Dealavo

What Dealavo does

Dealavo is a Warsaw-based B2B SaaS provider of an AI-powered price management platform serving e-commerce retailers and manufacturers/brands across more than 30 European markets. The platform combines real-time competitor price monitoring, AI-driven dynamic repricing, and professional pricing consulting under a single integrated suite. As of 2026, the company reports 500+ active customers, 12,000 monitored online stores, and over 1 million product updates per day, and has operated since at least 2018 (with 2025 marking its acquisition by JTL-Gruppe/JTL-Software, making it a strategic operating subsidiary of the European ERP and e-commerce technology group).

The product offering comprises seven interconnected modules: Price Monitoring (real-time competitor tracking with automated alerts), Repricing AI (automated pricing decisions responding to competitor movements), Pricing Data (Market Data API v3 and automated feeds for BI/ERP integration), Price Consulting (an external Pricing Manager service), Ad-hoc Reports, Google Shopping Price Report (a free lead-generation tool), and Pricing Doctor (a free 30-minute diagnostic consultation). Underlying technology includes a Multi-level Product Matching System combining EAN, MPN, and product-name matching with manual QA to achieve a reported 99% data accuracy, an Anomaly Detection System, and AI-powered automatic repricing with real-time response capability. Native integrations span IdoSell, WooCommerce, Shopify, Magento 2, Baselinker, and JTL's ERP ecosystem.

Dealavo operates a hybrid revenue model combining tiered SaaS subscriptions (priced by product range and feature access on a quote-based model), professional pricing consulting services, and data monetization via API access and automated feeds. Go-to-market combines enterprise field sales with 24-hour demo SLAs, dedicated onboarding specialists, and account managers, alongside a product-led growth motion via free trials, free Google Shopping monitoring reports, and the Pricing Doctor consultation funnel. Distribution leverages direct sales, native platform integrations, a strategic JTL ERP channel partnership, and multilingual presence (English, Polish, German). The company was previously backed by HG Capital as a financial investor.

Name

Dealavo

Legal name

Dealavo Sp. z o.o.

Website

https://dealavo.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Dealavo is a Warsaw-based B2B SaaS provider of AI-powered price monitoring and dynamic repricing software for e-commerce retailers and manufacturers across 30+ European markets. The platform combines competitive price intelligence, automated pricing decisions, and professional pricing consulting services under a single suite.

Ownership category

akta.pro rank

Product category

Price Intelligence Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

akta.pro secondary industry

Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)

Keywords

• Price monitoring software
• AI repricing platform
• Competitive pricing intelligence
• MAP compliance monitoring
• E-commerce pricing optimization

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: Subscription-based pricing management platform with modules for price monitoring, AI repricing, pricing data feeds, and ad-hoc reports. Tiered plans based on product range and feature access.
2. Pricing Consulting Services: External Pricing Manager service providing pricing strategy optimization, margin analysis, and competitive positioning recommendations.
3. Pricing Data / API Access: High-quality pricing data delivered via API v3 and automated feeds for powering customer analytics and pricing systems.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Dealavo provides an AI-powered price management platform for e-commerce retailers and manufacturers, combining real-time competitor price monitoring across 30+ markets, AI-driven dynamic repricing, and professional pricing consulting. The platform also delivers pricing data through API v3 and automated feeds for integration with BI, ERP, and proprietary pricing engines, with reported 99% data accuracy and 1M+ daily updates across 12K monitored stores.

Product overview

Dealavo is a comprehensive AI-powered price management platform combining six integrated modules: Price Monitoring (real-time competitor tracking across 30+ markets), Repricing AI (automated dynamic pricing decisions), Pricing Data (API v3 and feeds for system integration), Price Consulting (external pricing manager service), Ad-hoc Reports (on-demand custom analyses), and Google Shopping Price Report (free market positioning analysis). The platform serves retailers seeking margin optimization and brands requiring MAP compliance, with data processed from marketplaces, comparison sites, and online stores.

Differentiator

Problem solved

Functional benefit

Products and services

• Price Monitoring Real-time competitor price monitoring across marketplaces, price comparison sites, and online stores with automated alerts and comprehensive reporting, for e-commerce retailers and manufacturers seeking to track competitive pricing.
• Repricing AI AI-powered automatic repricing system that maximizes business goals by responding dynamically to competitor pricing and market conditions while maintaining profitability targets, aimed at e-commerce retailers and brands.
• Pricing Data Top-quality pricing data delivered via Market Data API v3 and automated feeds to power pricing and analytics systems, including BI tools, ERP systems, and proprietary pricing engines, for technical and data teams.
• Price Consulting Professional pricing consulting service providing an external Pricing Manager to optimize pricing strategy, margin segmentation, channel-specific pricing, and competitive positioning for e-commerce retailers and brands.
• Ad-hoc Reports On-demand one-time price analyses and custom reports for specific market insights, allowing users to commission targeted pricing studies without an ongoing subscription requirement.
• Pricing Doctor Free 30-minute 1-on-1 consultation with a Dealavo pricing expert providing diagnosis of specific pricing problems and 3-5 written recommendations for e-commerce stores with 500+ SKUs.

Quantifiable outcome

• 35% average profit growth
• +6 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature4 records

Partnerships

One partnership is on record.

• JTL-SoftwarecoreTechnology or Integration · 1 January 2025Partnership combines JTL's ERP ecosystem stability and scale with Dealavo's price intelligence and Repricing AI. Enables faster onboarding with native ERP integrations, reliable market data in DE/PL/EN markets, and local support for partners and customers in Europe. Since 2025, Dealavo is part of the JTL-Group.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Prisync: Prisync is a SaaS price monitoring and competitor pricing intelligence platform serving online retailers and brands globally. It is a direct head-to-head competitor to Dealavo's Price Monitoring module, with overlapping customers in mid-market e-commerce and similar feature sets around automated alerts and competitor tracking.
• Competera: Competera is an AI-driven pricing platform for enterprise retailers, combining competitive price monitoring with optimization and price automation. It directly competes with Dealavo's Repricing AI and broader pricing optimization offering, particularly in mid-to-large retail accounts.
• Price2Spy: Price2Spy is a price monitoring and comparison tool focused on e-commerce retailers and manufacturers. It overlaps directly with Dealavo on MAP compliance monitoring, competitor price tracking, and dynamic repricing for brands and online stores.
• Wiser Solutions: Wiser Solutions provides retail price intelligence, MAP monitoring, and e-commerce shelf analytics for brands and retailers. It is a direct peer to Dealavo's manufacturer-focused offering, with comparable capabilities in MAP enforcement and channel monitoring.
• Omnia Retail: Omnia Retail is a dynamic pricing and brand protection platform for European retailers and brands. It directly competes with Dealavo's Repricing AI and brand protection modules, particularly in the DACH and broader European markets where both have strong presence.
• IntelligenceNode: IntelligenceNode is an AI pricing intelligence platform that offers competitive monitoring, dynamic pricing, and pricing analytics for retailers and brands. It is a comparable player to Dealavo, particularly in serving enterprise retailers with AI-driven repricing use cases.
• Lengow: Lengow is a European e-commerce SaaS platform for marketplace listing, pricing optimization, and product feed management. It competes with Dealavo in dynamic pricing and marketplace price optimization for mid-market retailers, particularly in France and broader Europe.
• DataWeave: DataWeave provides competitive intelligence and pricing analytics for retail and consumer brands, with comparable web-crawled pricing data and analytics offerings. It serves retailers and CPG manufacturers with market and price monitoring at similar scale to Dealavo.

Emerging players

• BlackCurve: BlackCurve is a dynamic pricing optimization platform for online retailers focused on automating pricing decisions based on competitor data. It is a more narrowly focused emerging player compared to Dealavo's broader platform, but with overlapping repricing functionality.

Broad incumbents

• Vendavo: Vendavo is an enterprise B2B price optimization and management vendor serving manufacturers and distributors. While Dealavo focuses on B2C e-commerce pricing, Vendavo represents the broader incumbent class of pricing software that competes for the same brand/manufacturer budget line items at the upper end of the market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@dealavo1784
• LinkedInlinkedin.com/company/dealavo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dealavo