What Cacoo does

Cacoo is a cloud-based collaborative diagramming application operated as a core product within Nulab's software portfolio. Founded in 2009 and serving more than 4 million users globally, the platform enables teams to create, edit, and share flowcharts, wireframes, workflows, brainstorming visuals, and other diagrams in real time. The product is built around a browser-native collaborative editor with native import and export support for Microsoft Visio files and AWS architecture diagrams, plus integrations spanning Slack, Microsoft Teams, Atlassian Confluence, Google Drive, Google Docs, Box, and Adobe Creative Cloud. Enterprise-grade capabilities such as SAML authentication, user provisioning, and private server hosting extend the addressable market beyond the original SMB base.

Cacoo monetizes through a freemium, tiered subscription model with a free plan for basic diagramming and paid tiers for teams and enterprise customers. Go-to-market is product-led growth: users self-serve via the Nulab website, sign up for a free trial, and upgrade within the product. Distribution leans heavily on integration partnerships that embed Cacoo into adjacent workflows, and the product is cross-promoted with Nulab's Backlog project management tool within the Nulab ecosystem. The four publicly named customers (DMM, Megazone, giftee, Lineastoria) are all Japanese technology firms, suggesting a historical strength in the Japan market with global expansion via the freemium funnel.

The underlying technology stack is not disclosed in detail beyond its cloud-hosted SaaS architecture and real-time collaboration primitives. There is no public disclosure of proprietary AI/ML capabilities, patents, certifications, funding history, headcount, or revenue. All strategic signals in the source material are concentrated in the partnership and integration layer, indicating that ecosystem distribution rather than core technology differentiation is the company's primary commercial lever.

Name

Cacoo

Website

https://cacoo.com

Company type

Private

Founded year

2009

Operating status

Operating

Short description

Cacoo is a cloud-based collaborative diagramming tool within the Nulab ecosystem, enabling teams to create flowcharts, wireframes, and workflows in real time. It serves over 4 million users globally via a freemium, product-led SaaS model with enterprise security features.

Ownership category

akta.pro rank

Product category

Collaborative Diagramming Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Internal Event Technology & Collaboration Tools (Intranet, Room Booking, Webcasting) (THAHAIAN)

Keywords

• Collaborative diagramming software
• Cloud flowchart tool
• Visual collaboration platform
• Team wireframe creator
• Online diagramming SaaS

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Software Subscription: Subscription-based revenue model with tiered pricing plans for individuals and teams, ranging from free to enterprise tiers

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Cacoo is a cloud-based, real-time collaborative diagramming tool that enables teams to create, edit, and share flowcharts, wireframes, workflows, brainstorming boards, and other visual diagrams from a browser. The product is distributed under the Nulab platform and offers tiered freemium and paid subscription plans, with enterprise features such as SAML single sign-on, user provisioning, and private server hosting for larger teams.

Product overview

Cacoo is a single unified online collaborative diagramming tool. It enables teams to create flowcharts, wireframes, workflows, and visual diagrams together in real-time. The product offers integrations with various third-party tools and provides enterprise-grade security features including SAML authentication and private server hosting options.

Differentiator

Problem solved

Functional benefit

Products and services

• Cacoo Online collaborative diagramming tool that enables teams to create flowcharts, wireframes, workflows, and visual diagrams together in real-time, with integrations into enterprise collaboration and storage tools and enterprise-grade security features including SAML authentication and private server hosting.

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature1 record

Partnerships

Six partnerships are on record, tiered core.

• BacklogcoreTechnology or IntegrationNative integration between Nulab products - Backlog project management and Cacoo diagramming work seamlessly together within the Nulab ecosystem
• SlackcoreTechnology or IntegrationIntegration allows users to connect Cacoo with Slack for notifications and collaboration within Slack workspaces
• Google DrivecoreTechnology or IntegrationIntegration enables importing and syncing diagrams with Google Drive for storage and file management
• Atlassian ConfluencecoreTechnology or IntegrationIntegration allows embedding Cacoo diagrams directly into Atlassian Confluence pages for team documentation
• AWScoreTechnology or IntegrationUsers can import AWS architecture diagrams directly into Cacoo for cloud infrastructure documentation
• Microsoft TeamscoreTechnology or IntegrationIntegration connects Cacoo with Microsoft Teams for collaboration and diagram sharing within Teams channels

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Miro: Miro is the leading cloud-based collaborative whiteboard and diagramming platform, serving product, design, and engineering teams with real-time co-editing and an extensive template library. It competes head-to-head with Cacoo for the same horizontal team-collaboration use cases and PLG-driven adoption motion.
• Mural: Mural is a collaborative digital whiteboard focused on visual collaboration, brainstorming, and diagramming for distributed product and design teams. It directly competes with Cacoo for the same horizontal visual collaboration use cases and team-based PLG motion.
• Gliffy: Gliffy is a browser-based diagramming and wireframing tool with Atlassian Confluence and Jira integrations. It targets a similar SMB and mid-market visual-collaboration audience as Cacoo and competes in the same procurement categories.
• Whimsical: Whimsical is a collaborative visual workspace for flowcharts, wireframes, and mind maps aimed at product and engineering teams. Its PLG, freemium-driven approach and horizontal use cases overlap directly with Cacoo.
• SmartDraw: SmartDraw offers diagramming, flowchart, and visual collaboration software with enterprise integrations across Microsoft and Google ecosystems. Its horizontal, team-oriented positioning overlaps with Cacoo's flowcharts and wireframing focus.
• diagrams.net (draw.io): diagrams.net (formerly draw.io) is a widely used free, web-based diagramming tool that competes directly with Cacoo in flowcharts, network diagrams, and wireframing. Its free, open-source nature is a frequent alternative for budget-conscious teams considering Cacoo.
• Creately: Creately is an online diagramming and visual collaboration platform with real-time multi-user editing and a large template/shape library. It directly competes with Cacoo for the same SMB and team-based visual documentation use cases.
• Lucid (Lucidchart): Lucid's Lucidchart product offers cloud-based collaborative diagramming for flowcharts, wireframes, and system designs with deep Microsoft and Atlassian integrations. It directly overlaps Cacoo in collaborative visual documentation and competes on similar enterprise security and integration features.

Broad incumbents

• Figma: Figma is a leading collaborative design platform whose FigJam whiteboard and growing wireframing features increasingly overlap with Cacoo's visual collaboration use case. While Figma is a broader design incumbent, it competes for the same product and design team budgets and workflows.
• Microsoft Visio: Microsoft Visio is the established, enterprise-grade diagramming standard bundled within the Microsoft 365 ecosystem. As a broad incumbent, it overlaps with Cacoo's flowcharts and network diagrams while offering deeper offline and desktop capabilities, plus first-party Microsoft 365 integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/cacoocom
• Facebookfacebook.com/cacoocom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cacoo