Orluna
Orluna is a privately held British LED specification lighting manufacturer (founded 1973) selling high-colour-rendering downlights, uplights, linear, and floor-washer fixtures through bespoke specification sales to lighting designers, architects, and luxury hospitality, retail, and residential customers across 35+ countries.
- Company typePrivate
- Founded1973
- HeadquartersWatford, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Orluna does
Orluna is a privately held British LED specification lighting manufacturer, founded in 1973 and headquartered in Dunstable with three production factories in Watford, 20 miles north of London. The company designs and assembles high-colour-rendering LED downlights, uplights, linear lights, floor washers, wall washers, and surface/track systems, all built around its proprietary Origin light engine family — including the Origin Natural engine with a unique phosphor blend delivering CRI 98, R9 99, RF 98, and RG 100, plus ten precise beam angles, cross-beam optics, and a Carbolite material programme with a 20-year repair and reuse guarantee. Products are sold through a bespoke specification code system targeting lighting designers, interior designers, architects, and property developers.
Revenue is generated primarily through one-time hardware sales of customised LED fixtures, supplemented by an end-of-life take-back and refurbishment service supporting the circular economy model. Orluna sells directly via a UK sales team and indirectly through a network of 35+ international distribution partners spanning Europe, the Middle East, Asia Pacific, North America, Africa, and the Caribbean, plus regional offices in Dubai and Singapore. Key verticals served include luxury hospitality (Ritz-Carlton, W Hotels, Hilton, COYA, The Hoxton), high-end retail (Harrods, Selfridges, Stella McCartney), premium residential (The Shard, Centre Point, Gasholder Triplets), commercial office, and cultural/education venues.
In June 2025, Orluna announced a strategic partnership with Lutron Electronics — combining Orluna's specification lighting with Lutron's lighting control systems — described by both parties as a joining of two family-run companies with shared long-term outlooks. The Lutron partnership sits alongside other significant 2020 milestones including the Origin Natural engine launch, the entry into Australia (via Modular Lighting & Partners) and the US (via Moxie), and the appointment of senior specification and business development leadership to deepen channel coverage.
Orluna firmographics
Firmographics- Name
- Orluna
- Legal name
- Orluna LED Technologies Limited
- Website
- https://orluna.com
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Orluna is a privately held British LED specification lighting manufacturer (founded 1973) selling high-colour-rendering downlights, uplights, linear, and floor-washer fixtures through bespoke specification sales to lighting designers, architects, and luxury hospitality, retail, and residential customers across 35+ countries.
- Ownership category
- akta.pro rank
Orluna industry classification
Industry- Product category
- Architectural Lighting
- NAICS
- Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK)
Keywords
Where Orluna is headquartered
LocationHeadquarters
- HQ city
- Watford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Orluna business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- LED Lighting Products: Orluna generates revenue primarily through the sale of LED lighting fixtures including downlights, uplights, linear lights, track lights, floor washers, wall washers, and waterproof fittings. Products are sold as bespoke specifications with various customization options for drivers, beams, bezels, and finishes.
- Bespoke Product Specification: Products are configured through a specification code system allowing customers to select engine, fitting type, colour temperature, driver, beam angle, bezel finish, and various options. Revenue generated through custom product orders.
- Circular Economy Services: 20-year repair and reuse guarantee with end-of-life take-back service where fittings are repaired and tested for return to standard stock.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bespoke LED downlights, uplights, linear, track, floor washers, and wall washers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Orluna product offering
Product offeringCore offering
Orluna designs, engineers, and manufactures specification-grade LED lighting fixtures—including downlights, uplights, linear systems, surface-mounted and track luminaires, and floor washers—for commercial, residential, and hospitality projects. The company develops its own proprietary Origin LED light engines with CRI 98 and R9 99 color rendering at its Watford, UK manufacturing facility and supplies projects through a global network of 35+ distribution partners, supported by a 20-year repair/reuse guarantee.
Product overview
Orluna is a British LED lighting manufacturer offering the 'Beautifully Lit' range of specification lighting products. The portfolio includes multiple product families: downlights (Infinity Midi, Luga Midi, One, Suri, Nikko families), uplights & shelf lights (Mite, Toto, Alta families), linear lights (Elia, Vara, Frame, Ori, Arto families), waterproof floor washers (Vio family), and surface & track systems (Cloud system). The company also provides proprietary light engines including Origin, Origin Natural (with unique phosphor blend for Provence-inspired light), Origin Warm Dim, and Origin Tuneable. All products feature the same light quality and colour consistency across the range. Orluna operates as a circular business with all products carrying a 20-year repair and reuse guarantee. The company recently announced a strategic partnership with Lutron Electronics (June 2025). Manufacturing is conducted in the UK, primarily in Watford.
Differentiator
Problem solved
Functional benefit
Brands
- Origin: Family of downlights, uplights and spots offering high colour rendering (CRI: 98, R9: 99).
- Origin Natural
- Beautifully Lit
- Carbolite
- Cloud
Products and services
- One Downlight Recessed LED downlight fixture from Orluna's Downlights family, using the proprietary Origin LED light engine with CRI 98 and R9 99, specified by lighting designers and architects for commercial, hospitality, and high-end residential projects.
- Suri Downlight Recessed LED downlight from Orluna's Downlights family, built on the Origin LED light engine platform, used in architectural lighting specifications.
- Nikko Downlight Recessed LED downlight from Orluna's Downlights family using the Origin LED light engine, specified for architectural and interior lighting projects.
- Infinity Downlight Recessed LED downlight from Orluna's Downlights family, powered by the Origin LED light engine, used in specification-grade architectural lighting.
- Luga Downlight Recessed LED downlight from Orluna's Downlights family, using the Origin LED light engine platform, specified by lighting designers and architects.
- Toto Uplight LED uplight fixture from Orluna's Uplights family, using the Origin LED light engine, designed to wash ceilings and architectural surfaces in specification projects.
- Alta Uplight LED uplight from Orluna's Uplights family, built on the Origin LED light engine platform, used in architectural and interior lighting specifications.
- Mite Uplight Compact LED uplight from Orluna's Uplights family using the Origin LED light engine, specified for architectural lighting projects.
- Elia Linear Linear LED lighting fixture from Orluna's Linear family, using the Origin LED light engine, designed for continuous-run architectural lighting in commercial and hospitality projects.
- Vara Linear Linear LED lighting fixture from Orluna's Linear family, built on the Origin LED light engine platform, specified for architectural and interior linear lighting.
- Vio Floor Washer LED floor washer from Orluna's Floor Washers family, using the Origin LED light engine, designed to wash walls and floors with asymmetric light distribution in architectural projects.
- Cloud Surface & Track Surface-mounted and track LED luminaire from Orluna's Surface & Track family, built on the Origin LED light engine, specified for architectural and interior lighting applications where recessed mounting is not feasible.
Quantifiable outcome
- CRI 98 and R9 99 colour rendering specifications for accurate colour reproduction
- +4 more outcomes
Companies that use Orluna
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles1 record
Orluna technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Orluna partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered flagship, core and regional.
- Lutron ElectronicsflagshipStrategic partnership announced June 2025 where lighting and controls are brought together. Lutron has been pioneering lighting control since 1961 and Orluna joins as an exciting expansion of the Lutron family. Both companies are family-run with similar long-term outlooks. The partnership aims to create beautiful interiors through harmony of light while maintaining consistent loyalty to customers.
- MoxiecoreMoxie is a vibrant agency representing the metro NYC area as well as Upstate New York. They bring extensive knowledge of all constituents involved in the design, purchase and installation of LED luminaries. Their design centre at 1239 Broadway allows designers and clients to experience Orluna products first hand.
- Modular Lighting & PartnerscorePartnership covering Australia with offices in Sydney, Perth and Melbourne. Modular Lighting & Partners has the breadth to service the whole of Australia and introduce Orluna products to customers across the region.
- Huda Lighting (Middle East)coreRegional distribution partner covering UAE (Dubai and Abu Dhabi), Egypt, Jordan, Kuwait, Qatar, Oman, and Saudi Arabia. Handles specification sales and customer support across Middle East markets.
- EuroluceregionalDistribution partner covering Turkey, Georgia, and Kazakhstan markets.
- Lighting Plus LtdregionalDistribution partner covering Hong Kong market from Unit 1302, 13/F, Kodak House II, No. 39 Healthy Street East, North Point.
- Zodiac Lighting LimitedregionalDistribution partner covering Hong Kong from 1801, 18/F, Hong Man Industrial Centre, Chai Wan.
- Beam Factory LimitedregionalDistribution partner covering Hong Kong from 1403C, 14/F, Blk B, Seaview Estate.
- P.T. Indonesia Ascendo LightingregionalDistribution partner covering Indonesia from Jalan Biak No. 7H, Cideng, Jakarta 10150.
- MLP LightregionalDistribution partner covering Australia from 75 Hutchinson Street, St Peters NSW 2044.
- Stageled GmbHregionalDistribution partner covering Germany from Friedensallee 7-9, 22765 Hamburg.
- Innovative Light Design LtdregionalDistribution partner covering India from D-14/9 Ist Floor, Okhla Industrial Area, Phase - I, New Delhi 110020.
- Q-CAT LightingregionalDistribution partner covering Netherlands from Van Heekstraat 11, 3125 BN Schiedam.
- Smith TaitregionalDistribution partner covering South Africa from 2nd Floor, Trumpet on Keyes, 21 Keyes Avenue, Rosebank, Johannesburg 2196.
- Transversal 6c/regionalDistribution partner covering Spain (Madrid) from Transversal número 6, 28016, Madrid.
- Difusiona SLregionalDistribution partner covering Spain (Madrid and Barcelona) from Alcalá 20, 4º Ofi.410, 28014 Madrid and Provençals 94, 08019 Barcelona.
- InliteregionalDistribution partner covering New Zealand from 28 Ponsonby Rd, Grey Lynn, Auckland 1011.
- Rebel LightregionalDistribution partner covering Sweden from Jakobsdalsvägen 15B, SE-126 53, Stockholm.
- LightStar Lighting LtdregionalDistribution partner covering Caribbean (Barbados) from Westmoreland Ridge, St. James.
- Gomm Global Inc.regionalDistribution partner covering South Korea from #812, 59-21, Magokjungang-ro, Gangseo-gu, Ace Tower2, Seoul Korea (07807).
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Orluna competitors and assessment
Company assessmentDirect peers
- Erco: German architectural lighting specialist offering specification-grade LED downlights, track, and linear systems to architects and lighting designers worldwide. Closely comparable to Orluna in technical optical focus, specification channel, and premium architectural market positioning.
- Bega: German premium architectural lighting manufacturer with strong focus on outdoor and indoor specification-grade luminaires. Comparable to Orluna in high build quality, specification channel focus, and international premium positioning.
- Flos: Premium designer architectural lighting brand offering downlights, track, and decorative fixtures to architects, interior designers, and high-end residential and hospitality clients. Directly comparable to Orluna in specification-driven sales, premium pricing, and designer-focused brand positioning.
- Delta Light: Belgian architectural LED lighting manufacturer serving the international specification channel with downlights, linear, and exterior lighting for high-end residential, hospitality, and commercial projects. Comparable to Orluna in product range, specification sales model, and global distribution footprint.
- iGuzzini: Italian architectural lighting manufacturer specializing in premium specification-grade LED fixtures for museums, retail, hospitality, and urban projects. Closely comparable to Orluna in target customer (lighting designers, architects), product category (architectural downlights and linear), and premium positioning.
- Targetti Sankey: Italian architectural and museum lighting manufacturer offering premium downlights, track, and accent fixtures via the specification channel. Comparable to Orluna in luxury architectural lighting, designer/specifier targeting, and international distribution.
- Modular Lighting Instruments: Belgian premium architectural lighting brand (part of the same group as Delta Light in some structures) offering designer downlights, linear, and decorative lighting via specification channels globally. Orluna's actual distribution partner in Australia, making it both a peer and channel relationship.
Broad incumbents
- Acuity Brands: US-listed North American lighting and building solutions leader (Lithonia, Juno, Aculux, Winona). Comparable as a broad incumbent serving commercial and architectural markets, though Acuity operates at vastly larger scale and across a much broader portfolio than Orluna's specification niche.
- Lutron Electronics: Global leader in lighting controls and shading solutions, and Orluna's announced strategic partner. Directly comparable because Lutron now 'joins' with Orluna to deliver integrated lighting + controls, operating in the same architectural specification channel and serving the same luxury hospitality and high-end residential customer base.
- Zumtobel Group: Austrian-listed lighting group offering architectural and commercial LED lighting brands (Zumtobel, Thorn, Tridonic). Comparable to Orluna as a broader incumbent in the architectural lighting specification channel, though operating at much larger scale and across wider product categories.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Orluna social profiles
Digital presenceOrluna financial estimates
Financial estimateRevenue estimate
Valuation estimate
Orluna leadership team
Management profileNumber of profiles
Orluna funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Orluna M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Orluna
What does Orluna do?
Orluna designs, engineers, and manufactures specification-grade LED lighting fixtures—including downlights, uplights, linear systems, surface-mounted and track luminaires, and floor washers—for commercial, residential, and hospitality projects. The company develops its own proprietary Origin LED light engines with CRI 98 and R9 99 color rendering at its Watford, UK manufacturing facility and supplies projects through a global network of 35+ distribution partners, supported by a 20-year repair/reuse guarantee.
Is Orluna a public or private company?
Orluna is a private company. It is classified as family owned and is currently operating.
When was Orluna founded?
Orluna was founded in 1973. It employs 11 to 50 people.
Where is Orluna based?
Orluna is headquartered in Watford, United Kingdom, in the Europe region.
How does Orluna make money?
Three revenue lines are on record. LED Lighting Products are the primary driver. The others are bespoke Product Specification and circular Economy Services.
Who are Orluna's main competitors?
Direct peers on record are Erco, Bega, Flos, Delta Light, iGuzzini, Targetti Sankey and Modular Lighting Instruments. Broad incumbents are Acuity Brands, Lutron Electronics and Zumtobel Group.
Does Orluna have an API?
No public API is recorded for Orluna.
What industry is Orluna in?
Orluna's product category is Architectural Lighting. Its primary akta.pro industry code is IMAGAIAK, Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights). Its NAICS code is 335132 and its SIC code is 3640.