Full Circle TMS
Full Circle TMS is a privately held Canadian provider of web-based transportation management software serving expedited/hotshot carriers and freight brokers in North America, offering subscription-based dispatch, billing, settlement, driver mobile, and broker-carrier integration tools.
- Company typePrivate
- Founded2015
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Full Circle TMS does
Full Circle TMS is a privately held Canadian software company founded in 2015 and headquartered in Newmarket, Ontario, that provides a web-based Transportation Management System (TMS) targeted at the expedited/hotshot freight and freight brokerage market in North America. The platform is offered in five tiers — Exchange, Dispatch, Enterprise, Integrated TMS, and Personal Network — covering order entry, dispatch, load boards, bid boards, document imaging, billing, settlements, driver/asset management, and white-label private network deployment. Core technology consists of a cloud-hosted web application with native iOS and Android driver apps (Circle Mobile), real-time API integrations, and pre-built integrations to ELD providers (BigRoad, ORBCOMM, Samsara), fleet card systems (EFS/WEX), compliance platforms (SaferWatch), visibility providers (Project44, FourKites, MacroPoint, C.H. Robinson), and major brokers (Active On-Demand, XPO-NLM, ECCO, Load One).
The company generates revenue primarily through monthly subscription fees on a quote-based, pay-as-you-go model across its product tiers, with optional transaction fees tied to EFS-based driver advances. Go-to-market is sales-led, with website-based inquiry forms requiring DOT/MC validation and representative follow-up for enterprise inquiries, supplemented by self-service load board sign-up for smaller Exchange users. Demand generation relies on industry events (MarketWaves, TEANA conferences, Broker-Carrier Meet & Greets) and referral channels built through integration partners. Customers are primarily small-to-mid-market expedited carriers and freight brokers, with named users including FR8 Solutions, C&M Transport, Square One Transport & Logistics, and Carolina Expediters. The business is founder-led by President and CEO Stuart Sutton and operates as a subsidiary structure under Chindy Technologies Group Inc.
Full Circle TMS firmographics
Firmographics- Name
- Full Circle TMS
- Legal name
- Full Circle TMS
- Website
- https://fullcircletms.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Full Circle TMS is a privately held Canadian provider of web-based transportation management software serving expedited/hotshot carriers and freight brokers in North America, offering subscription-based dispatch, billing, settlement, driver mobile, and broker-carrier integration tools.
- Ownership category
- akta.pro rank
Full Circle TMS industry classification
Industry- Product category
- Transportation Management Software
- NAICS
- Freight Transportation Arrangement (488510), Support Activities for Transportation (488), Other Support Activities for Transportation (4889)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Carrier TMS (Trucking Dispatch & Back-Office) (TLAEAAAC)
- akta.pro secondary industries
- Brokerage/3PL TMS (Freight Brokerage Operations) (TLAEAAAB), Carrier/Ship-From TMS (Shipper-Facing Execution) (TLAEAAAA), Spot Load Boards (Open Marketplace) (TLAEAJAA), Truckload/LTL Visibility (Carrier GPS/ELD Telematics-Based) (TLAEADAI), Freight Rating, Tariff & Contract Management (TMS Add-on) (TLAEAAAH)
Keywords
Where Full Circle TMS is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Full Circle TMS business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription (TMS Software): Web-based TMS software sold as subscription with multiple tiers (Exchange, Dispatch, Enterprise, Integrated TMS). Monthly subscription pricing model with 'pay as you go' approach. Pricing varies by version with Enterprise being the full-featured highest tier.
- Enterprise Software Subscriptions: Enterprise version includes Circle Mobile, billing, settlements, third-party API integrations, portals, canned reports, and form management. Higher-tier pricing for enterprise features.
- Driver Advance Fees (EFS Integration): Optional fee revenue from driver advance features using EFS fleet cards. Carriers can configure fees (percentage or minimum) to be cost-neutral or revenue-generating.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Exchange - Basic TMS with Load Board |
| Subscription | Monthly | Dispatch - Enhanced Asset Management |
| Subscription | Monthly | Enterprise - Full Transportation Management System |
| Subscription | Monthly | Integrated TMS - API Access for Existing TMS |
| Subscription | Monthly | Personal Network - White-label Entire Product Set |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Full Circle TMS product offering
Product offeringCore offering
Full Circle TMS provides a web-based transportation management system that automates operational and financial activity for carriers, freight brokerages, and 3PLs. It scales across five product tiers — Exchange, Dispatch, Enterprise, Integrated TMS and Personal Network — from two-person operations up to billion-dollar transportation networks. The platform consolidates dispatch, billing, settlements, document imaging, ELD/HOS compliance, driver mobile tools, and Load Link cross-carrier load sharing into a single stack with pre-built integrations to brokers, ELD providers, fleet cards and visibility platforms.
Differentiator
Problem solved
Functional benefit
Brands
- Circle Mobile: Driver productivity mobile app for real-time tracking, dispatch communication, document scanning and signature capture.
- Fleet-VU
- Freight-VU
- Carrier-VU
Products and services
- Full Circle TMS Enterprise
Quantifiable outcome
- Bill customers within minutes of delivery through integrated document imaging and signature capture
- +2 more outcomes
Companies that use Full Circle TMS
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Full Circle TMS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
Feature12 records
Full Circle TMS partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core.
- EFS (WEX Company)coreIntegration with EFS Fleet Cards to automate driver advances and settlement processing. Enables drivers to 'self-serve' advances via Circle Mobile app with automatic deduction creation in settlement system. Supports fee configuration per milestone. Also provides automatic download of fleet card transactions into driver deduction system.
- BigRoad (Fleet Complete)coreELD integration with BigRoad's DashLink ELD and mobile app to help customers meet FMCSA electronic logging device mandate. Full Circle links to BigRoad every 15 minutes to update driver HOS data. Integration enables dispatchers to see remaining drive time and HOS warnings during load assignment. Also provides state miles reports for IFTA filings and pre/post trip inspections.
- C.H. RobinsoncoreVisibility integration allowing Full Circle TMS customers to tag orders for tracking by C.H. Robinson. Shipment data flows to C.H. Robinson dashboard for consolidated shipper visibility across multiple carriers and TMS providers.
- FourKitescoreVisibility integration allowing Full Circle TMS customers to tag orders for tracking by FourKites. Shipment data flows to FourKites platform for shipper visibility across the supply chain.
- Load OnecoreSeamless brokering integration with Load One. Enables Load One to search and find trucks from Full Circle network, automatic order creation when loads are awarded, and bidirectional event flow (arrive, load, empty, check calls) between systems. Requires Enterprise level for full integration.
- MacroPoint (Descartes)coreVisibility integration providing shipment location tracking through MacroPoint (now part of Descartes). Aggregates data from TMS providers and telematics for consolidated shipper visibility.
- ORBCOMMcoreFree built-in ELD module for Enterprise subscribers. Links every 15 minutes to update driver 'time left today' with HOS data. Dispatchers see remaining hours beside driver names in truck/driver grid with trip calculation and HOS warnings.
- Project44coreVisibility integration allowing Full Circle TMS customers to tag orders for tracking by project44. Shipment data flows to project44 platform for real-time visibility to shippers.
- SamsaracoreELD integration with Samsara platform. 15-minute polling for driver HOS data. Additional features include GPS fleet tracking, fuel and maintenance, trailer tracking, reefer monitoring, AI dash cams, and DVIR capabilities.
- SaferWatch (Truckstop)coreCarrier compliance monitoring integration. Hourly updates on carrier compliance ratings including Overall Approval, Authority, Insurance, Safety, and Operation status. Configurable dispatch rules (Ignore/Warn/Prevent) based on compliance.
- Active On-DemandcoreAutomated load communication interface with Active On-Demand. Automatic notification of awarded shipments, ability to confirm, automatic milestone and check call data transmission back to Active On-Demand. Available with Dispatch version or higher.
- XPO-NLMcoreAutomated interface for XPO-NLM load communication. Automatic shipment notification, confirmation capability, and bidirectional event flow. Free with Enterprise version. Includes shipment modification alerts.
- ECCO (Expeditors)coreECCO (Expeditors Carrier and Capacity Optimization) integration for managing Expeditors critical logistics freight. Automated load data communication with order creation and milestone transmission. Requires Enterprise level.
- TEANAcoreAffiliate member of The Expeditors Association of North America (TEANA). Stuart Sutton served on TEANA board as advisor from inception in 2004 until 2014. TEANA sponsors Welcome Reception at Full Circle TMS events.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Full Circle TMS competitors and assessment
Company assessmentOthers
- Truckstop: Freight marketplace and carrier compliance platform (owner of SaferWatch, which Full Circle TMS integrates with). Adjacent ecosystem participant whose load board and compliance data overlap with Full Circle TMS's Load Link and SaferWatch integrations.
- Samsara: Connected operations platform with fleet telematics, ELD, video and workflow tools that increasingly bundle TMS-adjacent functionality. Full Circle TMS integrates with Samsara's ELD, but Samsara's broader workflow ambitions make it both a partner and a potential competitor.
Emerging players
- Tailwind TMS: Cloud TMS targeting small and mid-sized carriers and brokers with dispatch, accounting and EDI features. Comparable in target customer and product scope to Full Circle TMS's Exchange/Dispatch tiers.
Direct peers
- MercuryGate: Cloud TMS for shippers, brokers, 3PLs and carriers with strong rating, routing and carrier compliance functionality. Competes with Full Circle TMS for mid-market and enterprise TMS deals, especially where broker/carrier workflows overlap.
- AscendTMS: Cloud TMS offered free with a usage-based pricing model, popular among smaller carriers and owner-operators. Direct rival to Full Circle TMS's Exchange tier on price-sensitive SMB carrier deals.
- McLeod Software: One of the largest TMS providers for trucking carriers and brokers, with deep dispatch, billing and settlement modules. Direct competitor to Full Circle TMS's Enterprise tier in the carrier TMS market, particularly for asset-based carriers.
- Turvo: Cloud TMS for shippers, brokers and 3PLs with collaboration, visibility and analytics features. Comparable in cloud-native delivery and broker/carrier workflows, though typically aimed at larger customers than Full Circle TMS's traditional base.
- Aljex Software: Cloud TMS built primarily for freight brokers and 3PLs with load board, carrier management and accounting modules. Directly overlaps with Full Circle TMS's brokerage customer segment.
- Kuebix (Trimble): Multi-tenant cloud TMS for shippers, brokers and carriers, now part of Trimble. Competes with Full Circle TMS at the SMB/mid-market carrier and broker segments with a freemium-style entry offering.
Broad incumbents
- TMW Systems (Trimble Transportation): Long-standing on-premise and cloud TMS suite (Truckmate, TMW.Suite) serving large enterprise carriers, brokers and 3PLs. Competes with Full Circle TMS at the upper end of the carrier TMS market and benefits from Trimble's scale and adjacent telematics assets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Full Circle TMS social profiles
Digital presenceFull Circle TMS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Full Circle TMS leadership team
Management profileNumber of profiles
Profiles1 record
Full Circle TMS subsidiaries and ownership
Company hierarchySubsidiaries1 record
Full Circle TMS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Full Circle TMS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Full Circle TMS
What does Full Circle TMS do?
Full Circle TMS provides a web-based transportation management system that automates operational and financial activity for carriers, freight brokerages, and 3PLs. It scales across five product tiers — Exchange, Dispatch, Enterprise, Integrated TMS and Personal Network — from two-person operations up to billion-dollar transportation networks. The platform consolidates dispatch, billing, settlements, document imaging, ELD/HOS compliance, driver mobile tools, and Load Link cross-carrier load sharing into a single stack with pre-built integrations to brokers, ELD providers, fleet cards and visibility platforms.
Is Full Circle TMS a public or private company?
Full Circle TMS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Full Circle TMS founded?
Full Circle TMS was founded in 2015. It employs 11 to 50 people.
Where is Full Circle TMS based?
Full Circle TMS is headquartered in Toronto, Canada, in the North America region.
How does Full Circle TMS make money?
Three revenue lines are on record. SaaS Subscription (TMS Software) is the primary driver. The others are enterprise Software Subscriptions and driver Advance Fees (EFS Integration).
Who are Full Circle TMS's main competitors?
Others on record are Truckstop and Samsara. Tailwind TMS is listed as an emerging player. Direct peers are MercuryGate, AscendTMS, McLeod Software, Turvo, Aljex Software and Kuebix (Trimble). TMW Systems (Trimble Transportation) is listed as a broad incumbent.
Does Full Circle TMS have an API?
No public API is recorded for Full Circle TMS.
What industry is Full Circle TMS in?
Full Circle TMS's product category is Transportation Management Software. Its primary akta.pro industry code is TLAEAAAC, Carrier TMS (Trucking Dispatch & Back-Office), with a secondary code of TLAEAAAB, Brokerage/3PL TMS (Freight Brokerage Operations). Its NAICS code is 488510 and its SIC code is 4700.