Leafbuyer
Leafbuyer Technologies (OTCQB: LBUY) is a US public cannabis technology company operating a national dispensary finder, real-time deal alerts, and 10DLC-compliant SMS/MMS marketing platform that connects licensed cannabis dispensaries and brands with adult-use consumers across all 50 US states and Canada.
- Company typePublic
- Founded2012
- HeadquartersGreenwood Village, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Leafbuyer does
Leafbuyer Technologies, Inc. (OTCQB: LBUY) is a US public cannabis technology company headquartered in Greenwood Village, Colorado, founded in 2012 and operating a national dispensary-discovery and deals marketplace at leafbuyer.com. The platform indexes licensed adult-use and medical dispensaries across all 50 US states plus 13 Canadian provinces and territories, alongside a catalog of 2,167 products from 136 manufacturers and a 512-strain database with lineage data. The company serves both end consumers (free dispensary search, real-time deal browsing, SMS/email deal alerts, and a full-featured mobile app) and a B2B advertiser base of cannabis dispensaries and brands.
The technology stack combines a multi-dimensional dispensary, strain, product, and pricing search engine with a 10DLC-compliant A2P SMS/MMS messaging platform that pushes live deal alerts to opted-in 21+ consumers, and an embeddable CannaWidget deal-syndication engine that partner dispensaries and brands drop onto their own websites. The mobile app is distributed directly from leafbuyer.com via SMS link, bypassing App Store and Google Play restrictions that block cannabis-content applications. The company's revenue model historically centered on recurring SMS/MMS marketing subscriptions and B2B advertising (featured listings, sponsored deals, and SMS broadcast bundles) sold via quote-based multi-year contracts through a separate Dispensary Marketing Services portal at tech.leafbuyer.com.
In Q2 FY2026 Leafbuyer reported revenue of approximately $963,000, a 43% year-over-year decline driven by industry-wide FCC 10DLC compliance disruption to cannabis SMS/MMS marketing, and an $80,638 net loss despite a 22% reduction in operating expenses. Management responded by completing the platform restructuring for compliance, lowering the cost base, and stating future growth will focus on rebuilding through channel partnerships and expanded market penetration. Leadership comprises co-founders Kurt Rossner (Chairman and CEO), Michael Goerner (CTO), and Mark Breen (COO).
Leafbuyer firmographics
Firmographics- Name
- Leafbuyer
- Legal name
- Leafbuyer Technologies, Inc.
- Website
- https://www.leafbuyer.com/
- Company type
- Public
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Leafbuyer Technologies (OTCQB: LBUY) is a US public cannabis technology company operating a national dispensary finder, real-time deal alerts, and 10DLC-compliant SMS/MMS marketing platform that connects licensed cannabis dispensaries and brands with adult-use consumers across all 50 US states and Canada.
- Ownership category
- akta.pro rank
Leafbuyer industry classification
Industry- Product category
- Cannabis Marketing Technology
- NAICS
- Tobacco Manufacturing (31223)
- SIC
- Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail) (CRANAFAG)
- akta.pro secondary industry
- Adult-Use (Recreational) Cannabis Delivery & Online Ordering (CRANAGAH)
Keywords
Where Leafbuyer is headquartered
LocationHeadquarters
- HQ city
- Greenwood Village
- HQ country
- United States
- HQ region
- North America
Markets served
Leafbuyer business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SMS/MMS Marketing Services: Core revenue stream historically driven by A2P SMS and MMS messaging campaigns sent on behalf of dispensary clients to opted-in cannabis consumers. This stream was severely disrupted (43% YoY revenue decline in Q2 FY2026) by FCC 10DLC compliance changes but has now been re-platformed for compliance, with management citing improved customer retention as competitors failed to adapt.
- Dispensary & Brand Advertising on Leafbuyer.com: Paid placement of dispensaries, brands, deals, and product listings across the Leafbuyer website, mobile app, and state-level landing pages (e.g., featured dispensary placements, "Live Deals" sponsorship, branded deal imagery). The site surfaces an "Advertise With Us" CTA and a "Leafbuyer Dispensary Marketing Services" landing page, indicating a B2B advertising SaaS model.
- CannaWidget Coupon/Deal Syndication: Revenue from embeddable CannaWidget coupon and deal modules used by dispensaries and brands to syndicate Leafbuyer-exclusive promotional offers (e.g., 15% new-customer codes, 20% off Leafbuyer-exclusive deals, free-shipping codes) onto their own digital properties.
- Promoted Featured Deals and Listings: Promoted placement of individual dispensary deals (flower, concentrates, edibles, cartridges, topicals) on local deal aggregator pages, with 83 active deals visible on the Denver deals page alone — implying per-deal or per-listing promotional fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B dispensary & brand advertising / SMS marketing — quote-based, not publicly disclosed |
| Freemium | Pay-as-you-go | Consumer access — free with opt-in deal alerts |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels8 records
Leafbuyer product offering
Product offeringCore offering
Leafbuyer operates a cannabis-focused online platform (Leafbuyer.com) that helps consumers discover nearby licensed dispensaries and real-time cannabis deals across 18 recreational-legal and 36 medical-legal US states plus 13 Canadian provinces. It also sells B2B advertising placements, FCC 10DLC-compliant SMS/MMS marketing subscriptions, and embeddable CannaWidget coupon syndication to licensed dispensaries and cannabis brands. The platform is supported by a 512-strain database, a 2,167-product / 136-manufacturer catalog, a direct-download mobile app, and a 197-page editorial blog.
Product overview
Leafbuyer operates a single integrated cannabis marketplace and marketing platform rather than a suite of disconnected tools. The core consumer experience is the Leafbuyer.com dispensary finder, which unifies Live Deals, Dispensary Listings, a Products catalog (with manufacturer profiles), a Strains database, and editorial content (the Marijuana Blog and Industry Blog) under one consumer brand. Three add-on modules extend this core: the Leafbuyer Mobile App delivers the same dispensary/deals experience on smartphones, the Cannawidget lets dispensary partners embed Leafbuyer deals and app-download prompts on their own sites, and the Leafbuyer Dispensary Marketing Services platform (tech.leafbuyer.com) provides B2B advertisers with deal-campaign publishing, SMS-driven live-deal alerts, and customer-acquisition tooling. Together these products form a single platform that connects cannabis consumers, dispensaries, and brands through directory, deal-discovery, and messaging surfaces.
Differentiator
Problem solved
Functional benefit
Products and services
- Leafbuyer.com Dispensary Finder Platform Leafbuyer's flagship consumer website providing a national cannabis dispensary finder, real-time Live Deals, dispensary listings/menus, a 2,167-product catalog spanning 136 manufacturers, a 512-strain database, and editorial blogs. Coverage spans 18 US recreational-legal states plus DC, 36 medical-legal states, and 13 Canadian provinces/territories.
- Leafbuyer Mobile App Full-featured cannabis companion app delivered directly from leafbuyer.com/app (not via the App Store or Google Play) that supports dispensary and CBD-store search, online ordering, delivery, rewards tracking, and discovery of new products and strains for adult-use and medical cannabis consumers.
- Leafbuyer CannaWidget Embeddable widget that dispensary and brand partners drop onto their own websites to surface Leafbuyer live deals, exclusive coupons, and Leafbuyer app-download calls-to-action. Functions as a deal syndication channel driving foot traffic to partner dispensaries and app installs to Leafbuyer.
- Leafbuyer Dispensary Marketing Services (FCC 10DLC-Compliant SMS/MMS Messaging Platform) B2B advertising and marketing platform (advertised at tech.leafbuyer.com) that lets licensed dispensaries and cannabis brands run deal campaigns, FCC 10DLC-compliant SMS/MMS Live Deal alerts, and customer-acquisition programs on the Leafbuyer network. Quote-based multi-year contracts negotiated via the "Advertise With Us" sales motion.
Quantifiable outcome
- 43% YoY revenue decline to approximately $963K in Q2 FY2026
- +4 more outcomes
Companies that use Leafbuyer
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles4 records
Leafbuyer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Leafbuyer partnerships and signals
Strategic signalScale indicators10 records
Recent moves4 records
Expansion highlights5 records
Leafbuyer competitors and assessment
Company assessmentDirect peers
- Wikileaf: Cannabis price-comparison and dispensary finder site that aggregates dispensary menus and deals, mirroring Leafbuyer's price-and-strain filtering and live deal discovery experience.
- PotGuide: Cannabis directory and education platform with state-by-state dispensary listings and editorial content, overlapping Leafbuyer's state-level landing pages and Marijuana 101 content strategy.
- Weedmaps: Largest cannabis marketplace and dispensary finder in the US, directly comparable to Leafbuyer's core dispensary directory and Live Deals offering. Both platforms monetize B2B dispensary and brand advertising on top of a consumer-facing cannabis discovery experience.
- CannaPages: Cannabis business directory and deals platform connecting consumers to dispensaries and brands, comparable to Leafbuyer's dispensary listings and brand/manufacturer catalog presence.
- Leafly: Major cannabis strain, product, and dispensary discovery platform with comparable editorial content, strain database, and dispensary listings. Operates a similar B2B advertising and consumer content-led GTM motion to Leafbuyer.
- Dutchie: Cannabis e-commerce and POS platform powering online ordering for dispensaries; overlaps with Leafbuyer's order-ahead and delivery features and competes for the same B2B dispensary wallet share.
- Jane Technologies (iHeartJane / Jane): Cannabis e-commerce and menu platform for dispensaries with consumer-facing browse-and-order experience, directly competing with Leafbuyer's ordering and delivery mobile app features.
Broad incumbents
- LeafLink: B2B cannabis wholesale marketplace connecting brands and dispensaries; not a direct consumer-facing peer, but adjacent in monetizing dispensary-brand relationships that Leafbuyer also targets via its B2B advertising.
Others
- MJ Business Daily (MJBizDaily): Cannabis industry news and data publisher with a B2B events and information business. Comparable as a sector-specific content and advertising play but focused on industry operators rather than consumer deal discovery.
Emerging players
- Cannaspy: Smaller cannabis deal and dispensary finder app, an emerging player in the same consumer cannabis discovery niche as Leafbuyer with overlapping feature set around deal alerts and dispensary location.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Leafbuyer social profiles
Digital presenceLeafbuyer compliance and trust
Trust signalCompliance2 records
Leafbuyer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leafbuyer leadership team
Management profileNumber of profiles
Profiles3 records
Leafbuyer funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leafbuyer M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leafbuyer
What does Leafbuyer do?
Leafbuyer operates a cannabis-focused online platform (Leafbuyer.com) that helps consumers discover nearby licensed dispensaries and real-time cannabis deals across 18 recreational-legal and 36 medical-legal US states plus 13 Canadian provinces. It also sells B2B advertising placements, FCC 10DLC-compliant SMS/MMS marketing subscriptions, and embeddable CannaWidget coupon syndication to licensed dispensaries and cannabis brands. The platform is supported by a 512-strain database, a 2,167-product / 136-manufacturer catalog, a direct-download mobile app, and a 197-page editorial blog.
Is Leafbuyer a public or private company?
Leafbuyer is a public company. It is classified as public and is currently operating.
When was Leafbuyer founded?
Leafbuyer was founded in 2012. It employs 11 to 50 people.
Where is Leafbuyer based?
Leafbuyer is headquartered in Greenwood Village, United States, in the North America region.
How does Leafbuyer make money?
Four revenue lines are on record. SMS/MMS Marketing Services are the primary driver. The others are dispensary & Brand Advertising on Leafbuyer.com, cannaWidget Coupon/Deal Syndication and promoted Featured Deals and Listings.
Who are Leafbuyer's main competitors?
Direct peers on record are Wikileaf, PotGuide, Weedmaps, CannaPages, Leafly, Dutchie and Jane Technologies (iHeartJane / Jane). LeafLink is listed as a broad incumbent. MJ Business Daily (MJBizDaily) is listed as an others. Cannaspy is listed as an emerging player.
Does Leafbuyer have an API?
No public API is recorded for Leafbuyer.
What industry is Leafbuyer in?
Leafbuyer's product category is Cannabis Marketing Technology. Its primary akta.pro industry code is CRANAFAG, Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail), with a secondary code of CRANAGAH, Adult-Use (Recreational) Cannabis Delivery & Online Ordering. Its NAICS code is 31223 and its SIC code is 5122.