional membership demonstrating commitment to marketing excellence and professional standards in the UK marketing industry.
• HootsuitesupportingTechnology or IntegrationSocial media management tool used by Submerge for scheduling posts across multiple platforms, maintaining cohesive calendars, and monitoring engagement metrics.
• BuffersupportingTechnology or IntegrationSocial media scheduling tool used alongside Hootsuite for day-to-day content scheduling and management across Instagram, Facebook, X, and TikTok.
• CanvasupportingTechnology or IntegrationDesign tool used by Submerge for creating visually appealing graphics for social media content and blog visuals.
• Screaming FrogcoreTechnology or IntegrationWebsite crawler used for identifying technical issues like broken links, duplicate content, and missing metadata during SEO audits and website migrations.
• AhrefscoreTechnology or IntegrationSEO tool used alongside SEMrush for competitor analysis, backlink analysis, and keyword research across client projects.
• MajesticcoreTechnology or IntegrationBacklink analysis tool used to analyze backlink profiles and preserve valuable links during website migrations, safeguarding domain authority.
• ProwlysupportingTechnology or IntegrationLink building and PR tool used for outreach campaigns and managing digital PR activities.
• WordFencesupportingTechnology or IntegrationWeb Application Firewall (WAF) used for securing client eCommerce websites built on WordPress/WooCommerce.
• CloudFlaresupportingTechnology or IntegrationCDN and security service used for reducing fraudulent payments and optimizing performance for client websites.
• LiteSpeedsupportingTechnology or IntegrationPerformance optimization technology used for super fast page loads by optimizing product images on client eCommerce sites.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Distilled (ClickTech): UK-based SEO and digital marketing agency offering technical SEO, content, and digital PR services to enterprise clients. Closely comparable in service mix, UK focus, and enterprise positioning to Submerge.
• Rise at Seven: UK SEO and digital PR agency known for content-led link building and creative PR campaigns, serving enterprise brands. Direct overlap with Submerge on white-hat link building and digital PR.
• Brainlabs: UK-originated digital marketing agency offering paid media, SEO, and programmatic services with strong enterprise credentials. Comparable in integrated paid + organic search offering and UK enterprise client base.
• Croud: UK digital marketing agency providing paid media, SEO, content, and CRO services using a crowdsourced delivery model. Comparable on full-funnel digital offering for enterprise brands.
• Hallam Internet: UK multi-award-winning digital marketing agency offering SEO, PPC, content, web development, and CRO to mid-market and enterprise clients. Comparable integrated service model and UK enterprise focus.
• Blue Array SEO: UK specialist SEO agency focused on technical SEO, content, and digital PR for enterprise clients. Closely comparable to Submerge on technical SEO and enterprise positioning.
• Semetrical: UK digital marketing agency offering SEO, PPC, content, and digital PR services to enterprise and e-commerce brands. Comparable integrated model and emphasis on measurable organic outcomes.
• Click Consultencia: UK digital marketing agency specializing in SEO, PPC, content, and digital PR for enterprise clients. Direct competitor on organic search and content-led campaigns.
• Koozai: UK digital marketing agency offering SEO, PPC, content marketing and web design to mid-market and enterprise clients. Comparable integrated offering and UK focus.

Broad incumbents

• Jellyfish: Global digital marketing agency network offering media, SEO, content, creative, and technology services. Overlaps Submerge on SEO, paid media and content but operates at much larger scale with a broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SubmergeDigital
• LinkedInlinkedin.com/company/submerge-ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Submerge