Búho Logistics

What Búho Logistics does

Búho Logistics (legal entity BUHO LOGISTICS, S.A. DE C.V.) is a Mexican third-party logistics provider headquartered in Santa Catarina, Nuevo León, operating fulfillment centers in Monterrey, Mexico City, and Guadalajara. Founded in 2012, the company began as the internal logistics arm of sister company Búho Media before opening its services to external clients in 2019. It serves eCommerce businesses, B2B retail operations, small and medium enterprises across Mexico, and international companies using nearshoring strategies to reach North America.

The core offering is a unified order fulfillment platform built on a proprietary cloud-based Warehouse Management System (WMS) and Order Management System (OMS) that provide real-time inventory tracking, multi-channel order synchronization, and AI-powered picking and packing via computer vision and machine learning. The platform integrates with Shopify, Amazon, WhatsApp, Slack, and email-based order intake, enabling centralized inventory management across multiple marketplaces from a single pool. Adjacent capabilities include demand forecasting using ARIMA models and seasonal-trend decomposition, kitting (SKU bundling), cross-docking, multi-retailer B2B support, and a 100% refund guarantee on fulfillment errors. Búho Media, the sister company, supplies complementary printing, labeling, and custom-packaging services that integrate with the fulfillment workflow.

Revenue is generated primarily through a pay-per-order and usage-based model: storage billed daily per cubic meter (MXN $350–$500/m²), pick-and-pack services at MXN $10–$25 per order, and national shipping at MXN $75–$180 per shipment, with usage-based carrier-rate markdowns, professional kitting fees, and quote-based add-on modules for returns, custom packaging, and integrations. Distribution is hybrid, combining a product-led self-serve platform with a free one-month trial for SMBs and account-executive-led enterprise sales for B2B retail clients. The company reports a 99.99% fulfillment success rate, over 700,000 products shipped monthly, average carrier-fee savings of 22% for clients, and approximately 120 labor hours saved per week per partner.

Name

Búho Logistics

Legal name

BUHO LOGISTICS, S.A. DE C.V.

Website

https://buhologistics.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Búho Logistics is a Mexican 3PL provider offering cloud-based fulfillment services, including storage, pick-and-pack, shipping, and AI-powered inventory management, to eCommerce businesses, B2B retailers, and SMEs across Mexico via centers in Monterrey, Mexico City, and Guadalajara.

Ownership category

akta.pro rank

Product category

Third-Party Logistics (3PL) / Order Fulfillment Services

NAICS

General Warehousing and Storage (493110), General Warehousing and Storage (49311), Other Warehousing and Storage (49319), Freight Transportation Arrangement (4885), Freight Transportation Arrangement (488510)

SIC

Public Warehousing & Storage (4220), Arrangement Of Transportation Of Freight & Cargo (4731), Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

E-commerce Fulfillment & Omnichannel Logistics (Pick/Pack/Returns) (TLAIAAAD)

akta.pro secondary industries

Warehousing Operations & Contract Storage (Dedicated/Shared) (TLAIAAAC), Ambient General Merchandise Warehousing (Dry Storage) (TLAIACAA), E-commerce & Fulfillment Warehousing (Dedicated/Shared) (TLAIACAJ), Third-Party Logistics (3PL) Fulfillment Providers (CRAFAMAA)

Keywords

• Third-party logistics
• Order fulfillment services
• ECommerce fulfillment
• Warehouse management
• Retail fulfillment

Headquarters

HQ city

Santa Catarina

HQ country

Mexico

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Order Fulfillment Services: Pay-per-order model where clients only pay for services used. Includes picking, packing, storage, and shipping. Storage charged daily based on space used.
2. Storage Services: Charged per cubic meter per day. Intelligent system records space stored daily so clients only pay for days used.
3. Carrier and Freight Shipping: Find best rates for all shipments. Clients access discounted carrier rates through Búho Logistics partnerships.
4. Kitting Services: Process of packing multiple SKUs together to help clients save money, time, and energy. Includes FBA prep services.
5. Búho Media Packaging Services: Sister company provides graphic design and printing services for packaging, labeling, and custom boxes.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Búho Logistics is a Mexican third-party logistics (3PL) provider that offers end-to-end order fulfillment services for eCommerce and retail businesses. Core offerings include inventory storage, order picking and packing, shipping with discounted carrier rates, and returns management, all powered by a proprietary cloud-based Warehouse Management System (WMS) and Order Management System (OMS). Services are delivered through strategic fulfillment centers in Monterrey, Mexico City, and Guadalajara, providing nationwide coverage across Mexico.

Product overview

Búho Logistics is a Mexican third-party logistics (3PL) company offering a unified order fulfillment platform. The core offering consists of E-Commerce Fulfillment and Retail Fulfillment services, supported by a proprietary Warehouse Management System (WMS) and Order Management System (OMS) that provide real-time inventory tracking, order processing, and KPI reporting. The product suite is modular, with add-on services including Kitting (SKU bundling), Carrier and Freight Shipping, Multi-channel Fulfillment, Smart Storage, and warranty guarantees (Loss Guarantee, Fast Returns, Shipping Optimization, Box Optimization). A sister company, Búho Media, provides complementary graphic design and printing services for personalized packaging.

Differentiator

Problem solved

Functional benefit

Brands

• Búho Media: Sister company specializing in graphic design and printing services for packaging, labeling, and custom packaging solutions.

Products and services

• E-Commerce Fulfillment End-to-end order fulfillment service for eCommerce businesses, including inventory storage, order picking and packing, shipping with discounted carrier rates, returns management, and account executive support. Targeted at online retailers and D2C brands.
• Retail Fulfillment B2B-focused fulfillment service supporting complex wholesale transactions with bulk order processing, customized packing lists, cross-docking, consolidation, multi-retailer support, and integration with third-party shipping accounts. Designed for traditional retail businesses with B2B transactions.
• Kitting

Quantifiable outcome

• 22% average savings on carrier fees
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability8 records

Feature8 records

Partnerships

One partnership is on record.

• Búho MediacoreStrategic or Co-development PartnerSister company providing graphic design and printing services for packaging, labeling, and bubble wrap. Búho Media has equipment, machinery, and experience to design unique and personal packaging. Offers variety of graphic design and printing services including packaging services, labeling, and custom boxes.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Estafeta: One of Mexico's largest parcel and logistics carriers offering domestic and international shipping plus contract logistics. Larger incumbent competing with Búho for B2B/3PL business in Mexico with broader service portfolio.
• ShipBob: U.S.-headquartered 3PL for e-commerce merchants with proprietary WMS and distributed fulfillment network. Comparable in technology-led fulfillment model and SMB/D2C focus, though operates at much larger scale and primarily in the U.S. rather than Mexico.
• ShipMonk: U.S.-based multichannel fulfillment 3PL serving SMB and mid-market e-commerce with proprietary WMS technology. Comparable technology-led 3PL model targeting similar customer profiles, though based in the U.S. rather than Mexico.
• Mercado Envíos: Logistics arm of Mercado Libre that fulfills third-party Mercado Libre sellers in Mexico and Latin America. Comparable Mexican e-commerce fulfillment offering, with structural advantages from marketplace integration and scale.
• Paquetexpress: Major Mexican parcel and logistics company offering nationwide shipping, warehousing, and fulfillment services. Overlaps with Búho in domestic Mexican fulfillment and competes for the same SMB e-commerce and B2B retail customers.
• Traxión: Mexican publicly-listed logistics and transportation solutions provider offering trucking, warehousing, and supply chain services. Comparable in Mexican warehousing and contract logistics, though with broader freight focus and enterprise skew.

Emerging players

• Huboo: UK-based e-commerce fulfillment 3PL with proprietary software and distributed micro-fulfillment model targeting SMB/mid-market merchants. Comparable in software-native SMB e-commerce 3PL positioning, though operating in a different geography.

Direct peers

• Skydropx: Mexican shipping aggregator and logistics platform offering discounted multi-carrier rates and fulfillment software for SMB e-commerce sellers. Direct peer given Mexican geography, SMB focus, and overlapping multi-carrier/software value proposition.
• Envia.com: Latin American shipping and logistics aggregator offering multi-carrier rate comparison and fulfillment services for e-commerce merchants. Comparable in Latin America geographic focus and SMB e-commerce carrier-brokerage model.
• Cubbo: Mexico- and Latin America-focused e-commerce fulfillment 3PL offering warehousing, pick/pack, and last-mile from regional hubs. Directly comparable in customer target (D2C/eCommerce SMBs), geography (Mexico/LATAM), and product suite to Búho Logistics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC0-3vDx7F9UsGodAUpz0FLg
• Facebookfacebook.com/buhologisticsmx
• LinkedInlinkedin.com/company/buho-logistics
• Instagraminstagram.com/buhologistics

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Búho Logistics