Spillover Software Group

What Spillover Software Group does

Spillover Software Group, LLC is a privately held Austin, Texas-based software company that operates an integrated SaaS platform designed exclusively for restaurant operators. The company's core product, the Command Center, is a centralized cloud-based dashboard that consolidates website management, direct online ordering (SpillOrder), email and text marketing (ENGAGE), social media and reputation management (SENALYSIS), eCommerce storefronts, table reservations, guest WiFi, and customer data into a single interface. The platform is built around a "Loyalty Loop" framework (Get Found, Get Clicks, Get Paid, Repeat) with AI-assisted features for campaign content creation, image generation, review responses, and lifecycle re-engagement. The technology stack integrates with major POS systems (Toast, Clover, Square, NCR Aloha, Genius), third-party delivery networks (DoorDash, Uber, InHouseDelivery), payment processing (Jupico), table reservations (simpleERB), SMS (iVisionMobile), and accessibility tooling (accessiBe).

The company generates revenue through tiered monthly software subscriptions priced at $175-$399 per month, per-order transaction fees on online ordering ($1-$2 per order plus a $1.50 delivery processing fee), concierge managed marketing services, professional photography and videography, and ADA accessibility add-ons. Distribution occurs via direct sales (Book a Demo, Request a Brochure), a self-service knowledge base, and a distinctive channel through preferred-partner relationships with major US food distributors including Ben E. Keith, Cheney Brothers, Cash-Wa Distributing, and Bi-Rite, whose DSR/DSM networks refer restaurant customers to Spillover. The company is privately held, appears to be bootstrapped with no disclosed institutional funding, and operates exclusively in the United States.

Spillover's named customers are exclusively independent and small-group restaurants such as The Oasis, County Line, Two Brothers, TaMollys, and BubbaQues, with no disclosed enterprise or chain anchors. The company originated within NBC's golf division before spinning off in 2020 to focus entirely on the restaurant vertical.

Name

Spillover Software Group

Legal name

Spillover Software Group, LLC

Website

https://spillover.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Spillover Software Group is a private Austin, Texas-based SaaS company that offers an integrated restaurant growth platform combining websites, direct online ordering, email/text marketing, social media and reputation management, reservations, and eCommerce into a unified Command Center for independent US restaurants and small chains.

Ownership category

akta.pro rank

Product category

Restaurant Marketing and Online Ordering Software

akta.pro primary industry

Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)

Keywords

• Restaurant marketing platform
• Online ordering software
• Email marketing automation
• Reputation management software
• Restaurant website builder

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Software Packages: Monthly recurring subscription fees for bundled software packages. Clients pay monthly in advance via credit card, EFT, or invoice. Fees include multiple integrated solutions (websites, ordering, marketing, reputation management) depending on package tier selected.
2. Online Ordering Transaction Fees: Per-order fees: $1.00 per order for orders under $50.00, $2.00 per order for orders $50.00 and above. These fees are paid by the End User or Client and collected monthly. Plus a $1.50 per order Delivery Processing Fee when using InHouseDelivery.
3. Photography and Videography Services: One-time professional fees for Photo Shoots and Video Shoots. Professional Photo Shoot includes royalty-free license for ongoing use after termination. Spillover Sponsored shoots are provided at no charge or discounted rates with usage license only during the Term.
4. Concierge Marketing Services: Managed marketing services including social media management, email campaigns, reputation management, and strategic consultations. Billed as add-on to software packages with monthly service fees.
5. Accessibility Services: Monthly managed services for ADA compliance: $25/month for Bi-Annual accessibility audit, $55/month for accessiBe widget with live monitoring and compliance guarantee.
6. Work Product License Fees: Post-termination license fees for photo and video work product: $599 for photo shoot license, $1,000 for video shoot license, if client had previously received Spillover Sponsored shoots.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Spillover Software Group provides restaurants with an integrated, cloud-based digital marketing and online revenue platform called the Command Center, which bundles professional websites, direct online ordering (SpillOrder), email and text marketing (ENGAGE), social media and reputation management (SENALYSIS), eCommerce, table reservations, guest WiFi, and optional concierge marketing services into a single subscription. Restaurants pay monthly package fees ranging from $175 to $399 plus per-order transaction fees for online ordering and optional add-ons for photography, ADA compliance, and managed marketing.

Product overview

Spillover Software Group offers a unified platform-plus-modules architecture called the Command Center, which serves as the central hub integrating all digital marketing and online revenue solutions for restaurants. The core Command Center platform centralizes website management, online ordering, marketing, reputation, and customer data. The product portfolio includes: Websites (professional restaurant website templates), ENGAGE (email and text marketing with AI capabilities), SENALYSIS (social media and reputation management with AI image generation), SpillOrder (direct online ordering with integrated delivery), eCommerce Store (online retail expansion), Table Reservations (via SimpleERB integration), Guest WIFI, Concierge Services (full-service marketing management), and Photo & Video Services. All modules are designed to work together within the Command Center, creating a loyalty loop from discovery to repeat engagement.

Differentiator

Problem solved

Functional benefit

Brands

• SpillOrder: Direct online ordering solution for restaurants allowing pickup, curbside, delivery, dine-in, and group orders directly from restaurant websites.
• SENALYSIS
• ENGAGE
• Command Center

Products and services

• Spillover Command Center Centralized SaaS dashboard that lets restaurants manage their website, online ordering, marketing, reputation, and customer data from one unified interface, with AI-driven insights, smart automation, and human-backed support.
• SpillOrder Online Ordering Direct online ordering solution enabling restaurants to accept pickup, curbside, delivery, dine-in, and group orders from their own website with 100% of revenue retained and no middleman fees. Includes POS integration and access to integrated delivery networks (Uber, DoorDash, InHouseDelivery).
• Professional Restaurant Websites Mobile-friendly, SEO-optimized website templates designed specifically for restaurants, customized with brand colors, photos, menus, galleries, reservations, online ordering, eCommerce, calendars, and inquiry forms, built to WCAG 2.1 AA accessibility standards.
• ENGAGE Email and Text Marketing AI-powered email and text marketing platform that automates messages, creates personalized campaigns using subscriber data and segmented lists, with integrated templates, AI-assisted content creation, and a shared media library.
• SENALYSIS Social Media and Reputation Management All-in-one social media and reputation management dashboard for posting to channels, responding to reviews, and managing digital alerts with AI tools for campaign creation, drag-and-drop scheduling, integrated media library, and AI image generation.
• eCommerce Store Customizable online storefront for restaurants to sell merchandise, digital gift cards, event deposits, and food shipping beyond their physical location, fully integrated with USPS, UPS, and FedEx shipping options.
• Table Reservations (SimpleERB) Electronic reservation system for restaurants providing table management, timing control, sitting setup, automated reminders, VIP table locking, customer data collection, visual table map builder, and join-tables functionality for larger parties.
• Guest WiFi Guest WiFi service for restaurants enabling customer connectivity and engagement.
• Concierge Marketing Services Dedicated marketing team that handles social media, email campaigns, text marketing, reviews, and strategic monthly meetings with detailed performance reports on behalf of the restaurant.
• Photo and Video Services Professional photography and videography services for restaurants, covering locations, menu items, people, and product offerings, with royalty-free post-termination licensing on paid shoots.

Quantifiable outcome

• 15% increase in website visits year-over-year
• +6 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability6 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core.

• Ben E. KeithcoreChannel Partner/ Reseller/ DistributorBen E. Keith is a preferred partner of Spillover, offering leading digital marketing solutions for restaurants through their distribution network. DSR and DSM connections support restaurants at every level.
• Cheney BrotherscoreChannel Partner/ Reseller/ DistributorCheney Brothers is a preferred partner offering Spillover's digital marketing solutions to their restaurant customers through established distribution relationships.
• CWD Cash-Wa DistributingcoreChannel Partner/ Reseller/ DistributorCash-Wa Distributing is a preferred partner referring restaurant customers to Spillover for digital marketing and online revenue solutions.
• Bi-RitecoreChannel Partner/ Reseller/ DistributorBi-Rite is a preferred partner offering Spillover's leading digital marketing solutions for restaurants. Partner spotlight page highlights customer success stories.
• simpleERBcoreTechnology or IntegrationThird-party table reservation software provider powering Spillover's reservation module. Provides electronic reservation system for table management, timing control, sitting setup, automated reminders, and customer data collection.
• iVisionMobilecoreTechnology or IntegrationThird-party text messaging service provider (ivisionmobile.com) powering Spillover's SMS marketing capabilities. Provides sophisticated software system for interactive mobile campaigns including text alerts, voting/polling, and mobile content distribution.
• InHouseDelivery (IHD)coreTechnology or IntegrationDelivery tracking and driver network system technology partner for Spillover's online ordering delivery solution. Connects restaurants to nationwide network of third-party delivery service providers (DSPs) who bid for delivery business. Handles automated dispatch and real-time tracking.
• JupicocoreTechnology or IntegrationPayment processing provider for online ordering, eCommerce, and transaction processing. Spillover provides integration between approved PPP solutions and their online ordering platform on behalf of clients.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ChowNow: Direct online ordering and restaurant marketing platform built specifically for independent restaurants, eliminating third-party delivery commissions — directly competes with Spillover's SpillOrder and ENGAGE modules in the same SMB restaurant segment.
• BentoBox: Restaurant website builder and marketing platform for independent restaurants, offering websites, ordering, and guest engagement tools — closely overlaps Spillover's website templates, online ordering, and marketing automation stack.
• Popmenu: Restaurant marketing and online ordering platform combining websites, menus, ordering, and guest engagement automation — directly comparable to Spillover's integrated Command Center approach for independent operators.
• Owner.com: All-in-one restaurant marketing and ordering platform for independent restaurants, including websites, online ordering, and AI-driven marketing automation — closely mirrors Spillover's integrated SMB restaurant value proposition.
• Tock: Reservation and restaurant marketing platform for independent and chef-driven restaurants — directly comparable to Spillover's SimpleERB-powered reservations module and adjacent marketing tools.

Broad incumbents

• Olo: Publicly traded enterprise online ordering and restaurant commerce platform serving large chains — competes in the same restaurant digital ordering space as SpillOrder but at much larger chain customer scale with greater resources.
• Toast: Restaurant POS and broader technology platform that has expanded into online ordering, marketing, and websites — broad incumbent competing across multiple of Spillover's modules with vastly greater scale and funding.
• Square for Restaurants: Block-owned restaurant POS and commerce platform offering websites, ordering, marketing, and payments — broad incumbent spanning many of the same modules Spillover offers, with deeper capital and distribution.
• OpenTable: Largest restaurant reservation network with broad consumer reach — competes with Spillover's reservation module while offering broader diner-discovery and marketing features at much larger scale.

Emerging players

• Bloom Intelligence: Restaurant marketing automation and guest WiFi-capture platform using customer data to drive repeat visits — overlapping with Spillover's guest WiFi and lifecycle marketing capabilities but narrower in scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GoSpillover

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spillover Software Group