Vital Body Therapeutics

What Vital Body Therapeutics does

Vital Body Therapeutics is a privately held, founder-owned CBD wellness company headquartered in Soquel/Santa Cruz, California, that formulates, manufactures, and distributes hemp-derived CBD products for pain relief, sleep support, and skincare. The product portfolio is organized around topical pain relief (Muscle & Joint CBD Relief Cream in 800mg and 1600mg strengths, CBD Sport Balm), bath and body (CBD Mineral Bath Soak, CBD Bath Bomb, body oil, body scrub, body cream), ingestibles (Restore CBD Tincture with turmeric, Rest & Renew Sleep Gummies with CBN and melatonin, Rise & Shine Focus Gummies with CBG and B12), skincare (Luminous CBD Facial Oil), pet (Peaceful Pup CBD Dog Chews), and accessories, sold individually and as themed bundles. All products use THC-free broad-spectrum hemp extract combined with therapeutic botanicals including arnica, turmeric, ginger, comfrey, calendula, and essential oil blends, with third-party Certificates of Analysis published for each batch.

The company operates a dual-channel go-to-market model. The direct-to-consumer business runs on a Shopify storefront at vitalbodytherapeutics.com with free shipping over $80, a Subscribe & Save subscription program offering 15% off recurring deliveries managed through ReCharge, and a loyalty and referral program powered by Smile.io. The B2B wholesale arm, branded separately as Vital Body Wholesale, supplies backbar products, amenities, staff training, and merchandising support to luxury hotel and resort spa operators including Auberge Resorts, Fairmont, Four Seasons, Marriott, Pebble Beach Spa, Ritz Carlton, and Madonna Inn. Marketing is education-led, drawing on the founders' credibility as licensed massage therapists with 20+ years of clinical pain-treatment experience and a reported 50,000+ patients treated at their Santa Cruz spa prior to and alongside the product business.

Vital Body Therapeutics was founded in 2011 by Jennifer and Kelly Stoll as a massage therapy spa, pivoted into CBD product formulation in 2017 in response to the opioid crisis, moved from kitchen-scale to garage production in 2018, and scaled through two warehouse expansions in 2019 and 2020. The company has remained bootstrapped with no disclosed external funding, is led by the two co-founders with a small executive bench (sales, brand management), and continues to add SKUs and channels at a measured pace.

Name

Vital Body Therapeutics

Legal name

Vital Body Therapeutics

Website

https://vitalbodytherapeutics.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Vital Body Therapeutics is a privately held CBD wellness company that formulates and sells hemp-derived topical pain creams, ingestibles, and skincare to consumers via Shopify e-commerce and to luxury hotels and resort spas via a wholesale partner program.

Ownership category

akta.pro rank

Product category

CBD Topical Pain Relief and Wellness

NAICS

Health and Personal Care Retailers (456), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Drugs and Druggists' Sundries Merchant Wholesalers (4242), Food (Health) Supplement Retailers (456191)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

CBD/Hemp Wellness & Supplements Retail (CRANAHAC)

Keywords

• CBD topical pain relief
• Hemp CBD wellness
• Botanical pain creams
• CBD spa wholesale
• Natural pain management

Headquarters

HQ city

Soquel

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: Revenue generated from direct-to-consumer sales of CBD topical products, tinctures, bath products, gummies, and accessories through the e-commerce storefront. One-time purchase model with optional subscription.
2. Subscription/Recurring Revenue: Subscribe & Save program offering 15% discount on regular deliveries. Subscription options range from 2-week to 8-week delivery cycles across most products, providing predictable recurring revenue.
3. Wholesale to Professional Partners: B2B wholesale program for spas, hotels, and wellness practitioners. Products sold in bulk for professional use with dedicated support, training, and merchandising materials.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Vital Body Therapeutics manufactures and sells a line of broad-spectrum, THC-free hemp-derived CBD topical creams, balms, bath products, tinctures, gummies, facial oils, body creams, scrubs, and pet chews formulated by practicing massage therapists. Products combine CBD with therapeutic botanicals such as arnica, turmeric, ginger, and essential-oil aromatherapy blends for pain relief, sleep support, stress relief, and skincare. Distribution is via direct-to-consumer e-commerce and a B2B wholesale program serving spas, hotels, and wellness practitioners at luxury hospitality brands.

Product overview

Vital Body Therapeutics is a CBD wellness company founded by massage therapists with 20+ years of experience, specializing in hemp-derived CBD products for pain relief, sleep, stress, and skincare. The product portfolio includes topical relief products (Muscle & Joint CBD Relief Cream 800mg/1600mg, CBD Sport Balm), bath and soak products (CBD Mineral Bath Soak, Luxe CBD Mineral Bath Soak, CBD Bath Bomb), ingestible products (Restore CBD Tincture, Rest & Renew Sleep Gummies, Rise & Shine Focus Gummies), skincare (Luminous CBD Facial Oil, Radiance CBD Body Oil, Afterglow Body Cream, Brilliance CBD Body Scrub), wellness accessories (Rest & Relax Shoulder Wrap, Gua Sha Tool, Body Brush), pet products (Peaceful Pup CBD Dog Chews), and merchandise (Big Sur Hoodie, Big Sur Crop Sweatshirt). Products are organized into themed bundles (Live Free Pain Relief Set, The Recovery Set, The Wake and Go Set, The Serene Sleep Set, The Glow Set, The Blissful Bath Set). The company also operates a separate wholesale/B2B platform for professional spa and hotel partners. All products are 3rd-party lab tested (COAs available), THC-free, cruelty-free, and many are vegan, non-GMO, and made in Santa Cruz, CA.

Differentiator

Problem solved

Functional benefit

Products and services

• Muscle & Joint CBD Relief Cream Topical CBD pain relief cream available in 800mg CBD (1.5oz) and 1600mg CBD (3oz) sizes, formulated with menthol, arnica, ginger, and essential oils for fast-acting, long-lasting muscle and joint pain relief. Targets individual consumers with chronic or acute pain seeking natural alternatives; cruelty-free, non-GMO, made in Santa Cruz, CA, THC-free.
• CBD Sport Balm Travel-friendly CBD balm stick with 800mg CBD in a portable format for on-the-go pre- and post-workout application, bug bites, and skin irritations. Targets athletes, active consumers, and travelers.
• CBD Mineral Bath Soak Epsom salt bath soak infused with 1600mg organic broad-spectrum hemp extract and lavender/bergamot essential oils for relaxation and sleep support; available in 4oz and 8lb sizes for consumers and professional spa backbar use.
• CBD Bath Bomb - Eucalyptus + Mint Bath bomb with 200mg CBD, French green clay, arnica, and calendula, scented with eucalyptus and peppermint essential oils for at-home spa-grade relaxation and muscle relief.
• Luxe CBD Mineral Bath Soak Premium mineral bath soak in a convenient tube format, featuring CBD-infused formula for targeted muscle relief in home and travel use.
• Restore CBD Tincture Broad-spectrum CBD tincture with turmeric, black pepper, and black cumin delivering 40mg CBD per 1ml serving for stress, anxiety, and sleep support via sublingual or beverage use; THC-free, vegan, non-GMO.
• Rest & Renew Sleep Gummies Vegan sleep gummies with 20mg CBD, 10mg CBN, 5mg melatonin, and L-theanine per serving in elderberry flavor for restful sleep support.
• Rise & Shine Focus Gummies Vegan focus gummies with 20mg CBD, 10mg CBG, and Vitamin B12 per serving designed to enhance brain function, clarity, and morning energy; zero THC.
• Luminous CBD Facial Oil Anti-aging facial oil with 1200mg organic hemp-derived CBD, chia seed, prickly pear, and rosehip oils plus rose, bergamot, roman chamomile, and geranium essential oils; non-comedogenic for all skin types.
• Radiance CBD Body Oil Luxurious body oil with 750mg broad-spectrum CBD, six nourishing herbs (arnica, calendula, chamomile, comfrey, dandelion, ginger), apricot kernel, rosehip, and safflower oils; fast-absorbing, non-greasy formula with lavender, juniper berry, cedarwood, and vetiver essential oils.
• Afterglow Body Cream Daily body cream with 750mg organic hemp CBD, cocoa and shea butter base, jojoba oil, and citrus, vanilla, and clove essential oils for hydrated, softened skin.
• Brilliance CBD Body Scrub Exfoliating body scrub with 750mg broad-spectrum CBD, coconut sugar and Dead Sea salt exfoliation, palo santo/orange/vanilla essential oils, and jojoba oil hydration.
• Rest & Relax Shoulder Wrap Microwavable hot/cold therapy shoulder wrap with lavender and peppermint aromatherapy, grain-filled for heat (microwave) or cold (freezer) therapy, contoured for neck and shoulders.
• Peaceful Pup CBD Dog Chews CBD-infused dog chews formulated specifically for dogs with appropriate CBD dosage to support daily canine wellness, including anxiety and joint-discomfort relief in aging dogs.
• Gua Sha Tool Facial massage tool for Gua Sha therapy that promotes circulation, detoxification, and smooths fine lines while enhancing serum and moisturizer absorption.
• Body Brush Dry body brush supporting lymphatic drainage and skin exfoliation through dry brushing technique.
• Live Free CBD Pain Relief Set Pain relief bundle containing Muscle & Joint Relief Cream (800mg CBD, 1.5oz) and CBD Sport Balm (800mg CBD) for at-home and on-the-go relief.
• The Recovery Set Recovery bundle combining Rest & Renew Sleep Gummies (25ct) with Muscle & Joint Relief Cream (1.5oz, 800mg CBD) for combined sleep support and targeted pain relief.
• The Wake and Go CBD Set Morning wellness bundle combining Rise & Shine Focus Gummies (25ct), Luminous CBD Facial Oil (1oz), and Gua Sha Tool for morning focus, skincare, and facial massage.
• The Serene Sleep Set Sleep-focused bundle designed to support evening relaxation and restful sleep through combined CBD products.
• Rise & Rest Daily Duo Daily wellness bundle combining Rise & Shine Focus Gummies and Rest & Renew Sleep Gummies for paired morning focus and evening sleep relaxation.
• The Glow Set Skincare bundle combining facial and body care products for a complete glow-promoting routine.
• The Blissful Bath Set Bath and soak bundle combining bath products for a complete spa-at-home relaxation experience.
• Professional/B2B Product Line and Wholesale Program Wholesale program for spas, hotels, and wellness practitioners offering backbar products, layered treatment protocols, merchandising support, hotel amenities, sampling programs, and staff incentives. Active partners include Auberge Resorts, Fairmont Hotels, Pebble Beach Spa, Four Seasons, Marriott, Ritz-Carlton, and Madonna Inn.

Quantifiable outcome

• Over 50,000 people treated at their Santa Cruz spa with product development based on real client feedback
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• Auberge ResortscoreChannel Partner/ Reseller/ DistributorLuxury resort brand using Vital Body CBD products for spa treatments and amenities. Part of the professional partner program offering training, merchandising, and premium product access.
• Fairmont HotelscoreChannel Partner/ Reseller/ DistributorLuxury hotel brand featuring Vital Body CBD products in spa and wellness offerings. Access to professional product line and staff education programs.
• Four Seasons HotelscoreChannel Partner/ Reseller/ DistributorPremium hospitality brand utilizing Vital Body CBD products for spa services. Included in professional partner program with training and support.
• Marriott HotelscoreChannel Partner/ Reseller/ DistributorMajor hotel chain featuring Vital Body CBD products across spa locations. Professional partner program with product access and staff training.
• Pebble Beach SpacoreChannel Partner/ Reseller/ DistributorLuxury spa resort using Vital Body CBD products for professional treatments and retail. Part of award-winning backbar selection program.

Scale indicators3 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Cannuka: CBD + Manuka honey skincare line positioned in spa and wellness retail; directly comparable as a premium CBD beauty/wellness brand sold in professional spa channels.
• Lord Jones: Premium CBD wellness brand offering topicals, tinctures, and ingestibles, with strong presence in luxury retail and spa channels — directly analogous to Vital Body's positioning and go-to-market.
• Papa & Barkley: California-based CBD wellness brand founded on personal pain-management experience; sells topicals, tinctures, patches, and pet products through D2C and select retail — highly comparable catalog and origin story.
• Medterra: Direct-to-consumer CBD brand with broad assortment including topicals, tinctures, gummies, and pet products; competes head-on with Vital Body across similar SKUs and price points.
• CBDfx: Large CBD brand offering topicals, gummies, tinctures, sleep aids, and pet lines through D2C e-commerce — direct SKU and channel overlap with Vital Body.
• Kush Queen: CBD bath, beauty, and wellness brand with strong D2C subscription and product variety in topicals and ingestibles — comparable model and category mix.

Broad incumbents

• cbdMD: Public-company-adjacent CBD brand with broad topicals, tinctures, sleep, and pet SKUs sold D2C and wholesale — broad incumbent comparable in catalog and channel breadth.
• Charlotte's Web: Largest publicly visible CBD wellness brand with broad-spectrum topicals, tinctures, gummies, and pet products; sets the competitive benchmark for premium CBD retail assortments.

Emerging players

• Recess: CBD-infused wellness beverage and edibles brand; overlapping in the ingestibles/wellness segment of Vital Body's gummy and tincture line.
• Ojai Energetics: Premium hemp-derived CBD topicals and tinctures marketed as health-grade wellness products; comparable positioning in the high-end CBD category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/VitalbodyCBD
• Facebookfacebook.com/vitalbodytherapeutics
• LinkedInlinkedin.com/company/vital-body-therapeutics

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vital Body Therapeutics