What 4property.com does

4Property is a Dublin-based PropTech SaaS company that has served the Irish estate and letting agent market for over 20 years (founded in 2000 as 4PM and rebranded in January 2019). The company provides white-label property portal websites, a proprietary WordPress theme (Supernova) and property management plugin (WP Property Drive), integrated with all major Irish property portals (Daft, MyHome) and the wholly-owned Acquaint CRM, used by 350+ offices and 600+ individual agents representing 25%+ of the Irish estate agent market. Its product suite spans website design and hosting (4Sites), digital marketing services (4Market, 4Ads, 4Leads), an AI-powered enquiry assistant (4AI), commission-free online bidding (4Bids), instant property valuations (4Val, iPPi), lead nurturing automation (4Nurture), branding (4Design), and an MLS/XML syndication platform (BackBone). The business is privately held and founder-led (CEO John Kennedy, Sales Director Jonathan Walford), with wholly-owned subsidiaries Acquaint CRM and iPPi (Ireland's largest residential property database, launched 2019).

The company monetizes through a mix of recurring subscriptions (€45/month hosting/support packages, modular add-on subscriptions for 4AI, 4Val, 4Bids, 4Nurture, 4Leads, and CRM licensing), managed digital marketing services (Google Ads and Meta campaign management, currently supporting ~10 4Market clients), and professional services (€75/hour for custom development). Go-to-market is sales-led and single-country (Republic of Ireland), combining direct consultative sales (phone, email, online booking via Lead Connector) with channel partner support from Ireland's Local Enterprise Office Grow Digital Voucher programme (up to €5,000 in government grants per eligible agency) and referral relationships with Irish property portals. Notable customer logos span international franchises represented at the individual office level (RE/MAX, Coldwell Banker, Keller Williams, Knight Frank) and leading Irish agencies (Property Partners, Coonan, Liberty Blue), with several multi-year tenures cited publicly. Revenue is not disclosed, and there are no external funding rounds, indicating an internally funded, founder-controlled business with established but not hyper-scaled economics.

Name

4property.com

Legal name

4Property

Website

https://4property.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

4Property is a Dublin-based PropTech SaaS provider delivering white-label property portal websites, the proprietary Supernova WordPress theme, integrated CRM (Acquaint), and a suite of digital marketing, valuation, bidding, and AI tools to over 350 Irish estate and letting agent offices.

Ownership category

akta.pro rank

Product category

Real Estate Technology (PropTech) — Property Websites & CRM for Estate Agents

NAICS

Advertising Agencies (541810), Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) (5331), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Advertising Agencies (7311), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

akta.pro secondary industry

Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ)

Keywords

• Real estate websites
• Property management software
• Lead generation tools
• Digital marketing services
• Property CRM platform

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Website Design & Hosting (4Sites): Bespoke website development and managed hosting services for estate and letting agents. Includes website maintenance, security updates, SSL certificates, and technical support. Clients can link sites to property portals (Daft, MyHome) and Acquaint CRM.
2. Digital Marketing Services (4Market/4Ads): Complete campaign management and creation service including Google Ads and Meta campaign management. Targets vendors and landlords through geo-targeted ads, remarketing, and lead qualification.
3. Property Management Tools: Online bidding platform (4Bids), instant valuation tools (4Val), AI enquiry handling (4AI), and lead nurturing automation (4Nurture).
4. Professional Services: Custom development, implementation, and training services. Standard rate of €75/hour for work outside agreed contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

4property.com is an Irish PropTech provider delivering a white-label SaaS platform for estate and letting agents that combines bespoke WordPress-based property websites (4Sites), the Supernova theme and WP Property Drive plugin, the Acquaint CRM, and a suite of digital tools for online bidding (4Bids), instant valuations (4Val), AI enquiry handling (4AI), lead nurturing (4Nurture), digital marketing (4Market/4Ads), and property data intelligence (iPPi, BackBone). The integrated ecosystem is purpose-built to help Irish estate agents generate vendor and landlord leads and run their front- and back-office operations.

Product overview

4Property provides a comprehensive PropTech platform for Irish estate agents, combining website development with digital marketing, lead generation, and AI-powered tools. The core offering is 4Sites (website design built on WordPress with the Supernova theme and WP Property Drive plugin), complemented by marketing automation tools (4Leads, 4Market, 4Nurture, 4Ads), AI-powered solutions (4AI digital assistant), bidding platforms (4Bids), valuation tools (4Val, iPPi), design services (4Design, 4Reels), and CRM integration (Acquaint). The ecosystem is unified around generating vendor and landlord leads for estate agents.

Differentiator

Problem solved

Functional benefit

Brands

• 4Sites: Website design service for estate and letting agents using WordPress with custom Supernova theme
• 4Val
• 4Nurture
• 4AI
• 4Reels
• 4Design
• 4Bids
• 4Market
• 4Leads
• Supernova
• WP Property Drive
• Acquaint CRM
• iPPi
• BackBone

Products and services

• 4Sites Website design, development, and managed hosting service for Irish estate and letting agents, built on WordPress with the proprietary Supernova theme and WP Property Drive plugin for property management.
• 4Bids Commission-free online bidding platform that allows estate agents to verify bidders, conduct virtual auctions, and manage the bidding process 24/7 through their own website.
• 4Market Done-for-you digital marketing service for estate agents, including Google Ads and Meta campaign management, landing page optimization, and lead quality tracking.
• 4Val Instant online property valuation tool that generates vendor leads by providing immediate property valuations to website visitors.
• 4AI Intelligent digital assistant chatbot built specifically for Irish estate agents to handle customer enquiries automatically and qualify leads.
• 4Nurture Email automation and lead nurturing platform for estate agents, handling automated follow-ups, email campaigns, and enquiry management workflows.
• 4Leads Advanced lead generation analytics tool for WordPress that captures vendor and landlord leads through customer pages, visitor segmentation, remarketing campaigns, local SEO optimization, and landing page reporting.
• 4Reels Automated property video reels service that creates social media-ready video content from property listings.
• 4Design Branding and design solutions for estate agents including branding packages, graphic design, and visual identity services.
• Acquaint CRM Integrated CRM solution for estate agents and property managers, handling sales, lettings, and property management workflows. Used by 350+ Irish offices and 600+ individual agents daily.
• iPPi Ireland's largest residential property database providing market reports, appraisals, and valuation tools for property professionals.
• 4Sync Integration connector linking Acquaint CRM with the Go High Level platform for extended marketing automation capabilities.
• 4Ads Complete online advertising service for Facebook and Google Ads campaigns targeting vendors and landlords, including ad creation, campaign optimization, and lead qualification.
• Supernova Proprietary WordPress theme designed specifically for estate agents, featuring SEO optimization, mobile responsiveness, WooCommerce integration, and extensive customization options for Irish property websites.
• WP Property Drive Full-featured WordPress property management plugin for importing, searching, displaying, filtering, sorting, and mapping property listings. Supports imports from Daft, MyHome, Acquaint CRM, and Rightmove.
• BackBone MLS and XML syndication platform with big-data parallel processing for distributing property data across multiple portals.

Quantifiable outcome

• Over 350 real estate companies and 600+ individual agents use 4Property services
• +2 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability6 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Acquaint CRMcoreTechnology or Integration · 1 January 2019Deep integration partnership with Acquaint CRM, Ireland's leading property management system. 4Property provides website integration, data synchronization, and joint go-to-market. Over 350 offices use Acquaint CRM with 600+ individual agents.
• DaftcoreTechnology or IntegrationProperty data feed integration allowing seamless import of property listings from Daft portal to estate agent websites, with automatic status updates for Sale Agreed and Sold properties.
• iPPicoreStrategic or Co-development PartnerJoint venture partnership for iPPi property database launched in 2019. iPPi is Ireland's largest residential property database providing market reports, appraisals, and valuation tools. John Kennedy serves as CTO at iPPi.
• Local Enterprise Office (LEO)minorChannel Partner/ Reseller/ DistributorLEO Grow Digital Voucher partnership enabling Irish agencies to access up to €5,000 government grants for digital projects including 4Property services.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Placester: US-focused website and digital marketing platform for real estate agents and brokerages. Directly comparable as a SaaS provider delivering websites, IDX, and lead generation tools to traditional real estate agents — the same wedge 4Property uses in Ireland.
• Agentbox: Cloud-based CRM and back-office platform for residential estate agencies across ANZ/UK. Comparable as an end-to-end operating system for estate agents, addressing the same workflows (sales, lettings, property management) as 4Property's integrated stack.
• MyHome.ie: Second-tier Irish property portal with deep overlap into the same estate-and-letting-agent audience 4Property serves. Comparable as a portal surface that 4Property integrates with via property data feeds and that competes for the same agent advertising budget.
• Reapit: UK-based provider of estate agent CRM, sales/lettings, and property management software, serving agencies with multi-product SaaS bundles. Closely comparable to 4Property's Acquaint CRM plus WP Property Drive stack for traditional estate agents.
• Daft.ie: Ireland's largest property portal and the dominant listing destination for Irish estate and letting agents. Directly comparable as the primary listing/distribution channel that 4Property integrates with via Daft feeds, and as a competing surface for vendor/landlord lead generation.

Broad incumbents

• Rightmove: UK's leading property portal with growing products beyond listings (valuation, agent CRM tools, marketing services). Comparable as an established portal operator already integrated by 4Property, and a broader incumbent whose expansion into adjacent PropTech is a competitive threat.
• Property Finder: Leading MENA-based property portal that has expanded into additional markets and agent SaaS products. Comparable as a portal-plus-software business model targeting estate agents in a regional market, a pattern 4Property could emulate in Ireland.
• Zoopla: Major UK property portal that has expanded into agent tools, valuations, and marketing products. Comparable as a broader incumbent in the PropTech-for-agents category that competes for the same agent marketing and CRM wallet.

Regional players

• Real Geeks: US/North America-focused real estate lead generation and IDX website platform for agents. Comparable as a website-plus-leadgen subscription product serving individual agents and small brokerages, in a different geography than 4Property.

Emerging players

• Offr: Irish property transaction/click-to-purchase platform already integrated into 4Property's WP Property Drive plugin. Comparable as an Ireland-based PropTech addressing estate agents, with overlapping buyer-journey functionality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/4_Property
• Facebookfacebook.com/4property4
• LinkedInlinkedin.com/company/4property

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 4property.com