Modern Pediatrics

What Modern Pediatrics does

Modern Pediatrics is a concierge pediatric care provider operating in Austin and Dallas, Texas, delivering a hybrid model of in-home visits and 24/7 virtual care to families with children from birth through age 18+. The company was founded in 2020 and operates as a Texas-incorporated private company through a two-entity structure: Modern Pediatrics, Inc., which provides management and administrative services, and the affiliated Modern Pediatrics Professionals, PLLC, a Texas professional corporation through which medical services are delivered. Co-founders Andrew O'Hara (CEO) and Dr. Tim Porter (Chief Medical Officer) lead a small hybrid team of pediatricians, pediatric nurse practitioners, medical assistants, registered nurses, and technologists.

The core product is a membership-based pediatric care subscription with four age-tiered pricing bands: $50/month for ages 0-3, $45/month for ages 3-6, $40/month for ages 6-13, and $30/month for ages 13+. Memberships include unlimited virtual care (text, call, video), 24/7 access to the care team, and in-home well-child visits, sick visits, and vaccines. Traditional health insurance — including Blue Cross Blue Shield, United Healthcare, Aetna, Cigna, and Humana — is accepted for the in-home medical services, with well-child visits often covered 100% by commercial plans. Add-on services include free newborn preparation classes, mental health counseling via telehealth, and an evidence-based guidance library.

The business model combines recurring subscription revenue from membership fees with insurance-billed fee-for-service revenue from in-home and telehealth encounters. The go-to-market is direct-to-consumer, with customer acquisition driven by a content-rich website, 39+ neighborhood-specific SEO pages across Austin and Dallas, organic social (Facebook, Instagram), free newborn prep classes as lead generators, and word-of-mouth referrals. The company is HIPAA- and COPPA-compliant, and its technology platform supports secure text, video, phone, and email communication with families. No external funding rounds, acquisitions, or AI/ML capabilities are disclosed.

Name

Modern Pediatrics

Legal name

Modern Pediatrics, Inc.

Website

https://modernpediatrics.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Modern Pediatrics is a concierge pediatrics practice serving families in Austin and Dallas, Texas, combining in-home visits with 24/7 virtual care on a membership-based subscription ($30-$50/month per child by age tier), billing traditional health insurance for medical services.

Ownership category

akta.pro rank

Product category

Pediatric Primary Care

NAICS

Child Care Services (6244), Child Care Services (62441)

SIC

Services-Health Services (8000), Services-Home Health Care Services (8082)

akta.pro primary industry

Pediatric Primary Care Telehealth (well-child, minor illness, developmental screening) (HLALAHAF)

akta.pro secondary industries

Pediatrics & Adolescent Medicine Practices (HLAFAJAF), Family & Pediatric Direct-to-Consumer Virtual Care (HLALAAAI)

Keywords

• Concierge pediatric care
• In-home pediatric visits
• Telehealth pediatric services
• Pediatric primary care
• Virtual pediatric care

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Annual Membership Fee: Annual membership fee covering personal services and tools that enhance healthcare experience, including insurance and billing navigation, provider selection advice, specialist booking, referral management, 24/7 connection to services team, and digital tools. Monthly equivalent ranges from $30-50 depending on child's age. Well-child visits often covered 100% by commercial health plans when using traditional insurance.
2. Medical Services (Insurance-Billed): Medical services including mobile physician office services and telehealth are billed to traditional health insurance. Services include vaccinations, wellness exams, annual physicals, sick-care for illnesses (colds, flu, stomach aches, ear infections), minor injuries, and mental health counseling.
3. Co-pays and Fees: After insurance verification, families provide credit card information to cover co-pays and membership fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Modern Pediatrics is a concierge pediatric practice that delivers care directly to families through in-home visits and 24/7 virtual access, sold on an age-tiered monthly membership basis. Medical services such as well-child visits, vaccines, sick care, and mental health counseling are provided in the home or via telehealth and billed to traditional health insurance, while membership fees cover continuous access to the care team and digital tools.

Product overview

Modern Pediatrics operates as both a pediatrics practice and a technology company, offering a concierge pediatric care model that combines in-home visits with 24/7 virtual care. The core offering consists of membership-based pediatric services that include mobile physician office services (in-home well visits, vaccines, and urgent care) and telehealth services (video visits, text messaging, and secure communication). The membership tiers are priced by child age group (0-3 years: $50/month, 3-6 years: $45/month, 6-13 years: $40/month, 13+ years: $30/month). Additional services include free newborn prep classes, mental health counseling, and an online guidance library. The company is affiliated with Modern Pediatrics Professionals, PLLC which provides the medical services, while Modern Pediatrics, Inc. provides management and administrative services.

Differentiator

Problem solved

Functional benefit

Products and services

• Concierge Pediatric Membership Program Subscription-based membership providing families with in-home well/sick visits, vaccines, unlimited virtual care (texts, calls, video), and 24/7 access to the care team, with age-tiered monthly pricing for children from 0-3 years through 13+ years.
• In-Home Pediatric Visits Mobile physician office services that bring pediatric care directly to patients' homes, including well-child appointments, vaccines, and urgent care visits delivered by the Modern Pediatrics care team across Austin and Dallas metro neighborhoods.
• 24/7 Virtual Care Round-the-clock virtual pediatric care delivered via text messages, phone calls, and video visits, providing unlimited access to the care team for issue resolution, triage, and guidance.
• Telehealth Services HIPAA-compliant virtual healthcare delivery using phone, email, video, and other electronic communications for diagnosis, treatment, care, follow-up, and patient education.
• Mental Health Counseling Services Mental health support services integrated into the pediatric care offering, available to member families through the telehealth platform.

Quantifiable outcome

• Well-child visits often covered 100% by commercial health plans
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Mom's Place Lactation CenterminorOthersRecommended resource for breastfeeding support. Free lactation support services offered through Austin government.
• The Breastfeeding Success CompanyminorOthersRecommended resource for board-certified lactation consultations with clinic locations, instructional videos, and support groups.
• The Mama MantraminorOthersVoted Best Lactation Consultant in Austin 2017. Board-certified lactation consultations available in-home and virtual.
• Special AdditionminorOthersRecommended prenatal breastfeeding consultations and breast pump consultations.
• My Pure DeliveryminorOthersRecommended for in-home, in-office lactation consultations and breastfeeding support groups.
• Milk Diva Lactation ServicesminorOthersRecommended for board-certified lactation consultations in-home, in-office, and virtual formats.
• Modern Pediatrics Professionals, PLLCcoreStrategic or Co-development PartnerAffiliated Texas professional corporation providing medical services. Modern Pediatrics, Inc. provides management and administrative services to Modern Pediatrics Professionals, PLLC. This is the entity through which medical services including mobile physician office services and telehealth are delivered.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pediatric Associates: Large multi-site pediatric group practice; comparable pediatric outpatient model at greater scale.
• One Medical (Amazon One Medical): Membership-based primary care with hybrid in-person and virtual visits; analogous concierge D2C model, though not pediatric-specialized.
• Children's Health (Dallas): Large pediatric health system serving the Dallas market; competes for pediatric patient share in Modern Pediatrics' secondary metro.

Direct peers

• Blueberry Pediatrics: Pediatric house-call and telehealth practice offering in-home and virtual pediatric care, directly comparable to Modern Pediatrics' hybrid concierge model.
• Anytime Pediatrics: Telehealth platform built for pediatric practices and families; overlapping virtual-care functionality to Modern Pediatrics' 24/7 visit capability.
• Hazel Health: Virtual pediatric care provider focused on schools and families; competes in the pediatric telehealth space where Modern Pediatrics operates.
• PediaQ / Pediatric Urgent Care: Pediatric urgent-care service originally built around house-call pediatric visits; closely aligned to Modern Pediatrics' in-home sick-visit offering.
• Maven Clinic: Virtual care platform for women and family health (fertility, pregnancy, pediatrics); overlaps with Modern Pediatrics' family-focused virtual care and pediatric tier.

Emerging players

• Parsley Health: Subscription concierge primary-care provider with hybrid in-person and virtual visits; comparable membership model and patient experience.
• Forward Health: Tech-enabled concierge primary care combining in-clinic visits with app-based monitoring; similar hybrid technology + care delivery positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/modernpediatrics
• Instagraminstagram.com/modernpediatrics.co

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modern Pediatrics