Shenzhen Ustellar Technology
Shenzhen Ustellar Technology is a Shenzhen-based DTC e-commerce company that designs and sells smart LED flood lights, security lights, and strip lights — including the patented GemBand daisy-chain system — primarily to US consumers and professional installers via Shopify and a B2B wholesale portal.
- Company typePrivate
- Founded2015
- HeadquartersWalnut, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Shenzhen Ustellar Technology does
Shenzhen Ustellar Technology Ltd. is a privately held, Shenzhen-headquartered smart LED lighting company that designs and sells residential and prosumer lighting fixtures primarily to the US market. Its product portfolio spans four core categories — LED flood lights (including the patented GemBand 6-in-1 daisy-chained RGBW system), LED security lights with motion, dusk-to-dawn, and remote-control variants, LED strip lights for indoor and outdoor use, and smart fixtures that integrate with Amazon Alexa, Google Assistant, and the Smart Life app for voice, scheduling, group, and music-sync control. The company differentiates on a "true wattage, honest power" positioning, supported by patented anti-glare cover technology on its 100W floodlights, and targets use cases from outdoor entertainment and landscape illumination to security, holiday decoration, and monitor/task lighting.
The business operates a direct-to-consumer e-commerce model through a Shopify-powered storefront at ustellar.com with free US express shipping, complemented by a dedicated B2B wholesale portal at ustellartech-b2b.com for professional installers and resellers. Customer acquisition combines content marketing (blog/SEO on installation guides and product comparisons), email and VIP membership programs, and affiliate partnerships through ShareASale and GoAffPro. Hardware unit prices range from roughly $12.90 to $159.99, typically sold in multi-packs, with one-year warranties and IP65/IP66 outdoor ratings.
Ustellar is bootstrapped and founder-owned, with no disclosed institutional funding, parent company, or subsidiaries. Operations are US-only, with non-US buyers directed to contact the company directly. The company has progressively broadened its catalog since the 2017 market launch into solar-powered, monitor, and recessed lighting products, indicating a deliberate adjacency expansion strategy around its core smart-outdoor-lighting franchise.
Shenzhen Ustellar Technology firmographics
Firmographics- Name
- Shenzhen Ustellar Technology
- Legal name
- Shenzhen Ustellar Technology Ltd.
- Website
- https://ustellar.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Shenzhen Ustellar Technology is a Shenzhen-based DTC e-commerce company that designs and sells smart LED flood lights, security lights, and strip lights — including the patented GemBand daisy-chain system — primarily to US consumers and professional installers via Shopify and a B2B wholesale portal.
- Ownership category
- akta.pro rank
Shenzhen Ustellar Technology industry classification
Industry- Product category
- Smart LED Lighting
- NAICS
- Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Residential Electric Lighting Fixture Manufacturing (335131)
- SIC
- Electric Lighting & Wiring Equipment (3640), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Smart Lighting & Electrical (Bulbs, Switches, Plugs) Retail (CRACAGAB)
- akta.pro secondary industries
- Outdoor & Landscape Lighting Retail (Path, Flood, Security, Deck) (CRAIAHAC), Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB)
Keywords
Where Shenzhen Ustellar Technology is headquartered
LocationHeadquarters
- HQ city
- Walnut
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Shenzhen Ustellar Technology business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel, Infrastructure
Revenue model
- LED Lighting Hardware Sales: Direct product sales of LED flood lights, security lights, and strip lights to consumers and B2B customers. Products sold through e-commerce storefront with prices ranging from $12.90 to $159.99 per unit.
- Affiliate/Referral Program: Earns revenue through affiliate marketing partnerships. Affiliates earn 5-20% commission on referred sales through ShareASale and 5-15% through GoAffPro own program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 200W LED Flood Lights 2-Pack |
| Unit Pricing | Pay-as-you-go | 100W Motion Sensor Security Light 2-Pack |
| Unit Pricing | Pay-as-you-go | 55W 5500LM Remote Security Light 2-Pack |
| Unit Pricing | Pay-as-you-go | 100W Switch Controlled Security Light 2-Pack |
| Unit Pricing | Pay-as-you-go | GemBand Smart RGBW 6-Pack Flood Lights |
| Unit Pricing | Pay-as-you-go | 80W 3-Pack Daylight White Flood Light |
| Unit Pricing | Pay-as-you-go | 55W Motion Sensor Plug-in Security Light 2-Pack |
| Unit Pricing | Pay-as-you-go | 25W RGBW LED Flood Light 4-Pack |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Shenzhen Ustellar Technology product offering
Product offeringCore offering
Shenzhen Ustellar Technology designs, manufactures, and sells smart LED lighting products including RGB/RGBW flood lights, motion-sensor security lights, LED strip lights, solar outdoor lights, and smart monitor light bars. Products integrate with Wi-Fi, Amazon Alexa, Google Assistant, and the Smart Life mobile app, and are sold primarily direct-to-consumer through its Shopify storefront (ustellar.com) and a separate B2B wholesale portal, with shipping restricted to the US market.
Product overview
Shenzhen Ustellar Technology is a smart decor lighting company offering a diverse portfolio of LED lighting products for residential and commercial use. The product line centers on four core categories: LED Flood Lights (including the patented GemBand daisy-chain system), LED Security Lights (motion sensor, dusk-to-dawn, and remote-controlled variants), LED Strip Lights (indoor and outdoor color-changing and white variants), and Smart Lighting with app and voice assistant integration (Alexa, Google Assistant). The company also offers accessories including remote controllers, work lights, monitor light bars, and recessed lighting. All products emphasize 'true wattage' accuracy and feature waterproof ratings from IP44 to IP66 for outdoor durability.
Differentiator
Problem solved
Functional benefit
Products and services
- Ustellar LED Flood Lights
Quantifiable outcome
- Energy savings up to 80% compared to traditional 500W halogen lights
- +2 more outcomes
Companies that use Shenzhen Ustellar Technology
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Shenzhen Ustellar Technology technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Shenzhen Ustellar Technology partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- ShareASaleminorAffiliate marketing partnership through ShareASale (Merchant ID: 94361). Affiliates earn 5-20% commission on sales. Provides customer acquisition channel through influencer and publisher network.
- GoAffProminorOwn affiliate program platform providing 5-15% commission on referred orders with 30-day cookie duration, monthly PayPal settlements, and newsletter updates on promotions.
- ShopifycoreE-commerce platform provider hosting the ustellar.com online store. Provides online store infrastructure, payment processing, and retail infrastructure.
- Amazon AlexacoreVoice control integration allowing users to control Ustellar smart lights using Amazon Alexa voice commands (on/off, dim, etc.).
- Google AssistantcoreVoice control integration allowing users to control Ustellar smart lights using Google Assistant voice commands.
- Smart Life AppcoreSmart home app platform enabling remote control, scheduling, color customization, and group control of Ustellar smart lighting products via smartphone.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Shenzhen Ustellar Technology competitors and assessment
Company assessmentDirect peers
- Hyperikon: DTC and Amazon LED lighting brand offering indoor and outdoor LED fixtures including security and flood lights; directly comparable to Ustellar in product mix, channel strategy, and target DIY consumer segment.
- Lepro: Direct-to-consumer LED lighting brand offering smart flood lights, strip lights, and security lights with Alexa and Google Assistant integration, competing head-to-head with Ustellar on Amazon and own storefront in the same price band.
- Novostella: Smart LED flood light brand with a near-identical product line to Ustellar, including RGBW color-changing floodlights and daisy-chainable systems targeting the same US DIY outdoor consumer through direct e-commerce.
- Onforu: LED outdoor lighting brand specializing in flood lights, security lights, and RGB color-changing fixtures sold primarily through Amazon, directly overlapping with Ustellar's outdoor LED portfolio and target buyer.
- Govee: Fast-growing smart LED lighting brand offering app-controlled strip lights, flood lights, and outdoor lighting with proprietary app integration, competing directly with Ustellar's smart product lines on Amazon and DTC channels.
- Sunco Lighting: US-based DTC and B2B LED lighting brand offering commercial and residential LED fixtures including outdoor flood and security lights, overlapping with Ustellar's product mix and selling through similar e-commerce channels.
Broad incumbents
- Philips Hue (Signify): Market-leading smart lighting brand from Signify with broad residential indoor and outdoor portfolio including flood and security lights; competes with Ustellar on smart lighting integration and brand trust but at premium price points.
- Ring (Amazon): Amazon-owned smart home brand offering outdoor flood lights, pathlights, and security lighting integrated with the Ring ecosystem; competes with Ustellar's security lighting SKUs and benefits from Amazon's distribution and ecosystem lock-in.
- Feit Electric: Long-established US lighting manufacturer with broad LED bulb, smart lighting, and outdoor fixture portfolio; competes with Ustellar across multiple price tiers and has stronger retail presence in big-box and DIY channels.
- Sylvania (LEDVANCE): Established lighting brand offering a wide range of LED bulbs, smart lighting (SMART+), and outdoor fixtures; broader portfolio than Ustellar with deeper retail distribution and recognized brand equity in the same categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Shenzhen Ustellar Technology social profiles
Digital presenceShenzhen Ustellar Technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shenzhen Ustellar Technology leadership team
Management profileNumber of profiles
Shenzhen Ustellar Technology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shenzhen Ustellar Technology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shenzhen Ustellar Technology
What does Shenzhen Ustellar Technology do?
Shenzhen Ustellar Technology designs, manufactures, and sells smart LED lighting products including RGB/RGBW flood lights, motion-sensor security lights, LED strip lights, solar outdoor lights, and smart monitor light bars. Products integrate with Wi-Fi, Amazon Alexa, Google Assistant, and the Smart Life mobile app, and are sold primarily direct-to-consumer through its Shopify storefront (ustellar.com) and a separate B2B wholesale portal, with shipping restricted to the US market.
Is Shenzhen Ustellar Technology a public or private company?
Shenzhen Ustellar Technology is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Shenzhen Ustellar Technology founded?
Shenzhen Ustellar Technology was founded in 2015. It employs 11 to 50 people.
Where is Shenzhen Ustellar Technology based?
Shenzhen Ustellar Technology is headquartered in Walnut, United States, in the North America region.
How does Shenzhen Ustellar Technology make money?
Two revenue lines are on record. LED Lighting Hardware Sales are the primary driver. The others are affiliate/Referral Program.
Who are Shenzhen Ustellar Technology's main competitors?
Direct peers on record are Hyperikon, Lepro, Novostella, Onforu, Govee and Sunco Lighting. Broad incumbents are Philips Hue (Signify), Ring (Amazon), Feit Electric and Sylvania (LEDVANCE).
Does Shenzhen Ustellar Technology have an API?
No public API is recorded for Shenzhen Ustellar Technology.
What industry is Shenzhen Ustellar Technology in?
Shenzhen Ustellar Technology's product category is Smart LED Lighting. Its primary akta.pro industry code is CRACAGAB, Smart Lighting & Electrical (Bulbs, Switches, Plugs) Retail, with a secondary code of CRAIAHAC, Outdoor & Landscape Lighting Retail (Path, Flood, Security, Deck). Its NAICS code is 335139 and its SIC code is 3640.