Watters Electrical

What Watters Electrical does

Watters Electrical is a privately held, founder-owned regional electrical contractor operating across northern Victoria and southern New South Wales since 1957. Headquartered in Shepparton with offices in Albury and Wangaratta, the company employs 250+ local staff and serves residential, commercial, industrial, government, institutional, and agricultural customers across more than a dozen regional centres including Echuca, Goulburn, Euroa, Mooroopna, and Nathalia.

The company's service portfolio spans general electrical contracting (wiring, switchboard upgrades, lighting, air conditioning, test and tag, thermography), renewable energy systems (solar PV, battery storage, off-grid solutions with RedEarth, ground-mount and car-park solar, utility-scale solar farms), EV charging infrastructure (Tesla Supercharger and Chargefox Ultra Rapid sites, including the 20-stall Tesla Goulburn facility — the largest EV charging site in the Southern Hemisphere), security and data (CCTV, Gallagher, Tecom Challenger access control), home and building automation (Control4, FIBARO, C-Bus), and industrial automation/control systems (PLC programming, hazardous area work, Rockwell Automation integration). It holds ISO 9001, ISO 45001, Clean Energy Council Approved Retailer status, and authorized installer credentials with Tesla, Rockwell, C-Bus, and RedEarth.

Commercially, Watters operates a project- and contract-based services model with quoted per-job pricing on residential work and multi-year contracts on commercial/industrial deployments. A Watters Solar PPA and Commercial Solar Finance option have been added to lower capex barriers. The firm combines direct field sales (offices, phone, 24/7 emergency line) with self-serve digital acquisition via an online solar quote tool and SEO-optimised educational content, while avoiding cold calling. Revenue is not publicly disclosed.

Name

Watters Electrical

Legal name

Watters Electrical

Website

https://watters.com.au

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

101–250 employees

Short description

Watters Electrical is a regional Australian electrical contractor serving residential, commercial, industrial, government, and EV-infrastructure customers across Victoria and southern NSW via offices in Albury, Shepparton, and Wangaratta.

Ownership category

akta.pro rank

Headquarters

HQ city

Stroud Road

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Electrical Installation Services: Residential, commercial, and industrial electrical installation services including wiring, switchboard upgrades, safety switches, lighting, and general electrical work. One-time project-based revenue.
2. Solar System Sales & Installation: Complete solar panel systems, battery storage, and renewable energy solutions for residential and commercial customers. Includes government rebate assistance (STC, Solar Victoria).
3. Security Systems Installation: CCTV, access control, security systems, smoke alarms, fire detection, and monitoring services for homes and businesses.
4. EV Charger Installation: Home and commercial EV charging station installation services including Tesla Wall Connectors and Supercharger sites.
5. Maintenance & Testing Services: Test and tag, electrical thermography, emergency exit light testing, smoke alarm testing, and preventive maintenance services.
6. Air Conditioning & Refrigeration: Split system air conditioning installation and refrigeration services.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Watters Electrical is a regional electrical contractor delivering residential, commercial, industrial, and civil electrical installation and maintenance services, with specialized divisions for solar PV systems, battery storage, off-grid power solutions, EV charging infrastructure, security systems, home automation, and industrial automation. The company supplies, designs, installs, and services electrical and renewable energy hardware from authorized partners including Tesla, SunPower, Fronius, RedEarth, and Control4 for customers across regional Victoria and southern New South Wales.

Product overview

Watters Electrical is a comprehensive electrical services company operating since 1957, serving regional Victoria and southern New South Wales. The company operates as a single unified service organization rather than a software platform, offering an integrated portfolio of residential, commercial, and industrial electrical services alongside specialized divisions for solar energy systems, home automation, security, and industrial automation. The core offering spans general electrical work (downlights, air conditioning, safety switches, rewiring, appliances, TV installations) combined with renewable energy solutions (solar panels, battery storage, EV chargers, heat pump hot water, off-grid systems) and technology integration services (Control4 and FIBARO home automation, C-Bus control systems, CCTV, access control, Gallagher security). Industrial capabilities include electrical engineering, automation, and large-scale solar farm project management. The company maintains multiple certifications including ISO 9001, ISO 45001, Clean Energy Council Approved Retailer status, and authorized installer programs for Tesla, Fronius, and Rockwell Automation.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Electrical Services Comprehensive electrical services for homeowners including downlight installation, air conditioner installation, safety switches, rewiring and switchboard upgrades, light switches and power outlets, appliance installation, TV antenna and wall mounting, and in-ceiling and wall speakers.
• Commercial Electrical Services Electrical services for commercial properties including test and tag, promotional displays and digital signage, electrical thermography, emergency and exit light testing, data and communications, CCTV, and access control.
• Solar Power Systems Solar panel installation for residential and commercial properties, including solar for new homes, micro inverters, panel installations, government rebates, solar car park shades/carports, commercial solar finance, and Watters Solar PPA options.
• Battery Storage Systems Solar battery storage solutions including Tesla Powerwall, Sungrow Solar Battery, Sigenergy, Nectr, and Powow solar battery systems for residential and commercial applications.
• EV Charger Installation Electric vehicle charging installation services for homes and businesses, including Tesla Supercharger installations and Chargefox Ultra Rapid charging stations.
• Home Automation Services Smart home automation including Control4 Home Automation, smart lighting and lighting control, wireless multi-room audio, C-Bus Control Systems, and FIBARO Home Automation.
• Security Systems Security and surveillance solutions including CCTV systems, security alarm systems, data cabling and installations, mobile network repeaters, video intercoms, and Gallagher perimeter security solutions.
• LED Lighting Upgrades Energy-efficient LED lighting upgrades for residential and commercial properties to reduce energy consumption and costs.
• Heat Pump Hot Water Heat pump water heating systems as an energy-efficient alternative to traditional electric or gas hot water systems.
• Off-Grid Solar Systems Stand-alone solar power systems for properties away from the grid, including RedEarth off-grid solutions with battery storage for complete energy independence.
• Industrial Automation Factory and industrial automation services including control system integration, programming, machine safety, and hazardous area electrical work.
• Industrial Electrical Engineering Specialized electrical engineering services for industrial applications including machine safety assessments and hazardous area installations.
• Solar Farms Large-scale solar farm project management and installation services for commercial and utility-scale renewable energy projects.
• Civil Electrical Works Civil electrical infrastructure including underground cabling, public lighting installations, and solar car park shade structures.
• 24/7 Emergency Electrical Service Round-the-clock emergency electrical assistance for urgent electrical issues in residential, commercial, and industrial settings.

Quantifiable outcome

• Solar system ROI typically 3.7 years for commercial installations (Shepparton RSL 99.33kW system)
• +4 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Tesla Motors AustraliacoreStrategic or Co-development Partner · 1 November 2024Watters Electrical delivered the Tesla Goulburn Supercharger project - a 20-stall Tesla V4 Supercharger site, the largest EV charging facility in the Southern Hemisphere. Watters acts as principal contractor managing all trades including underground conduits, mains cabling, control systems, and civil infrastructure. The project involved innovation in conduit layouts and upgrades from 120kW to 520kW superchargers.
• Greater Shepparton City CouncilcoreStrategic or Co-development Partner · 1 September 2022Watters completed off-grid solar and battery installation at Murchison Transfer Station for Greater Shepparton City Council. Project involved Australian-made RedEarth products and remote 4G monitoring. Council awarded work based on quality and local content support.
• RedEarthcoreTechnology or Integration · 1 September 2022Australian-made off-grid battery solutions provider. Watters uses RedEarth Honeybadger off-grid cabinets with Victron inverters and Troppo batteries, all proudly made in Brisbane for Australian conditions. Partnership includes 4G SIM remote monitoring capabilities.
• Commodore SolarminorChannel Partner/ Reseller/ Distributor · 1 September 2022Referral partner for off-grid solar installations. Commodore Solar quotes systems and refers installation work to Watters Electrical for professional installation services.
• Echuca Regional HealthminorStrategic or Co-development Partner · 1 September 2022Echuca Regional Health centrally manages the security system Watters installed at Headspace Echuca, including Tecom Challenger access control.
• AV Builders EchucaminorImplementation/ SI/ Consulting Partner · 1 March 2022Construction partner for Headspace Echuca project. Watters worked with AV Builders on the newly completed building housing the youth mental health facility, installing access control systems.
• Moira Shire CouncilminorStrategic or Co-development Partner · 1 July 2020Nathalia Hospital car park solar project required Moira Shire Council permit for the solar shade structure. Watters collaborated with council for approval and permit processing.
• Campaspe Shire CouncilcoreStrategic or Co-development Partner · 1 April 2020Watters installed 60kW solar + 30kW battery at Echuca Basketball Stadium, which serves as one of Campaspe Shire's emergency relief centres. The project makes it the first relief centre in regional Victoria to operate off-grid using solar and battery during power outages.
• Chargefox AustraliacoreStrategic or Co-development Partner · 1 August 2019Watters installed Australia's first Ultra Rapid Charge site for Chargefox at Euroa Service Center, delivering 350kW charging capacity. The installation includes 2 Ultra Rapid chargers, 2 additional 50kW chargers, 100kW ground mount solar, and 273kWh battery storage for peak charging support and grid resilience.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Stowe Australia: Australia's largest privately-owned electrical and communications contractor, offering commercial, industrial, and infrastructure electrical services nationally. Directly comparable to Watters' core contracting business but at much larger national scale.
• Nilsen: Long-established Australian electrical and communications contractor serving commercial, industrial, and government clients across VIC, NSW, and other states. Closely matches Watters' multi-segment electrical contracting model and government project exposure.
• RACV Solar: Victorian-focused solar retailer and installer backed by the Royal Automobile Club of Victoria. Directly comparable to Watters' residential solar and battery offering in the Victorian regional market, leveraging a strong consumer brand.
• Solahart: Australia's largest dedicated solar hot water and rooftop solar installer with a national dealer network. Comparable to Watters' residential and commercial solar installation business, with a similar product mix of solar panels, batteries, and heat pumps.

Emerging players

• RedEarth Energy Storage: Brisbane-based off-grid battery and energy storage manufacturer whose products Watters integrates for off-grid solar projects. Comparable on the off-grid/remote energy solutions segment that differentiates Watters' commercial offering.
• Tindo Solar: Australian-owned manufacturer of premium solar panels, with whom Watters has a supply relationship for residential and commercial installations. Comparable as a participant in the same Australian solar value chain that Watters serves.

Regional players

• EVO Energy: ACT-based electrical contractor and energy solutions provider with solar, battery, and EV charging capabilities. Comparable to Watters' integrated electrical, solar, and EV offering but operating in a different regional geography (ACT/SE NSW vs. VIC/NW NSW).

Broad incumbents

• EnergyAustralia: One of Australia's largest energy retailers, with growing distributed energy, battery, and EV charging offerings. Competes with Watters for residential and commercial solar customers at a national retail scale.
• AGL Energy: Australia's largest integrated energy retailer with growing distributed solar, battery, and EV charging businesses. Overlaps with Watters in residential solar/battery installations and grid-scale renewable projects, but at vastly larger national scale.
• Origin Energy: Major Australian energy retailer with a residential solar and battery installation arm (Origin Solar) and a utility-scale generation portfolio. Comparable to Watters' solar installation business but operates as a diversified energy incumbent rather than a regional specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Watters Electrical