Field Trip

What Field Trip does

Field Trip (legal entity Provisionaire & Co. LLC) is a US-based, direct-to-consumer and wholesale snack brand founded in 2010 and headquartered at 153 Post Road East, Westport, Connecticut. The company produces clean-label meat snacks — jerky (beef, turkey, chicken), meat sticks, and pork rinds — marketed around grass-fed sourcing, no nitrates/MSG/corn syrup, gluten-free and keto-friendly positioning, and adventure/lifestyle branding. The product portfolio spans single-purchase SKUs (priced $9.99-$99.99, including gift bags, gift coolers, and a 20+ serving bulk bucket) and recurring monthly subscriptions ($19.99-$27.99/month), with a sister brand, Defender Bar, addressing the plant-based protein category under the same parent entity.

The business operates through four channels: an owned e-commerce storefront on Squarespace (direct-to-consumer with subscription and one-time options, free shipping over $50); wholesale marketplaces (Faire, Mable) and direct wholesale ordering for retail stockists; and travel/hospitality partnerships with JetBlue (in-flight snack) and TWA Hotel (retail). Marketing is concentrated on organic social (Instagram, TikTok), an ambassador program (photographer Jo Savage), email newsletters, trade-show participation, and a content blog ('Trip Journal'). There is no disclosed AI/ML capability, proprietary production technology, or external equity funding beyond a 2017 Burch Creative Capital investment; headcount is reported in the 11-50 range consistent with a small operating team.

Name

Field Trip

Legal name

Provisionaire & Co. LLC

Website

https://fieldtripsnacks.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Field Trip is a US-based clean-label snack brand producing jerky, meat sticks, and pork rinds from grass-fed proteins, sold via direct-to-consumer subscriptions and one-time purchases, wholesale marketplaces, and travel/hospitality partners such as JetBlue and TWA Hotel.

Ownership category

akta.pro rank

Product category

Premium Meat Snacks

NAICS

Animal Slaughtering and Processing (3116), All Other Specialty Food Retailers (445298), Meat and Meat Product Merchant Wholesalers (424470)

SIC

Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000)

akta.pro primary industry

Jerky & Meat Snacks (CRADABAK)

akta.pro secondary industries

Jerky & Meat Snacks Manufacturing (AFAKAIAH), Shelf-Stable Processed Meats (Canned, Retort Pouches, Jerky/Meat Snacks) (AFANAEAJ), Snacking & Single-Serve Protein Meals (Bowls, Bites, Packs) (AFANAFAH), Finished Meat-Alternative Prepared Foods (Nuggets, Burgers, Sausages, Ready Meals) (AFANAKAO)

Keywords

• Premium jerky
• Meat stick snacks
• Clean-label jerky
• Keto-friendly snacks
• High-protein snacks

Headquarters

HQ city

Westport

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales through fieldtripsnacks.com website. Offers both one-time purchases and monthly subscription plans. Products include jerky, meat sticks, and pork rinds in various quantities and flavors. Free shipping on orders over $50.
2. Product Sales (One-time): One-time purchase of individual products including gift bags, coolers, variety packs, and individual jerky/meat stick/pork rind packages. Pricing ranges from $9.99 to $99.99 per item.
3. Wholesale Distribution: Wholesale sales through Faire and Mable marketplaces, and direct wholesale ordering. Products sold in bulk to retailers and stockists.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Field Trip Snacks produces and sells premium, clean-label meat snacks — including beef, turkey, and chicken jerky, meat sticks, and pork rinds — made from grass-fed, free-range, cage-free, and vegetarian-fed proteins with no nitrates, MSG, or corn syrup. Products are sold direct-to-consumer through a subscription and one-time purchase e-commerce site, through wholesale partners (Faire, Mable, direct stockist orders), and via travel and hospitality channels (JetBlue flights, TWA Hotel).

Product overview

Field Trip is a direct-to-consumer snack company offering a portfolio of clean-label meat snacks, including premium jerky (beef, turkey, chicken), portable meat sticks, and crispy pork rinds. The product line spans three core categories available in multiple bold flavors with subscription options. The company also operates a sister brand, Defender Bar, for plant-based protein. Gift/cooler bundles and bulk bucket options provide gifting and bulk purchase paths. All products emphasize clean ingredients: grass-fed beef, free-range turkey, cage-free chicken, and vegetarian-fed pork, with no added MSG, preservatives, nitrites, or corn syrup.

Differentiator

Problem solved

Functional benefit

Brands

• Defender Bar: Sister brand offering plant-based protein and performance-focused fuel bars; same quality standards as Field Trip but with a different mission focused on plant-based nutrition

Products and services

• Jerky (Beef, Turkey, Chicken) Premium dried meat snack made from 100% grass-fed beef, free-range turkey, and cage-free chicken, available in multiple bold flavors including Original, Carne Asada, Gochujang Korean BBQ, Everything Bagel, Mandarin Orange Teriyaki, Cracked Pepper Turkey, and Buffalo Style Chicken.
• Meat Sticks Protein-packed portable meat snacks in 1oz and 0.5oz sizes, made from grass-fed beef, free-range turkey, and cage-free chicken with flavor profiles including Original, Carne Asada Turkey, Cracked Pepper Turkey, Buffalo Style Chicken, Pepperoni, and Mango Habanero Chicken.
• Pork Rinds (Crispy Cuts) Light and airy pork rinds fried in rendered pork fat, available in Island BBQ, Sweet Chipotle, and Cinnamon Churro flavors; keto-friendly and made from back skins only.
• Jerky Subscription Monthly subscription service delivering a curated selection of Field Trip jerky products at $27.99 per month.
• Meat Sticks Subscription Monthly subscription for meat sticks starting at $23.99 per month, delivering portable protein snacks in various flavors.
• Pork Rinds Subscription Monthly subscription service for crispy pork rinds at $19.99 per month.
• Field Trip Gift Bag Curated gift bag containing a variety of Field Trip meat snacks (beef, turkey, pork) priced at $39.99.
• Field Trip Gift Cooler Premium gift set including jerky, meat sticks, and pork rinds packaged in a reusable cooler, priced at $44.99.
• Bucket of Meat Snacks Large bulk container holding approximately 20+ servings of various Field Trip snacks including jerky, meat sticks, and pork rinds priced at $99.99.
• Defender Bar Plant-based protein bar brand under the Field Trip umbrella, offering flavors including Coconut Almond Chocolate Chip, Peanut Butter Chocolate, and Cinnamon Churro Oatmeal, sold at $34.99 per 12-count box.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• JetBluecoreChannel Partner/ Reseller/ DistributorJetBlue serves Field Trip jerky as in-flight snacks on their flights, providing significant visibility and distribution to travelers. This partnership positions Field Trip products as a premium travel snack option.
• TWA HotelminorChannel Partner/ Reseller/ DistributorField Trip products available for purchase at TWA Hotel, reaching hotel guests and travelers.
• FairecoreChannel Partner/ Reseller/ DistributorWholesale marketplace partnership enabling retailers to discover and order Field Trip products. Faire provides B2B e-commerce infrastructure for wholesale distribution.
• MablecoreChannel Partner/ Reseller/ DistributorWholesale platform partnership offering $100 off first order to attract new wholesale customers. Mable serves as an additional B2B discovery and ordering channel.
• Defender BarminorOthersSister brand under same ownership (Provisionaire & Co. LLC). Defender Bar focuses on plant-based protein and performance-focused fuel, representing the company's expansion into adjacent health food categories while maintaining different brand positioning.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Perky Jerky: Perky Jerky is a low-sugar, high-protein jerky brand sold through DTC, mass, and convenience channels. Comparable to Field Trip on health-forward jerky positioning and omnichannel retail strategy.
• Chomps: Chomps is a clean-label meat stick brand built on grass-fed beef, wild-caught tuna, and venison with no sugar, MSG, or nitrates. Closely comparable to Field Trip on positioning, DTC subscription model, and target active/health-conscious consumer.
• Country Archer Provisions: Country Archer is a premium jerky and meat stick brand emphasizing grass-fed beef, antibiotic-free sourcing, and clean ingredients. Directly comparable to Field Trip across product format, ingredient story, and omnichannel DTC-plus-retail distribution.
• KRAVE Jerky: KRAVE is a premium jerky brand positioned around clean ingredients and chef-inspired flavors, now part of The Hershey Company. Comparable to Field Trip in product category and flavor-driven differentiation, with meaningfully larger distribution through Hershey's scale.
• Wild Zora: Wild Zora produces clean-label meat and veggie snack bars targeted at paleo and active consumers. Comparable to Field Trip on clean-ingredient discipline and outdoor/active lifestyle positioning, with overlap into single-serve portable protein formats.
• The New Primal: The New Primal makes grass-fed beef sticks, jerky, and marinades with a clean-label positioning. Directly comparable to Field Trip in product format, ingredient sourcing standards, and natural foods / specialty channel go-to-market.
• Tillamook Country Smoker: Tillamook Country Smoker is a long-established premium jerky brand sold in grocery, convenience, and travel retail. Comparable to Field Trip on jerky category and travel-channel presence, with much broader mass distribution.
• Think Jerky: Think Jerky is a clean-label, lower-sugar jerky brand targeted at active and fitness consumers. Comparable to Field Trip on better-for-you positioning, DTC focus, and adventure/fitness lifestyle branding.
• People's Choice Beef Jerky: People's Choice is a craft beef jerky brand sold in grocery and travel retail, including in-flight placements. Comparable to Field Trip on jerky format and travel-retail distribution strategy, with a longer operating history.

Broad incumbents

• Jack Link's: Jack Link's is the dominant mass-market jerky brand with broad grocery, convenience, and travel retail distribution. Comparable as a category incumbent in the same meat snack space, but operating at much larger scale with conventional ingredient positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/fieldtripsnacks
• TikToktiktok.com/@field.trip.snacks
• Xx.com/fieldtripsnacks

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Field Trip