What Infofree.com does

Infofree.com is a privately held, Omaha, Nebraska-based subscription platform founded in August 2008 by Vin Gupta (Vinod Gupta) after his retirement as CEO of American Business Information, providing sales and marketing professionals with unlimited access to aggregated business and consumer contact databases. The core product suite comprises Business Leads & Lists covering 22 million businesses and 70 million executives, Consumer Leads & Lists covering 245-260 million people and 170 million households, and Marketing Lists for email, mail, and telemarketing channels, with a triple-verification process claimed to deliver 95% accuracy on business records and approximately 90% on consumer records. Supporting tooling includes Shape Map geographic search, weekly Hot Sales Leads (new businesses, new homeowners, new movers), a free integrated CRM called CRM101, and a People Finder Search feature launched in November 2025 covering 400+ million individual records. The company monetizes primarily through tiered annual and monthly subscriptions (Personal, Professional, Enterprise, and monthly options, with a published $49.95/month reference price and custom multi-year enterprise contracts), plus a no-credit-card 24-hour free trial funnel that drives self-service sign-ups supplemented by phone-based direct sales for larger accounts. Infofree targets SMBs, individual salespeople (insurance agents, realtors, financial advisors, attorneys, accountants), marketing teams, and real estate professionals, distributing solely through its own U.S.-domestic web platform and an in-house sales line.

Name

Infofree.com

Legal name

InfoFree

Website

https://infofree.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Infofree.com is a subscription-based sales lead generation platform, founded in 2008 by Vin Gupta and based in Omaha, providing SMBs, sales professionals, and marketers with unlimited access to verified business and consumer contact databases and an integrated CRM.

Ownership category

akta.pro rank

Product category

Sales Lead Generation and Database Marketing

NAICS

Web Search Portals, Libraries, Archives, and Other Information Services (5192)

SIC

Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)

Keywords

• Sales lead generation
• Business mailing lists
• Consumer contact data
• Email list marketing
• Sales intelligence platform

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Subscription Services: Annual and monthly subscription plans providing unlimited access to search and view business and consumer databases. Subscriptions include download credits for exporting lead data. Enterprise accounts come with custom plans including custom downloads and users.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Infofree.com is a subscription-based sales lead generation platform providing unlimited search and view access to a triple-verified database of 22 million businesses, 70 million executives, 245–260 million consumer records, and 400 million phone numbers. Customers pay recurring annual or monthly fees to query, filter, and download targeted business and consumer lead lists for B2B and B2C sales prospecting, complemented by a free built-in CRM tool (CRM101) for managing leads and follow-ups.

Product overview

Infofree.com is a subscription-based sales lead generation platform providing unlimited access to business and consumer databases. The core product portfolio consists of Business Leads & Lists (22 million businesses, 70 million executives), Consumer Leads & Lists (260 million people, 170 million households), and Marketing Lists (email, mailing, telemarketing). These are supported by add-on modules including Cell Phone Lists (400 million phone numbers) and the free CRM101 tool for lead management. The platform integrates business profiles, person/executive search, and hot sales leads into a unified prospecting system, with data accuracy of 95% for business and approximately 90% for consumer databases.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Leads & Lists Subscription-based database of 22 million US businesses with 70 million executive profiles including titles, email addresses, and phone numbers. Allows sales and marketing professionals to filter and download targeted business lead lists by geography, business type, SIC code, number of employees, sales volume, and credit score. Data is triple-verified at 95% accuracy.
• Consumer Leads & Lists Subscription-based consumer database covering 245–260 million people, 170 million households, and 103 million homeowners, including 15 million wealthy Americans and 7 million millionaires. Filterable by geography, age, gender, income, home value, home ownership, and length of residence. Approximately 90% data accuracy.
• Marketing Lists Targeted marketing contact lists including email lists, mailing lists, and telemarketing lists designed for direct marketing campaigns by sales and marketing teams.
• Business & Executive Profiles Detailed profiles on 22 million businesses (including business name, owner/manager name, address, phone, employee count, and approximate revenue) and person/executive search across 260 million people (including name, phone, address, home value, household income, and homeownership information).
• Email Lists Email contact lists for sales prospecting, direct mail, and email marketing campaigns, with 50 million executives with email addresses available.
• Cell Phone Lists Phone number database with 400 million phone numbers available for direct calling campaigns (with restrictions). Consumer file phone numbers available for 30% of the file at 50% accuracy due to privacy and DNC restrictions.
• People Finder Search People search feature covering over 400 million individuals, providing detailed information including names, aliases, phone numbers, email addresses, relationships, home value, and income data for sales and marketing prospecting. Launched in November 2025.
• Hot Sales Leads Weekly updated sales leads including new businesses, new homeowners, and new movers, filterable by geographic area and time frame of event for timely prospecting.
• CRM101 Free integrated CRM tool provided with subscription, including note-taking, follow-up scheduling with calendar integration, lead status tracking, and tagging functionality.

Quantifiable outcome

• 95% accuracy for business database (triple-verified)
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Direct Marketing Association (DMA)minorStrategic or Co-development PartnerInfofree is a member of the Direct Marketing Association and adheres to the principle that consumers should have choices regarding how marketers use their data and market to them. This membership provides industry credibility and adherence to marketing best practices.

Scale indicators9 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• ZoomInfo: ZoomInfo is the leading B2B contact and company intelligence platform, offering business and executive contact data sold via subscription directly to sales and marketing teams — the same core use case and customer base as Infofree.com.
• Apollo.io: Apollo.io provides a B2B sales intelligence and engagement platform with a large contact database and prospecting workflows aimed at SMBs and mid-market sales teams, directly overlapping Infofree's business-lead subscription offering.
• Data.com (Infogroup/Data Axle): Data.com and its parent Infogroup operate business and consumer databases used for sales leads and mailing lists, and are a named counterparty in the federal litigation involving Infofree.com — making them a direct competitive and legal peer.
• DatabaseUSA.com: DatabaseUSA.com provides U.S. business and consumer mailing lists and sales leads on a subscription basis; it is also a co-defendant in the Infogroup preliminary-injunction litigation with Infofree.com, confirming its direct overlap in lead-list subscriptions.
• AtoZ Databases: AtoZ Databases sells U.S. business and consumer contact lists and mailing lists to SMBs and sales professionals, and is a co-defendant alongside Infofree.com and DatabaseUSA in the Infogroup federal lawsuit, evidencing direct product parity.
• Salesgenie: Salesgenie is a subscription-based U.S. sales leads and mailing lists platform offering business and consumer data for prospecting — overlapping nearly all of Infofree's core lead-generation product lines.
• LeadsPlease: LeadsPlease provides business and consumer mailing lists, email lists, and sales leads on subscription terms to small businesses and sales teams, with product breadth and customer base that directly mirror Infofree.com.

Broad incumbents

• D&B Hoovers: D&B Hoovers is the sales-intelligence arm of Dun & Bradstreet offering company and executive data, leads, and prospecting workflow tools. It competes with Infofree in B2B sales-lead subscriptions but operates as part of a much broader data-and-analytics portfolio.
• LinkedIn Sales Navigator: LinkedIn Sales Navigator is a sales-prospecting subscription from LinkedIn leveraging professional graph data for lead generation, account targeting, and InMail outreach — competing with Infofree for the same sales-rep wallet, though anchored in first-party social data.

Emerging players

• RocketReach: RocketReach is a subscription-based contact and email lookup tool used by sales and recruiting professionals, comparable in its self-serve SMB sales-lead subscription model to Infofree.com, with overlap on email/phone enrichment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/infofreedotcom
• Facebookfacebook.com/infofreedotcom

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Infofree.com