Medical Marketing Whiz

What Medical Marketing Whiz does

Medical Marketing Whiz is a women-led, founder-owned digital marketing agency founded in 2016 by Lori Werner that operates exclusively in the private practice physician segment, with a focus on women's health, anti-aging medicine, and holistic health. The company serves OBGYN, urogynecology, functional medicine, naturopathic, med spa/aesthetics, intimate wellness, and weight loss practices across the United States and Canada. The company has supported 250+ intimate health providers and is led by a founder with 20+ years of healthcare marketing experience.

The company's core product is a full-service marketing stack delivered to physician clients, including social media management, email marketing, local SEO, reputation management, webinars, events/seminars, book publishing, podcasting, and creative production (video and photo shoots). Its proprietary platform is Dr. Social Whiz, a productized offering for social media scheduling and reputation management priced at $497/month, with a website hosting and management tier at $127/month. The agency operates on GoHighLevel as its HIPAA-compliant marketing automation backbone, which is a meaningful infrastructure choice given the regulatory requirements of marketing on behalf of healthcare providers. The TopDocs Podcast functions as both a client-facing content asset and a brand-building channel.

The business model combines project-based and retainer agency engagements with the newly introduced productized SaaS-like subscription tiers (Dr. Social Whiz and website hosting). Customer acquisition is driven by niche professional partnerships (AANP, Integrative Health Symposium, A4M), content marketing, and the podcast, rather than broad paid acquisition. The agency has been recognized on the Inc. 500 list, operates without external funding, and recently added Answer Engine Optimization (AEO) services targeting AI-driven search visibility, positioning the company to defend its client base against shifts in how patients discover physicians.

Name

Medical Marketing Whiz

Legal name

Medical Marketing Whiz, LLC

Website

https://medicalmarketingwhiz.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Medical Marketing Whiz is a women-led, founder-owned digital marketing agency founded in 2016 that specializes exclusively in marketing for private practice physicians in women's health, anti-aging, and holistic health across the US and Canada, offering social media, SEO, reputation management, and a proprietary platform.

Ownership category

akta.pro rank

Product category

Healthcare Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Healthcare/Pharma Creative Agencies (MPAAAAAJ)

akta.pro secondary industries

Healthcare & Life Sciences PR (MPAAADAD), Healthcare & Life Sciences PR (BPAFADAJ)

Keywords

• Healthcare marketing services
• Medical practice marketing
• Reputation management
• Search engine optimization
• Social media marketing

Headquarters

HQ city

Canton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Subscription Marketing Services: Recurring monthly subscription services including Dr. Social Whiz platform ($497/month), website hosting and management ($127/month), and comprehensive marketing retainer programs. Services include social media marketing, email marketing, SEO, reputation management, and event/webinar services.
2. Professional Services: One-time services including website development (new, rebuild, glow up), book publishing for doctors, and custom marketing strategy consulting. Website development packages vary based on scope.
3. DIY Marketing Toolkit: Self-serve marketing resources and training program with templates, slide decks, Canva templates, and how-to videos accessible via Dr. Marketing Toolkit subscription.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Medical Marketing Whiz is a women-led marketing agency that delivers done-for-you omnichannel marketing services exclusively to private practice physicians in women's health, anti-aging medicine, and holistic health across the US and Canada. The agency bundles social media marketing, HIPAA-compliant email marketing, local SEO, reputation management, webinars, in-office events, podcast appearances, book publishing, and website hosting/development into monthly retainer programs. It also sells a proprietary self-serve DIY platform called Dr. Social Whiz ($497/month) and managed website hosting ($127/month) as standalone subscription products.

Product overview

Medical Marketing Whiz is a women-led medical marketing agency offering a comprehensive suite of marketing services tailored for private practice physicians in women's health, anti-aging medicine, and holistic health. The portfolio consists of core marketing services (Social Media Marketing, Email Marketing, Local SEO, Reputation Management, Webinars, Events and Seminars, Book Publishing, Podcasting, and Answer Engine Optimization) combined with a proprietary DIY platform called Dr. Social Whiz ($497/month) for social media scheduling and reputation management. Website services include hosting and management at $127/month with additional modules for website transfer, rebuild, glow-up, and new custom development. The company targets OBGYN, Urogynecology, Functional Medicine, Naturopathic Physicians, Aesthetics, Intimate Wellness, and Weight Loss Clinics across the US and Canada with over 20 years of experience.

Differentiator

Problem solved

Functional benefit

Brands

• Dr. Social Whiz: A Social Media & Reputation Management platform for doctors and medical practices. Provides centralized access to social media content libraries, scheduling tools, Canva integration, and HIPAA-compliant review response features. Priced at $497/month.

Products and services

• Social Media Marketing Done-for-you organic social media posts, webinar and podcast promotion, device company content, awards and credentials showcase, videos and boomerangs, doctor spotlights, event promotion, and team shoutouts across Facebook, Instagram, LinkedIn, YouTube, and TikTok, targeted at private practice physicians in women's health, anti-aging, and holistic health.
• Email Marketing HIPAA-compliant email marketing using the GoHighLevel platform featuring monthly customized newsletters, lead-generating campaigns, event invitations, and automated sales funnels for patient education and engagement.
• Local SEO On-page and off-page SEO, keyword research and tracking, content development and optimization, Google Business Profile management, competitor ranking tracking, directory listings, photo and video geotagging, and monthly local SEO reporting for doctors and med spas.
• Reputation Management Ongoing patient feedback collection, online listing management, automated review processes, 5-star rating increase strategies, negative review prevention, trust building, and integration with Google reviews linked to email newsletters and social media.
• Webinars Educational webinars and virtual events for patient education and lead generation including webinar PowerPoint creation, video editing, registration landing pages, broadcast rooms, automated email follow-up funnels, done-for-you Facebook and Instagram marketing, and event-only pricing menus.
• In-Office Events & Seminars In-office event and seminar planning for doctors including event theme development, graphics, digital marketing, email marketing, text messaging, and community outreach designed to generate 5 to 6 figures of revenue.
• Website Services WordPress website hosting, maintenance, management, and security at $127/month with add-on services for website transfer, rebuild, glow up, and new custom website design, including 30 days of off-site backups, real-time uptime monitoring, daily security scans, hack protection, high-performance CDN, free SSL, 90+ Google Page Insight Desktop Scores, and 30 minutes of monthly edits.
• Book Publishing for Doctors Amazon book publishing service for doctors including comprehensive editing, professional formatting, custom cover design, 3D graphic creation, ISBN acquisition, and Kindle e-book formatting with author support.
• Podcasting (TopDocs Show) Podcast services through the TopDocs Show platform enabling doctors to reach thousands of new patients daily across the US and Canada through podcast appearances.
• Answer Engine Optimization AEO services to help practices get recommended by ChatGPT and other AI platforms through fresh relevant content, skimmable articles, FAQ-based content, local signals, and press releases.
• Video & Photo Shoots Video and photo shoot packages for medical and aesthetic providers to produce branded visual content for use across social media, websites, and marketing campaigns.
• Dr. Social Whiz Platform DIY social media and reputation management platform for busy physicians providing done-for-you and customizable content for women's health, men's health, intimate wellness, aesthetics, and more, with AI-generated captions and hashtags, Canva integration, review monitoring across Google, Yelp, and Facebook, and HIPAA-compliant review responses, priced at $497/month.

Quantifiable outcome

• Case study: $304K revenue from 152 Viveve procedures in 12 months
• +4 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability4 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• American Association of Naturopathic Physicians (AANP)coreStrategic or Co-development PartnerProud corporate partner of the AANP. Provides specialized marketing solutions for naturopathic physicians to become foremost wellness providers in their communities.
• Integrative Health SymposiumcoreStrategic or Co-development PartnerProud sponsor of the Integrative Health Symposium. Marketing programs ideal for attracting patients interested in wellness, prevention, and hormone optimization.
• A4M (American Academy of Anti-Aging Medicine)coreStrategic or Co-development PartnerConference sponsor supporting anti-aging and longevity medicine education and practitioner community.
• Age Management Medicine GroupcoreStrategic or Co-development PartnerConference sponsor supporting age management medicine education and practitioner community with marketing expertise.
• International Society for CosmetogynecologyminorChannel Partner/ Reseller/ DistributorExclusive discounts on memberships for urogynecology clients. Strategic partnership with recognized leaders in cosmetogynecology field.
• International Academy of Pelvic SurgeryminorChannel Partner/ Reseller/ DistributorExclusive discounts on memberships for urogynecology clients. Access to thought leaders in urogynecology including Dr. Red Alinsod, Dr. Neeraj Kohli, Dr. Mickey Karram.
• Foundation for Female Health AwarenessminorChannel Partner/ Reseller/ DistributorExclusive discounts on memberships for urogynecology clients. Partnership supporting female health awareness initiatives.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Healthcare Success: Full-service healthcare marketing agency serving private practices, medical groups, and hospitals with patient acquisition, SEO, and content services. Direct overlap in marketing-for-doctors positioning and multi-specialty private practice target market.
• DoctorLogic: Healthcare marketing platform combining websites, SEO, reputation management, and patient engagement for medical practices. Closest peer given its productized platform approach serving private practice physicians, similar to Dr. Social Whiz.
• Practis: Healthcare digital marketing agency specializing in website design, SEO, content, and patient acquisition for medical practices and health systems. Competes directly for the same private practice digital marketing budget.
• Cardinal Digital Marketing: Healthcare-focused digital marketing agency providing SEO, paid media, and web development for multi-location medical groups and private practices. Direct competitor in healthcare digital services with similar mid-sized positioning.
• Geonetric: Digital agency focused on healthcare systems and provider organizations, offering websites, content, and patient acquisition services. Comparable healthcare-vertical specialization with agency-plus-platform delivery model.
• MedPB: Medical practice marketing agency delivering websites, SEO, and patient acquisition specifically for healthcare providers. Closely aligned vertical focus on private practices and similar boutique agency scale.
• Healthcare Marketing Innovators (HMI): Healthcare-focused marketing agency serving hospitals and medical practices with branding, websites, and digital marketing. Comparable healthcare-specialized agency model targeting similar mid-sized private practice segment.

Broad incumbents

• Officite: Established provider of medical practice websites, SEO, and digital marketing with broader multi-specialty reach. Competes on website and SEO services for private practices but as part of a larger generalist healthcare portfolio.
• Tebra (PatientPop + Kareo): Healthcare practice growth platform combining EHR, patient experience, website, and reputation management serving independent practices. Broader incumbent with overlapping practice-marketing functionality but much wider product scope.
• Birdeye: Reputation, social media, and customer experience platform used widely by multi-location healthcare practices. Overlaps with Medical Marketing Whiz's reputation management offering but at much larger scale and broader industry footprint.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCgt3IlRE_59IZowTiP_0_aw
• Facebookfacebook.com/medicalmarketingwhiz
• LinkedInlinkedin.com/company/medicalmarketingwhiz
• Instagraminstagram.com/medicalmarketingwhiz
• TikToktiktok.com/@medicalmarketingwhiz?

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medical Marketing Whiz