What SPM Sports Media Network does

SPM Sportplatz Media GmbH is a Hamburg-based, privately held (GmbH) digital sports media and software company founded in 2012, operating the SPM Sports Media Network. It runs a dual B2B/B2C business: on the media side, it monetizes digital advertising inventory across more than 70 sports media, apps, and platforms — generating 1.1 billion monthly page impressions and 15 million monthly unique users — anchored by an exclusive marketing partnership with the Deutscher Fußball-Bund (DFB) for FUSSBALL.DE, extended through end-2027; on the software side, it sells a sports-specialized stack including the deinsportplatz headless CMS, a Widget-Toolkit, the text|engine automated reporting module (integrated with Retresco's NLG), and Teamtip whitelabel prediction games to publishers, leagues, and associations.

Its consumer-facing brands are SpielerPlus (team organization and communication for 350,000+ teams across 80+ sports in 13 languages, with 4.5-5 million users), SportlerPlus (fitness, nutrition, and magazine brand), and Teamtip (football prediction games). Recent inorganic growth includes the 2025 acquisition of Tippspiel für Freunde (merged into Teamtip) and the 2026 acquisition of the Fussballtrainer app, planned for AI-augmented rebuild inside SpielerPlus. The company's publisher monetization program covers 30+ sport media sites including FCBinside, Die falsche 9, and Kickbase, offering programmatic ad tech, header bidding, and CMP integration.

Revenue mechanics combine (1) digital advertising — display, video, brand partnerships, and a performance deal platform (Appstauber) inside SpielerPlus; (2) software subscriptions and white-label licensing for CMS, widgets, automated reports, and tipping games; (3) SpielerPlus premium team subscriptions with volume discounts for clubs; and (4) revenue sharing with the DFB under the FUSSBALL.DE partnership. The company operates from a single Hamburg office with 11-50 employees, pursues European and South American market entry (including via the German Accelerator program in Chile and Argentina), and has won industry recognition including the DIGITAL MEDIA AWARD 2024, Deutscher App-Award 2025, and Big Bang Innovation Award 2025.

Name

SPM Sports Media Network

Legal name

SPM Sportplatz Media GmbH

Website

https://sportplatz-media.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

SPM Sportplatz Media GmbH operates the SPM Sports Media Network, a DACH-focused digital sports media platform combining advertising technology across 70+ sports properties with proprietary software (SpielerPlus, Teamtip, SportlerPlus), serving advertisers, sports publishers, federations, and amateur clubs.

Ownership category

akta.pro rank

Product category

Digital Sports Marketing & Media Software

NAICS

Media Buying Agencies (54183), Advertising Agencies (541810), Media Buying Agencies (541830)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Sponsorship & Sports Media Rights Buying (MPAAABAO)

akta.pro secondary industries

Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development) (MPAKAKAO), Sports Programming Syndication & Highlights Distribution (MPABAMAG), Sports & Recreation Magazines (MPAJAEAJ)

Keywords

• Digital sports advertising
• Team management software
• Sports content management
• Automated match reporting
• Sports media marketing

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Digital Sports Advertising: SPM generates the majority of its revenue through the sale of digital advertising inventory across its Sports Media Network. Offerings include Display Ads (high-impact and standard formats), Video Ads, Brand Partnerships (custom integrations, push notifications, social media), and the Dealplattform (performance-based deals, offers, and sweepstakes). CPM/CPA models are applied, and inventory is sold directly via account managers and programmatically via programmatic ad stack.
2. Software Licensing & Publishing Services: SPM licenses its proprietary software products (deinsportplatz Sportportal-CMS, Widget-Toolkit, text|engine automated reporting) to publishers, sports leagues, and associations. The company also offers white-label Teamtip technology. Revenue is generated through software subscriptions, implementation fees, and service agreements, targeting B2B customers in the sports media ecosystem.
3. SpielerPlus Premium Subscriptions: SpielerPlus offers premium features for teams and clubs (beyond the free core app). Premium tiers provide enhanced functionality and are priced on a per-team or per-season basis, with volume discounts available for clubs with multiple teams.
4. DFB Vermarktungspartnerschaft: SPM manages and monetizes the digital advertising inventory of FUSSBALL.DE (DFB's amateur football platform) on an exclusive basis. Revenue derives from advertising sold across desktop, mobile, and app environments, as well as the new PROMATEUR fantasy manager app. SPM shares a portion of revenues with DFB under the partnership agreement extended through end of 2027.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

SPM Sports Media Network operates a dual business combining digital sports advertising (Display & Video Ads, Brand Partnerships, and the SpielerPlus Dealplattform across 70+ sports media properties reaching 1.1 billion monthly page impressions and 15 million monthly unique users) with proprietary sports software (deinsportplatz headless CMS, Widget-Toolkit, text|engine automated match reporting, Teamtip Whitelabel) and consumer apps (SpielerPlus for team organization, Teamtip for prediction games, SportlerPlus for fitness). The company sells ad inventory directly and programmatically to brands, licenses software to publishers and federations, and offers premium in-app subscriptions to amateur sports teams across the DACH region.

Product overview

SPM Sportplatz Media GmbH operates the SPM Sports Media Network as a dual business: digital sports marketing/advertising and sports-focused software development. The product portfolio centers on SpielerPlus (team organization for 80+ sports, 5M+ users) as the flagship B2C app, complemented by Teamtip (prediction games) and SportlerPlus (fitness/nutrition). On the B2B side, deinsportplatz provides a sports portal CMS with widget toolkit and text|engine for automated match reporting, serving publishers, leagues, and associations. The advertising platform offers Display Ads, Video Ads, Brand Partnerships, and a Dealplattform across 70+ sports media properties reaching 1.1B monthly page impressions. Notable acquisitions include Fussballtrainer (training exercises, to be AI-powered) and Tippspiel für Freunde (merged into Teamtip). Key partnerships include exclusive marketing rights for FUSSBALL.DE (until 2027) and data integration with DFB game schedules.

Differentiator

Problem solved

Functional benefit

Brands

• SpielerPlus: Marktführende Teamsport-App für die digitale Organisation und Kommunikation in Sportteams. Unterstützt über 350.000 Teams in mehr als 80 Sportarten.
• SportlerPlus
• Teamtip
• Fussballtrainer

Products and services

• SPM Sports Media Network (Advertising Platform)
• SpielerPlus
• Teamtip
• SportlerPlus
• Fussballtrainer
• deinsportplatz (Sports Portal CMS)

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature9 records

Partnerships

Twelve partnerships are on record, tiered strategic, core and minor.

• Fussball Spielkultur GmbHstrategicOEM/ Whitelabel/ Licensing Partner · 20 April 2026Acquisition of the 'Fussballtrainer' app from Fussball Spielkultur GmbH. Nearly 1 million downloads. Content (professional training exercises) to be integrated into SpielerPlus, rebuilt as a new standalone app for football and handball, with future expansion to additional sports. AI-powered co-trainer feature planned as highlight. Stevie Brunner (founder) continues involvement as content expert.
• Deutscher Fußball-Bund (DFB)coreStrategic or Co-development Partner · 11 March 2026Long-term exclusive advertising partnership for FUSSBALL.DE and PROMATEUR (official DFB amateur football manager app). SPM manages and monetizes all digital advertising inventory (desktop, mobile, app) for the DFB's amateur football platform. Partnership extended through December 31, 2027. SPM also holds a data partnership with DFB enabling automated match schedule imports into SpielerPlus.
• mobivention GmbHstrategicOEM/ Whitelabel/ Licensing Partner · 22 July 2025Acquisition of the 'Tippspiel für Freunde' app from mobivention GmbH. Both prediction game communities merged into the Teamtip app. SPM rebranded and enhanced Teamtip with new features. Acquisition doubled Teamtip's user base ahead of the 2025/26 Bundesliga season. First open community prediction game with prizes introduced as part of the integration.
• Schleswig-Holsteinischer Fußballverband (SHFV)coreStrategic or Co-development Partner · 18 February 2025Dual partnership: (1) SportlerPlus as official fitness and nutrition partner for SHFV, integrated into trainer education programs and talent development; (2) SpielerPlus as official digital team organization partner from 2026. SHFV member clubs receive preferential rates on SpielerPlus Premium subscriptions. Partnership aims to digitize amateur football administration across Schleswig-Holstein.
• German Accelerator (Start2 Group GmbH)minorGTM or Marketing Partner · 18 September 2024Market Discovery program for SpielerPlus internationalization in South America. SPM is one of four selected German companies. The program includes online sessions with market experts and mentors, plus a two-week in-country experience in Santiago de Chile and Buenos Aires, Argentina. Focus on Chile and Argentina target markets.
• FCBinsideminorChannel Partner/ Reseller/ Distributor · 22 May 2024FCBinside fan portal app reach integrated into the SPM Sports Media Network. Enables direct in-app campaigns targeting FC Bayern Munich fans in the Bavaria core region. Run of Network campaigns also available via FCBinside alongside other fan portals (rb-fans, der Beste brennt, Kickbase) for nationwide football fan reach.
• Die falsche 9minorChannel Partner/ Reseller/ Distributor · 4 April 2024Football fan portal added to the SPM Sports Media Network. Provides mobile, desktop, and large social media community reach for advertisers seeking football fans. One of more than ten football fan portals in the SPM network.
• Handball Bundesliga FrauenstrategicStrategic or Co-development Partner · 1 January 2024Complete redesign and technical implementation of the Handball Bundesliga Frauen online presence, from consultation through planning to execution. Project focused on user experience and mobile-first design. SPM delivered a comprehensive digital platform for the women's professional handball league.
• DFB GmbH & Co. KG (Data Partnership)coreTechnology or Integration · 1 January 2024Data partnership for automated import of DFB championship match schedules and game data into SpielerPlus. Covers men's, women's, and youth matches (E-Jugend and above). Data enables automatic team calendar population, saving coaches significant time. Service is free for all SpielerPlus teams. SPM developed a data interface enabling future integration with additional sports federations.
• Hyundai Motor DeutschlandstrategicGTM or Marketing Partner · 10 August 2023Long-term brand partnership leveraging SpielerPlus ride-sharing feature for sustainability messaging. Hyundai promoted car-pooling among amateur athletes via SpielerPlus. Campaign generated 112,057 car pools and 672 tonnes CO₂ savings in season 2022/23, doubling results from the previous season. Hyundai also promotes broader amateur sport sustainability initiatives.
• FanQstrategicStrategic or Co-development Partner · 16 February 2023FanQ voting platform integrated into the SPM Sports Media Network for audience measurement and survey distribution. SPM and FanQ jointly publish studies on amateur sports sentiment (Breitensport-Stimmungsbild), with SPM providing monetization expertise and FanQ providing fan engagement technology. SPM also benefits from FanQ's audience reach for advertising targeting.
• Toni Kroos AcademystrategicGTM or Marketing Partner · 11 January 2023Joint content and brand partnership. Toni Kroos Academy content (training videos, coaching resources) distributed via SpielerPlus and SportlerPlus. Joint fitness challenges with Toni Kroos. SportlerPlus fitness and nutrition content integrated into the Toni Kroos Academy app. Joint activations around Academy Camps and Coaching Days across Germany.

Scale indicators13 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• TeamSnap: US-based team management platform for youth and amateur sports with scheduling, communication, and payment tools; the closest direct competitor to SpielerPlus's team-organization app on functionality, although differing in geography and federation data integration depth.
• OneFootball: Berlin-based global football media and content platform delivering scores, news, and video across web and app; highly comparable digital sports media model targeting football audiences with advertising and content distribution, with comparable headcount and DACH roots.
• Kicker (kicker.de): Germany's flagship football media brand with a digital news portal, magazine, and live data; directly comparable in selling sports-inventory reach and content to advertisers in the DACH market, sitting one tier larger than SPM on football-specific reach.
• Sport1 (Sport1 GmbH): Major German sports media network across TV, streaming and digital, including the Sport1.fm and sports news portals; comparable as a DACH-focused multi-channel sports media company monetizing advertising, content syndication, and partnerships, albeit with broadcast assets SPM does not operate.

Broad incumbents

• Stats Perform: Global sports AI and data company supplying content, data feeds, and AI-powered storytelling to sports media companies; overlapping with SPM's text|engine automated match reporting and sports content distribution layer for publishers and federations.
• Genius Sports: Global sports data and technology company providing data, advertising technology (fan engagement, programmatic media), and integrity services; comparable in sports ad-tech and content for leagues and media partners, with substantially larger scale and publicly disclosed financials.
• Sportradar Group: Global sports data and content company covering odds, live data, and advertising/marketing services for sports media; comparable in the sports data, content, and media-monetization layer but operating at much broader scale and with B2B data rights to professional leagues versus SPM's amateur focus.
• Ströer SE & Co. KGaA: Large German digital out-of-home and online advertising network operating programmatic inventory, content portals (e.g., t-online.de), and direct sales; broadly comparable as a DACH-focused digital media and ad-tech operator, but much larger and more diversified than SPM's sports-only network.

Others

• Sponsored by DFB (DFB GmbH) ecosystem: The DFB (German Football Association) is SPM's central commercial partner through FUSSBALL.DE and data integrations; while not a competitor, it is the single most material counterpart in SPM's network and helpful as a structural reference for federation-controlled sports media in DACH.

Emerging players

• Heja Sport: Swedish sports team communication app focused on scheduling, chat, and team management; comparable as a consumer-first team management product targeting amateur sports, though smaller and more focused than SpielerPlus's broader federation and federation-data integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights8 records

Customer concentration

• Facebookfacebook.com/SPORTPLATZMEDIA
• LinkedInlinkedin.com/company/spm-sportplatz-media-gmbh
• Xx.com/sportplatzmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SPM Sports Media Network