The Travelbook Group

What The Travelbook Group does

The Travelbook Group is a UK-based B2B hospitality technology provider founded in 2010, headquartered in Horndean/Gosport, Hampshire, serving independently owned and operated hotels, resorts, hotel chains, and villas across 37 countries. The company's core product is a Central Reservation System (CRS) integrated with a Channel Manager, an AI-powered Revenue Management System (Revenue Optimiser), a cloud-based Property Management System (Travelbook PMS), a Booking Engine, and an analytics suite branded Travelbook Insights (including Rate Shopper, Comparative Reports, KPI tools, guest messaging, and reviews management). The platform connects hotel properties to 250+ booking websites and all four major Global Distribution Systems (Amadeus, Galileo/Apollo, Sabre, Worldspan) through 2-way XML integrations, and provides IDS connectivity via the DHISCO Onward Distribution switch.

The company monetises through multiple streams: SaaS subscriptions for the CRS/RMS/PMS/Insights modules, transaction-based commission processing on bookings from OTAs and wholesalers (consolidated into a single monthly invoice), a tiered commission B2B marketplace connecting travel agents and corporate clients to hotel inventory via the Travelbook B2B Platform, and custom booking engine services. A freemium website design, hosting, and maintenance offering is provided to affiliated hotels to drive direct bookings and reduce OTA commission dependency. Additional services include social media marketing, meta-search campaign management (Google HPA, Trivago, Kayak, Skyscanner, TripConnect), reputation management via the GuestFlip partnership (covering 35 review channels), and corporate facilities (consortia bidding and RFP support). The company was founded by Lefteris Sergidis and operates with 11-50 employees across two Hampshire offices.

Name

The Travelbook Group

Legal name

The Travelbook Group

Website

https://travelbookgroup.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

The Travelbook Group is a UK-based B2B hospitality technology company that provides independently owned hotels, chains, and villas with an integrated cloud platform spanning CRS, channel management, AI-powered revenue management, PMS, booking engine, and analytics, connecting properties to 250+ booking sites and all four major GDS systems across 37 countries.

Ownership category

akta.pro rank

Product category

Hospitality Distribution Technology

akta.pro primary industry

Central Reservation Systems (CRS) (THALACAB)

akta.pro secondary industries

Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF), Hotel & Accommodation Booking Platforms (THALAFAB), Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA), B2B Agent/Partner Booking Portals (Extranet) (THALADAJ)

Keywords

• Hospitality technology platform
• Hotel distribution software
• Central reservation system
• Revenue management software
• Channel management services

Headquarters

HQ city

Horndean

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Commission Processing: The company consolidates invoices from OTAs and wholesalers into one monthly invoice, charging hotels for commission processing services
2. B2B Booking Platform Access: Travel agents and corporate companies access hotel inventory through the B2B platform; hotels pay for this distribution channel
3. SaaS Platform Subscriptions: Hotels pay for access to CRS, RMS, PMS, Insights and other management services on a subscription basis
4. Booking Engine Services: Custom booking engine solutions with payment gateway integration for hotel websites

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

The Travelbook Group provides a cloud-based hospitality technology platform centred on a Central Reservation System (CRS) that integrates Channel Manager, AI-powered Revenue Management (RMS), Property Management System (PMS), Booking Engine, and Travelbook Insights analytics. The platform connects independent hotels and chains to 250+ booking websites, all four major GDS networks, and a B2B booking platform used by travel agents and corporate clients across 37 countries. Bundled services include dedicated Revenue Architect consultants, reservation support, commission processing, reputation management, and free website design/hosting for affiliated properties.

Product overview

The Travelbook Group provides a comprehensive hospitality technology platform consisting of a Central Reservation System (CRS) as the core product, supplemented by multiple integrated modules for revenue management, distribution, and guest engagement. The CRS connects to GDS systems (Amadeus, Galileo/Apollo, Sabre, Worldspan) and 250+ booking websites via Channel Manager. The product suite includes: (1) Management Services - Channel Manager, Property Management System, Revenue Optimiser (AI-powered RMS), Central Reservation Office (CRO), Commission Processing, Revenue Architect support, and Reservation Support; (2) Travelbook Insights - analytics platform with Rate Shopper, Comparative Reports, KPI tools, Guest Messaging (Booking.com, Expedia, Agoda), and Reviews Management; (3) Online Presence - Free Hotel Website, Booking Engine, Mobile App, Travelbook Concierge, and OTA Comparison Tool; (4) Hotel Image - Reputation Management (via GuestFlip), Social Media Marketing, Meta Searches (Google, Trivago, Kayak, Skyscanner, TripConnect), and Exhibitions; (5) Corporate Facilities - GDS Distribution, IDS Distribution (DHISCO), Consortia Programmes, and Corporate RFP; (6) Travelbook B2B Platform for travel agents and corporate companies; and (7) TBG PMS as a standalone cloud-based property management system.

Differentiator

Problem solved

Functional benefit

Brands

• Travelbook B2B: B2B platform for travel agents and companies to connect directly with hotels for bookings and commissions.

Products and services

• Central Reservation System (CRS) State-of-the-art CRS for independent hotels and chains with GDS connectivity (Amadeus, Galileo/Apollo, Sabre, Worldspan), 2-way channel manager, booking engine, and call-centre app enabling end-to-end distribution management from a single platform.
• Revenue Optimiser (AI-powered RMS) AI-powered revenue management system that ingests data from OTAs, tour operators, wholesalers and event databases to analyse real-time value perception and recommend pricing for hotels.
• Travelbook PMS (Property Management System) Cloud-based, web-based real-time hospitality management system with single database architecture for properties and chains, accessible from anywhere with booking, calendar, inventory, reporting and customer management functions.
• Channel Manager Connects hotels directly to OTAs and wholesalers via 2-way XML connections to leading booking websites, managing online room inventory and rates in real time.
• Travelbook B2B Platform B2B club platform for travel agents and corporate companies that provides live access to hotel real-time availability and net rates, with a state-of-the-art booking engine used by hotels across 37 countries.
• Travelbook Insights Analytics platform for hotels offering rate shopping, comparative reports, KPI tools, reservation reporting, unified guest messaging (Booking.com, Expedia, Agoda) and review management across 35 channels.
• Booking Engine Interactive hotel booking engine with pricing calendar, add-on services (spa, excursions, transfers), Facebook/LinkedIn/Google integration, and a B2B module for travel agencies to drive direct bookings.
• Free Hotel Website Custom-designed, hosted and maintained responsive hotel website targeting direct guests, with integrated OTA rate comparison to encourage direct bookings.
• Reputation Management (GuestFlip) Reputation management tool (delivered through partnership with GuestFlip) that tracks reviews across 35 channels with sentiment analysis and survey production to improve hotel reputation and ranking.
• GDS Distribution Distribution of hotels to travel agencies globally via the four major GDS networks (Amadeus, Galileo/Apollo, Sabre, Worldspan), enabling digital brochures and corporate booking capabilities.
• IDS Distribution Connectivity to hundreds of online booking engines via the DHISCO Onward Distribution switch, providing real-time reservation capabilities to a global network of travel websites.
• Corporate RFP Web-based service enabling hotel properties to respond to multiple corporate RFPs without re-entering data, working through GDS via Lanyon or Nexus.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability6 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• GuestFlipcoreTechnology or IntegrationGuestFlip is partnered with The Travelbook Group to offer reputation management solutions to affiliated hotels. GuestFlip tracks reviews across 35 channels with sentiment analysis and survey production capabilities, helping hotels manage their online reputation and ranking.
• DHISCOcoreTechnology or IntegrationDHISCO Onward Distribution switch provides connectivity hub allowing hotels to link their property into a global network of thousands of travel websites. DHISCO connects the world with suppliers and distributors through a single electronic interface.
• GDS Providers (Amadeus, Galileo/Apollo, Sabre, Worldspan)coreTechnology or IntegrationGlobal Distribution System connectivity through all four major GDS networks enabling hotels to reach thousands of travel agencies worldwide with digital brochures and booking capabilities.
• Booking.com, Expedia, AgodacoreTechnology or IntegrationIntegration with major OTAs for guest messaging, allowing hotels to read and reply to guest messages from these three major platforms in one unified interface within Travelbook Insights.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SiteMinder: SiteMinder is a global hotel commerce platform offering a channel manager, booking engine, PMS, and GDS connectivity. It is the most direct competitor to Travelbook's CRS/Channel Manager/PMS stack, serving independent hotels and small chains across 150+ countries.
• Cloudbeds: Cloudbeds provides an all-in-one hospitality management suite (PMS, booking engine, channel manager) targeting independent hotels, hostels, and small chains — closely overlapping Travelbook's integrated stack and mid-market customer base.
• Mews: Mews is a cloud-based hospitality operating system combining PMS, booking engine, payments, and automation for hotels and hostels. Its integrated cloud architecture and target segment (independent and boutique properties) make it a strong direct comparable.
• Vertical Booking: Vertical Booking provides a CRS, booking engine, and channel manager for hotels and hotel groups — and is integrated into Travelbook's own B2B agent login flow. It is a direct competitor in CRS and booking engine technology.
• Little Hotelier: Little Hotelier offers a combined PMS, booking engine, and channel manager purpose-built for small independent hotels, bed & breakfasts, and small lodges — overlapping with Travelbook's independent-hotel target customer.
• SHR (Sceptre Hospitality Resources): SHR provides a CRS, channel manager, booking engine, and revenue management platform for hotels and chains. Its central reservation and distribution capabilities compete head-to-head with Travelbook's core CRS offering.
• Hotelogix: Hotelogix delivers a cloud-based PMS, channel manager, booking engine, and revenue management solution for independent hotels and small chains — directly comparable in scope and customer profile.
• RateGain: RateGain offers a hospitality distribution platform including a channel manager, RMS (AI-powered), booking engine, and rate intelligence — overlapping Travelbook's RMS, channel manager, and rate-shopper modules.
• eZee Absolute: eZee Absolute is a cloud-based hotel management platform combining PMS, channel manager, booking engine, and revenue management — a comparable full-stack offering for independent and small-chain hotels.

Emerging players

• Bookinglayer: Bookinglayer provides booking engine and channel manager technology focused on boutique hotels, hostels, and campsites. It overlaps with Travelbook's booking engine and online-presence modules but targets a narrower property niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Hotelsconnect
• Facebookfacebook.com/Thetravelbookgroup
• LinkedInlinkedin.com/company/the-travelbook-group
• Instagraminstagram.com/thetravelbookgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Travelbook Group