Vye

What Vye does

Vye is a privately held B2B marketing agency and HubSpot Platinum Solutions Partner headquartered in St. Cloud, Minnesota, founded in 2012. The agency organizes its offering around four service pillars: Partnerships (recurring monthly marketing retainers), Projects (scoped engagements), HubSpot Services (onboarding, consulting, custom integrations), and Web Services (website design, hosting, and maintenance). Its core technology foundation is the HubSpot CRM and marketing platform, extended through custom API integrations, revenue operations workflows, and HubSpot CMS-based website development. Vye holds four HubSpot accreditations (Custom Integration, Content Experience, CRM Data Migration, Onboarding) and employs two certified HubSpot trainers on staff.

The company serves midsize to enterprise B2B clients across manufacturing, financial services, nonprofit, healthcare, logistics, and technology verticals, with named customers including Marco, Mead Metals, AGC Heat Transfer, Puris, Blaine Brothers, City & County Credit Union, United Way of Central Minnesota, SAFEbuilt, Vivie, and mya. Pricing is publicly disclosed and tiered: Foundational ($5,000–$7,000 project), Growth ($8,000–$11,000/month), Accelerator ($12,000–$19,000/month), and Enterprise ($20,000–$100,000/month) partnerships, supplemented by fixed-fee HubSpot onboarding packages ($3,500–$4,000), integration services ($5,000–$10,000), and $200/hour consulting. Distribution is primarily direct enterprise field sales with consultative discovery, supplemented by HubSpot partner referrals and word-of-mouth.

Vye has earned three consecutive Inc. 5000 listings (with improving rank each year), five WebAwards including a 2024 Outstanding Website Developer designation, six Communicator Awards, multiple MarCom and AAF awards, and HubSpot Impact Awards spanning 2017–2022. The leadership team is led by CEO Jennifer Lawrence (with the firm since founding, promoted from COO in 2025) and President Dan Soldner, supported by a headcount of 11–50 employees. The company is privately held with no disclosed external funding or parent entity.

Name

Vye

Legal name

Vye Agency

Website

https://vye.agency

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Vye is a privately held B2B marketing agency and HubSpot Platinum Solutions Partner headquartered in St. Cloud, Minnesota, serving midsize to enterprise clients with integrated marketing partnerships, HubSpot implementation, web services, and revenue operations consulting.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint Cloud

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Partnerships: Recurring monthly retainer partnerships providing ongoing marketing services including social media management, SEO, content creation, paid advertising, email marketing, and strategic consulting. Tiered from Foundational ($5,000-$7,000/project) to Enterprise ($20,000-$100,000).
2. HubSpot Services: Onboarding services for Marketing Hub and Sales Hub (Pro and Enterprise tiers), custom integrations, and ongoing consulting. Includes platform setup, training, and customization.
3. Website Services: Website redesign, development, hosting, maintenance, and support services. Typically project-based engagements ranging from $20,000-$100,000 for comprehensive builds.
4. Project-Based Consulting: Discrete consulting engagements for specific marketing, strategy, or technology challenges. Billed at $200/hour or fixed project pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Vye is a B2B marketing agency offering comprehensive marketing services for mid-market and enterprise clients, including tiered marketing Partnerships acting as an integrated marketing team, scoped Projects for targeted engagements, HubSpot platform services (onboarding, training, integrations, management), and Web Services (design, development, hosting, maintenance). The firm operates as a HubSpot Platinum Solutions Partner and emphasizes connecting strategy, creative, and revenue operations to deliver measurable ROI.

Product overview

Vye is a B2B marketing agency and HubSpot Platinum Solutions Partner offering a comprehensive suite of services centered around strategic marketing, HubSpot implementation, and web development. The core portfolio consists of four main service areas: Partnerships (full-service marketing team augmentation across Foundational, Growth, Accelerator, and Enterprise tiers), Projects (scoped targeted engagements), HubSpot Services (onboarding, consulting, and ongoing management), and Web Services (maintenance, hosting, and support). Additional offerings include custom platform integrations, HubSpot-specific onboarding programs for Marketing and Sales hubs, and brand strategy and rebranding services. The service tiers range from $5,000-$7,000 project-based Foundational partnerships to $20,000-$100,000 Enterprise partnerships, with specialized HubSpot onboarding starting at $3,500 and integration services from $5,000-$10,000.

Differentiator

Problem solved

Functional benefit

Products and services

• Partnerships Tiered monthly marketing partnership engagements in which Vye joins the client as an integrated marketing team (for the price of a marketing director) or supplies specialized skills. Tiered from Foundational ($5,000-$7,000/project) up to Enterprise ($20,000-$100,000/month) with dedicated strategists.
• Projects Targeted, scoped engagements for specific marketing problems with defined outcomes. Vye steps in with expertise and steps out when objectives are met, billed at fixed project pricing or $200/hour.
• HubSpot Services End-to-end HubSpot platform services including onboarding (Marketing Hub and Sales Hub at Pro/Enterprise tiers), custom integrations, data migrations, team training, and ongoing management. Includes Single Platform Integration ($5,000) and Multi-Platform Integration ($10,000) deliverables.
• Web Services Custom website design, development, hosting, maintenance, and proactive technical support including security monitoring, performance optimization, and Core Web Vitals tuning. Project-based builds range $20,000-$100,000.
• Brand Strategy and Rebranding Brand strategy, visual identity development, and rebranding services including name, look, voice, fonts, color systems, and brand guidelines.
• Web Support Portal Client-facing support portal for issue submission and ticket management, with billable support at $200/hour for work outside hosting agreements.

Quantifiable outcome

• 102% increase in contacts, 993% increase in pillar views, 198% increase in website sessions for United Way
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• HubSpot (11+ years partnership)coreTechnology or Integration · 1 January 2013Long-standing HubSpot partner since approximately 2013. Specializations include Marketing Hub, Sales Hub, Service Hub implementations, custom integrations, and website development on HubSpot CMS platform.
• HubSpotcoreTechnology or IntegrationVye is a HubSpot Platinum Solutions Partner with 11+ years of partnership. Holds multiple HubSpot accreditations including Custom Integration Accreditation, Content Experience Accreditation, CRM Data Migration Accreditation, and Onboarding Accreditation. Certified trainers on staff (Tami Kellen and Kelsey Simmons). Receives referrals through HubSpot's partner network and provides onboarding, integration, and implementation services.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Tilt Metrics: HubSpot Solutions Partner providing HubSpot onboarding, revenue operations, and inbound marketing services to B2B companies — directly competing service portfolio.
• Gorilla 76: B2B marketing agency specializing in industrial and manufacturing marketing with HubSpot expertise and recurring partnership engagements.
• Bluleadz: HubSpot Platinum Solutions Partner offering inbound marketing, web design, and HubSpot implementation — comparable B2B focus and service stack to Vye.
• Salted Stone: HubSpot Elite Solutions Partner providing growth-driven design, HubSpot onboarding, and inbound marketing services for B2B organizations.
• Weidert Group: HubSpot Platinum Partner B2B agency specializing in industrial/manufacturing marketing, with similar services including web design, content, SEO, and HubSpot onboarding as Vye.
• Revenue River: HubSpot Platinum Solutions Partner offering inbound marketing, sales enablement, and HubSpot implementation services to mid-market and enterprise B2B clients.
• IMPACT: B2B marketing agency focused on They Ask, You Answer and inbound methodology with HubSpot implementation services — overlapping content/web/SEO focus with Vye.
• New Breed Marketing: HubSpot Elite Solutions Partner focused on B2B revenue marketing with retainer-based partnerships, HubSpot implementation, and web services — near-identical go-to-market to Vye.
• SmartBug Media: HubSpot Elite Solutions Partner and B2B inbound marketing agency offering strategy, content, web design, and HubSpot implementation — directly comparable service mix and target market to Vye.
• Square 2 Marketing: HubSpot Diamond Solutions Partner with full-service inbound marketing, sales enablement, and HubSpot implementation — comparable tier and service model to Vye.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/leinteractive
• Facebookfacebook.com/vyeagency
• LinkedInlinkedin.com/company/vye-agency
• Instagraminstagram.com/vyeagency
• Xx.com/vyeagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vye