Briostack
Briostack is a vertical SaaS platform serving 3,700+ pest control and lawn care companies with integrated CRM, scheduling, routing, billing, sales, marketing automation, and a public API, distributed via direct sales, industry events, and partner integrations.
- Company typePrivate
- Founded2011
- HeadquartersLehi, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Briostack does
Briostack, LLC is a privately held vertical SaaS company headquartered in Lehi, Utah, founded in 2011 by a pest control company CEO to address gaps he identified in third-party field service software. The company provides an all-in-one cloud-based business management platform purpose-built for pest control operators (PCOs) and lawn care companies, organized around three core modules: Brio Office (office management, billing, communications), Brio Tech (iOS/Android field app with offline capability, chemical usage tracking, route guidance), and Brio Sales (CRM, lead management, territory assignments). Specialized modules extend the platform into scheduling and route optimization, bids and satellite-image diagramming, billing/accounting with QuickBooks integration, and marketing automation via the Playbooks add-on. A tiered Public API (Free, Basic, Premium) with OAuth 2.0, sandbox, and developer documentation supports third-party integrations and custom workflows.
The company reports 3,700+ pest control and lawn care customers and operates a sales-led go-to-market anchored on a 'Request Demo' CTA, custom quote-based pricing, an active blog, customer case studies, and a heavy industry-events presence at PestWorld, NPMA Academy, GPCA, NALP ELEVATE, GIE Equip Expo, and regional lawn/pest conferences. Revenue is generated through recurring SaaS subscriptions plus add-on modules (Playbooks, API Premium) and partner-led distribution via integrations with QuickBooks (Core), Azuga, Card Connect, Voice For Pest, Voice for Turf, Baton, Socius Marketing, and Sentricon. Notably, Briostack's careers page is hosted on EverCommerce's Workday (evercommerce.wd1.myworkdayjobs.com/EverCommerce_Careers), indicating the company functions as part of the EverCommerce vertical SaaS portfolio. Headcount is reported at 11–50 employees, with Lincoln Hall serving as President alongside the founder-CEO.
Briostack firmographics
Firmographics- Name
- Briostack
- Legal name
- Briostack, LLC
- Website
- https://briostack.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Briostack is a vertical SaaS platform serving 3,700+ pest control and lawn care companies with integrated CRM, scheduling, routing, billing, sales, marketing automation, and a public API, distributed via direct sales, industry events, and partner integrations.
- Ownership category
- akta.pro rank
Briostack industry classification
Industry- Product category
- Field Service Management Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Business Rules Management Systems (BRMS) & Decision Automation (HDAEAHAE)
Keywords
Where Briostack is headquartered
LocationHeadquarters
- HQ city
- Lehi
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Briostack business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (Core Platform): Briostack operates as a SaaS platform with subscription-based pricing for its all-in-one pest control and lawn care business management software. Pricing is custom and quote-based, tailored to business needs, size, and add-ons. The platform includes CRM, scheduling, routing, billing, sales, and marketing tools.
- Marketing Playbooks Add-on: An add-on marketing automation service that provides pre-written campaign templates, customizable email and text marketing campaigns, and reporting dashboards. Sold as an additional module on top of the core subscription.
- Public API Access Tiers: API access with three tiers: Free (350 requests/month, 60 requests/minute, unlimited API keys), Basic (750 requests/day, 4 requests/second), and Premium (virtually unlimited, 8 requests/second). Basic and Premium tiers require contacting sales for upgrade.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Free API Tier - Included with Briostack subscription |
| Subscription | Monthly | Basic API Tier - Enhanced capacity for growing needs |
| Subscription | Monthly | Premium API Tier - Maximum power for high-volume users |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Briostack product offering
Product offeringCore offering
Briostack designs, develops, and sells an all-in-one cloud-based SaaS field service management platform purpose-built for pest control and lawn care operators. The platform unifies office operations (Brio Office), mobile field technician workflows (Brio Tech), and sales/CRM (Brio Sales) with dedicated modules for scheduling/routing, bids and diagramming, billing/accounting, marketing automation, and a public API for integrations.
Product overview
Briostack is an all-in-one field service management platform specifically designed for pest control and lawn care businesses. The platform comprises three core modules—Brio Office (office management), Brio Tech (mobile field app), and Brio Sales (sales and CRM)—alongside specialized software for scheduling and routing, bids and diagramming, billing and accounting, and marketing automation. An optional Playbooks add-on provides enhanced marketing campaign automation with pre-built templates. A Public API enables custom integrations and third-party tool connectivity. The platform serves over 3,700 pest control and lawn care companies, offering solutions for both commercial and residential service operations.
Differentiator
Problem solved
Functional benefit
Brands
- Brio Office: Office management software for pest control and lawn care businesses, enabling automated billing, communications, and scheduling.
- Brio Tech
- Brio Sales
- Playbooks
Products and services
- Brio Office
- Brio Tech
- Brio Sales
- CRM Software
- Sales and Lead Management Software
- Scheduling and Routing Software
- Bids and Diagramming Software
- Billing and Accounting Software
- Marketing Automation
- Playbooks
- Public API
Quantifiable outcome
- 2x Revenue Growth for customers
- +8 more outcomes
Companies that use Briostack
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Briostack technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature10 records
Briostack partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- BatonminorBaton is a network-based platform that helps monetize leads and expand revenue streams. Baton referrals are exclusive, peer-vetted, and hyper-targeted to exactly the services offered and areas reached. Unlike shared lead platforms, Baton referrals come directly from other companies as exclusive leads that need a service offered in the area.
- Socius MarketingminorDigital marketing experts who work as an extension of pest control businesses to expand marketing efforts, reach ready-to-act qualified customers, and help achieve marketing goals. Socius also provides the Marketing Playbooks webinar content.
- SentriconminorSentricon is the number one brand in termite protection using a unique combination of bait and behavior. More than 60 published scientific articles from the USDA Forest Service and 30 universities document the efficacy of the Sentricon system to eliminate termite colonies.
- QuickBookscoreQuickBooks integration allows Briostack users to connect their pest control software to QuickBooks for integrated accounting experience. Supports streamlined expense tracking and pull of in-depth financial reporting to identify revenue trends.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Briostack competitors and assessment
Company assessmentBroad incumbents
- ServiceTitan: ServiceTitan is a large, well-capitalized FSM platform serving residential and commercial service contractors including HVAC, plumbing, and pest control. It competes with Briostack by offering broader cross-vertical capabilities and significantly more engineering, sales, and marketing resources.
- Housecall Pro: Housecall Pro is an FSM platform serving home service SMBs with scheduling, dispatching, and payment features. While not pest-control specific, it overlaps with Briostack in lawn care and home service customer segments and competes on ease of use.
- Jobber: Jobber is an FSM platform for small home service businesses including lawn care, landscaping, and pest control. It competes with Briostack in the SMB and mid-market segments with a broader but less specialized product.
- Salesforce Field Service: Salesforce Field Service is an enterprise FSM offering that overlaps with Briostack in scheduling, dispatch, and field worker enablement. While not pest control-specific, it represents an upward competitive threat for larger PCO roll-ups.
Direct peers
- GorillaDesk: GorillaDesk is a field service management software built specifically for pest control and lawn care companies. It offers scheduling, routing, billing, and customer management similar to Briostack, serving the same core vertical with overlapping feature sets.
- ServiceCore: ServiceCore (formerly BCS) provides field service management software focused on pest control, lawn care, and other service verticals. It competes directly with Briostack in the pest control FSM niche with comparable scheduling, routing, and billing features.
- WorkWave (PestPac / FieldRoutes): WorkWave's PestPac and FieldRoutes are direct field service management competitors purpose-built for pest control operators. Briostack explicitly publishes comparison content versus PestPac, confirming head-to-head competition for PCO customers.
- Real Green Systems: Real Green Systems provides business management software specifically for the green industry, including lawn care, pest control, and tree care. It is a long-standing incumbent in the same vertical as Briostack with overlapping customer profiles.
Others
- Verkada (Command) - adjacent security/IoT: Verkada is not a direct FSM competitor but is included as an adjacent SaaS example of a fast-scaling, vertically integrated SaaS platform that raises the bar for category leaders like Briostack on AI capabilities and ecosystem integrations.
Emerging players
- Yardbook: Yardbook is a lighter-weight field service management tool targeting small lawn care and landscaping companies. It overlaps with Briostack's lawn care segment as a lower-priced, simpler alternative for very small operators.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Briostack social profiles
Digital presenceBriostack financial estimates
Financial estimateRevenue estimate
Valuation estimate
Briostack leadership team
Management profileNumber of profiles
Profiles1 record
Briostack funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Briostack M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Briostack
What does Briostack do?
Briostack designs, develops, and sells an all-in-one cloud-based SaaS field service management platform purpose-built for pest control and lawn care operators. The platform unifies office operations (Brio Office), mobile field technician workflows (Brio Tech), and sales/CRM (Brio Sales) with dedicated modules for scheduling/routing, bids and diagramming, billing/accounting, marketing automation, and a public API for integrations.
Is Briostack a public or private company?
Briostack is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Briostack founded?
Briostack was founded in 2011. It employs 11 to 50 people.
Where is Briostack based?
Briostack is headquartered in Lehi, United States, in the North America region.
How does Briostack make money?
Three revenue lines are on record. SaaS Subscription (Core Platform) is the primary driver. The others are marketing Playbooks Add-on and public API Access Tiers.
Who are Briostack's main competitors?
Broad incumbents on record are ServiceTitan, Housecall Pro, Jobber and Salesforce Field Service. Direct peers are GorillaDesk, ServiceCore, WorkWave (PestPac / FieldRoutes) and Real Green Systems. Verkada (Command) - adjacent security/IoT is listed as an others. Yardbook is listed as an emerging player.
Does Briostack have an API?
Yes. Briostack offers a Public API that enables integration with existing tools and workflows, allowing developers to create custom solutions. The API provides access to customer information, service history, scheduling data, and more. It supports OAuth 2.0 for authentication and HTTPS for data transfers. API tiers include: Free Tier (350 requests/month, 60 requests per minute, unlimited API keys), Basic Tier (750 requests/day, 4 requests per second), and Premium Tier (virtually unlimited API calls per day, 8 requests per second). A sandbox environment is available for testing. Developer documentation is at apisandbox.briostack.io/api-docs/index.html.
What industry is Briostack in?
Briostack's product category is Field Service Management Software. Its primary akta.pro industry code is HDAEAHAE, Business Rules Management Systems (BRMS) & Decision Automation. Its NAICS code is 541511 and its SIC code is 7372.