What Memento does

Memento is a consumer-focused digital platform that enables users to request, collect, and compile video clips and photographs from multiple contributors into personalized group videos and collaborative shared albums for life celebrations and special occasions. The platform operates two core products: Group Videos, which aggregates video clips from remote contributors into a single customized compilation with text, colors, music, captions, and unlimited edits; and Shared Albums, a collaborative photo and video album with QR code sharing, content review/approval workflows, automated slideshow generation, and privacy controls. The underlying technology is a cloud-based, mobile-first web application that delegates video processing to Pipe Video Recording (recording, transcoding, storage), uses Amazon CloudFront for content delivery, Stripe for payment processing, and Google Tag Manager/Facebook Pixel for marketing analytics.

The company operates a freemium and subscription revenue model. Shared Albums offer a free entry tier, while Group Videos and premium Shared Album features require paid Plus, Premium, or Platinum subscriptions that auto-renew monthly; a separate Business tier adds enterprise features such as unlimited albums, up to 1,000 photos per album, unlimited admins, and collection mode controls. Go-to-market is fully product-led and self-serve through owned digital properties (memento.com, app.memento.com, albums.memento.com), with growth driven by organic social, blog/SEO content marketing, customer testimonials, and viral sharing inherent to the group-video format.

Memento is incorporated as 1297087 B.C. Unlimited Liability Company in British Columbia, Canada, and operates as a brand within Sincere Corporation's portfolio alongside Punchbowl (online invitations and eCards), Lovebird (wedding communications), and Timehop (memory preservation). The company serves individual consumers for personal celebrations as its primary segment, with secondary verticals in schools, sports teams, and businesses. Founded in 2018 and headquartered in London, Ontario, Memento operates with a team of 1-10 employees and has not disclosed any external funding rounds.

Name

Memento

Legal name

1297087 B.C. Unlimited Liability Company

Website

https://memento.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Memento is a consumer digital platform that enables users to create collaborative group videos and shared photo albums from multiple contributors for life celebrations, operating on a freemium and subscription model within Sincere Corporation's brand portfolio.

Ownership category

akta.pro rank

Product category

Video Collaboration Software

NAICS

Photography Studios, Portrait (541921)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Cameo-Style Personalized Content & Shoutouts (MPACAFAI)

akta.pro secondary industries

Personalized & Custom Gift Creation (Engraving/Monogramming/Photo Gifts) (HSACANAC), Group Gifting & Registry Fulfillment (HSACANAL)

Keywords

• Group video platform
• Shared photo albums
• Video compilation tool
• Collaborative slideshows
• Memory preservation software

Headquarters

HQ city

London

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription - Group Videos: Paid subscriptions (Plus, Premium, Platinum tiers) provide access to group video creation features including video compilation, customization options, and advanced editing capabilities. Subscriptions auto-renew on the selected billing period.
2. Subscription - Shared Albums: Premium tiers unlock additional album features such as unlimited albums, higher photo limits (up to 1,000 photos per album), unlimited admins, ad-free experience, and collection mode controls for businesses.
3. Business Plans: Business-specific plans offering enterprise features including unlimited albums, unlimited admins, ad-free professional experience, and higher storage limits suitable for corporate events and large organizations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Memento is a digital platform that lets users request, collect, and combine video clips from multiple contributors into a single personalized group video, and provides a Shared Albums feature for collaborative photo and video sharing with QR code distribution and automatic slideshow generation. The platform is used for personal celebrations such as birthdays, weddings, anniversaries, graduations, retirements, and memorials, and also supports business and school events through dedicated business tiers. The service runs on a freemium model with Plus, Premium, and Platinum subscriptions.

Product overview

Memento is a consumer-focused memory preservation platform consisting of two core products: Group Videos (for creating personalized video compilations from multiple contributors) and Shared Albums (for collaborative photo sharing and slideshows). Both products support free basic tiers and paid subscription plans (Plus, Premium, Platinum) with enhanced features. The platform targets personal celebrations (birthdays, weddings, graduations, holidays) as well as business use cases through dedicated Group Videos for Business and Business Shared Albums offerings. The product ecosystem also includes a Help Center for customer support and integrates with Stripe for payments.

Differentiator

Problem solved

Functional benefit

Products and services

• Group Videos

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationStripe is used as the third-party payment processor for all transactions. Memento does not store credit card details and relies entirely on Stripe for payment processing. All financial information is provided directly to Stripe, whose privacy policy governs the handling of payment data.
• Pipe Video RecordingcoreTechnology or IntegrationPipe Video Recording is used to record, transcode, and store video (with audio) recordings to enable the video greeting card service. Provides the technical infrastructure for video clip collection from contributors.
• Sincere Corporation (Parent)coreOthersMemento is part of Sincere Corporation, a family of brands with heart including Punchbowl (online invitations), Punchbowl eCards (free eCards), Lovebird (wedding communications), and Timehop (memory preservation). Sincere provides corporate structure and cross-promotion opportunities.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Animoto: Animoto is an established video creation platform used for marketing and personal projects. While broader in scope, it overlaps with Memento's slideshow and video compilation capabilities for personal events.
• Punchbowl: Punchbowl is a sibling brand under Sincere Corporation focused on online invitations and digital eCards. It targets the same celebration occasions as Memento (birthdays, weddings, holidays) and serves as both a competitive comparable and a strategic cross-promotional partner.
• Google Photos: Google Photos offers free shared albums and automated slideshows, serving as the primary free substitute for Memento's Shared Albums product. Its scale and zero price point make it the dominant competitive alternative for casual users.
• Canva: Canva is a broad design platform that includes video compilation, slideshow, and invitation templates for personal occasions. While much larger in scope, its celebration templates and video maker compete for the same casual personal-event use cases as Memento.
• Timehop: Timehop is a sibling brand under Sincere Corporation focused on memory preservation and nostalgia. It overlaps thematically with Memento's celebration/memory use cases and provides cross-promotional adjacency.

Direct peers

• VidHug: VidHug is a direct competitor in the group video montage space for birthdays, weddings, retirements, and memorials. It offers nearly identical functionality to Memento's Group Videos — collecting clips from multiple contributors and compiling them into a single video gift.
• Tribute: Tribute is a group video montage platform targeting celebrations, memorials, and corporate events. It overlaps directly with Memento's Group Videos product in feature set, use cases, and target audience.
• Cameo: Cameo is a marketplace for personalized video shoutouts from celebrities and creators. It is directly comparable to Memento's Group Videos product because both monetize personalized video content for special occasions, with Cameo focused on paid talent and Memento on friend/family contributions.
• Smilebox: Smilebox is a slideshow and video montage creation platform for personal celebrations. It is comparable to Memento because both offer template-based video/photo compilation tools for occasions such as birthdays, weddings, and holidays.

Emerging players

• Mem.com: Mem is an AI-powered workspace for capturing and organizing personal memories and notes. It is comparable to Memento as an emerging player in the personal memory preservation category, with partial overlap in how users store life-moment content.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/vidhuginc
• Xx.com/vidhugcom
• LinkedInlinkedin.com/company/vidhug

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Memento