Seattle Reign

What Seattle Reign does

Seattle Reign FC is a professional women's soccer club competing in the National Women's Soccer League (NWSL), founded in 2013 as a founding member of the league and operating under the Seattle Sounders FC organization following a 2023 acquisition. The club plays home matches at Lumen Field in Seattle, Washington, with selected 2026 matches hosted at Spokane Stadium during Lumen Field renovations. The legal entity is OL Reign LLC, incorporated in Washington State, and the club is privately held following a $58 million investment by The Carlyle Group in 2024. Seattle Reign FC serves Seattle and Pacific Northwest soccer fans, families with children, dedicated NWSL supporters, and corporate sponsors, with a stated focus on community engagement through the RAVE Foundation and RISE purpose platform.

The club's core product is the matchday experience at Lumen Field, supported by a portfolio of consumer-facing offerings including season memberships, single-match tickets, group packages (10+), premium and suite seating, the 2027 season ticket deposit program, and the Kids 12 & Under Free promotional initiative introduced in mid-2026. The technology surface includes a mobile application launched on iOS and Android on February 28, 2026, which integrates Ticketmaster accounts, mobile wallet ticketing, live match statistics, schedule, roster, and push notifications, and is co-located within the Seattle Sounders FC app via a mode switcher. An operational partnership with Seattle-based AI startup Arkero (January 2026) supports AI-enabled matchday planning and season-ticket renewal workflows, targeting more than 50% efficiency gains by 2026. Youth development is delivered through Reign Academy, camps, identification sessions, and a Kids Club fan membership.

Revenue is generated across four principal streams: (1) ticketing through season memberships, single-match sales, group packages, and premium/suite inventory distributed via Ticketmaster; (2) multi-year sponsorship deals anchored by CVS Health as flagship right-sleeve and pitch-naming-rights partner (CVS Health Pitch) with cross-leverage into NWSL and U.S. Soccer Federation entitlements; (3) merchandise sales through the online store; and (4) broadcast rights realized through league-level NWSL distribution across ION NWSL, ESPN, CBS Sports Network, Victory Plus, and NWSL+. The club's go-to-market combines a community-led youth acquisition model (Kids 12 & Under Free, RAVE Foundation programming) with event-driven ticketing and audio distribution via the iHeartMedia Seattle partnership.

Name

Seattle Reign

Legal name

OL Reign LLC

Website

https://reignfc.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Seattle Reign FC is a professional women's soccer club in the NWSL, founded in 2013 and operated under the Seattle Sounders FC organization since 2023, serving Seattle and Pacific Northwest fans through matchday experiences at Lumen Field, season memberships, and youth development programs.

Ownership category

akta.pro rank

Product category

Professional Sports Franchise

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Team Sports Matches (Club & National) (MPAGAMAB)

akta.pro secondary industries

Professional Live Sports Leagues & Tours (MPAGAMAA), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Professional soccer club
• Women's sports franchise
• Sports ticketing services
• Youth soccer academy
• Team merchandise retail

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Sponsorship Revenue: Multi-year sponsorship deals with major partners including CVS Health as Official Health and Wellness Partner, right sleeve partner and exclusive retail/community pharmacy partner. CVS Health secured naming rights to the pitch at Lumen Field (CVS Health Pitch).
2. Ticket Sales: Revenue from single match tickets, season memberships, partial packs, group tickets (10+), and premium/suite seating sold through Ticketmaster and Account Manager platforms.
3. Merchandise: Online merchandise sales through reignfcshop.com including jerseys, t-shirts, outerwear, and scarves.
4. Partnership with NWSL/US Soccer: CVS Pharmacy partnership includes CVS becoming the entitlement partner for the NWSL Youth Clinics community project and developing community multi-use soccer fields in select markets through 2028.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Seattle Reign FC is a professional women's soccer club competing in the National Women's Soccer League (NWSL), selling live matchday experiences at Lumen Field in Seattle. The club's sellable offerings include season ticket memberships, single-match and group tickets, premium and suite seating, official merchandise, and youth soccer development programs through Reign FC Academy. Supplementary fan engagement is delivered via the Seattle Reign FC mobile app and the Kids Club youth membership.

Product overview

Seattle Reign FC is a professional women's soccer club competing in the National Women's Soccer League (NWSL). The club operates as a single-entity product offering centered around matchday experiences at Lumen Field, supported by season memberships, single-match tickets, and group packages. The product portfolio includes the Seattle Reign FC Mobile App for fan engagement, the Reign FC Academy for youth development, a Kids Club membership program, and official merchandise. The club also operates the RISE Purpose Platform as its community initiative sub-brand. Revenue streams primarily derive from ticketing (season memberships, single tickets, group sales, premium seating), broadcast rights through league partnerships with ESPN, CBS Sports, ION NWSL, Victory Plus, and NWSL+, and merchandise sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Season Memberships
• Single Match Tickets
• Group Tickets
• Premium Seating & Suites
• 2027 Season Ticket Deposits
• Reign FC Academy
• Kids Club
• Reign FC Merchandise
• Seattle Reign FC Mobile App

Quantifiable outcome

• Youth ticket promotion offering up to 5 free children's tickets per adult purchase to rebuild fan base

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered flagship and core.

• RAVE FoundationflagshipStrategic or Co-development Partner · 22 May 2026RAVE Foundation is the official charitable arm of Seattle Reign FC. The foundation partnered with Seattle Sounders and Seattle Reign to create a floating viewing venue at Pier 62 for the 2026 World Cup, featuring a giant screen for live match broadcasts, interactive soccer experiences, player guest appearances, and concessions. The venue held approximately 500 people and ran from June 12th to July 6th.
• CVS HealthflagshipGTM or Marketing Partner · 19 February 2026Multi-year sponsorship making CVS Health the club's right sleeve partner and exclusive retail and community pharmacy partner. CVS Health also secured naming rights to the pitch at Lumen Field, which will be known as CVS Health Pitch. The partnership promotes health and wellbeing through sport across Washington State and arrives as Seattle prepares to host matches during the 2026 FIFA Men's World Cup.
• National Women's Soccer League (NWSL)coreStrategic or Co-development Partner · 19 February 2026Seattle Reign FC competes in the NWSL, which signed a multi-year sponsorship with CVS Pharmacy as Official Health and Wellness Partner. The league includes 16 teams with Boston Legacy FC and Denver Summit FC joining in 2026. CVS became the entitlement partner for the NWSL Youth Clinics community project.
• U.S. Soccer FederationcoreStrategic or Co-development Partner · 19 February 2026CVS Pharmacy became an Official Health and Wellness Partner of the U.S. Soccer Federation through a multi-year sponsorship agreement that includes club-level sponsorships with Seattle Reign FC, Washington Spirit, and Kansas City Current.
• ArkerocoreTechnology or Integration · 29 January 2026Seattle-based AI operations startup has established early partnerships with the Seattle Sounders and Seattle Reign. Arkero's platform centralizes operational data and workflows for business teams, with initial deployments focusing on AI-enabled matchday planning and season-ticket renewals. The company projects more than 50% efficiency gains in matchday planning with the Sounders and Reign by 2026. Arkero raised $6 million in pre-seed funding led by Game Changers Ventures with participation from Alexis Ohanian (776), David Tisch (BoxGroup), and Adrian Hanauer of the Seattle Sounders.
• iHeartMedia SeattlecoreGTM or Marketing Partner · 15 May 2025Expanded multi-year partnership with iHeartMedia Seattle to deliver unparalleled audio coverage for Seattle soccer. The deal includes broadcasting all MLS matches, select NWSL matches, and weekly programming across iHeartMedia platforms, with a focus on international tournaments like the FIFA World Cup.
• Sounders FC OrganizationflagshipStrategic or Co-development PartnerThe Sounders organization acquired Seattle Reign FC in 2023. The Reign operates under the Sounders' organizational infrastructure, which developed the 'Kids 12 & Under Free' fan development model and the 'First Match on Us' initiative that the Reign has mirrored.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• NJ/NY Gotham FC: NWSL club in the country's largest media market. Comparable on sponsorship strategy, premium hospitality, and large-market women's soccer monetization.
• North Carolina Courage: NWSL club with a strong historical track record and dedicated fan base. Comparable on women's soccer competitive dynamics and ticketing economics.
• Angel City FC: NWSL club with a similar high-profile private equity-backed ownership structure (Willow Bay/Bob Iger). Comparable on women's soccer monetization, sponsorship strategy, and Los Angeles market positioning.
• Portland Thorns: Pacific Northwest NWSL rival and one of the league's most established clubs. Direct competition for regional fans, sponsorship dollars, and NWSL media narratives.
• Washington Spirit: NWSL club with shared CVS Health sponsorship relationship (one of three NWSL clubs in the CVS deal). Comparable on stadium economics, audience demographics, and league-wide media strategy.
• San Diego Wave FC: NWSL top-table competitor in 2026 with similar market profile and rising attendance. Direct comparable for on-field competitiveness, sponsorship pricing, and West Coast fan acquisition.
• Orlando Pride: NWSL club tied to a parent MLS organization (Orlando City SC), mirroring the Reign's Sounders-anchored ownership model. Comparable on shared infrastructure economics and dual-system operations.
• Kansas City Current: NWSL club with a CVS Health sponsorship relationship and a purpose-built stadium. Comparable on women's sports franchise valuation trajectory and sponsor-led facility economics.
• Chicago Stars FC: NWSL club in a top-tier media market. Comparable on ticketing tiers, broadcast exposure, and the challenges of monetizing women's soccer in a multi-sport urban market.

Broad incumbents

• Seattle Sounders FC: Parent organization and MLS counterpart. Operates the shared app, infrastructure, and fan-development model the Reign leverages; broadly comparable on Seattle market dynamics and venue economics even though it plays in a different league.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/reignfc
• Facebookfacebook.com/reignfc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seattle Reign