All Tile
All Surfaces (parent of All Tile) is a privately held flooring distribution house of brands operating 45+ regional showrooms across 24 U.S. states, serving flooring contractors, builders, and DIY consumers with 60,000+ SKUs from 150+ manufacturers.
- Company typePrivate
- Founded2014
- HeadquartersWood Dale, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What All Tile does
All Surfaces, the parent entity of All Tile and its house of brands, is a privately held flooring distribution company serving residential and commercial flooring professionals, builders, and do-it-yourself consumers across 24 U.S. states. The company operates 45+ regional branches, each with finished showrooms staffed by local flooring experts, and distributes an inventory of 60,000+ SKUs sourced from 150+ manufacturers spanning hardwood (Somerset, Johnson Hardwood, Kährs), luxury vinyl (Karndean, Congoleum), adhesives and installation systems (Schluter Systems, MAPEI, SCHÖNOX HPS), and accessories (Roberts Consolidated, ROPPE, Future Foam). Six legacy regional sub-brands — All Tile CCS (formed 2014 from All Tile [1947] and CCS [1979]), Abraham Linc (1976), Blakely Products Co (1946), Cartwright Distributing (1986), Tri-State Wholesale Flooring (1964), and Walcro (1971) — are retained as wholly-owned subsidiaries under the unified All Surfaces corporate identity, preserving local brand recognition and community relationships while consolidating scale.
The business model combines traditional wholesale distribution with contractor-focused services. Revenue is generated through the sale of flooring products, supplies, materials, and tools to flooring professionals via in-branch purchases, phone orders, job-site delivery, and the ASAP (All Surfaces, All Products) online ordering platform at shoponline.allsurfaces.com. Two loyalty programs — Fast Cash Rewards Program and Surface Pro Perks — are deployed to drive contractor retention and repeat purchasing. Pricing is quote-based per branch or per project rather than publicly listed. Customer acquisition leverages organic social media, branch-locator SEO, contractor training events at showrooms, and the integrated loyalty programs. The corporate footprint is anchored by a Bloomington, Minnesota headquarters serving an employee base of 101–250 across the integrated network. No proprietary technology platforms, AI/ML systems, or patents are disclosed; competitive differentiation rests on distribution density, supplier breadth, legacy brand equity, and trade-relationship depth.
All Tile firmographics
Firmographics- Name
- All Tile
- Legal name
- All Surfaces
- Website
- https://alltile.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- All Surfaces (parent of All Tile) is a privately held flooring distribution house of brands operating 45+ regional showrooms across 24 U.S. states, serving flooring contractors, builders, and DIY consumers with 60,000+ SKUs from 150+ manufacturers.
- Ownership category
- akta.pro rank
All Tile industry classification
Industry- Product category
- Flooring Distribution
- NAICS
- Floor Covering Retailers (449121), Other Building Material Dealers (444180)
- SIC
- Wholesale-Furniture & Home Furnishings (5020), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Tile & Stone Specialty Retail (CRAIAGAA)
- akta.pro secondary industries
- Flooring Tools, Adhesives, Grout & Installation Supplies Retail (CRAIAGAJ), Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)
Keywords
Where All Tile is headquartered
LocationHeadquarters
- HQ city
- Wood Dale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
All Tile business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Flooring & Supplies Distribution: All Surfaces operates as a flooring distribution company selling residential and commercial flooring products, supplies, materials, and tools to flooring professionals. Revenue is generated through the sale of flooring products sourced from over 150 manufacturers, sold through 45+ regional branches and online platforms. The model combines recurring contractor relationships with one-time project-based purchases.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
All Tile product offering
Product offeringCore offering
All Tile (part of the All Surfaces house of brands) distributes residential and commercial flooring products, installation supplies, materials, and tools sourced from over 150 manufacturers. The company sells through 45+ regional branch showrooms staffed by local flooring experts, the ASAP online ordering platform, phone orders, and direct job-site delivery to contractors and consumers across 24 U.S. states.
Product overview
All Surfaces is a house of brands—a flooring distribution company consisting of six regional sub-brands (Abraham Linc, All Tile CCS, Blakely Products Co, Cartwright Distributing, Tri-State Wholesale Flooring, and Walcro) that operate across 24 states. The company distributes flooring products and installation supplies from over 150 manufacturers. In addition to its brand portfolio, All Surfaces operates ASAP (All Surfaces, All Products), an online ordering platform. Services include comprehensive inventory, pro shops and showrooms, contractor training, job-site delivery, and technology-enabled logistics across 45+ branch locations with 60,000+ available SKUs.
Differentiator
Problem solved
Functional benefit
Brands
- All Tile CCS: Flooring powerhouse formed by the union of All Tile (1947) and CCS (1979), offering comprehensive flooring distribution and installation solutions.
- Abraham Linc
- Blakely Products Co
- Cartwright Distributing
- Tri-State Wholesale Flooring
- ASAP (All Surfaces, All Products)
Products and services
- ASAP (All Surfaces, All Products) Online Ordering Platform Company-owned e-commerce ordering platform accessible at shoponline.allsurfaces.com that enables contractors and consumers to browse and purchase flooring products, supplies, materials, and tools digitally.
- All Tile CCS Regional Flooring Distribution Regional flooring distribution brand providing residential and commercial flooring products, installation supplies, materials, and tools to contractors and consumers across its service territory.
- Abraham Linc Regional Flooring Distribution Regional flooring distribution brand serving as the Mid-Atlantic's leading distributor of residential and commercial flooring products, headquartered in Bridgeport, West Virginia.
- Blakely Products Co Installation Supply Distribution Regional installation supply distribution brand providing flooring installation products, tools, and accessories to contractors.
- Cartwright Distributing Flooring Distribution Regional flooring distribution brand combining quality flooring products with competitive prices and customer service focus.
- Tri-State Wholesale Flooring Distribution Regional flooring distribution brand serving seven states with a 40+ person team delivering diverse flooring solutions.
- Walcro Floor Covering Distribution Regional floor covering distribution brand offering flooring expertise and products across six states.
Quantifiable outcome
- 45+ branch locations across 24 states providing geographic coverage for contractors
- +2 more outcomes
Companies that use All Tile
Customer profileSegments3 records
Ideal customer profiles3 records
All Tile technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
All Tile partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered minor.
- CasabellaminorCasabella is a manufacturer partner whose products are distributed through All Surfaces' network of 45+ regional branches and the ASAP online platform.
- CarpenterminorCarpenter is a manufacturer partner whose products are distributed through All Surfaces' regional branch network.
- Congoleum FlooringminorCongoleum Flooring is a manufacturer partner supplying residential and commercial flooring products distributed through All Surfaces.
- Future FoamminorFuture Foam is a manufacturer partner whose foam products are distributed through All Surfaces' branches.
- Johnson HardwoodminorJohnson Hardwood is a manufacturer partner specializing in hardwood flooring products distributed through All Surfaces.
- KährsminorKährs is a manufacturer partner supplying hardwood and engineered flooring products distributed through All Surfaces.
- KarndeanminorKarndean is a manufacturer partner whose luxury vinyl flooring products are distributed through All Surfaces.
- MAPEIminorMAPEI is a manufacturer partner supplying installation products, adhesives, and flooring materials distributed through All Surfaces.
- M-D PROminorM-D PRO is a manufacturer partner whose specialty flooring products are distributed through All Surfaces.
- Roberts ConsolidatedminorRoberts Consolidated is a manufacturer partner supplying flooring installation tools and accessories distributed through All Surfaces.
- ROPPEminorROPPE is a manufacturer partner whose flooring transition and wall base products are distributed through All Surfaces.
- Schluter SystemsminorSchluter Systems is a manufacturer partner supplying tile installation systems and waterproofing products distributed through All Surfaces.
- SCHÖNOX HPSminorSCHÖNOX HPS is a manufacturer partner whose flooring installation products are distributed through All Surfaces.
- SomersetminorSomerset is a manufacturer partner specializing in hardwood flooring products distributed through All Surfaces.
- TraxxminorTraxx is a manufacturer partner whose specialty flooring products are distributed through All Surfaces.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
All Tile competitors and assessment
Company assessmentDirect peers
- Floor & Decor Holdings: Public specialty retailer of hard-surface flooring with a large big-box showroom model serving both PRO and DIY customers. Directly comparable product mix (tile, wood, laminate, vinyl) and pro-focused service offering, but at significantly larger national scale.
- Tile Shop Holdings: Public specialty tile and stone retailer with company-owned showrooms across the U.S., serving both consumers and trade professionals. Closely comparable product focus (tile and stone) and showroom model to All Tile's tile specialty roots.
- SRS Distribution: Large U.S. specialty building products distributor acquired by Home Depot that pursued a multi-brand roll-up of regional roofing, flooring and complementary trade distributors. Directly comparable house-of-brands distribution model serving contractors through branch networks.
- Foundation Building Materials: Specialty distributor of building products including insulation, drywall, ceilings, and complementary interior building products serving contractors across hundreds of branches. Comparable branch-based specialty distribution model serving installation professionals.
- LL Flooring (formerly Lumber Liquidators): National specialty retailer of hardwood, vinyl, tile, and laminate flooring operating company-owned stores. Comparable product mix and direct-to-consumer/pro channel model, though heavily retail-skewed versus All Surfaces' trade-weighted distribution model.
Broad incumbents
- ABC Supply Co. Largest U.S. distributor of roofing, siding, windows, and exterior building products with a 700+ branch network serving contractors. Comparable trade-focused multi-branch distribution model, though primarily exteriors rather than flooring.
- Shaw Industries: One of the largest U.S. flooring manufacturers (carpet, tile, wood, vinyl) with vertically integrated distribution. Functions as both a manufacturer partner and an indirect competitor through its own distribution channels and aligned distributors.
- Mohawk Industries: Global flooring manufacturer offering carpet, ceramic tile, wood, laminate and vinyl through extensive distribution channels. A key supplier partner to flooring distributors like All Surfaces and a vertical competitor.
Emerging players
- TileBar: Digital-first tile and stone retailer serving both consumers and trade professionals through e-commerce with growing showroom presence. Represents the digital-native competitive threat to traditional flooring distributors like All Surfaces.
Others
- Build with Ferguson (Ferguson): Wholesale distributor of plumbing, HVAC, lighting and appliance products serving professional contractors through a national branch network. Comparable large-scale trade-distribution operating model, though in complementary building product categories rather than flooring.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
All Tile social profiles
Digital presenceAll Tile financial estimates
Financial estimateRevenue estimate
Valuation estimate
All Tile leadership team
Management profileNumber of profiles
All Tile subsidiaries and ownership
Company hierarchySubsidiaries6 records
All Tile funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
All Tile M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about All Tile
What does All Tile do?
All Tile (part of the All Surfaces house of brands) distributes residential and commercial flooring products, installation supplies, materials, and tools sourced from over 150 manufacturers. The company sells through 45+ regional branch showrooms staffed by local flooring experts, the ASAP online ordering platform, phone orders, and direct job-site delivery to contractors and consumers across 24 U.S. states.
Is All Tile a public or private company?
All Tile is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was All Tile founded?
All Tile was founded in 2014. It employs 101 to 250 people.
Where is All Tile based?
All Tile is headquartered in Wood Dale, United States, in the North America region.
How does All Tile make money?
One revenue line is on record: flooring & Supplies Distribution.
Who are All Tile's main competitors?
Direct peers on record are Floor & Decor Holdings, Tile Shop Holdings, SRS Distribution, Foundation Building Materials and LL Flooring (formerly Lumber Liquidators). Broad incumbents are ABC Supply Co., Shaw Industries and Mohawk Industries. TileBar is listed as an emerging player. Build with Ferguson (Ferguson) is listed as an others.
Does All Tile have an API?
No public API is recorded for All Tile.
What industry is All Tile in?
All Tile's product category is Flooring Distribution. Its primary akta.pro industry code is CRAIAGAA, Tile & Stone Specialty Retail, with a secondary code of CRAIAGAJ, Flooring Tools, Adhesives, Grout & Installation Supplies Retail. Its NAICS code is 449121 and its SIC code is 5020.