The Travelbook Group
The Travelbook Group is a UK-based B2B hospitality technology company that provides independently owned hotels, chains, and villas with an integrated cloud platform spanning CRS, channel management, AI-powered revenue management, PMS, booking engine, and analytics, connecting properties to 250+ booking sites and all four major GDS systems across 37 countries.
- Company typePrivate
- Founded2010
- HeadquartersHorndean, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What The Travelbook Group does
The Travelbook Group is a UK-based B2B hospitality technology provider founded in 2010, headquartered in Horndean/Gosport, Hampshire, serving independently owned and operated hotels, resorts, hotel chains, and villas across 37 countries. The company's core product is a Central Reservation System (CRS) integrated with a Channel Manager, an AI-powered Revenue Management System (Revenue Optimiser), a cloud-based Property Management System (Travelbook PMS), a Booking Engine, and an analytics suite branded Travelbook Insights (including Rate Shopper, Comparative Reports, KPI tools, guest messaging, and reviews management). The platform connects hotel properties to 250+ booking websites and all four major Global Distribution Systems (Amadeus, Galileo/Apollo, Sabre, Worldspan) through 2-way XML integrations, and provides IDS connectivity via the DHISCO Onward Distribution switch.
The company monetises through multiple streams: SaaS subscriptions for the CRS/RMS/PMS/Insights modules, transaction-based commission processing on bookings from OTAs and wholesalers (consolidated into a single monthly invoice), a tiered commission B2B marketplace connecting travel agents and corporate clients to hotel inventory via the Travelbook B2B Platform, and custom booking engine services. A freemium website design, hosting, and maintenance offering is provided to affiliated hotels to drive direct bookings and reduce OTA commission dependency. Additional services include social media marketing, meta-search campaign management (Google HPA, Trivago, Kayak, Skyscanner, TripConnect), reputation management via the GuestFlip partnership (covering 35 review channels), and corporate facilities (consortia bidding and RFP support). The company was founded by Lefteris Sergidis and operates with 11-50 employees across two Hampshire offices.
The Travelbook Group firmographics
Firmographics- Name
- The Travelbook Group
- Legal name
- The Travelbook Group
- Website
- https://travelbookgroup.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Travelbook Group is a UK-based B2B hospitality technology company that provides independently owned hotels, chains, and villas with an integrated cloud platform spanning CRS, channel management, AI-powered revenue management, PMS, booking engine, and analytics, connecting properties to 250+ booking sites and all four major GDS systems across 37 countries.
- Ownership category
- akta.pro rank
The Travelbook Group industry classification
Industry- Product category
- Hospitality Distribution Technology
- akta.pro primary industry
- Central Reservation Systems (CRS) (THALACAB)
- akta.pro secondary industries
- Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF), Hotel & Accommodation Booking Platforms (THALAFAB), Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA), B2B Agent/Partner Booking Portals (Extranet) (THALADAJ)
Keywords
Where The Travelbook Group is headquartered
LocationHeadquarters
- HQ city
- Horndean
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
The Travelbook Group business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Commission Processing: The company consolidates invoices from OTAs and wholesalers into one monthly invoice, charging hotels for commission processing services
- B2B Booking Platform Access: Travel agents and corporate companies access hotel inventory through the B2B platform; hotels pay for this distribution channel
- SaaS Platform Subscriptions: Hotels pay for access to CRS, RMS, PMS, Insights and other management services on a subscription basis
- Booking Engine Services: Custom booking engine solutions with payment gateway integration for hotel websites
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free website design, hosting and maintenance for affiliated hotels |
| Transaction based/ take rate | Pay-as-you-go | B2B platform with tiered commission structure for travel agents |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
The Travelbook Group product offering
Product offeringCore offering
The Travelbook Group provides a cloud-based hospitality technology platform centred on a Central Reservation System (CRS) that integrates Channel Manager, AI-powered Revenue Management (RMS), Property Management System (PMS), Booking Engine, and Travelbook Insights analytics. The platform connects independent hotels and chains to 250+ booking websites, all four major GDS networks, and a B2B booking platform used by travel agents and corporate clients across 37 countries. Bundled services include dedicated Revenue Architect consultants, reservation support, commission processing, reputation management, and free website design/hosting for affiliated properties.
Product overview
The Travelbook Group provides a comprehensive hospitality technology platform consisting of a Central Reservation System (CRS) as the core product, supplemented by multiple integrated modules for revenue management, distribution, and guest engagement. The CRS connects to GDS systems (Amadeus, Galileo/Apollo, Sabre, Worldspan) and 250+ booking websites via Channel Manager. The product suite includes: (1) Management Services - Channel Manager, Property Management System, Revenue Optimiser (AI-powered RMS), Central Reservation Office (CRO), Commission Processing, Revenue Architect support, and Reservation Support; (2) Travelbook Insights - analytics platform with Rate Shopper, Comparative Reports, KPI tools, Guest Messaging (Booking.com, Expedia, Agoda), and Reviews Management; (3) Online Presence - Free Hotel Website, Booking Engine, Mobile App, Travelbook Concierge, and OTA Comparison Tool; (4) Hotel Image - Reputation Management (via GuestFlip), Social Media Marketing, Meta Searches (Google, Trivago, Kayak, Skyscanner, TripConnect), and Exhibitions; (5) Corporate Facilities - GDS Distribution, IDS Distribution (DHISCO), Consortia Programmes, and Corporate RFP; (6) Travelbook B2B Platform for travel agents and corporate companies; and (7) TBG PMS as a standalone cloud-based property management system.
Differentiator
Problem solved
Functional benefit
Brands
- Travelbook B2B: B2B platform for travel agents and companies to connect directly with hotels for bookings and commissions.
Products and services
- Central Reservation System (CRS) State-of-the-art CRS for independent hotels and chains with GDS connectivity (Amadeus, Galileo/Apollo, Sabre, Worldspan), 2-way channel manager, booking engine, and call-centre app enabling end-to-end distribution management from a single platform.
- Revenue Optimiser (AI-powered RMS) AI-powered revenue management system that ingests data from OTAs, tour operators, wholesalers and event databases to analyse real-time value perception and recommend pricing for hotels.
- Travelbook PMS (Property Management System) Cloud-based, web-based real-time hospitality management system with single database architecture for properties and chains, accessible from anywhere with booking, calendar, inventory, reporting and customer management functions.
- Channel Manager Connects hotels directly to OTAs and wholesalers via 2-way XML connections to leading booking websites, managing online room inventory and rates in real time.
- Travelbook B2B Platform B2B club platform for travel agents and corporate companies that provides live access to hotel real-time availability and net rates, with a state-of-the-art booking engine used by hotels across 37 countries.
- Travelbook Insights Analytics platform for hotels offering rate shopping, comparative reports, KPI tools, reservation reporting, unified guest messaging (Booking.com, Expedia, Agoda) and review management across 35 channels.
- Booking Engine Interactive hotel booking engine with pricing calendar, add-on services (spa, excursions, transfers), Facebook/LinkedIn/Google integration, and a B2B module for travel agencies to drive direct bookings.
- Free Hotel Website Custom-designed, hosted and maintained responsive hotel website targeting direct guests, with integrated OTA rate comparison to encourage direct bookings.
- Reputation Management (GuestFlip) Reputation management tool (delivered through partnership with GuestFlip) that tracks reviews across 35 channels with sentiment analysis and survey production to improve hotel reputation and ranking.
- GDS Distribution Distribution of hotels to travel agencies globally via the four major GDS networks (Amadeus, Galileo/Apollo, Sabre, Worldspan), enabling digital brochures and corporate booking capabilities.
- IDS Distribution Connectivity to hundreds of online booking engines via the DHISCO Onward Distribution switch, providing real-time reservation capabilities to a global network of travel websites.
- Corporate RFP Web-based service enabling hotel properties to respond to multiple corporate RFPs without re-entering data, working through GDS via Lanyon or Nexus.
Companies that use The Travelbook Group
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
The Travelbook Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability6 records
Feature8 records
The Travelbook Group partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- GuestFlipcoreGuestFlip is partnered with The Travelbook Group to offer reputation management solutions to affiliated hotels. GuestFlip tracks reviews across 35 channels with sentiment analysis and survey production capabilities, helping hotels manage their online reputation and ranking.
- DHISCOcoreDHISCO Onward Distribution switch provides connectivity hub allowing hotels to link their property into a global network of thousands of travel websites. DHISCO connects the world with suppliers and distributors through a single electronic interface.
- GDS Providers (Amadeus, Galileo/Apollo, Sabre, Worldspan)coreGlobal Distribution System connectivity through all four major GDS networks enabling hotels to reach thousands of travel agencies worldwide with digital brochures and booking capabilities.
- Booking.com, Expedia, AgodacoreIntegration with major OTAs for guest messaging, allowing hotels to read and reply to guest messages from these three major platforms in one unified interface within Travelbook Insights.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
The Travelbook Group competitors and assessment
Company assessmentDirect peers
- SiteMinder: SiteMinder is a global hotel commerce platform offering a channel manager, booking engine, PMS, and GDS connectivity. It is the most direct competitor to Travelbook's CRS/Channel Manager/PMS stack, serving independent hotels and small chains across 150+ countries.
- Cloudbeds: Cloudbeds provides an all-in-one hospitality management suite (PMS, booking engine, channel manager) targeting independent hotels, hostels, and small chains — closely overlapping Travelbook's integrated stack and mid-market customer base.
- Mews: Mews is a cloud-based hospitality operating system combining PMS, booking engine, payments, and automation for hotels and hostels. Its integrated cloud architecture and target segment (independent and boutique properties) make it a strong direct comparable.
- Vertical Booking: Vertical Booking provides a CRS, booking engine, and channel manager for hotels and hotel groups — and is integrated into Travelbook's own B2B agent login flow. It is a direct competitor in CRS and booking engine technology.
- Little Hotelier: Little Hotelier offers a combined PMS, booking engine, and channel manager purpose-built for small independent hotels, bed & breakfasts, and small lodges — overlapping with Travelbook's independent-hotel target customer.
- SHR (Sceptre Hospitality Resources): SHR provides a CRS, channel manager, booking engine, and revenue management platform for hotels and chains. Its central reservation and distribution capabilities compete head-to-head with Travelbook's core CRS offering.
- Hotelogix: Hotelogix delivers a cloud-based PMS, channel manager, booking engine, and revenue management solution for independent hotels and small chains — directly comparable in scope and customer profile.
- RateGain: RateGain offers a hospitality distribution platform including a channel manager, RMS (AI-powered), booking engine, and rate intelligence — overlapping Travelbook's RMS, channel manager, and rate-shopper modules.
- eZee Absolute: eZee Absolute is a cloud-based hotel management platform combining PMS, channel manager, booking engine, and revenue management — a comparable full-stack offering for independent and small-chain hotels.
Emerging players
- Bookinglayer: Bookinglayer provides booking engine and channel manager technology focused on boutique hotels, hostels, and campsites. It overlaps with Travelbook's booking engine and online-presence modules but targets a narrower property niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
The Travelbook Group social profiles
Digital presenceThe Travelbook Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Travelbook Group leadership team
Management profileNumber of profiles
Profiles1 record
The Travelbook Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Travelbook Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Travelbook Group
What does The Travelbook Group do?
The Travelbook Group provides a cloud-based hospitality technology platform centred on a Central Reservation System (CRS) that integrates Channel Manager, AI-powered Revenue Management (RMS), Property Management System (PMS), Booking Engine, and Travelbook Insights analytics. The platform connects independent hotels and chains to 250+ booking websites, all four major GDS networks, and a B2B booking platform used by travel agents and corporate clients across 37 countries. Bundled services include dedicated Revenue Architect consultants, reservation support, commission processing, reputation management, and free website design/hosting for affiliated properties.
Is The Travelbook Group a public or private company?
The Travelbook Group is a private company. It is classified as unknown and is currently operating.
When was The Travelbook Group founded?
The Travelbook Group was founded in 2010. It employs 11 to 50 people.
Where is The Travelbook Group based?
The Travelbook Group is headquartered in Horndean, United Kingdom, in the Europe region.
How does The Travelbook Group make money?
Four revenue lines are on record. Commission Processing is the primary driver. The others are B2B Booking Platform Access, saaS Platform Subscriptions and booking Engine Services.
Who are The Travelbook Group's main competitors?
Direct peers on record are SiteMinder, Cloudbeds, Mews, Vertical Booking, Little Hotelier, SHR (Sceptre Hospitality Resources), Hotelogix, RateGain and eZee Absolute. Bookinglayer is listed as an emerging player.
Does The Travelbook Group have an API?
No public API is recorded for The Travelbook Group.
What industry is The Travelbook Group in?
The Travelbook Group's product category is Hospitality Distribution Technology. Its primary akta.pro industry code is THALACAB, Central Reservation Systems (CRS), with a secondary code of THALACAF, Guest Experience & Engagement (CRM, Messaging, Loyalty).